Midday 180 co-host for 104.5 The Zone in Nashville, Paul Kuharsky found himself in a frightening situation over the weekend. Kuharsky went downstairs at 2am Sunday morning to find a naked teenage male and a police officer in his house.
Kuharsky detailed the shocking event on his Monday radio show, telling listeners the teen was being chased through the neighborhood and randomly attempted to open the front door of the Kuharsky home in an attempt to get away from the police. Kuharsky walked downstairs in the dark, without glasses and the Nashville radio host at first thought the woman in a stand-off with the teenager was his wife, not immediately realizing it was a police officer. Kuharsky’s wife and eight-year old son remained upstairs in the bathroom on the phone with 9-1-1, who informed her, the other woman downstairs was indeed a police officer.
Kuharsky screamed at the intruder to get out of the house. As the teenager charged, the police officer quickly tased him, leading to a scuffle which included Kuharsky attempting to drag young man out of the house while the officer tried to handcuff the trespasser. Other officers quickly arrived and helped resolve the situation.
Kuharsky offered a heartfelt thank you to each member of the police force that helped keep him and his family safe, especially Allison Smith, the officer who followed the teenager into the home.
Rather than express anger towards the intruder, Kuharsky and his wife are hopeful the teenager that ran into their home is able to get his life straightened out, posting to Facebook, “We hope and pray that the young man who entered our home and his family are afforded the same level of grace in their community and that their son is receiving the help he needs as well.”
No one should have to worry about a trespasser running into their home in the middle of the night, still Kuharsky put blame on himself. Kuharsky stated the house alarm did its job, but he forgot to do his part, “be sure to lock your damn door,” the radio host stressed to his audience.
The situation was frightening and traumatic especially for Kuharsky’s eight-year old son, but luckily no one was harmed and the radio host most certainly will never again forget to lock his front door. The full segment of Kuharsky detailing the event can be heard here.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.