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From the Mound to the Booth With Shane Dennis

Tyler McComas

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The 1994 Wichita State baseball team came into the season with high expectations. That wasn’t a surprise to anyone, considering the previous three seasons had resulted in the Shockers making it to Omaha for the College World Series. 

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At that time, Wichita State was a college baseball powerhouse. Several All-Americans and future big league ballplayers, such as Eric Wedge, Darren Dreifort and Doug Mirabelli, made their way through a program that was annually competing for a national championship. Though the Shockers were never short on big names in the late 80’s and 90’s, the name Shane Dennis took a backseat to no one in the history of the program.

Much of the excitement heading into the ’94 season was the result of Dennis’s return as a starting pitcher. A soon to be All-American, he served as the Friday night starter for WSU as the ace of the pitching staff. 

A broadcast major at Wichita State, Dennis’s senior season in ’94 was probably unlike any other college baseball player in the country. On Friday nights, he would take the mound for the Shockers and put up zero after zero on the scoreboard. However, during Sunday games, he was up in the booth providing color commentary for the radio broadcast. 

Like most college baseball players, Dennis’ biggest dream was to play in the big leagues. After being drafted in the 7th round by the Padres out of college, he realized there was a realistic chance of reaching his lofty goal. But even during his journey throughout the minor leagues and short stint in Japan, Dennis remembered being the kid that was enamored with listening to Kansas City Royals radio broadcasts at his small-town home in southeast Kansas. At that time, Denny Matthews and Fred White were almost like heroes and became his inspiration. If baseball didn’t work out, he knew broadcasting was an avenue he’d love to explore. 

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After taking broadcasting classes and doing color commentary on Sunday games for the Shockers, he was sure the business was right for him. Granted, he didn’t know for sure if the people listening were a fan of his commentary, but he was having the time of his life, even if it meant a small amount of ribbing from his teammates. His broadcasting career had officially started. 

After finishing up his first year of pro ball with the Padres, Dennis returned to Kansas for the off-season. Fortunately, he was able to find a station in the town of Fort Scott that needed somebody to cover high school and JUCO football during the fall. The station couldn’t pay much, not really even anything outside of his mileage, but Dennis saw it as an opportunity to gain more experience and keep his foot in the door of the sports radio world. He wasn’t getting rich, but he was grateful for any experience at all. 

Dennis’ pro baseball career spanned over six years. The highlights included being named the San Diego Padres Minor League Pitcher of the Year in 1996, as well as getting to face big names such as Edgar Martinez in Spring Training and Ichiro Suzuki multiple times in Japan. After his career was done, he returned to Wichita and became the Director of Operations for WSU baseball for 13 years. In 2004, Dennis was inducted Wichita State Sports Hall of Fame. 

His success on the field and well-known name around the city, surely helped him land a job at Sports Radio KFH in Wichita, where you can hear him every weekday. Along with his co-host, Bruce Haertl, Sports Daily fills the 9-11 a.m. slot on KFH. The two like to keep it local, especially during college football and basketball season. The Shockers reign supreme on the airwaves at KFH and provide the local content a market like Wichita is out to capture. 

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Today, not only can you hear Dennis during his weekday show on KFH, you can also hear him as the analyst of Wichita State baseball. 

Like many other stories of hosts in the business, one funny turn can change the total trajectory of a career. It may be fair to say that the unorthodox plan of getting Dennis into the booth during his senior season, had a major impact on his future in sports radio. 

TM: When you did color commentary during the Sunday games at Wichita State, did you instantly realize you were pretty good or that you were a work in progress?

SD: Our play-by-play guy propped me up. I don’t know if he was telling the truth or not, and to be honest, I don’t remember a lot about it. But I do remember wondering if the people listening thought I knew what I was talking about. You have your doubts.

The key was that our play-by-play guy would set me up and ask what I would do in different situations. Because I was on the team, there was such unique insight without giving away the signs.

Basically, that broadcast gave you a free trip inside the dugout. I would really just talk about the team, the season we were having, insight on the players, who my roommate was, you know, just ordinary things you wouldn’t otherwise have. I think people liked that part of it. As far as the delivery and the content I gave, nuts and bolts, I probably wasn’t very good. 

TM: When you were calling Sunday games, did the guys on your team rib you a little bit or think it was cool?

SD: It was kind of half and half. It wasn’t like I showered and got into street clothes when I was up there. I was in full uniform and did all the stuff that they did. By that time, I was a senior so I didn’t have to take much from anybody. They kind of kept quiet (laughs).

TM: Do you think your baseball career helped you establish a name in Wichita that people still recognize when you’re on the air?

SD: Yeah, I would hope so. I’ve been on-and-off, mostly on, being the analyst with the same guy I was working with as a senior. He’s still there. Over the last several years, I’ve been the analyst on radio for Wichita State baseball games.

Over the last 4-5 years, I’ve been doing more and more TV broadcasts, like Wichita State basketball games, volleyball, women’s basketball, a lot of various sports. It’s what I want to do, and I would hope the program director of the daily show I’m doing now recognizes this is an easy decision and that I know what I’m talking about, have some street cred and believable.

Hopefully people can tell I majored in it. This is my second full year of co-hosting Sports Daily in Wichita and I really enjoy it. I look forward to it every day, you know how it goes, you can get paid to talk about sports. It’s a great gig. 

TM: Has there been a shift in Wichita the last 15 years, in terms of a transition to college hoops being the biggest story in town versus college baseball?

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SD: From 1989 until 2005, the decade of the 90’s, really, basketball was just something to do until baseball season arrived. Now, unfortunately, it’s the opposite. I say unfortunately, because I’m a former player of the baseball program but they’re not as good as they use to be and now the basketball program is wildly popular.

There’s never been a happy medium with both programs, even though both have been great. It’s just always kind of been one or the other. I will say this, even when the program was down, the support for the basketball team has always been pretty good. Now that Gregg Marshall is here, it’s just gone crazy. The popularity has really shifted and hopefully we get into a situation where it gets more evened out, but that doesn’t look like the case right now. It’s always Shocker basketball season here. 

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TM: Is Wichita unique in the fact, that most every radio station’s peak season is football, whereas it may not be that way in your market? And who are the football teams you cover? 

SD: Kansas and K-State, you’ll always be able to find a hot button topic there. KFH, the station I’m on, we’re the home of KU sports. We have basketball and football. We have a good number of alumni and fans that will be listening for our take on KU in football and basketball.

There’s also K-State and the Chiefs, you know, just because Wichita State doesn’t have a football program, there’s no shortage of interesting stories with college football. There’s more than just passing interest with the state schools and Chiefs. 

TM: When would you say your peak season is with listeners? Is it during college hoops season?

SD: Absolutely, 100 percent. Now, baseball, normally, isn’t considered a talking point, or even a talking sport, but when the Royals were recently good, you’d be surprised.

During that time, I would often lead with Royals talk on my show. Now, you got to get creative with it, because on the surface, baseball is boring, but they were historically good. Right now, since October has rolled around, it’s all about Wichita State basketball. 

TM: What’s something about the Wichita market that most people don’t know, however you really enjoy? 

SD: I would say the accessibility of the programs. Long-term, I would like to have the opportunity to be the voice of the university. I think I’ve been around long enough and close enough to all the programs. People know that’s my goal but I like it here. Wichita State basketball is our pro sport and I think most of us around here are okay with that, especially considering how good they’ve been. I went to school and spent more than half my life here. It’s just beats working for a living and you hold on to something like this as long as you can. 

 

BSM Writers

Marty Smith Loves The ‘Pinch Me’ Moments

“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”

Demetri Ravanos

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I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.

I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.

As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.

“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”

There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.

Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.

As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.

“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”

We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.

Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.

“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”

Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.

That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.

For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.

I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.

I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?

He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.

“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”

Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.

Marty Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.

“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”

The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.

You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.

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BSM Writers

Another World Cup Run Ends And There’s Still No Soccer Fever In The USA

“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”

Brian Noe

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Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.

An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.

Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.

Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?

There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.

*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.

It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.

*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.

And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over

The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.

During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.

We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”

Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.

Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.

Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.

Have I died and gone to heaven?

How much?

It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.

Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.

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BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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