From the Mound to the Booth With Shane Dennis
The 1994 Wichita State baseball team came into the season with high expectations. That wasn’t a surprise to anyone, considering the previous three seasons had resulted in the Shockers making it to Omaha for the College World Series.
At that time, Wichita State was a college baseball powerhouse. Several All-Americans and future big league ballplayers, such as Eric Wedge, Darren Dreifort and Doug Mirabelli, made their way through a program that was annually competing for a national championship. Though the Shockers were never short on big names in the late 80’s and 90’s, the name Shane Dennis took a backseat to no one in the history of the program.
Much of the excitement heading into the ’94 season was the result of Dennis’s return as a starting pitcher. A soon to be All-American, he served as the Friday night starter for WSU as the ace of the pitching staff.
A broadcast major at Wichita State, Dennis’s senior season in ’94 was probably unlike any other college baseball player in the country. On Friday nights, he would take the mound for the Shockers and put up zero after zero on the scoreboard. However, during Sunday games, he was up in the booth providing color commentary for the radio broadcast.
Like most college baseball players, Dennis’ biggest dream was to play in the big leagues. After being drafted in the 7th round by the Padres out of college, he realized there was a realistic chance of reaching his lofty goal. But even during his journey throughout the minor leagues and short stint in Japan, Dennis remembered being the kid that was enamored with listening to Kansas City Royals radio broadcasts at his small-town home in southeast Kansas. At that time, Denny Matthews and Fred White were almost like heroes and became his inspiration. If baseball didn’t work out, he knew broadcasting was an avenue he’d love to explore.
After taking broadcasting classes and doing color commentary on Sunday games for the Shockers, he was sure the business was right for him. Granted, he didn’t know for sure if the people listening were a fan of his commentary, but he was having the time of his life, even if it meant a small amount of ribbing from his teammates. His broadcasting career had officially started.
After finishing up his first year of pro ball with the Padres, Dennis returned to Kansas for the off-season. Fortunately, he was able to find a station in the town of Fort Scott that needed somebody to cover high school and JUCO football during the fall. The station couldn’t pay much, not really even anything outside of his mileage, but Dennis saw it as an opportunity to gain more experience and keep his foot in the door of the sports radio world. He wasn’t getting rich, but he was grateful for any experience at all.
Dennis’ pro baseball career spanned over six years. The highlights included being named the San Diego Padres Minor League Pitcher of the Year in 1996, as well as getting to face big names such as Edgar Martinez in Spring Training and Ichiro Suzuki multiple times in Japan. After his career was done, he returned to Wichita and became the Director of Operations for WSU baseball for 13 years. In 2004, Dennis was inducted Wichita State Sports Hall of Fame.
His success on the field and well-known name around the city, surely helped him land a job at Sports Radio KFH in Wichita, where you can hear him every weekday. Along with his co-host, Bruce Haertl, Sports Daily fills the 9-11 a.m. slot on KFH. The two like to keep it local, especially during college football and basketball season. The Shockers reign supreme on the airwaves at KFH and provide the local content a market like Wichita is out to capture.
Today, not only can you hear Dennis during his weekday show on KFH, you can also hear him as the analyst of Wichita State baseball.
Like many other stories of hosts in the business, one funny turn can change the total trajectory of a career. It may be fair to say that the unorthodox plan of getting Dennis into the booth during his senior season, had a major impact on his future in sports radio.
TM: When you did color commentary during the Sunday games at Wichita State, did you instantly realize you were pretty good or that you were a work in progress?
SD: Our play-by-play guy propped me up. I don’t know if he was telling the truth or not, and to be honest, I don’t remember a lot about it. But I do remember wondering if the people listening thought I knew what I was talking about. You have your doubts.
The key was that our play-by-play guy would set me up and ask what I would do in different situations. Because I was on the team, there was such unique insight without giving away the signs.
Basically, that broadcast gave you a free trip inside the dugout. I would really just talk about the team, the season we were having, insight on the players, who my roommate was, you know, just ordinary things you wouldn’t otherwise have. I think people liked that part of it. As far as the delivery and the content I gave, nuts and bolts, I probably wasn’t very good.
TM: When you were calling Sunday games, did the guys on your team rib you a little bit or think it was cool?
SD: It was kind of half and half. It wasn’t like I showered and got into street clothes when I was up there. I was in full uniform and did all the stuff that they did. By that time, I was a senior so I didn’t have to take much from anybody. They kind of kept quiet (laughs).
TM: Do you think your baseball career helped you establish a name in Wichita that people still recognize when you’re on the air?
SD: Yeah, I would hope so. I’ve been on-and-off, mostly on, being the analyst with the same guy I was working with as a senior. He’s still there. Over the last several years, I’ve been the analyst on radio for Wichita State baseball games.
Over the last 4-5 years, I’ve been doing more and more TV broadcasts, like Wichita State basketball games, volleyball, women’s basketball, a lot of various sports. It’s what I want to do, and I would hope the program director of the daily show I’m doing now recognizes this is an easy decision and that I know what I’m talking about, have some street cred and believable.
Hopefully people can tell I majored in it. This is my second full year of co-hosting Sports Daily in Wichita and I really enjoy it. I look forward to it every day, you know how it goes, you can get paid to talk about sports. It’s a great gig.
TM: Has there been a shift in Wichita the last 15 years, in terms of a transition to college hoops being the biggest story in town versus college baseball?
SD: From 1989 until 2005, the decade of the 90’s, really, basketball was just something to do until baseball season arrived. Now, unfortunately, it’s the opposite. I say unfortunately, because I’m a former player of the baseball program but they’re not as good as they use to be and now the basketball program is wildly popular.
There’s never been a happy medium with both programs, even though both have been great. It’s just always kind of been one or the other. I will say this, even when the program was down, the support for the basketball team has always been pretty good. Now that Gregg Marshall is here, it’s just gone crazy. The popularity has really shifted and hopefully we get into a situation where it gets more evened out, but that doesn’t look like the case right now. It’s always Shocker basketball season here.
TM: Is Wichita unique in the fact, that most every radio station’s peak season is football, whereas it may not be that way in your market? And who are the football teams you cover?
SD: Kansas and K-State, you’ll always be able to find a hot button topic there. KFH, the station I’m on, we’re the home of KU sports. We have basketball and football. We have a good number of alumni and fans that will be listening for our take on KU in football and basketball.
There’s also K-State and the Chiefs, you know, just because Wichita State doesn’t have a football program, there’s no shortage of interesting stories with college football. There’s more than just passing interest with the state schools and Chiefs.
TM: When would you say your peak season is with listeners? Is it during college hoops season?
SD: Absolutely, 100 percent. Now, baseball, normally, isn’t considered a talking point, or even a talking sport, but when the Royals were recently good, you’d be surprised.
During that time, I would often lead with Royals talk on my show. Now, you got to get creative with it, because on the surface, baseball is boring, but they were historically good. Right now, since October has rolled around, it’s all about Wichita State basketball.
TM: What’s something about the Wichita market that most people don’t know, however you really enjoy?
SD: I would say the accessibility of the programs. Long-term, I would like to have the opportunity to be the voice of the university. I think I’ve been around long enough and close enough to all the programs. People know that’s my goal but I like it here. Wichita State basketball is our pro sport and I think most of us around here are okay with that, especially considering how good they’ve been. I went to school and spent more than half my life here. It’s just beats working for a living and you hold on to something like this as long as you can.
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.