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Brooks Melchior Appears on Schefter’s Podcast

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Brooks Melchior, best known as the creator of the website Sports By Brooks, was the toast of online sports fans in the early part of this century. His blog was one of the first to experience success mixing sports and pop culture content. The website launched in 2001 and lasted till 2011, when Sports By Brooks became only a Twitter feed. A little over a year later, Brooks Melchior disappeared from public life.

Back in September we posted about the frenzy the @SPORTSbyBROOKS Twitter account’s first Tweet in five years set off. It rehashed stories and theories about what happened to Melchior and why he went underground. Yesterday Melchior reappeared for a conversation The Adam Schefter Podcast.

According to Melchior, it was an obsession with college football and Jackie Robinson that led to the end of the site and his long hiatus.

If you look at my Twitterfeed today, you really have a sense of what I’ve been doing. What started me down this rabbit hole…getting away from the website for this hiatus…because I am gonna bring the website back in the first quarter of 2019, is learning about football history and specifically discovering Jackie Robinson.

The first thing I remembered in this process developing a documentary series, which is what I’ve been doing over the last three and a half/four years, is that I discovered a piece of football of the Chicago Bears at Soldier Field playing against the college all-stars in 1941 and Jackie Robinson was scoring a touchdown against the Chicago Bears. 98,00 fans. George Halas is on the sidelines. And I saw this…I couldn’t believe. I knew that Jackie Robinson had played football at UCLA but I didn’t know that he was this big of a star. And I didn’t know football was that big, period. And so I started to look back at Jackie Robinson’s football career and I’m actually getting more footage in today from his games against Washington State when he played for UCLA.

But that’s what started me down this road of learning about what a superstar football player he was in 1941. And then come to find out he never would have played for the Brooklyn Dodgers had it not been for his football career.

Sean Keeley of Awful Announcing is among the many not buying the simple explanation of an obsession with research leading to the end of Sports by Brooks.

On paper, all of that sounds interesting enough. But the interview itself ends up taking some strange turns. Brooks spends a lot of time hyping up the Jackie Robinson vs. Chicago Bears footage, at least three different times throughout the interview, as if he’s discovered the Dead Sea Scrolls. And sure, it’s neat and all. Sounds like a solid 30 for 30 documentary. But it’s not as if there isn’t footage of Robinson playing football on YouTubealready.

Jeff Pearlman wrote a story about Melchior’s disappearance in 2016 for Bleacher Report that was never published. Pearlman told Chris Mannix, of NBC Sports Radio at the time, that as best he could tell, it was mental health issues that led to Melchior leaving the public eye. Adam Schefter brought this up with Melchior. Melchior responded by talking more about Jackie Robinson.

Melchior did promise that the website Sports By Brooks will relaunch in 2019. He claims that currently he is “retooling” the site to prepare for “another dimension” of Sports By Brooks.

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Dave Portnoy: I Trust Penn Entertainment as Much as Ever

“Dave Portnoy is still an employee of Penn Entertainment. However, he has said publicly that he is unsure if the arrangement will continue after his contract expires in 2025.”

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Dave Portnoy may have had some public disagreements with Penn Entertainment, but he says that he still trusts the company to run Barstool. He took to Twitter earlier this week to dispel the myth that he is in a feud with the company.

“By the way everything I say or do nowadays is construed as me having beef with @PENNEntertain I 100% do not. Most of my net worth is still tied to $penn. The corporate woke overlord narrative is bullshit. They woulda never bought us in 1st place if that was true. I trust them now as much as when they bought us.”

Portnoy has not been shy about criticizing the company’s decision to fire Ben Mintz after Mintz said the n-word while reading rap lyrics. Several supporters, including Dana White, noted that it is the kind of decision that only happens when corporations take over creative enterprises.

Earlier this week, Dave Portnoy announced that he had hired Ben Mintz as the first employee of Brick Watch Company. Mintz was emotional in making the announcement. The decision was not made to stick it to Penn Entertainment according to Portnoy. 

Penn first acquired a stake in Barstool in 2020. It invested $163 million at that time for a 36% stake. Earlier this year, it completed its acquisition, investing an addition $388 million for the remaining 62% of the company.

Dave Portnoy is still an employee of Penn Entertainment. However, he has said publicly that he is unsure if the arrangement will continue after his contract expires in 2025.

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Multiple State Regulators Push Back on Effort to Legalize Gambling on WWE

“In March, Alex Sherman of CNBC reported that WWE had meetings with regulators in Colorado and Michigan.”

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Despite speculation over allowing sports bettors to wager on WWE, there doesn’t appear to be much support at the state level to add it to sportsbook offerings.

Earlier this year, WWE officials had discussions with accounting firm Ernst and Young to secure pre-determined match outcomes in order to allow betting on events. But many states where sports betting is legal have restrictions on wagering on scripted events.

In March, Alex Sherman of CNBC reported that WWE had meetings with regulators in Colorado and Michigan.

“The Colorado Division of Gaming is not currently and has not considered allowing sports betting wagers on WWE matches. By statute, wagers on events with fixed or predicted outcomes or purely by chance are strictly prohibited in Colorado; this includes wagers on the Academy Awards,” Shannon Gray of the Colorado Division of Gaming told Sports Betting Dime.

In Ohio, the same rules apply. The Ohio Casino Control Commission has not fielded any requests to add WWE. Officials in Kansas haven’t received requests either by their residents.

Elsewhere, Maryland sees keeping WWE out of betting offerings as a way to keep the integrity of legal sports betting.

“Maryland’s sports wagering law and regulations prohibit forms of wagering that are contrary to public interest or unfair to bettors,” Seth Elkin of the Maryland Lottery and Gaming Control Agency added. “We’ve determined that it is unfair to bettors and therefore not in the public’s interest to accept wagers on sports entertainment events that have scripted or predetermined outcomes, like professional wrestling.”

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Former Twitter Sports Boss TJ Adeshola Joins Arctos Partners

“We’ve been fortunate to have TJ as an Operating Advisor for the past three years, and we are thrilled to have him play a larger role as an Operating Partner.”

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Less than two months after TJ Adeshola announced his exit from Twitter, he has resurfaced. Arctos Partners, a firm that he had been advising, named Adeshola an operating partner on Thursday.

In the new role, Adeshola will be much more hands-on with the firm, a private investment company that focuses its investments in the sports world. The firm says it focuses on unlocking “non-obvious opportunities long before others have noticed the market need or opportunity”.

TJ Adeshola’s digital sports marketing expertise will certainly come in handy with that.

“We believe TJ is an innovator in emerging digital and sports media trends, and his wealth of knowledge is a tremendous resource for our Arctos Operating Platform, the value-added capabilities we provide to our franchise partners,” Arctos’s Jordan Solomon said in a press release. “We’ve been fortunate to have TJ as an Operating Advisor for the past three years, and we are thrilled to have him play a larger role as an Operating Partner.”

During his decade with Twitter, Adeshola served as the Head of U.S. Sports Partnerships. His title was Head of Global Content Partnerships at the time of his exit.

He is credited with securing broad strategic partnerships with the NBA, NFL, NHL, MLB and MLS as well as NASCAR, esports, college, and high school sports. He helped the platform grow the engagement and audience for those entities.

“I’m thrilled to expand my role with Arctos as an Operating Partner,” Adeshola added. “As the first investment firm to invest across multiple North American sports leagues, Arctos is an innovator and disruptor in the sports landscape. And true to form, the Arctos team recognizes the power of digital media as a tool for growth and an opportunity to drive value for its franchise partners.”

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