“¡No, señor! ¡No, señor!, ¡No, señor! ¡No, señor!”
Al Michaels, Kevin Harlan and Eagles longtime play-by-play voice Merrill Reese each called Cody Parkey’s missed (now blocked) field goal which saw the Eagles advance to the Divisional Round of the playoffs, but it was Spanish play-by-play announcer Rickie Ricardo’s sensational call of the play that went viral, even among English-speaking football fans.
Ricardo’s signature “¡Sí, señor! ¡Sí, señor!” call when a field goal is made has been shared many times in the past, notably Jake Elliot’s 62 yarder to beat the Giants in September 2017.
Ricardo’s Sunday evening call of Cody Parkey’s failed field goal attempt has been played by numerous radio stations across the country and shared on Twitter by thousands. Ricardo told Joe Benigno and Evan Roberts on WFAN he’s received non-stop requests from all media outlets to discuss the call.
The English translation of Ricardo’s call is the following:
“The season is in the foot of Cody Parkey. Forty-three yards. The snap. Gets his foot on it. Has Distance … direction … He hit the pole! No! He missed the shot! No, sir! No, sir! No, sir! No, sir! No, sir! No, sir! No, sir! The Eagles take the victory! Oh, daddy… no, sir! Chicaaaago, Chicaaaago …we are going to New Orleans! Philadelphia wins the game!”
Ricardo explained to Jesenia De Moya Correa from Philly.com how he came up with his signature field goal call which he packs with emotion and excitement.
“During these years of work with the Eagles, I’ve wanted to simplify the broadcasting of football for Latino and Hispanic audiences, since baseball and soccer are the passion sports for our countries. But I want people to live the moment, so I keep my narration to translating to listeners what the key elements are — a touchdown, a field goal — while I add the emotion and passion that Hispanics have for any other sport. Sí, señor and No, señor are very simple words that people who speak English or Spanish understand. It’s a style that I’ve developed for bilingual Hispanics so that all listeners get the feeling of the game, despite the language.”
Ricardo began providing serving as the Spanish play-by-play voice of the Eagles in 2010 and can be heard on La Mega 105.7 FM and WTTM 1680 AM. The broadcaster also calls Yankee games in Spanish, which he began doing in 2014 and regularly joins Joe and Evan on WFAN in New York to discuss baseball and the NFL.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.