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TrueHoop Returns As Subscription Newsletter

“Abbott told Awful Announcing he could see TrueHoop branching beyond a subscription newsletter format, but a traditional blog may not be the solution.”

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TrueHoop founder and creator Henry Abbott has relaunched his NBA coverage brand this week as a subscription newsletter service. TrueHoop was acquired by ESPN in 2007, but in 2017 Abbot was one of the many to be laid off by the company and so too the TrueHoop brand.

TrueHoop began as one of the first successful basketball blogs when it started in 2005. Abbott told Awful Announcing he could see TrueHoop branching beyond a subscription newsletter format, but a traditional blog may not be the solution.

“If you were advising anyone on a new media venture in 2019, would you say ‘start a blog?’ I used to tell everyone that! But, you know, 2005 called. It wants its media strategy back,” he said.

It is all up to Abbott at this point. ESPN gave the brand back to him in full after his departure.

Abbott said he is embracing new digital media metrics and analytics to further the TrueHoop brand by targeting audiences that love basketball and quality sports journalism.

“We are here for people who love the truth,” he said. “If people read for the next week and a bit, and feel like it’s worth some money to keep going … well, those are the people we envision having. They will self-identify, and we will be very thankful to have them.”

Abbott added he is relying on his readers and consumers rather than advertising to get TrueHoop back to form.

“And then there’s the reality that when journalists work directly for readers, I think the content gets better,” he said. “Everyone high-fives the truth.”

Sports Online

Dan Le Batard: It Enrages Me That There’s a Craig Carton Show on TV

“The man defrauded the people and got right back into sports entertainment television!”

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The news of Tom Brady announcing his retirement on Wednesday came as Dan Le Batard and company were on the air, and in the midst of the initial reaction to Brady’s announcement, Le Batard offered a quick shot at WFAN and FS1 host Craig Carton.

Carton has been hosting a morning show on FS1 since last September. Craig added the TV show to co-hosting his successful afternoon drive program on WFAN alongside Evan Roberts.

But as Le Batard and the rest of the show were looking at the TV trying to figure out what was going on with the Brady story, Dan said he thought it was crazy Carton was on television.

“It enrages me that there’s a Carton show,” Le Batard said. “The man went to jail. The man defrauded the people and got right back into sports entertainment television!”

Carton went to prison for a year after facing a charge of securities and wire fraud. In the fall of 2020, after being released from jail earlier in the year, Carton made his return to WFAN.

It’s possible that Le Batard, who is busy running his own independent media operation, wasn’t aware Carton had a TV show. So it’s likely seeing Craig’s face probably was a bit of a shock. But it was clear Dan wasn’t expecting to learn the news from Carton’s show.

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Sports Online

ESPN Hands Out 6 New Contracts To Investigative Journalists

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ESPN is solidifying its lineup of investigative journalists. The network announced on Wednesday the hiring of two newcomers as well as contract extensions for four others.

Xuan Thai and Sara Coello are the two newcomers to The Worldwide Leader, starting their jobs in January.

Thai previously worked at NBC News and MSNBC. Most recently, she was the deputy bureau chief of the south region at NBC.

Coello has made her way to ESPN after stops at The Charlotte Observer, The Dallas Morning News and The Post and Courier in Charleston, S.C.

Alyssa Roenigk, Tisha Thompson, Sam Borden and Tom Junod are the four others who received contract extensions.

Roenigk is the most senior of the group, with 2023 being her 21st year at ESPN. She’s been an editor, sideline reporter, studio host and writer in that stretch of two decades.

Thompson and Borden both started at ESPN in 2017. Thompson has covered stories including the ongoing government investigation of Washington Commanders owner Dan Snyder and investigated sexual assault allegations within the U.S. Snowboard team.

Borden has appeared regularly on various ESPN platforms like the ESPN Daily podcast and Outside the Lines. He’s a 2021 Edward R. Murrow Award winner for an NFL Countdown piece called “This Big Mo Show.”

Junod has been at ESPN since 2019. His previous stops include GQ, Esquire, Life and Sports Illustrated.

Additionally, a contract extension for veteran feature producer Scott Harves was announced by the network.

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Sports Online

Sports Media Reacts To Tom Brady Retiring

“Plenty of the biggest names in the business rushed to Twitter to pay tribute to Brady’s career on the football field.”

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Things seem a little more final this time. Tom Brady says he will not return to the field. The GOAT announced his retirement Wednesday morning in a video posted to social media.

While it is still unclear what happens next, plenty of people in the sports media had opinions to share. Plenty of the biggest names in the business rushed to Twitter to pay tribute to Brady’s career on the football field.

There were other reactions as well. It is well-known that Tom Brady has a ten-year contract worth $375 million waiting for him at FOX. That means plenty of people in the sports media have questions about what today’s announcement means for Greg Olsen.

Olsen has won plenty of acclaim as the analyst in the network’s top NFL booth. Brady’s deal includes him taking over that spot, so several personalities and writers used the day to publicly question the logic in that decision.

There was a third reaction too. Twitter was made for two things: reacting to breaking news and making jokes. Tom Brady announcing his retirement gave some members of the sports media the chance to do both.

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