Barstool Deletes 61,000 Social Media Posts
“Nardini acknowledged that although the DMCA is a tricky aspect of social media to maneuver around, Barstool’s use of fan-submitted content could use some work.”
Barstool Sports made an effort to correct the DMCA problems it faced early last week by deleting over 61,000 social media posts Friday and also calling attention to how poorly the dispute between comedian Miel Bredouw and Barstool was handled.
Both CEO Erika Nardini and President Dave Portnoy professed Barstool’s handling of Bredouw’s plight was mishandled.
“Where Barstool went wrong is that when she refused to respond and it became clear she had no intention of speaking with us we should have ended it,” Portnoy told Business Insider. “Unfortunately Barstool Sports has idiots in our company much like many other companies and those idiots acted like idiots. I regret our lawyer offering a 50 dollar gift card to our store not because it’s illegal in any manner but it’s just so moronic and makes us look like assholes. That’s why lawyers should not be on social media.”
“I am not pleased with how we responded,” Nardini told Fast Company. “The way we responded to Miel, what we responded to her with, the accounts we responded to her from, I think what Barstool botched in this case is the response.”
According to SocialBlade, Barstool usually posts nearly 70 tweets a day, not all of which are original content. Barstool made an effort to retract questionably owned posts it shared across its main profile by deleting over 60,000 posts from Twitter and over 1,000 from Instagram Friday and another 300-plus from Twitter Saturday. This of course doesn’t take into consideration the over 700 Barstool accounts that represent specific regions and teams.
Nardini acknowledged that although the DMCA is a tricky aspect of social media to maneuver around, Barstool’s use of fan-submitted content could use some work. She outlined Barstool’s process and struggles of fan-submission to Fast Company:
“In the case of Barstool, one of the most important things I look at it is how many submissions of videos we get every single day. It’s between 500 and 600 videos sent to us. We have a process where every person who sends us a video has to verify that they in fact own the rights to that video and are giving us permission to post it. So we have an established process in place where people submitting us content abide by the policies that we set. Unfortunately, it’s not fool-proof–just like most things associated with DMCA on the web–and we have people who verify that they own the content they are sending to us, which, in fact, they do not own. As a result, it results in the contention around who owns a specific piece of content. We see this all the time.
The second thing that happens with us is that we’re tagged or mentioned in thousands of pieces of content or thousands of mentions and posts per day, so the traffic and volume of videos flowing through us–we have over 700 social accounts–is enormous. I’ve worked hard, and we’ve worked hard to make sure that we have the right policies and procedures around how we manage submissions of video content. We work hard at it, and we don’t want to steal people’s content and we want to be sure we do the right thing.”
Although, Nardini was unapologetic, saying “That’s not the fault of Barstool. I can’t apologize for every human on the internet who submits a video under a dummy email account and says it’s theirs.”
Barstool is effectively taking this one on the chin. The Bredouw case was expected to be the final strike for Barstool against Twitter’s policy on the matter. After facing a healthy dose of backlash from fans (and non-fans) as comment sections of posts were filled with “See Barstool Sports DM,” Barstool is looking to save face while holding its ground all the same. The brand has a reputation to uphold, afterall. Though it appears Bredouw’s tirade against Barstool Sports was enough for one small step toward change in the fight against copyright infringement on social media.
Blue Wire Adding Podcasts Cut During SB Nation Downsizing
Blue Wire has announced it is adding three NBA podcasts that were cut during a downsizing by Vox Media that hit SB Nation earlier this year.
Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.
“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”
“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.”
The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.
The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.
Rob Parker Bringing MLBBro.com Podcast To iHeartRadio
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
What Implications Would TikTok Ban Have on Sports Media & Business?
“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.