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Josh Innes Discusses Firing On Podcast

“Innes admitted his tenure could be categorized as a failure because he’s no longer working in Houston, but noted inheriting a 0.7 rating and boosting that number into the three’s deserves credit for being a success.”

Brandon Contes

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After being dismissed from iHeartMedia in Houston for budgetary reasons, Josh Innes recorded a podcast, similar to after getting pushed out in Philadelphia, providing insight on his firing from Houston’s SportsTalk 790.  

The 44-minute podcast featured Innes along with his fiancé and on-air contributor, Jill Osterman where Josh insisted he doesn’t know what radio market could be next for them.  Immediately after being fired from Philadelphia’s WIP in 2016, Innes had a good idea that a return to Houston was possible, but currently, there’s nothing in the works for the controversial radio host.

Although his second stint in Houston was short-lived, lasting less than two years in morning drive, Innes made it clear he didn’t believe his show was a failed experiment at KBME.

“I don’t view it as a failure, I view it as relatively successful, is it what we wanted to be? No, but it’s not like we were down here and all the other sports stations were up there, we passed them up for three quarters last year in morning drive.”

inne

“I appreciate them for giving us that opportunity,” Josh said of iHeartMedia.  “I’m not going to sit here today and dump on anybody, they gave us an opportunity, it was what it was, I don’t view it as a failure.”  While Josh and Jilly agreed the firing was “quick and painless,” Innes seemed most upset about the chairs he left in his former studio.  

“What irks me the most is that I bought two new chairs for that damn studio and people’s asses are going to be comfortable in my chairs,” Innes joked while recording his podcast, admittedly doing so in his underwear, a benefit of not having to go into work.

His radio stops are rarely without controversy.  Josh is a polarizing personality and without him to shake up a market there’s less for people to yell about, whether it’s with disdain or support.  “The market gets more boring without me in it, and people miss that,” said Innes.

The free agent radio host posted one episode of The Josh Innes Show podcast since leaving Sports Talk 790, but said he plans to regularly produce digital content while searching for his next opportunity.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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