Your Dime, Your Dance Floor: In Memory Of Chet Coppock
“I hope during this difficult time his family can look at the influence he has had on other people’s lives.”
When I was growing up, there were no sports talk radio stations in Chicago. There were stations that had sports shows but mainly at night or on the weekends. There was one show that we could hear every day – Coppock on Sports. The host, Chet Coppock, was larger than life. Every guest introduction was scripted and sounded like it had been written for a movie trailer. All the biggest and best guests were on his show.
To those of us growing up in Chicago during that time (late 80s and early 90s), Chet and COS was the shit. Chet Coppock died yesterday (April 17th) due to injuries sustained in a car crash in Hilton Head, South Carolina at the age of 70.
Rather than pontificating further about Chet, his legacy, and the impact he has had on sports talk radio, I thought it would be best to hear from the people who worked with him throughout his career. I’ll start with two of the biggest on-air talents to come from the “Chet Stable”–Dan McNeil and David Kaplan. I spoke to both by phone today:
Dan McNeil Afternoon host The Score/Chicago:
“Chet was the Godfather of Sports Talk in Chicago before sports radio mushroomed beginning with the arrival of The Score in 1992. There was Chet. He spoke his own language and it was colorful. You knew someone had made the top echelon of Chet’s guests when he gave them the three-name treatment–like Michael Keller Ditka and Michael Jeffrey Jordan.”
I always felt that Chet had a little Ted Knight in him from the Mary Tyler Moore Show. He had this booming voice and spoke from the diaphragm. He was also a large man. Well over six feet tall and he was hard to miss coming out of a Cadillac with dealer plates in his full length fur coat.
Chet was without question the most influential person in my career. In the winter of 1988 he scraped me off the street to produce his show on The Loop. I had been let go by the newspaper I was working at and contemplating getting my teaching degree so I could teach High School and coach football.
Not only did Chet give me the opportunity to produce his show, but he gave me a chance to fill-in as the host on the nights he was off. In no way did I have the skills at that time to follow the legendary “Steve and Garry” on The Loop. But Chet gave me the chance. Plus he gave me the moniker “Dangerous Dan McNeil.” He was one of a kind.
We had our battles. After I moved to the Score in 1992, we ended up going head-to-head with Chet in 1994. (Terry) Boers and I KO’d Chet and his show had only a 0.8 rating. Chet had taught me all about self promotion. In ‘92 when I left his show to go to The Score he left me a shitty voicemail telling me to “get ready for a 0.8.” Needless to say I had saved it and played it when we knocked him out of afternoons.
Chet and I made amends about 12 years ago and I took him to see the Rolling Stones. I’ve talked to him from time to time and he seemed to be at peace with where he was. Not in the middle of the action anymore but on the periphery. He definitely enjoyed one of his final gigs–working with the Chicago Blackhawks and their alumni.
My favorite “Chetism” was what he called Old Comiskey Park. He didn’t call it “Comiskey Park” or “Sox Park” He instead called it “The Old Roman’s Diamond Palace.” I had no idea what it meant but it was certainly unique and I got a kick out of it.
One of my favorite “blooper” memories was when I had booked Byron Sanders, the running back at Northwestern, to be on Chet’s show. Somehow Chet got it in his head that we had Lions superstar RB Barry Sanders on the show.
So Chet goes through his big buildup/lead up which led into his first question which he presumed was for Barry. Barry says, “Hey Chet, this is Barry’s brother Byron from Northwestern.” Without missing a beat, Chet, who was not the world’s greatest ad-libber says, “Well Byron, if Barry were here on the phone how do you think he’d answer that?”
David Kaplan, ESPN 1000/Chicago
“I would not be in this business without Chet’s kindness and generosity. No Chance! I’ve never taken a class in radio or broadcasting in my life. Here I was this washed-up basketball coach who decided to start a basketball recruiting newsletter. I printed out the first edition and sent a few copies to Chet hoping for some publicity for the newsletter. That week I get a message on my answering machine, “David, this is Chet Coppock. I got your newsletter here and I’d like to see what kind of chops you have. So come on our show tonight and let’s talk basketball recruiting.”
Then there was one huge moment in 1989 and I remember it was a Tuesday night because it was two days before the start of the NCAA Tournament. One of my best friends in the world is Kevin O’Neill who was an assistant coach at Arizona at the time. He calls me and tells me that Michigan Coach Bill Frieder is going to be the next coach at Arizona State. The story didn’t make sense because Michigan had a great team and a shot to win the national championship. So I had to confirm the story.
Remember, this is 1989–no twitter, cell phones, or internet, but there was Northwest Airlines which had its main hub in Detroit. So I called them as Frieder. Sure enough, Frieder and his wife were on a 630am flight to Phoenix and the tickets were open ended–no return date was set. I also confirmed that the tickets had been paid for by ASU and not Frieder or his secretary. Boom I had a huge story.
So I called Chet’s hotline and told the producer that I had to talk to Chet immediately. Chet picks up off the air and doesn’t believe the story. I tell him that I have the story confirmed and that I want to break it on his show. He agrees to put me on, with the caveat ‘If you’re wrong I’ll bury you in this town. Do you still want to come on?” I did and it was a huge story and helped me make a name for myself.”
Here are other memories from people who worked with Chet Coppock throughout the years:
- Weezie Kramer, Chief Operating Officer, Entercom: “Chet was an original….in my mind he really invented the larger than life local sports personality. He was a head turner in his giant fur coat and always a fun listen…He will be missed.”
- Tony DiGiacomo, PD of WFNZ in Charlotte: “I cut my teeth in this business being Chet’s Executive Producer at Sporting News Radio with Coppock on Sports Saturday and Sunday evenings for the network in Chicago. I am shocked and saddened at his passing. He challenged me to not only be a great producer, but to let my imagination and personality run wild. That’s how you make it in this business. I’ll be raising his favorite drink, a diet coke today in his honor.”
- Ron Gleason, PD WBBM AM, Newsradio: “Chet was Unique. He was sports talk before sports talk became a giant entity both in Chicago and across the country. His show was different. It wasn’t a caller-driven show. It was guest after guest and every guest was his “good buddy!” He had a ton of unique sayings: “Big Rock Candy Mountain”, “Your Dime-Your Dance Floor”, “The Straw that Stirs the Drink”(about his EP). My favorite memory was from back in my days covering live sporting events. He would arrive, usually late, to the old Chicago Stadium for a Bulls or Blackhawks game. He was wearing a full length fur coat and would wave to sections of the crowd upon his arrival. They would say something nice or derogatory and he would just wave. He was very flamboyant and quite unique.”
- Matt Nahigian, PD 95.7 The Game in San Francisco: “Chet is the reason I am in this business. As a kid I wanted to work for Chet and be Chet. He was Chicago sports. One of the best days of my career was when I found out I got an internship and I would be working on his show. The first day I get to the Hancock Building he said hey kid nice to meet you now go to the top floor of the building and get me 12 diet cokes and 6 apples. That was the first thing I did every day. I have 1000 stories, but they can wait. Thank you Chet, for taking me in and showing me the way. I’ll never forget the days I spent with you”
In conclusion, I hope during this difficult time Chet’s family can look at the influence he has had on other people’s lives. He had a massive impact on sports radio, without really being a “major player” in what we would consider modern sports radio. Instead, he made his mark by influencing, pushing, and encouraging people who were passionate about our business.
Now in Chicago and all over the country there are PDs, talk show hosts, producers who are all in sports radio because of Chet. I never met him, never worked for him, but the influence of listening to his show during my formative high school years can never be understated. As Matt Nahigian aptly put it, we all “wanted to work for Chet and be Chet.”
Matt Fishman is a former columnist for BSM. The current PD of ESPN Cleveland has a lengthy resume in sports radio programming. His career stops include SiriusXM, 670 The Score in Chicago, and 610 Sports in Kansas City. You can follow him on Twitter @FatMishman20 or you can email him at FishmanSolutions@gmail.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.