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DAZN Shaking Things Up With Next Edition Of 40 Days

“Jay Z’s Roc Nation and rapper Meek Mill are partnering to produce 40 Days: Joshua-Ruiz in the lead up to Anthony Joshua’s match against Andy Ruiz on June 1st.”

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DAZN is doing something interesting with its 40 Days series. The original incarnation was produced to promote Canelo Alvarez’s victory over Daniel Jacobs, with Lebron James and Maverick Carter at the helm. The next edition will see new producers following a new fight.

Jay Z’s Roc Nation and rapper Meek Mill are partnering to produce 40 Days: Joshua-Ruiz in the lead up to Anthony Joshua’s match against Andy Ruiz on June 1st.

This version will also get a unique presentation. DAZN will not carry any episodes of the series this time around. Instead it will partner with Roc Nation and Meek Mill on the production of four six-minute episodes that will premier on Mill’s YouTube and Instagram pages in the two weeks leading up to the fight. The fifth and final episode will follow the path of the original 40 Days series and premier on NBC Sports Network and several regional sports networks across the country.

“It’s a series which is meant to let creative people be creative,” Jamie Horowitz, DAZN’s Executive VP of content, told The Hollywood Reporter. “We are excited to have Meek Mill tell the story of Anthony Joshua’s first fight in America through his unique lens.”

The June 1st fight against Andy Ruiz will be the second in an eight-fight, $1 billion deal Anthony Joshua and his promoter Eddie Hearn signed with DAZN in September. His four titles and undefeated record will be on the line in the match.

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Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

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Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

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Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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