Connect with us

Sports TV News

McManus Opens Up About CBS’s Super Bowl Earnings

Jack Ferris

Published

on

In the immediate aftermath of this year’s Super Bowl LIII, “disappointment” was a word you heard a lot. With the NFC’s top scoring offense on one sideline and a future unanimous hall of fame quarterback on the other – most casual fans were disappointed the game produced just one touchdown in a 13-3 contest.  By coming two weeks after what was arguably the most exciting conference championship weekend in the NFL’s history – CBS’ Super Bowl LIII felt especially dry.  

From a business angle, it’s tough to argue that “disappointment” wasn’t tossed around in conversations with advertising and network executives in the days following the game.  According to a study published by MediaPost.com, the in-game advertising revenue reached $382 million – which was a noticeable drop from the previous season’s $408 million and a much bigger slide from 2017’s $419 million.

This week, CBS Sports Chairman Sean McManus shed some light on his Network’s Super Bowl bottom line.

According to a tweet from Mark Burns of Morning Consult – CBS counted roughly $20 million in digital ad revenue following the game.  This may seem a like a solid sum, but it’s dwarfed by the nearly $400M CBS earned on it’s “traditional” linear broadcast.  

Ten years ago, judging a network’s total revenue was a much simpler process.  You would simply need to take the value of a 30 second ad (roughly $5.25 million this year) and factor that number into every slot that ran during the game.  In recent years, however, with more and more households choosing streaming options, the industry is still trying to find reliable ways to generate digital revenue, let alone tally it all up.  

There’s no doubt the industry is changing to accommodate how sports fans consume content, and everyone seems to be investing more and more into their digital platforms.  With that said, if these numbers are even close to accurate, it’s clear that TV is still king.  

Sports TV News

Disney CEO Bob Chapek: ESPN Viewers Under 30 ‘Absolutely Require’ Betting Content

“Our sports fans that are under 30 absolutely require this type of (sports betting) utility,” Chapek said. 

Published

on

Disney CEO Bob Chapek alluded to an upcoming partnership with a sportsbook during a second-quarter earnings call.

“Our sports fans that are under 30 absolutely require this type of (sports betting) utility,” Chapek said. 

Disney reported a revenue increase of 26% year-over-year, bringing in $21.5 billion in the quarter. ESPN+ now features 22.8 million subscribers, while Disney+ is at 152.1 million. Hulu, which Disney owns 67% of, now has 46.2 million subscribers.

Also during the call, Chapek discussed what a direct-to-consumer future looks like for ESPN, saying “we’ve negotiated flexibility into our new rights agreements”.

ESPN has continued to invest in the sports betting space, offering shows like Daily Wager, while also announcing the addition of sports betting expert Liz Loza earlier this week.

Continue Reading

Sports TV News

FOX Planning ‘Record Pricing’ for Super Bowl LVII Ads

“It’s obviously such a huge year for us,” Murdoch added later. “We’re looking forward to getting record pricing for the Super Bowl.”

Jordan Bondurant

Published

on

Super Bowl 57

FOX shared some lucrative news with investors on its quarterly earnings call on Wednesday. The network said sales for the NFL season are in a very short word: up.

FOX CEO Lachlan Murdoch said “We sold more NFL Sunday advertising in the current upfront market than we did across Sunday and Thursday combined in the prior year’s market.”

He also went on to note that didn’t include commitments made for the network’s presentation of Super Bowl 57 in February.

“This excludes advertising commitments for the upcoming Super Bowl, where we are pacing well ahead of schedule and seeing very robust demand and record pricing levels.”

FOX began selling Super Bowl 57 ads last summer.

Murdoch didn’t share specific numbers regarding Super Bowl sales but in comparison, NBCUniversal sold 3-second spots for upwards of $7 million this last February.

“It’s obviously such a huge year for us,” Murdoch added later. “We’re looking forward to getting record pricing for the Super Bowl, and we’re well ahead of plan in terms of selling our Super Bowl positions.”

Continue Reading

Sports TV News

Potential Big Ten/ESPN Deal Did Not Include ESPN Plus Option

“I’ve been told ESPN’s deal did not include direct-to-consumer on ESPN+, it was a strict linear television deal.”

Jordan Bondurant

Published

on

ESPN, BIG TEN

A shockwave went thru the sports media landscape on Tuesday when reports surfaced that the Big Ten would not be awarding a media rights deal with longtime partner ESPN. Since then, more details have come out about why the two might not be in business together after this season.

On The Marchand and Ourand Sports Media Podcast, John Ourand added another piece of the puzzle that could offer some illumination. According to his reporting and sources, ESPN wanted to be able to offer Big Ten games on their direct-to-consumer streaming option, ESPN+ and the Big Ten didn’t receive that well.

“I’ve been told ESPN’s deal did not include direct-to-consumer on ESPN+, it was a strict linear television deal.”

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.