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Cable Companies Not Offering Deals To Keep Customers

“Customers with the wallet and comfort to pay for cable and internet remain a profit by paying more, while cord-cutters join the growing pool of internet-only customers that are willing to pay for larger data caps and faster speeds.”

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If you’ve ever tried to negotiate with your cable company to get a lower price, don’t expect your next attempt to go as smoothly as before. According to a Bloomberg article, Cable companies are actually finding a way to be just fine with cord-cutters, and are letting the cable negotiators walk.

“It used to be when customers would call and said, ‘I’m thinking of cutting the cord,’ they’d throw all sort of promotions to keep them from leaving,” Craig Moffett, an industry analyst at MoffettNathanson LLC, told Bloomberg. “Now they’re saying, ‘Goodbye, it’s been fun, enjoy the broadband subscription.’”

With AT&T, Comcast and a short list of others really driving the market, the situation has lent itself to the companies and put them in a win-win situation. Customers with the wallet and comfort to pay for cable and internet remain a profit by paying more, while cord-cutters join the growing pool of internet-only customers that are willing to pay for larger data caps and faster speeds.

From the Bloomberg article:

Pay-TV providers are making up for the lost revenue by charging everyone more. When subscribers cancel cable TV, they no longer get a discount for bundling TV with internet. When Optimum customers around the New York area cancel TV service, they also typically upgrade to faster — more expensive — internet, Altice USA CEO Dexter Goei said last month.

Gerry Smith, Bloomberg

Charter, for example, lost more than a quarter of its TV subscribers from 2018. They gained, however, a 19% increase in internet-only customers and actually turned an adjusted 4.2% profit gain.

If you haven’t “cut the cord” yet, you’ve in all likelihood missed the chance to beat your provider to the punch. These companies have played the game to their benefit and are just fine with giving you just internet, and charging you more just as they did with cable.

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Over Half of All NFL Viewers Don’t Know Thursday Night Football Is Streaming on Amazon

A study of 1,000 Americans 18 and older indicated 53% of frequent NFL viewers are aware that the games will only be available on Amazon Prime Video.

Jordan Bondurant

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Thursday Night Football

The new NFL season is heading our way fast, and in Week 2, Amazon will be kicking off its historic run as the home for Thursday Night Football.

The only thing is apparently there’s a large group of football fans out there that still have no idea that you’ll only be able to stream those games.

Cumulus Media and Westwood One Audio Active Group commissioned a study of 1,000 Americans 18 and older which indicated 53% of frequent NFL viewers are aware that the games will only be available on Amazon Prime Video.

What’s more concerning, according to Nielsen Scarborough, 54% of of those who watched TNF (36.7 million) in the last year say they are not Amazon Prime members. So they likely won’t have access to a game stream anyway unless they subscribe.

On the flipside, though, those who already have Prime are more likely to tune in to games anyway. Of those surveyed, there’s a good chance the various alternate broadcasts offered in addition to the traditional feed with Al Michaels and Kirk Herbstreit will bring in larger audiences and viewers who may be occasional NFL watchers.

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Apple is Leader to Land Big Ten Streaming Rights

Amazon has also been negotiating, but the decision by USC and UCLA to join the conference reportedly brought Apple to the table.

Jordan Bondurant

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Apple Big Ten

A new media rights deal for the Big Ten Conference is nearing its completion, and it’s being reported Apple is close to joining NBC, CBS and FOX as a media partner.

According to both The Athletic and reporting from MacRumors, the tech giant remains as the leading potential streaming partner in the new deal.

Amazon has also been negotiating, but the decision by USC and UCLA to join the conference reportedly brought Apple to the table.

The deal will reportedly see the conference make $1 billion per year. Apple has already made a splash in the streaming world this year, making deals with both MLB and MLS to stream. The company is also still being linked to talks over securing NFL Sunday Ticket.

A formal announcement of the TV rights deal is anticipated by the end of this week, but no word on whether streaming will be included in that or if a separate agreement needs to be reached.

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Big Cat: Listening to ESPN Wisconsin After Packers Playoff Loss ‘Highlight of My NFL Season’

“For three hours, I sat in my car. I arrived home –it’s a 20-minute drive — I arrived home, and I sat for three hours listening to callers be like ‘blow up Lambeau!’, ‘get 12 (Rodgers) outta here!’, ‘we need to build a dome, this team isn’t built for the outside’, and that was the highlight of my NFL season. And I have no problem saying that.”

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During a recent interview with Barstool Sports, Packers quarterback Aaron Rodgers had a poignant question for noted Chicago Bears fan Dan “Big Cat” Katz that he then used to slam the Packers quarterback while also expressing his enjoyment for Green Bay fans.

“Is it hard, for you as a Bears fan, that some of your greatest moments are cheering against me when the Bears aren’t playing?”, the Packers quarterback half-jokingly asked.

“Very good question,” Katz responded. “No, it’s actually great, because what I’ve told everyone is — I’m very realistic about the Bears — ‘not a great franchise, (the Bears) just don’t do the right things’ for the most part. Every year I look forward to the playoffs and the game that you’re going to lose. I’ve told this story on air, but, when you guys lost to San Francisco this year we were watching the game in New Jersey and I drove back to Brooklyn — brag — and I listened to (Mark) Tauscher. For three hours, I sat in my car. I arrived home –it’s a 20-minute drive — I arrived home, and I sat for three hours listening to callers be like ‘blow up Lambeau!’, ‘get 12 (Rodgers) outta here!’, ‘we need to build a dome, this team isn’t built for the outside’, and that was the highlight of my NFL season. And I have no problem saying that.”

Rodgers laughed at Big Cat as he delivered the message, seemingly getting genuine joy out of the conversation.

“I know I’m a loser,” Katz continued. “That’s the best part. I’ve come to grips with the fact that I’m a loser, so yes, watching you lose in the playoffs is…that’s my Super Bowl. And I’ve won a lot of Super Bowls if you do it that way. More than you.”

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