Connect with us

Sports Online

Forbes Lists Most Valuable Athletes On Social Media

“Christiano Renaldo leads the way in total social media followers and he is followed closely by his long-time rival Lionel Messi.”

Published

on

Athletes hold a strong presence in social media. Thousands of pros use the likes of Instagram and Twitter to not only interact with their fans, but also further their own brand and sponsors. Forbes, in collaboration with Hookit, took a look at which athletes ruled their respective sports.

Hookit, a social media analytics firm, analyzed athletes beyond their follower count and looked closer at which athletes were engaging and interacting with followers at a higher rate through 2019.

Christiano Renaldo leads the way in total social media followers and he is followed closely by his long-time rival Lionel Messi. In fact, soccer players get a natural edge in Hookit’s analysis as nine of the 14 athletes with more than 100 million interactions were soccer players. Renaldo registered 887.2 million interactions to lead all athletes against Messi’s 367.1 million which falls second. Interestingly, the only non-soccer player in the top-seven is MMA star Conor McGregor.

In the NFL, Browns receiver Odell Beckham leads the way 66.4 million interactions across social media. Though Hookit’s analysis says Instagram is the leading platform for interaction amongst users, it would appear Tom Brady joining Twitter earlier this year has helped give him a boost as the NFL’s runner-up.

LeBron James is far and away the most followed and engaging athlete for the NBA, though Hookit warns that NBA MVP Giannis Antetokounmpo is seeing exceptional growth across his social media unlike any other NBA athlete.

The MLB once again sees itself falling short against the NFL and NBA in this analysis. Though Bryce Harper and Aaron Judge are the most followed players, they aren’t very active. And though Marcus Stroman leads the way in interactions (3.5 million), he falls at 495 of the top 500 athletes globally in interactions. 

The NHL’s P.K. Subban matches Stroman in interactions to lead his league as well, despite having half the followers of Alex Ovechkin.

To see where tennis, golf, e-sports and motorsports athletes fall as well as more analysis by Hookit, check out the article over at Forbes.

Sports Online

Julian Edelman Launches ‘Games With Names’ Podcast

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

Published

on

Former NFL wide receiver and Super Bowl MVP Julian Edelman has teamed up with comedian Sam Morril to launch the Games with Names podcast.

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

“Everyone’s always talking about who the GOAT is, but Sam and I are looking for the GOAG: The Greatest of all Games,” Edelman said.

Edelman, who retired from the NFL in 2020, has already worked elsewhere in sports media. He joined the cast of Inside the NFL on Paramount+ last season.

Meanwhile, Morril was excited to get the opportunity to work with Edelman.

“Julian Edelman is a three-time Super Bowl Champion and I just got 10,000 airline miles complaining that my in flight TV didn’t work,” said Morril. “We both know how to get things done, and it was only a matter of time before we joined forces.”

The podcast will be presented by WynnBET.

Continue Reading

Sports Online

Colin Cowherd Adds Madden Streamer Brady Mays to The Volume

Cowherd added that Mays, 25, brings a different level of content to the table.

Jordan Bondurant

Published

on

Colin Cowherd once had very strong feelings about video games and esports, but apparently his mindset has changed. It’s changed so much so that Cowherd has brought on a popular Madden NFL streamer to his digital company The Volume.

Brady “Mayz” Mays has made a name for himself on YouTube streaming himself playing the popular video game. According to Yahoo, Mays channel amassed upwards of 100,000 subscribers.

“I’ve had a total change of heart,” Cowherd said in an email to Sportico. “That business is so lucrative that parents these days might be telling their kids to STOP playing outside and go inside and play some video games.”

Cowherd added that Mays, 25, brings a different level of content to the table, and that was what drew their interest in the streamer.

“At The Volume, we comb the internet for people who cut through within a specific genre,” Cowherd said. “We wanted to find a unique talent in esports, starting with Madden, and at every turn, someone on the internet was pointing to Mayz.”

“I’m excited to bring a new, innovative style of content to the table,” Mays added. “Partnering with Colin and The Volume is a testament to the growth and legitimacy of the gaming industry today.”

Mays will be the first person hired by The Volume to stream on Twitch. The newest edition of the EA Sports Madden NFL franchise drops later this week.

Continue Reading

Sports Online

Amazon Tells Thursday Night Football Advertisers Not to Expect TV Ratings Numbers

Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

Jordan Bondurant

Published

on

Thursday Night Football

The clock is ticking down until Amazon Prime Video begins its run as the home for Thursday Night Football.

But with the shift to streaming, Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

According to Ad Age, the tech giant is anticipating 12.5 million viewers tuning in each week. Last season when the games aired on FOX, the audience peaked at 20 million.

So to help curb concerns from advertisers concerning lower viewership, Amazon is reportedly working with those brands and companies to leverage their NFL ad buys into broader e-commerce ads.

Ad Age reports the price of ad time on Thursdays on Amazon has also decreased compared to what they were going for with FOX. Amazon has asked in the ballpark of $500,000 for a 30-second spot, where FOX ads had an average price of $635,439.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.