101 ESPN in St. Louis announced the debut of their new midday show featuring Anthony Stalter and Jamie Rivers. The new show is part of the station’s change from a four-show weekday schedule to a more traditional three-show lineup.
Beginning Monday, September 9th, Stalter and Rivers will air Monday – Friday from 10am – 2pm. Stalter, who has been part of the 101 ESPN weekday lineup for the last six years, is set to partner with former St. Louis Blues defenseman and current Fox Sports Midwest Blues Pre and Postgame Show host, Jamie Rivers.
“We are going to cover it all! Blues, Cardinals, big topics, NFL Football, Mizzou, college football, and we have XFL and MLS coming to town. We’ll talk about,” Stalter said in the press release. “We will cover national stories and relate them locally. It’ll be entertaining and knowledgeable with the feel of two guys at the end of the bar talking sports and having everyone join us!“
Stalter joined 101 ESPN in 2012 as a producer before becoming a weekday host on the station in 2013. For the last six years, Stalter has been featured on The Turn from 1 – 3pm, co-hosting with Chris Duncan until the former Cardinal was forced to leave due to health reasons. Stalter’s full plate as a sports media personality includes writing for 101ESPN.com, and hosting Football Frenzy, Sundays on ESPN Radio.
Since retiring from professional hockey in 2011, Stalter’s new radio partner, Jamie Rivers has been featured on Fox Sports Midwest’s coverage of the Blues and appeared as a regular guest on 101 ESPN.
“This has been a bit of whirlwind! Joining the crew in the spring, and getting to know everyone here at 101 ESPN has been amazing,” Stalter said. “It is one big happy family, and it’s like teammates that I had when I was a player. That environment was key to me joining. Stalter is amazing, and the relationship and chemistry have developed quickly. I love the guy already. It can only get better.”
The new midday show sits between The Bernie Miklasz Show in the morning and The Fast Lane in afternoon drive. For 101 ESPN, Stalter and Rivers replaces The Turn which previously aired from 1 – 3pm and Kevin Wheeler’s show which filled the 10am – 1pm timeslot.
With the new changes, The Fast Lane will continue as a four-hour show, broadcasting from 2 – 6pm instead of 3 – 7pm. Freeing up the six o’clock hour allows the station to offer more St. Louis Blues programming as they begin their new broadcast partnership with the Stanley Cup Champions.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.