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DraftKings Launching New Shows On SNY

“The Sweat is a DraftKings produced show, while Place Your Bets is an SNY original program that is presented by DraftKings.”

Brandon Contes

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As the legalization of sports wagering becomes more prevalent, so do partnerships between media outlets and gambling related platforms.  

The newest partnership features RSN, SportsNet New York and DraftKings, which offers viewers two weekly shows.  Every Sunday morning during the NFL regular season and playoffs, SNY will partner with DraftKings to create, The Sweat and Place Your Bets.  

“With the legalization of sport betting increasing in states across the country, the compelling integration opportunities have become more prevalent and visible throughout the sports industry,” said Steve Raab, President of SNY. “Sports news impacts sports betting and this partnership with DraftKings marries the two – giving us an opportunity to deliver insightful new programs not just for sports bettors but for casual sports fans, avid sports fans and fantasy players.”  

With each episode being 30 minutes long, the shows debuted on Sunday, September 8th starting with The Sweat at 10:30 and Place Your Betsimmediately after at 11am.  Both start times will be pushed back 30 minutes going forward, airing from 11am – noon every Sunday for the duration of the NFL season.

“The legalization of sports betting transformed our business model not only as a sportsbook operator, but also as a digital media hub,” said Ezra Kucharz, chief business officer at DraftKings. “We are entering the most prime period of the sports calendar for our company, and the move to syndicate our original programming via a widely-viewed and premier partner in SNY was a clear strategic decision.”

The Sweat will feature experts from DraftKings each week and Place Your Bets will be hosted by SNY’s Maria Marino.  Last weekend, Marino was joined by her SNY co-host on The Thread, John Jastremski.   

The Sweat is a DraftKings produced show, while Place Your Bets is an SNY original program that is presented by DraftKings.  Although SNY is a New York sports centered network, their new block of gambling programming will go around the entire NFL.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Kathryn Tappen Joining NBC’s Big Ten Coverage

“Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.”

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NBC has tabbed Kathryn Tappen as its sideline reporter for the network’s upcoming coverage of Big Ten football, according to a report from Andrew Marchand of The New York Post.

According to Marchand, Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.

Tappen has hosted Notre Dame football’s studio coverage and Peacock Sunday Night Football Final. She also worked as NBC’s lead interviewer for its coverage of the PGA Tour, but left that broadcast team at the end of 2022 as part of the network’s larger shakeup of its golf coverage.

The appointment of Kathryn Tappen conceivably concludes the Big Ten on NBC broadcast crew. Noah Eagle and Todd Blackledge are expected to pair as the network’s play-by-play announcer and color analyst, respectively. NBC has yet to officially unveil its coverage plans for the 2023 college football season.

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Sports TV News

Peter King: Sean McVay Wants to be a Star, ‘Not Just Some Guy on TV’

“I do think he had some regret over not taking a two- or three-year hiatus last year and taking one of the big TV jobs. Amazon? Maybe FOX? But if he really wanted to jump after winning the Super Bowl, he would have.”

Jordan Bondurant

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L.A. Rams head coach Sean McVay will remain at his post for the 2023-24 season. The team tweeted that news Friday afternoon, seeming to, at least for now, put the rumors of McVay leaving coaching for a TV job to rest.

ProFootballTalk’s Peter King wrote in Football Morning in America on Monday that McVay understands the kind of position on television he’s looking for may not necessarily be there for him.

“I don’t think that was the only thing about TV that appealed to him, but I don’t think McVay was interested in being Just a Guy on TV,” King wrote. “I do think he had some regret over not taking a two- or three-year hiatus last year and taking one of the big TV jobs. Amazon? Maybe FOX? But if he really wanted to jump after winning the Super Bowl, he would have.”

King noted that McVay has been told to “Do what makes you happy” by folks with the Rams. He also said he believes coaching is what Makes McVay happy. Especially with a chance to shake up his coaching staff and being involved in trying to bring the team back from a 5-12 season in their follow-up campaign to winning the Super Bowl.

“He wants to be challenged, and this staff wasn’t doing it,” King said. “Offensive coordinator Liam Coen may not have been what McVay wanted in an OC—a coach who would challenge him and bring new ideas to him—and that could be why he’s going back to the University of Kentucky as a coordinator.”

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Sports TV News

Lisa Salters Makes Monday Night Football History Completing 11th Season on Sideline

“Salters has been with ESPN for almost 23 years. She started as a general assignment reporter before moving to sideline reporting in 2006.”

Jordan Bondurant

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Monday night’s Cowboys/Bucs wild card playoff game set a new milestone for ESPN sideline reporter Lisa Salters.

The network tweeted that Salters completed her 11th season in that role. That makes her the longest tenured reporter in Monday Night Football history.

Salters has been with ESPN for almost 23 years. She started as a general assignment reporter before moving to sideline reporting in 2006.

“When I first got the call to do Monday Night Football, I would have never thought that 10 years later I would still be doing it,” Salters said last year in a video reminiscing on ten years on Monday Night Football. “I was at home and I got a phone call from my boss Vince Doria and he said, ‘Hey, I was wondering if you would be interested in being a sideline reporter for Monday Night Football‘, and I couldn’t believe what he just asked me.”

Salters is also featured on network coverage of the NBA, something she’s been doing since 2005.

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