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What Listeners Value Least on Sports Radio

“BSM’s Twitter poll produced nearly 22,000 votes. Most list Callers as the least valuable part of a show.”

Jason Barrett

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Knowing what your audience wants is so important for a radio station. But not every brand puts the time or resources into doing research. It’s common in radio to assume we know what listeners want, but people’s tastes change, their work schedules switch, and their entertainment options increase. One day radio’s vital, the next it’s less necessary.

One of my biggest pet peeves with our ratings system, is that it influences how many of us think about what does and doesn’t work. I’ve seen bad shows earn numbers, and good ones come up short, but because this is the way we decide whether or not something is good, we ignore a lot of other evidence that tells us if something truly is good or not.

Just the other day I heard a 3 person show execute a 26-minute interview in the 2nd segment of their show. The guest’s call dropped, they killed time to get him back on, and the result was a less than stellar listening experience. This was done by a good show too, one with strong ratings. Good numbers or not, turning the show over to a guest for 2 segments who isn’t breaking news and isn’t a major name isn’t wise, especially when 3 hosts haven’t had a chance yet to offer their opinions and establish the content. But hey the ratings are good right?

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Unless you know every single person carrying a meter in your market, and you study their daily habits, you really don’t know why they put your radio station on or turn it off. You ‘assume’ you know what works based on the trends you see in your reports from Nielsen, but the way 4-5 people with a meter use a station isn’t always a true reflection of what an entire market wants. Often times your digital story is much more interesting.

If you haven’t noticed by now, I’m active on Twitter. I like the platform a lot. It’s a great place to learn about sports news, engage in conversation during games, or just flat out laugh at silly things people post. Like many things in this world, it isn’t perfect. You have to put up with out of bounds comments from faceless profiles and people using names like StretchNuts09, but otherwise it has a lot of positives.

Given the nature of the content we produce at BSM and who our most avid readers are, Twitter has been a great resource for connecting with people who share similar interests. Many turn to my profile for information and opinions on the sports media business, and it’s helped some improve at their craft, others land jobs, and forced a few who disagree to consider a different point of view.

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But aside from that, Twitter can also come in handy for researching the audience. In years past some would discredit the results from social media because there was this perception that people on social media were from another universe, and drastically different than the everyday listener. As the years have gone by though, that viewpoint has started to change.

Every research project, whether thru phone calls, emails, online surveys, in person focus groups, or social media platforms, isn’t 100% accurate. If you want proof, go look at the data prior to the last election. So much depends on who’s involved in the study, how the questions are written, and when the project takes place. For example, if you asked baseball fans about their excitement for the sport in November, you’d get a much different reaction than if you asked them in April.

If you follow me on Twitter (@SportsRadioPD) you’ve likely noticed we’ve been running more poll questions over the past month. My social media director Clarissa Magliochetti has been leading the charge, and we’ve made it a daily focus to engage with people because A) it’s called ‘social’ media and B) knowing what people like and dislike and the reasons behind their feelings is helpful to making brands better.

Yesterday, we ran a poll that I thought might generate a few more responses than usual, but I had no idea it would snowball the way that it did. We asked ‘What do you value least when listening to a sports radio morning show?’ The four choices were Callers, Guests, Sports Updates, and News-Traffic-Weather. Nearly 22,000 voted on the question, and the biggest tune out according to the results was Callers.

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First, I want to thank everyone in the format who took a second to hit the RT button to help us. I chose these 4 selections because they’re additions to a show based on the preferences of a host or program director. They’re not a mandatory part of delivering a sports radio show. Some folks listed commercials and hosts as their main reasons for tuning out, and I expected to hear those opinions, but the difference with those choices is that they’re non-negotiable. Without commercials, the station doesn’t exist. Without a host, you have no show.

Some also said they didn’t like non-sports conversations without a purpose, especially ones that enter the political arena. There were also remarks about being turned off by arguing and yelling, fake hot takes, gambling talk and a few others. I understand that some will exit a show when those things come up, but much of it depends on the host and their interests. Someone with a passion for betting is going to bring it up on their show, and portions of the audience will like it, others won’t. Same goes for non-sports stuff, hot takes, parody songs, and political commentaries.

There are a number of different things to takeaway from these results, but to be clear, just because the feedback says one issue is a bigger tune out than others, doesn’t mean it works this way in every market. What resonates in the Northeast is different than what works in the Midwest, and what works there isn’t the same as it is in the North, South or West Coast.

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CALLERS:

What this poll should make obvious is that people aren’t in love as much these days with shows being driven by the audience. The sports format’s first 20 years were built on turning the airwaves over to listeners to voice their thoughts, but often shows lacked direction and focus. With social media, texting, and podcasting a bigger part of our lives now, interaction is still important, but it’s done differently.

Another key factor is that younger people have less desire to talk on the phone. The majority of voices you hear call into sports talk shows tend to be older, and often times they call back a few times per week. Each time that same individual hits the air, it creates the impression that there isn’t a lot of interest in calling the show because the same person can get thru multiple times. Listeners under 35 are less tolerant and loyal than those of us who are older and have grown up with the format, and younger hosts tend to be less adamant about needing calls than older hosts who’ve made it part of their routine for years.

In defense of caller participation, I do believe there is more entertainment value in hearing someone express a passionate opinion or outlandish thought than listening to a host read it thru a text or tweet. It can also lead to a great reaction from a personality which can make the show more entertaining. But if the audience has to sit thru 3-4 meaningless calls that bring the show to a screeching halt just to potentially get that one great payoff, they’ll lose interest and tune out.

That said, this format is called Sports TALK right? We should want our fans to feel part of the content experience. The good news is that there are many ways to do this besides slowing down the pace of your shows, and making your hosts sound like telephone operators inside a call center. For starters, you can set up a Google Voice number and use social media and the airwaves to encourage leaving messages. You can turn to your social platforms to encourage people to leave video or audio responses via YouTube. There are also cool ways to utilize your app such as what 101 ESPN in St. Louis does with their Mic Drop feature.

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The advantage to doing it this way is it gives you a chance to edit out the bad stuff and direct your show. Maybe you use the audience reactions in a produced return or station promo. Perhaps you strategically incorporate them into an open segment as a counter or supporting piece to the points being made by the host. Making people feel part of the show is wise, but there’s a difference between ‘interaction’ and ‘calls’.

We live now in a world where people communicate differently. As a host, you may get an adrenaline rush when you see six lines blinking, but that doesn’t mean as much as it used to. Depending on the market, most will tell you 1-5% of your audience call, the rest just listen. You may be excited to hear from someone because you feel it validates your content choice, and gives you a sense that people are listening, but if adding them to the discussion tunes out the other 95% is that a smart choice?

I remember a host coming into my office a while ago and being fired up after receiving 60 calls during his show. It made him feel like the audience was into his content. I then reminded him that the market had 7 million people in it and based on my math that meant that we didn’t get a call from 6,999,940 people. My comments were no doubt a buzzkill for someone who was excited about what they had just experienced, but I wanted them to understand that a show’s success wasn’t based on how many times we made the phone ring.

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GUESTS:

When it comes to guests, I think they add value BUT what should be taken into consideration is how long they’re on. Who says you have to do a 10-minute interview? Why not 3-minutes, 4-minutes or 5-minutes? Before you tell me ‘JB you can’t do an interview in that length of time‘, save it. That’s BS. Put your TV on and you’ll see hosts do it every day. It comes down to having a game plan and asking the 2-3 questions that matter right now. Nobody needs a history lesson with a guest every time someone of significance appears on your show.

Booking a guest also doesn’t mean they have to be on 10 seconds after the music hits and stay until the end of the segment. You can start with talking about the topic before bringing them on, and leave a minute or two to share what stood out to you from the conversation. If you’re up against a break at the end of the segment, you can also hold over your reaction to it, and spend 2-3 minutes on what stood out before moving into your next topic.

Often I’ll hear a show start a segment with a guest, keep them 10-12 minutes, say goodbye and then tease the next segment which has no connection to the one they just did. It leaves the audience with no insight on what the host thinks of the subject or any of the responses given by the guest. Isn’t the goal to gain insight and then explain what we think about it?

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Another issue that more hosts should think about, is when the interview takes place. In mornings, people are less ready for a lengthy discussion than they are later in the day. We also should be able to separate what we want from what the audience wants. I’ll hear hosts mention how much they hate interviews yet when they promote their next day’s show on social media, they use the guest as the hook. Why? Because it’ll produce interest. They just don’t have confidence that they’ll be able to consistently deliver big names or timely people. The issue there isn’t whether a guest adds value, it’s needing to do a better job of adding people of substance.

Here’s another way to think about it. Let’s say you were in NY this week and you had Phil Simms on to discuss the Daniel Jones-Eli Manning saga. Let’s say Phil’s energy wasn’t great, 7 of the minutes he was on he didn’t say anything significant, but during 3 of those minutes he delivered a strong opinion on the issue. Most shows would go to break bitching that Phil had low energy, didn’t say a lot, and reinforce why they don’t do interviews, but what they don’t ask themselves is ‘how can we use that good portion of the discussion to advance this story throughout this show and the others?’

If I told you that the interview segment you did would produce a zero but it’d lead to 8-9 higher rated segments on your station the rest of the day, a surge in podcast downloads, promos and social graphics built to highlight the content you created, and local/national media outlets using portions of the discussion to make their own content more interesting, would you still say Phil had no value?

I’m not saying you should or shouldn’t put guests on. That depends on the host, station, market, and importance of the guest. My point is, if you’re going to book a guest on your show, you should be thinking about whether or not they’re important enough to be discussed multiple times throughout the day on your station. If you’re booking someone who the majority of your audience don’t know, and they can’t add anything new to the day’s top stories, then you’re filling air time instead of maximizing it.

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SPORTS UPDATES:

Next is the subject of Sports Updates, and I’ve said before on this site that I don’t think they provide a ton of value to a sports station. The content is very repetitive, and if you took away the :10 second sponsor tag or Update Desk title sponsorship, nobody in sales would be bitching about not having them on the radio station. It’s strictly a marketing tool to push your content and sponsor mentions.

I do love that you get the benefit of additional voices in the room as a result of having an anchor on a show, and there are some who do the job well. A great example is Jerry Recco at WFAN who executes them in a more conversational and entertaining fashion with Boomer and Gio’s morning show. However, many don’t provide more than the obvious stuff. Anyone with a cell phone can find out what time MNF starts, who’s pitching for the Red Sox, and whether or not Jalen Ramsey has been traded. Anything significant is likely going to be mentioned by the host too during the show.

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SERVICE ELEMENTS:

The final one we need to discuss is what many refer to as ‘service elements’. From where I sit, I don’t believe in running News, Traffic or Weather reports on a sports station. In fact, I used to run liners on 101 ESPN in St. Louis and 95.7 The Game in San Francisco that said ‘No Traffic and Weather Together, We Do Sports.’

The exception is if you’re a brand such as WFAN, KNBR, WEEI and they’ve been part of your identity for decades. Unless you’ve created an expectation with the audience that they’re going to hear those things on your air, I don’t see any reason why they’re necessary for a sports station. The News/Talk brands are going to own this position more than a sports station will, and when you put on sports television shows, they do just fine without a bunch of filler content that denies the audience what they want. Radio should be able to do the same, and I know it works because I’ve done it.

The reason these service elements are on is for sales purposes. If we can’t make money though with 12-20 minutes per hour of spots, studio and hotline naming rights, time checks, text lines, play by play assets, podcasts, merchandise, and big name weekly guests who drive appointments, then we have much bigger issues. Sellers won’t like the idea of not having something to sell that’s always been in their toolkit, but if you value the audience’s time, and take into consideration why they use your brand, you’ll find more people happy to have the roadblocks removed than those who are frustrated because something on the station changed.

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CONCLUSION:

What we’ve learned from this exercise is that there are a lot of mixed opinions, and pleasing each person is impossible. The results shouldn’t influence you to go the rest of your career never taking a call, but you also shouldn’t dismiss the feedback. When more than 10,000 people tell you in overwhelming fashion that they don’t value something, a smart host and PD pays attention. If your morning show is relying on the audience to call in and do the heavy lifting, you may want to reconsider your approach.

When you look at why people are gravitating more to podcasts, it’s because there’s a premium placed on people’s time. Podcasts don’t overload the audience with less important bullshit. If they can hear 20 great minutes without obstacles or 20-minutes on the radio with constant disruptions, why would they choose your radio station? Nobody is rushing to add updates, calls, and service elements to podcasts. That should tell you something.

People have tremendous passion for sports talk but their expectations are different than they once were. It’s our job to learn what they value, and eliminate the things that stand in the way of a good listening experience. Given the instability of ratings measurement, there are no guarantees that changes will lead to immediate results, but I’d rather listen to my customers and give them what they asked for than ignore it and wish I had listened sooner.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Barrett Blogs

Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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