Locked On Adds NHL Podcasts
“Locked On’s rollout of NHL podcasts includes shows for the Blackhawks, Bruins, Canadiens, Canucks, Ducks, Flyers, Golden Knights, Kings, Maple Leafs, Oilers, Penguins and Sharks, with more teams set to be added during the season.”
The Locked On Podcast Network announced and debuted new coverage of the NHL starting this week. The new hockey lineup of podcasts joins an already extensive network of sports coverage for Locked On which includes daily NBA, NFL, MLB and College team shows.
Locked On focuses on local, daily, short-form podcasts, hosted by team experts and insiders to cover the biggest stories.
“We are thrilled to offer NHL fans the in-depth podcasts that our basketball, football and baseball listeners have come to rely on. Hockey fans have often felt underserved by mainstream sports outlets and we will be there for them every day,” said Locked On founder and CEO David Locke.
Locked On’s rollout of NHL podcasts includes shows for the Blackhawks, Bruins, Canadiens, Canucks, Ducks, Flyers, Golden Knights, Kings, Maple Leafs, Oilers, Penguins and Sharks, with more teams set to be added during the season. Furthering their NHL coverage, Locked On will also launch two league-wide podcasts, Locked On NHL and Locked On Fantasy Hockey. Talent for the network’s new podcasts include Andrew Zuber of Yahoo Sports, Mike DiStegano from TSN 1050 and 670 The Score’s Jay Zawaski.
“The collection of talent coming together for Locked On’s NHL lineup is amazing,” says Sean Woodley, Locked On channel producer. “We’re going to be diverse, smart and super-entertaining across the board. Locked On will fill a major void for hockey fans looking for informed, engaged and daily coverage of their favorite teams.”
The Locked On podcast network continues to see its audience increase, growing to now generate 6 million monthly listens.
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Blue Wire Adding Podcasts Cut During SB Nation Downsizing
Blue Wire has announced it is adding three NBA podcasts that were cut during a downsizing by Vox Media that hit SB Nation earlier this year.
Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.
“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”
“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.”
The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.
The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.
Rob Parker Bringing MLBBro.com Podcast To iHeartRadio
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
What Implications Would TikTok Ban Have on Sports Media & Business?
“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.