As expected, Joe Benigno didn’t hold back from berating his beloved Jets after their embarrassing Monday night loss to the Patriots. The longtime WFAN host evenly distributed blame for the Jets incompetence, questioning the quarterback, calling the ownership inept and yelling for the head coach to be fired six games into his tenure with the team.
WFAN’s sister station in Boston, WEEI played Benigno’s rant for fun during their afternoon show hosted by Glenn Ordway, Christian Fauria and Lou Merloni. Meanwhile, the Patriots six-time Super Bowl winning head coach, Bill Belichick overheard the rant while he was on the line waiting for his weekly interview with OMF.
“Joe could be tough – I love Joe,” Belichick told OMF. “I’ve heard Joe’s rant before, and I’ve been on the other end of that, too. But he’s very passionate, and Jet fans are very passionate.”
Back on WFAN, Benigno noted he’s not sure Belichick ever did anything deserving of a negative rant, but he appreciates the acknowledgement from the future Hall of Famer.
“I feel very priviledged that the greatest coach of all-time actually feels that way about me, has that kind of respect for me,” Benigno said.
Belichick, who’s not known for being warm and fuzzy with the media, grew fond of Benigno during his time as the Jets defensive coordinator. Belichick listened to Benigno, who was WFANs overnight host at the time and respected Joe’s undeniable passion for the Jets.
The then Jets assistant coach requested to meet the radio host and the two built a bit of a relationship. Benigno recalled exchanging phone calls with Belichick, going out to dinner and even watching game film with the now legendary coach, before Bill left for New England.
The Patriots head coach still occasionally joins Benigno and his WFAN co-host Evan Roberts on their midday show. Benigno said WFAN tried to get Belichick for an interview this week, but they plan to have the coach on before the end of the season.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.