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Brandon Tierney Joins The Bears

“It would be a disservice to not keep an open mind, as a person, a broadcaster, father who’s trying to show my children that anything’s possible and my wife who believes more in me than I believe in myself.”

Brandon Contes

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Humans are competing with grizzly bears and sports radio host Brandon Tierney is at the center of it all.

No, Tierney isn’t actually taking on a grizzly himself, but he’s hosting a new show for Discovery Channel featuring people that will, titled Man vs Bear.

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The concept – each week three human competitors will engage in challenges of strength, speed and stamina against three grizzlies. The bears receive home field advantage, using their Utah sanctuary for the show’s location. Each episode includes five challenges, with the top two competitors advancing to the final round against the largest bear, Bart standing 8’ 6” tall and weighing in at 1,400 pounds. Points are earned during each challenge and used to determine a champion. For the season’s final episode, the top three point-getters return for one last competition against the bears.

The series premieres on Discovery Channel Wednesday, December 4th at 9pm, featuring commentary from Brandon Tierney and co-host Casey Anderson. With 25-years of experience, Anderson is a wildlife expert on animal biology and behavior, a filmmaker, having also rescued seven bears from inhumane captivity situations. Tierney, co-host of the nationally syndicated Tiki and Tierney on CBS Sports Radio, brings more than two decades of sportscasting to Man vs Bear.

If Tierney seems like an interesting selection for this greenlit show on Discovery Channel, there were times he had the same thought. Trying something new in front of 40 cameras, 20 associate producers and three grizzly bears, is not an easy task. The opportunity was challenging, but equally rewarding.

Maybe the biggest challenge was finding a way to mix his current TV and radio gigs with the time requirements it would take to host Man vs Bear on Discovery. With his daily show on CBS Sports Radio, also simulcast on CBS Sports Network, stepping away for five weeks to work for an entirely separate entity in Discovery seemed like a tall ask. But Tierney credits his employers, bosses and agency for their willingness to work symbiotically and help him get this new opportunity.

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Although the platform is new for Tierney, the expectations are the same as his other media responsibilities – create, entertain and deliver content. The ability to step outside the box and prove something to himself, was an opportunity Tierney couldn’t pass up as he continues to embrace the world and new challenges.

BRANDON CONTES: With all of your TV and radio work, Discovery Channel is very different from anything you’ve done, how did this opportunity get to you?

BRANDON TIERNEY: I’m in an Uber heading to Nashville to do Tiki and Tierney from the NFL Draft and I get an email from my agency about a new show Discovery is working on. They were looking for a host and the email said ‘they know you, they like you and they’d like to gauge your interest.’ But as soon as I read the stipulation of a five-week hiatus to shoot the show in Beaver City, Utah I knew there was no way I could do it. I was honored, but logistically I didn’t think it could work.

They still wanted to do a Skype interview and I always think it’s good to network and meet new people. It was supposed to be 15 minutes, we ended up going for over an hour. I put my best foot forward, I had fun, I was happy with it and I honestly didn’t think much about the job beyond that.

Two days later, I get a call – they want to fly me to Los Angeles for a chemistry test.  I had a 6am flight out of Newark, flew to Los Angeles for a noon audition, went right back to the airport and was back at Newark 6am the next morning. The chemistry test was with the potential co-host and person they identified as a bear biologist, Casey. It went great and I remember telling him, I don’t know if I’ll ever see you again, but if we get a chance to do this show I can’t wait to have a scotch with you because I think we’ll do great work. [Laughs] It just felt natural.

BC: I remember you doing your show from Utah a couple of times over the summer, I didn’t realize you were out there for five weeks though!

BT: If I didn’t have the synergy between Entercom, CBS Sports Network and Tiki [Barber] as a great partner, I wouldn’t be able to do this. I took all my remaining vacation and applied it to this. During dark days, which was once, sometimes twice a week, I drove 45 miles to Salt Lake City for Tiki and Tierney. CBS Sports Net got a mobile TV studio for me to do the show and everyone made concessions for this. When I first learned about the opportunity, I didn’t think there was a chance it would come together as serendipitously as is it did. Herculean effort by all involved that I work with and for.

BC: It is pretty interesting that Discovery has no affiliation with CBS or Entercom, but they were willing to help make this happen for you.

BT: Absolutely and I was also juggling the BIG3 at the time so there was a lot going on. If one person didn’t acquiesce, then it doesn’t happen. I’m so thankful to everyone.

I’m a huge Discovery fan, but my expectations about the possibility of this working out were tempered. After I auditioned, about 4 or 5 days later, the phone rings and they think I’m a great fit. From that point it became a dance of the business aspect, which my agency works out, but now we have to tell CBS Sports and Entercom that I have this opportunity. We need to find a way to make this work logistically, which still felt unrealistic even though I was offered the role.

My agency was in constant communication with everyone involved and multiple companies, multiple people were so flexible and accommodating to make this work. It was humbling to see the work my employers put in, just so I could host this show.

BC: Were you nervous to try something so different? You’re flying out there to host a show and I’m sure you didn’t have lines memorized at the time and you didn’t have exact details as to how everything was going to work on the show.

BT: I remember sitting in my trailer, which was extravagant and hysterical in itself, but I’m looking around, I have my script, I’m mic’d up and now my hearts pounding. But its go time, you have to sink or swim, this is different, this is going to be tough, you have to make it work. You have to dig down deep and crush it.

When you do what I do every day, you have a database of thoughts and historical occurrences that you can tap into and bridge from one thought to the next if you’re ever stuck. You have an excess of verbal ammunition.

But I’m not ashamed to admit this, right before we shoot, I’m standing there with my co-host Casey. The show doesn’t start until I speak and I’m looking around and there are 40 cameras, 40 lighting technicians, this monstrosity of a set, 20 AP’s and it’s a different world! In that second, I’m a little overwhelmed and questioning can I do this? Well you better find a way because the show is about to start.

BC: You’ve done plenty of TV in your career, but did you have an interest in branching away from sports? I’m sure the challenge was exciting, but have you been targeting opportunities like this?

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BT: I’ve always had an interest in being challenged and I’ve always had a natural curiosity and again, I’ve always been an ardent fan of the Discovery Channel. I do think it’s important to have hobbies and places to check out of the sports world a little bit, to infuse normalcy into your life. I’ve attacked my career with an open mind and I’m always prepared to give different things a try.

The core of what I do is, and always will be sports, but it’s a big world and I’m not afraid to embrace and explore it. I proved something to myself, that I wasn’t 100% sure I could do. I left Utah with a different understanding of my skill set and a deep level of confidence in the ability to challenge myself.

BC: There were nerves and moments wondering if this was something you could do. If you look back on your career, radio/television, local/national, is there one job or even one moment you could reflect on and take something from that you feel helped you?

BT: You just tap into your broadcasting instincts and understand that conversation is paramount. You find what messages need to pop and resonate. One of the jobs that definitely helped, because there was a lot of standup work, was the Red Storm Report which I’ve done for a long time with MSG and St. Johns. I learned how to have a presence, because camera presence is vastly different from verbal presence.

Anytime you do something new, you tap into that vulnerability and if you channel that properly, it really goes from a possible detriment to a true asset. The first time I was ever on TV in Detroit, or on Cold Pizza with ESPN, when I auditioned for First Take, when I helped launch a national radio network, those are moments where there’s not necessarily a net if you fall and we all fall because nobody does every segment and is fully enthralled in what you do. You have to be self-critical, you also have to appreciate when you do something well and find that balance.

BC: Did you interact with the grizzlies?

BT: We were close to them. They’re tame, they’ve been out of the wildlife since birth, but they’re still animals. There’s a whole protocol with the wildlife team and with their trainers, but Bart – the biggest bear is almost 9-feet tall and 1400 pounds. There were times when we’re shooting promos and Bart is only 11 or 12 feet away from us and my back is to him. I’m trying to deliver these lines, but I’m human! You realize, if something, God forbid happens, you’ll be squashed like a gnat and ripped apart like a salmon! It puts a charge through your body that you can’t replicate because we’re not faced with those innate dangers day to day.

BC: Has branching out inspired you to set other TV goals? Stephen A. Smith talks about wanting a late night show. Do you now have new goals that you previously never thought were attainable?

BT: You’re always looking to evolve. My personal evolution as a broadcaster has gone from local radio, moving to larger markets, incorporating TV and not being very good at first, going national. All of the different auditions and different jobs have reinforced that I’m incredibly lucky, but also that I’ve been talented enough, smart and blessed to take advantage of those opportunities. You don’t jump at every project, you get to a point where you can turn things down, but anything is possible. I’m at the point now, in my 40s, I’m a dad, I’ve traveled the country, I’m in tune and curious about the world. It would be a disservice to not keep an open mind, as a person, a broadcaster, father who’s trying to show my children that anything’s possible and my wife who believes more in me than I believe in myself. There are no limitations. 

BC: You have this big platform with your national radio show, could it be easy to ever get complacent and say I’m just going to focus on this and not look for new opportunities?

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BT: This is going to sound contrived, but I don’t look passed today in terms of my profession and I can say this with 100% conviction, I don’t take a segment off. There’s no such thing as this show’s been good, I can mail the rest of it in. There’s always some young buck ready to come take your job and eventually somebody will. We all get older, but I’ve always viewed myself as an underdog.

I’m from a middle-class family in Brooklyn where these jobs didn’t seem attainable. I didn’t have one connection in this business so I’ve fought and scrapped for everything I’ve earned. There are people who have given me the chance to prove them right and if I didn’t have those platforms, I absolutely wouldn’t be here today, but I wake up every morning and my mission is to slay it on the radio. To put out the most thought-provoking, passionate, energetic show of anybody. I’m probably insecure in my place in the industry. There are a lot of things I’m proud of on my resume, but it doesn’t feel that way. I’m not Stephen A. Smith. I’m in a good space, but there are still several rungs to climb. Complacency? Not a chance.

BC: What’s next for your radio show? I get the need to slay it and the underdog mentality when you’re young and you’re in small markets, climbing and chasing something. But you did local, you did major market, you’ve done morning, midday, now you’re in the afternoons on a national stage – What’s the next step for your radio career? What are you chasing exactly? Would you ever go back to local?

BT: My focus is on this show. To gain more affiliates and more markets, to convince people to say ‘Tiki and Tierney, that’s a show that we need.’ Three hours is great, I want four hours, five hours, I want more real estate, I want a larger platform, I want to connect with more people and continue to solidify the Tiki and Tierney, the CBS Sports Radio brand into the sporting realm every day.

I’m up for juggling some local, there’s a part of my heart that is local. Local radio is imbedded in my soul and I’d be dishonest if I said I wouldn’t be open to being able to do both. I also use Twitter for that local connection. But the Tiki and Tierney brand has grown and Tiki has really grown. He’s smart, curious and passionate for being great.

We’re motivated by the same things, but we’re very different and I think that’s why our balance is great. He knows when to let me go nuts for a few minutes and conversely, I can see when it’s time to give him 30 carries and let him roll. I want this show to get bigger.

The thing about national radio that I never thought I would say when we launched and certainly wouldn’t have said 10, 12 years ago when I was immersed in local, is that national has enabled me to branch into a different space. The way sports radio has changed and the way people talk about societal topics has opened up the opportunity for new conversations.

BC: Right, if something important outside of sports happens on the west coast, the conversation in New York remains Mets and Yankees, national lets you talk about happenings around the country.

BT: Sports will remain the commonality for our show, but we can morph into important, real-life, sometimes uncomfortable discussions. That is something I cherish and would never want to lose. In my mind, if you really don’t carry any bias or any hatred toward any person, then you shouldn’t be afraid to talk about this stuff. If you’re open-minded and embrace the exchange of ideas, there are no boundaries for what you can create and that’s very satisfying and appealing, especially as a dad.

BC: Is it frustrating, you are a New Yorker, Tiki has obvious ties to New York, but the show isn’t available in New York terrestrially.

BT: I crave a New York affiliate, this show absolutely deserves and has earned a New York affiliate! But I have Twitter and other outlets, I’m at the Garden for St. John’s games and seeing people on the street to fill that local desire.

I love baseball and can talk about it as well as anyone, but with this show, we don’t need to spend three hours in the middle of the summer breaking down Mickey Callaway’s use of the bullpen. At this stage of my life, I like conversations with depth and layers. With a national platform, you can create interesting and unique discussions.

BC: You mentioned sitting in your trailer and then standing in front of the 40 cameras on set. Your heart is pounding. At this point in your career, after doing this for decades, how often do you get that heart pounding feeling when you’re on the radio.

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BT: Every day. My fear of underachieving and not attempting to reach greatness is my fuel. It’s what keeps me sharp. You can ask Tiki, two or three minutes before we go on-air I feel like I’m going into the ring for a heavyweight fight. It’s go-time. Everybody’s pregame routine is different, but this is what works for me. I don’t deviate from it because without that urgency, I don’t feel as if I’m delivering what I want to deliver to my audience.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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