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Broadcaster Review: The SEC on CBS

“Sometimes broadcasters fall victim to over enthusiasm when it comes to calling huge games. These guys seemed relaxed and ready for what was to come that afternoon.”

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Rarely do hyped match ups live up to the advanced billing. Most of the time they wind up in a blowout which ruins everything for the network covering it and its announcers. That wasn’t the case last Saturday when LSU faced Alabama in Tuscaloosa. CBS had its “A-Team” on the call, Brad Nessler on play-by-play and Gary Danielson handling color commentary.

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I went back and watched the game, to focus on the actual broadcast and not the outcome. Here are my thoughts. 

GAME OPEN

The broadcast open concentrated on the 2011 meeting between the two teams billed as “The Game of the Century”, which wound up in a 9-6 overtime win for LSU. CBS created good drama, using music and graphics to set the stage for this big moment, billed as “The Game of the Year”. 

It was good to see that both Nessler and Danielson seemed be loose for calling such a big game in their on camera open. Sometimes broadcasters fall victim to over enthusiasm when it comes to calling huge games. These guys seemed relaxed and ready for what was to come that afternoon. 

The open featured most of the obvious angles, concentrating on the two QBs and of course mentioning the injury to Alabama’s Tua Tagovailoa. They went deeper to include an injury on defense to LSU’s safety Grant Delpit. Both were dealing with ankle injuries.   

Nessler brought in Jamie Erdahl, the sideline reporter for the game, first with an interview of Alabama coach Nick Saban who confirmed what we already knew that Tagovailoa would start the game. After a brief toss back to the booth, Erdahl caught up with LSU coach Ed Orgeron who mentions that he told his team all week, “you are the better team”. Pretty good stuff here. 

Back to the booth now and Nessler is going over a graphic illustrating that Alabama has an 8-game win streak in the series vs. LSU. It’s followed by a good graphic showing what these two teams have done over the course of the rivalry. Good illustration for those that may be new to the game. 

The open segment wraps up with something that I had to rewind to make sure I heard correctly. Nessler exclaimed, “football fans around the world have circled November 9TH”, really? The world? Seems a bit much to me here. I get what he’s trying to say but that seemed a bit over the top. 

1ST QUARTER

There is good energy in the stadium for the opening kick. LSU won the toss and deferred. I liked the energy from the guys in the booth too as Alabama gained two first downs on its first two plays from scrimmage. The announcing crew didn’t get caught up in the crowd noise from the over 102-thousand fans in attendance. 

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To me, Danielson was very sharp early. He noticed six offensive lineman in game for Alabama on one offensive set, then four wides (receivers) on the next. I liked how he explained why Alabama had to call a timeout in the red zone on the first Tide drive. It all made sense and was easy to understand, even for the uninformed casual fan. 

Danielson continued to shine as Tagovailoa fumbled trying to scramble. The crew showed the replay and it was obvious there was some rust on the QB who had ankle surgery 21 days earlier and missed some game time. “You can’t simulate game action. You can test it (the ankle) all you want, now you have to instinctively make moves. Can’t blame that one (fumble) on a bad ankle”. 

LSU would take over and a lot of the focus turned to Joe Burrow the QB for the Tigers. He led the team right down the field for a score following the fumble to give LSU a lead. I thought Nessler did a great job of “laying out” after LSU touchdown. Even though the game was in Tuscaloosa, there were a lot of Tigers fans in the crowd, they were heard from after the score. 

Coming back from a break CBS posted a great graphic illustrating it was LSU’s first lead over Alabama since the 2017 game in the 3rd quarter. Nessler acknowledges it after the graphic is gone because he let Danielson make a point, which a good play-by-play guy should do. 

Now with Alabama on offense a poignant graphic popped up, stating that the 7-0 deficit was tied for the largest of the season for the Tide. 

In an effort to show both sides, the producer popped up a graphic, a comparison of the two team’s wide receiver corps. Nessler leads to it, showing how eerily similar the numbers are – Nessler pays it off saying, “despite all that ask if there’s a better group (of receivers) than Alabama, here you go.” 

The booth sends things to Erdahl after returning from a break. She has a very in depth look at the surgery Tagovailoa went through on his ankle complete with animated graphics. Nessler highlighting the detailed look with, “Jamie did so much research on that ankle thing we thought she could perform the surgery on us.”

The first quarter ends after a 77-yard punt return for a touchdown by Alabama’s Jaylen Waddle, making the score LSU 10, Alabama 7. 

2ND QUARTER

As the 2nd quarter begins with LSU on offense, I noticed that the CBS crew cut off a few of the replays before they were finished, because of the pace of the LSU offense. I found it really distracting and maybe they should consider waiting until the Tigers go into a huddle? 

LSU continued its offensive prowess with another scoring drive. Nessler with a good call of the Burrow to Marshall touchdown. Danielson points out how the Alabama defense got schooled big time, saying “it’s just embarrassing for the Alabama defense”. 

The criticism wasn’t reserved for just the Tide defense. Danielson, the former NFL QB had a point with the slow start for Tagovailoa and the Alabama offense. “Right now he is not in sync at all in this game. He does not have the feel of complete high level competition so far.” Also so far I’ve noticed that Nessler is having a bit of an issue with the name Tagovailoa. Not that I can blame him, but it’s been coming out a few different ways. 

Sometimes it’s better to be lucky than good. Maybe it was just great timing, as Nessler and Danielson had a conversation about the ‘Bama wideouts from Jerry Jeudy’s perspective. He told the crew that Devante Smith just “caught everything”, just then Tagovailoa threw a 64-yard score to…Smith. How did he get so open? The producer showed us on replay, that several LSU defenders looking to the bench for a change in coverages as the touchdown pass developed.

CBS shined during a disputed play in the 2nd quarter. LSU receiver Thaddeus Moss made a catch near the sideline, it was very close, but called a catch on the field. “Pylon cam” showed Moss’ left foot out of bounds then re-established in the field of play to make the catch. This produced some good discussion between Danielson and rules analyst Gene Steratore about the legality of the catch. Was it illegal touching? No flag was thrown for it. Eventually after a lengthy delay, the call is confirmed. More on this situation pops up later in the broadcast. 

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As the first half ends, Danielson says this about Tua, “he just seems rusty to me, more than just his ankle is bothering him, just seems out of sorts.” Followed by Nessler throwing to a break, “I don’t believe I’m saying this, LSU by 20.”

The first half ends with LSU up 33-13. 

3RD QUARTER

To open things up, Steratore had a terrific follow up of the ruling of the completed pass controversy in the 2nd quarter. He stated that all the information wasn’t initially given about the play. He said that the official near the sideline ruled the receiver was pushed out of bounds and did not go out on his own, that would make it a legal catch rather than illegal touching. It is a strong follow up from one of the best rules analysts in the business. 

The struggles continued for Alabama, with Waddle calling for fair catch inside the 10…Danielson “that’s a mistake, you’re not supposed to back up behind the 10. Usually it’s Alabama forcing their opponent into bad plays like this, today it’s different.” Strong and correct commentary. 

Even after the previous statement the sentiment in the booth is that Tua is going to get hot at some point. Again, lucky or just great timing, Tagovailoa obliges and validates the thought with a touchdown pass to his RB Najee Harris.

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As the quarter comes to an end, Nessler says, “If you’ve ever in your life thought about doing something now instead of watching the fourth quarter – reconsider. 33-20 LSU after 3…” 

4TH QUARTER

The game still felt in doubt as the final quarter began. Alabama went right to work with the Tide scoring an early 4th quarter touchdown. Right after the play, again Nessler lays out for crowd reaction, which was a beautiful thing. 

After the Alabama score, the narrative switched to the pressure being on the LSU offense now which hasn’t scored since the 2nd quarter. Of course, more fortuitous timing, because a TD drive would ensue. 

Nessler put on his SEC hat and seemed to go on a rant which based on Twitter reaction wasn’t received all that well. The producer put up the College Football Playoff graphic, with LSU as #2 and Alabama as #3, leading him to say, “I don’t care if Ohio State (the #1 Buckeyes) won by 100 points (73-14 actually over Maryland), if LSU beats Alabama their number one next week.” The Clemson and Oregon fan bases were the most critical of this comment of all. 

The announcing crew shined in some cases as the game’s momentum swung from one side to the other toward the end. 

Danielson reacted to a pass that was batted down at the line, with a possibility of him running in the picture. Danielson thought that for the first time in the game, Tagovailoa may have been affected by his ankle injury in his decision making. The analyst still wasn’t off the bandwagon, thinking there would be a moment for the Tide quarterback. The payoff came after a huge 4th down conversion resulting in a touchdown throw by Tagovailoa. It’s a 5-point game, LSU 39, Alabama 34. 

Now it was Burrow’s time to shine. He led a 7 play, 75-yard drive and in the process picked up a huge first down late in the drive and quarter. Nessler pointed out, “might be a Heisman moment there.” The drive continued and wound up in a 7-yard score for running back Clyde Edwards-Helaire. 

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As quickly as the crew commented on the LSU score after the kickoff, the Tide would strike on its first play from scrimmage. The game would come to an end after a failed on-sides kick to give LSU the win in Tuscaloosa. 

OVERALL

It didn’t seem like the moment was too big for a veteran broadcast crew, and I never really suspected it would be. I felt like Danielson was very pointed in his commentary and on both sides. He had criticisms for each of the teams and all seemed extremely warranted at the time of the commentary. 

Nessler did his normal solid job with a couple of exceptions. The pronunciation of Tagovailoa’s name changed a few times and he didn’t seem to see some of the things that looked obvious on screen, especially when plays would be called back by penalty. Just a little nitpicking on my part here. 

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The broadcast never seemed too over the top which can be a tendency when some networks cover big games. CBS stuck to the script and to the storylines of the game itself. Nice job all around. 

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BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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BSM Writers

5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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