ESPN announced they’ve officially designated Dec. 4 “Stuart Scott Day” in honor of the late SportsCenter anchor.
From Tuesday Dec. 3 through Dec. 14, ESPN celebrates their 13th annual V Week For Cancer Research. Throughout the initiative, the network will work to raise awareness and funds for the V Foundation for Cancer Research across all ESPN platforms.
One of the week’s new aspects is honoring Stuart Scott, who passed away from cancer in 2015. According to the press release, ESPN will present content to highlight Scott’s love of life and perseverance in his fight with cancer. A limited edition Stuart Scott t-shirt will be on sale starting Dec. 4, with all of its net proceeds benefiting the V Foundation for Cancer Research.
“‘V Week’ leverages ESPN platforms and partners to drive awareness of the continued fight against cancer and generates donations to the V Foundation,” Kevin Martinez, vice president, ESPN Corporate Citizenship, said in a statement. “This year, we celebrate our dear friend and colleague, and the 2014 Jimmy V Perseverance Award winner Stuart Scott, by honoring his courageous spirit to ‘Fight Like Hell.’
“We’re honored to once again celebrate ‘V Week’ and inspire fans to help support the V Foundation to one day eradicate cancer,” Martinez added.
Scott joined ESPN to help launch ESPN2 in 1993. He quickly became one of the most popular and recognizable personalities on the network, helping to bring a fresh sound to sports coverage, while inspiring others to do the same.
Scott was first diagnosed with cancer in Nov. 2007. Following several battles with the disease, the star sportscaster passed away at the age of 49 on Jan. 4, 2015. Just six months earlier, while accepting the Jimmy V Perseverance Award at the ESPYs, Scott gave a speech that would further cement his legacy as one of the network’s most iconic personalities.
“When you die, it does not mean that you lose to cancer. You beat cancer by how you live, why you live, and in the manner in which you live,” Scott said in the speech. “So live. Live. Fight like hell and when you get too tired to fight then lay down and rest and let somebody else fight for you.”
Through the Stuart Scott Memorial Cancer Research Fund, the Stuart Scott Foundation and the Stuart Scott ENSPIRE Award, his legacy continues to make an impact on the world beyond sportscasting. Scott was survived by his two daughters, Taelor and Sydni.
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.