Sports Radio News
Traug Keller and Marcia Keegan to Retire From ESPN Radio; Amanda Gifford and Dave Roberts to Manage the Network
“With Keller at the helm, ESPN Radio has become one of the most successful and respected brands in the country.”
Big changes are underway at the ESPN Radio Network. The longtime SVP of ESPN Radio and the ESPN Talent Office, Traug Keller, has announced he’s retiring. Keller is expected to help the network thru a transition before stepping away from daily activity sometime next month.
With Keller at the helm, ESPN Radio has become one of the most successful and respected brands in the country. Under his watch, ESPNRadio.com became the most listened to live stream of any terrestrial broadcaster in the world, reaching more than 700,000 unique listeners per month. He’s also led the expansion of the ESPN Audio brand to the ESPN apps, SiriusXM, Apple Music, Slacker Radio, TuneIn.
During his time with the network, Keller has had direct oversight of all aspects of ESPN Audio’s business including talent, staffing, national programming content, scheduling, and event production. In May 2016, he added the responsibility of managing the ESPN Talent Office, which is responsible for recruiting and retaining ESPN’s more than 1,000 on-air personnel.
Prior to joining ESPN, Traug served as the President of ABC Radio Networks, leading all aspects of network programming, affiliate relations, engineering, finance, research, IT, international programming, and marketing. Prior to his time at ABC, Keller worked as a sales manager in New York for the CBS Radio Networks, and held marketing and sales positions with the New York Times.
Also retiring from the company is Marcia Keegan. Keegan worked for the company in the early 1980’s and returned for a second run in 2007. She recently served as vice president of national radio programming and production following stints as the vice president of production, and vice president of content integration & strategic planning. Most recently, she oversaw the network’s weekday shows First and Last, Golic and Wingo, The Dan Le Batard Show with Stugotz, The Stephen A. Smith Show, The Will Cain Show, Spain and Fitz, Freddie and Fitzsimmons, and SportsCenter AllNight.
In an email distributed today to ESPN employees, executive vice president of event and studio production Norby Williamson said, “Both Traug and Marcia have been pivotal in successfully leading the Audio division to continued growth in a dynamically changing industry.”
To fill Keller and Keegan’s roles at the network, ESPN will turn to the team of Dave Roberts and Amanda Gifford. Both have prior experience working with ESPN Audio and ESPN television. They’re both well respected, talented professionals with a lengthy track record inside the company.
Roberts, currently serves as the Vice President of Production at ESPN, overseeing production of First Take, the 6pm ET SportsCenter, Get Up, High Noon, Highly Questionable, Around the Horn & Pardon the Interruption. He is directly responsible for 35 hours of programming per week on ESPN’s airwaves.
Previously, Roberts held the title of vice president of ESPN Audio network content, leading a group focused on strategy for national talk and play-by-play content. Roberts had a big role in bringing Bomani Jones to the network, and added shows such as espnW Presents: The Trifecta, Izzy & Spain, and The Morning Roast.
His experience includes time spent in New York as the general manager of ESPN Radio New York 98.7FM. He’s also held roles as senior coordinating producer of studio production for ESPNEWS, and coordinating producer for ESPNEWS, SportsCenter and Baseball Tonight. He joined ESPN after 25 years in local news, both in front of and behind the camera.
Gifford on the other hand started her career at ESPN Radio in 2004 as an intern, advancing to a producer role on ‘The Herd’ with Colin Cowherd, before taking the plunge into management. She currently serves as Coordinating Producer II, overseeing content planning and strategy for SportsCenter and the network’s studio shows. Her responsibilities include managing ESPN’s Talent Producers, and having direct oversight of guests booked on the network’s key shows and platforms.
Prior to her promotion to the CP role in February 2019, Gifford worked in the ESPN Talent Office, handling all talent matters related to SportsCenter, ESPNEWS, ESPN Radio, ESPN2’s daytime shows, MLB, NBA, Soccer, Golf and Tennis. Part of her role included assisting with contracts, and helping to recruit talent.
But radio is where Gifford first earned her stripes as a manager. As the network’s Senior Director of daytime programs, she oversaw the content, production staffs, talent and operations of “Mike and Mike,” “The Dan Le Batard show with Stugotz,” and “Russillo and Kanell.“ She also managed other programs such as “College GameDay,” “GameNight,” “The Erik Kuselias Show,” “The John Kincade Show” and “The V Show” with Bob Valvano. Gifford has also been heavily involved in the planning, organizing, and executing of the annual ‘Don’t Ever Give Up V Foundation Auction’.
Though Roberts and Gifford are taking on the responsibility of running the ESPN Audio division, both will remain involved in their current roles on the television side as well.
Last but certainly not least, the network has confirmed that Tim McCarthy, ESPN Audio’s Senior VP and GM, and head boss at 98.7 ESPN NY will take over GM duties of ESPN LA 710 in addition to continuing to operate 98.7 ESPN NY and managing network play by play. Scott McCarthy, who’s managed the L.A. brand in addition to holding a VP and GM role with ESPN Audio, will shift his focus to overseeing business operations for the audio division, which includes network ad sales, affiliates, marketing, digital, and podcasting.
Barrett Sports Media congratulates Traug and Marcia on all of their accomplishments with the company, and Dave, Amanda, Tim and Scott on their new opportunities.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Chase McCabe Named Director of Operations & Sports Programming at Cromwell
“Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team.”
Congratulations are in order for Chase McCabe. He is adding a new title to his already full plate at Cromwell Media in Nashville. He has been promoted to Director of Operations & Sports Programming at the company.
“I’m very fortunate to have been to be able to grow into this opportunity under one roof,” McCabe said in a press release. “Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team. I am forever grateful, but none of this could have happened without the great group of people we have here at Cromwell Media.”
McCabe has spent his whole career with 102.5 The Game and its sister station, now called 94.9 The Fan. He was named Program Director and Brand Manager of the stations in January of last year. He has maintained an on-air presence as well. He hosts Chase & Michelle weekdays at 9 AM on The Game.
In his new role, Chase McCabe becomes the number two man in Cromwell’s Nashville building. Shawn Fort was recently named the cluster’s general manager.
“Chase and I have developed a great working relationship in the two and half years since I’ve joined Cromwell Media,” Fort said. “We share similar visions on how to create compelling sports programming all while driving revenue growth. I’m excited to have Chase as my right-hand man as we move forward together with this new chapter of leadership at Cromwell Media Nashville.”
Sports Radio News
Mark Schlereth: People Outside of Denver Aren’t Paying Attention to NBA Finals
“There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”
The Denver Nuggets took to the National Basketball Association’s largest stage on Thursday night as they defeated the Miami Heat for the organization’s first-ever NBA Finals victory. Early reports reveal that the game had a 2.21 demographic rating between people ages 18-49, attracting a total of 7.62 million viewers on ABC. The figure is considerably lower than the audience for Game 1 between the Boston Celtics and Golden State Warriors last year – which averaged 11.9 million figures across ABC and ESPN2. Ratings for the alternate NBA in Stephen A’s World broadcast Thursday night on ESPN2 have not yet been released by Nielsen Media Research.
Sports fans in the Denver market have felt as if the play of the Nuggets was largely being neglected by the national media throughout these playoffs. Now that the team is the last one standing in the Western Conference, there is no one else to focus on and their play is beginning to be realized by basketball fans throughout the country. It is a narrative that Denver Sports 104.3 The Fan’s Mark Schlereth and Mike Evans felt was especially obvious by watching the press conferences after the game. The duo was able to deduce as such through the questions posed to Nuggets players and head coach Michael Malone by members of the media cohort.
“The national media – it’s like, ‘Oh, wow. We’re just kind of becoming aware of how these guys play,’ and they keep asking the Nuggets about their unselfishness and how everybody is willing to share the ball,” Evans said. “Nikola Jokić [is] being asked about not taking a lot of shots, and they’re all just kind of shrugging their shoulders like, ‘Yeah, this is who we are. We’ve been doing this for a long time.’
Schlereth was curious to find out the ratings from the game last night because he watched the game from a sports bar in Chicago. He is away from Denver, Colo. to help his son’s family move there for the summer and surmises there were about 50 people in the bar with him. What he noticed was that their interest was fixated elsewhere.
“I’m the only person that was watching the Nuggets,” Schlereth said. “There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”
“Their loss,” Evans pithily replied.
Denver ranks 19th on Nielsen Media Research’s metropolitan market size list, but the Nuggets have been a contending team for the last five seasons. Most media analysts expect diminished ratings for the NBA Finals this year because of the lack of a storied franchise, even with the Miami Heat as the team’s opponent.
Sports Radio News
Nielsen Releases List of Markets Where Most People Use AM Radio
“In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis”
Amid concerns regarding the future of AM radio, Nielsen Media Research has unveiled a list of 141 markets where at least 20% of consumers regularly listen to programming on the medium. The list is reflective of the percentage of monthly total radio listening being funneled to AM as opposed to total radio listening as a whole. The top three markets are all in the Great Lakes region, and Westwood One has found large proportions of these listeners are derived from the upper Midwest.
Buffalo-Niagara Falls leads the list with 56% of its audience tuning into AM radio in a month. It is a figure that makes sense based on the variety of AM stations, including leading news talk outlet WBEN and leading sports outlet WGR. The city of Chicago is ranked second, complete with 670 The Score, WGN and WLS. Nearby Milwaukee, Wis. ranks third on the list, another city with various AM stations such as WTMJ and WISN.
In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis – a measurement that equates to one-third of AM/FM radio listeners as a whole. Fifty-seven percent of the audience listens to stations in the news and/or talk format, utilizing the public service the outlets provide to learn of breaking news and other concerns.
There is a wide variety in market size represented throughout the list, but a trend of markets with undulating topographies tends to have larger shares of AM listeners because of the challenges the landscape presents to FM signals.
The full list compiled by Nielsen Media Research can be found below:
|Metro market rank||Market name||Percentage of radio audience that listens to AM radio|
|59||Buffalo-Niagara Falls, NY||56%|
|3||Chicago, IL [PPM]||48%|
|43||Milwaukee-Racine, WI [PPM]||48%|
|253||Grand Forks, ND-MN||45%|
|39||San Jose, CA [PPM]||43%|
|33||Cincinnati, OH [PPM]||42%|
|11||Seattle-Tacoma, WA [PPM]||42%|
|187||St. Cloud, MN||41%|
|75||Omaha-Council Bluffs, NE-IA||39%|
|4||San Francisco, CA [PPM]||39%|
|244||Sioux City, IA||38%|
|25||San Antonio, TX [PPM]||38%|
|7||Atlanta, GA [PPM]||38%|
|176||Wausau-Stevens Pt (Centrl WI), WI||36%|
|114||Johnson City-Kingspt-Brstl, TN-VA||36%|
|27||Salt Lake City-Ogden-Provo [PPM]||36%|
|202||Cedar Rapids, IA||35%|
|34||Kansas City, KS-MO [PPM]||35%|
|71||Des Moines, IA||34%|
|73||Metro Fairfield County, CT||33%|
|231||Waterloo-Cedar Falls, IA||32%|
|13||Phoenix, AZ [PPM]||32%|
|12||Miami-Ft Lauderdale-Hollywood [PPM]||32%|
|9||Philadelphia, PA [PPM]||32%|
|28||Sacramento, CA [PPM]||32%|
|15||Minneapolis-St. Paul, MN [PPM]||31%|
|2||Los Angeles, CA [PPM]||31%|
|5||Dallas-Ft. Worth, TX [PPM]||31%|
|68||Grand Rapids, MI||31%|
|223||Eau Claire, WI||30%|
|20||Nassau-Suffolk (Long Island) [PPM]||30%|
|14||Detroit, MI [PPM]||29%|
|30||Orlando, FL [PPM]||29%|
|10||Boston, MA [PPM]||29%|
|189||Bryan-College Station, TX||29%|
|18||Denver-Boulder, CO [PPM]||28%|
|41||Hudson Valley, NY||28%|
|17||Tampa-St Petersburg-Clearwater [PPM]||28%|
|116||Ft. Wayne, IN||27%|
|35||Cleveland, OH [PPM]||27%|
|22||Portland, OR [PPM]||27%|
|183||Green Bay, WI||27%|
|6||Houston-Galveston, TX [PPM]||26%|
|54||Hartford-New Britain-Middletown [PPM]||26%|
|175||Sioux Falls, SD||25%|
|180||Lima-Van Wert, OH||25%|
|1||New York, NY [PPM]||25%|
|119||Corpus Christi, TX||25%|
|237||Grand Island-Kearney-Hastngs, NE||25%|
|51||Memphis, TN [PPM]||25%|
|151||Ann Arbor, MI||24%|
|208||Las Cruces-Deming, NM||24%|
|178||Traverse City-Petoskey, MI||24%|
|87||Colorado Springs, CO||24%|
|126||New Haven, CT||22%|
|79||Wilkes Barre-Scranton, PA||22%|
|29||Austin, TX [PPM]||22%|
|24||St. Louis, MO [PPM]||22%|
|23||Baltimore, MD [PPM]||22%|
|77||Baton Rouge, LA||21%|
|205||Santa Barbara, CA||21%|
|50||New Orleans, LA||20%|
|19||San Diego, CA [PPM]||20%|
|32||Las Vegas, NV [PPM]||20%|
|37||Raleigh-Durham, NC [PPM]||20%|