Jason McIntyre Always Wants Forward Momentum
“I’m in no rush. I’m having fun. I’m learning practically every day from some of the best in the business.”
Some people are scared to say something unpopular. FOX Sports Radio and FS1 host Jason McIntyre is not one of these people. His style doesn’t resemble a conservative play-caller in football. It’s more like the rapper Bone Crusher repeating, “I ain’t never scared,” from his 2003 hit song. Jason doesn’t operate a dink-and-dunk offense on the sports radio airwaves. He slings it, takes chances, and is aggressive. He’s a fearless host that will gladly face the listeners he riles up.
There is often a misperception that a strongly opinionated and unapologetic host has to be a bit of a wild card — a loose cannon comparable to a rabid dog. This definitely isn’t the case with Jason. He’s a very nice guy who is also incredibly smart. It isn’t a requirement to be a jerk in order to produce strong stances. Jason is like a pitcher delivering some sweet chin music to a hitter only to then tip his cap and wish his competition a nice day.
As the previous owner of The Big Lead, Jason points out some interesting parallels between the sports blog and sports radio. He also talks about his days of owning the site anonymously. As a guy who has already accomplished a lot and loves to challenge himself to reach new heights, it’ll be fun to keep track of what Jason accomplishes next. Enjoy.
Brian Noe: What gives you the most enjoyment as a sports broadcaster?
Jason McIntyre: One of the big things in our industry, you know this, you have to be fearless. You can’t care what people are going to say about your take or your opinion. It does feel good when you’re out on a limb, out on the ledge saying something like, listen, I don’t want to be in the Odell Beckham business. If I were the Giants I would trade him. And all these Giants fans — “You’re an idiot! He’s so good.”
What happens like two months later? They trade him. Now the Browns after one year, “I don’t know we might move on.” Now the recent Odell Beckham mishap. It’s like come on; you couldn’t see these things coming from a mile away? But people are kind of nervous and scared to go out and say something unpopular.
I had the same thing with Baker Mayfield. His rookie year, I’ll never forget they were playing the Jets and they win the game. Baker was tremendous, he comes off the field and what’s he doing? He’s looking at his cell phone. Huge win. That’s the first thing you’re doing before you do any interviews? You’re looking at your cell phone.
I had been saying this guy’s out there. He likes to read social media and favorite comments by people. He’s favorited stuff I’ve said on FOX Sports Radio. He uses that as ammunition. You’ve got to have that inner drive to be better, not I want to get back at Joe in Milwaukee who said this about me. I just think that’s the wrong attitude. He’s so into the social media, it kind of scares me. What happened to Baker Mayfield this year? He was atrocious. I’m not picking on the Cleveland Browns here or anything. I’m just saying the idea of being fearless and going out there on the ledge all alone on an island and turning out to be right, it feels like you’re in a good place, like you’re not afraid of anything.
BN: What’s the biggest challenge for you as a broadcaster?
JM: One of the issues that I’ve found — and again I’m pretty new to this stuff. I’ve only been in radio for I think four years. I did one year at Yahoo! Sports Radio and then my agent parlayed that into FOX. Then I came out to do the TV stuff for FS1. I would say the one thing is just being consistent across the board. If one day I’ve got to do a video for FOX on NFL picks, the next day I’m going on Lock It In, then I’m going on the radio, you kind of change your mind. It’s tough to be like, yes, I think this is going to be the score on Tuesday. Then new information comes out like injuries. Oh, I kind of changed my mind a little bit. Then you see by Saturday morning, hey, all the money is on one side. Whoa, maybe I need to change my mind.
I guess it’s a good thing because I’m not afraid to admit I was wrong. You’re going to be wrong a lot. I’m on the wrong side of this. There’s new information presented to me. You know that as a host. You might do your Portland show and talk about breaking news and then boom within the next five days a whole new narrative emerges and you go on your radio show on FOX and you say, listen, I got it wrong the first time. There’s nothing wrong with that. I think the biggest challenge is being consistent. A lot of guys, they don’t want to admit when they’re wrong. Me? I have no problem.
BN: Which is better — to come right out with honesty and say, I really don’t know how this game is going to play out, or just pick a side and almost make yourself believe that’s the way it’s going to go?
JM: Yeah, that’s a tough one because you can’t do a segment on TV where you just come on and say I have no idea. You can’t. They’ll just be like, all right, well we’ll find someone who can. That’s the reality. You have to have an opinion. That’s why you’re here. You got to this place because you are fearless. You’re not worried about being wrong and you have interesting opinions that are going to make people think.
BN: What’s something that you’ve carried over to sports radio from your days of owning The Big Lead?
JM: The best part of owning a website was you could see every 10 minutes, every 30 minutes, every hour what posts work and what doesn’t. You pretty quickly realize that, hey man, the NFL is super popular. It’s number one. The NBA is number two and then there is a huge drop off. There’s just not as much interest in terms of debatability or topics in baseball. There just isn’t. Now obviously the Houston Astros are a phenomenal story right now. I think that has potential, but I’m curious to see whether or not it drives traffic or if it’s a social media story.
I’m sure you’ve seen, Brian, there’s a colossal difference between what works on TV, what works on radio, what works on the internet, and then there’s social media. Because you know social media skews very left. People are easily outraged at anything. All these people would get worked up on social media, but then when it came to clicking on these stories, they didn’t. We saw a disconnect between stories that you have to read and social media where you can be flippant and have comments. I thought that was fascinating.
BN: How did you get your start in the beginning of your career?
JM: So I got out of college — this was of course before social media had popped — I get out of college and I wanted to work at a newspaper. My dream all along had been I want to cover the Lakers for a newspaper. I would have season tickets also, which made no sense, but that’s when you’re a little kid and you think, oh, Magic Johnson’s awesome and you want to be there. I got into newspapers and then about three years in I was on the staff with Adrian Wojnarowski and a couple other guys at the Bergen Record. It was just like wait a sec; this newspaper thing is starting to hit some walls here. The internet is starting to pop.
I’ll never forget I had a moment where I decided — let me buy my URL JasonMcIntyre.com. I’ll put my resume on there and my clips so I can get noticed around the country. I put that out there and one of my colleagues on staff sees it and reports me to the top guy. I get called into a glass office at the Bergen Record, “Jason, I don’t know if this is legal. You’re republishing our stories.”
I said how different is this than clipping out my stories from the newspaper and sending it to somebody? I’m not making any money off of this. What are you talking about? I realized at that point these are some old folks in the newspaper industry. They don’t get the internet. I need to get out of here.
I had left for a better job at Us Weekly magazine and lived in New York City. Within two years I started The Big Lead. It’s hard work. It’s luck. It’s a combination of a lot of factors. Everything lined up perfectly. My girlfriend at the time, who’s now my wife, had a good job so I was able to not make any money off the website for a good year after quitting my job. It was just like “This is where I want to be. This is perfect.” Then the next thing you know the website leads to TV and FS1 and the radio. It was a springboard to me being in sports and all this fun stuff.
BN: What were your big breaks while you were still running The Big Lead
JM: The big one was when Colin Cowherd was at ESPN. I don’t necessarily remember what was written, but it was something on The Big Lead. This was when it was anonymous by the way. Nobody knew I was running it. He read something and he’s like, wouldn’t it be great if we could just blow this website up? It just so happens that it was his first day replacing Tony Kornheiser and he had a lot of new listeners. All of these listeners went to the website and it was like a mom-and-pop shop back then. Our server was like in Romania for $27 a month. Super cheap, because I’m not spending tons of money. I didn’t really spend anything out of pocket to start the website. The website basically blew up. It was knocked offline.
NPR reached out to me and was like, hey, we want to interview you. “I’m like can I do it anonymously?” They’re like “No, you have to put your name on it.” I was like, “All right, I can’t talk to you guys.” But they still wrote about it. Then the ESPN ombudsman wrote about it and Cowherd got reprimanded. That was the one big one that kind of put me on the map.
The one after that was Sports Illustrated’s Richard Deitsch, who I’m sure you know him, does a lot in the media. He did the unmasking of me when I was ready to put my name on it. Once I started making money I was like, okay, I’ll put my name on it. I revealed that I was the guy behind it. Sports Illustrated wrote about it, which was very cool. Then I guess the third one would be when it sold. It was written about in The New York Times. My parents clipped it and framed it and all that fun stuff. That I think got the eyeballs of TV. I met with FOX, which turned into FS1 and then it went from there.
BN: Why were you so careful about not revealing that you were the guy running it?
JM: A couple things. Number one was I had the magazine job at Us Weekly. I didn’t think it would be a good look if posts were going up on the site as I’m sitting there in the office at Us Weekly or wherever I was reporting. I wasn’t really doing stuff while on the job. I would just wake up at 6am, listen to Howard Stern, and then set up like two or three posts. I would set them to post throughout the day. I was able to do both at the same time, which was nice.
The other aspect was I didn’t know where this was going. I think the fact that it was anonymous — there was like an air of mystery. Who the hell is this guy? Where is this guy getting his information? Of course you know how the media works, once you start writing about the media, they definitely want to be on your side because they’re afraid of you. I had all of these media guys reaching out to me trying to become friendly. I got to be friendly with some of them obviously. They would give tips and they would be like, oh, I heard this is happening at ESPN or at Sports Illustrated. Then that would become a story. Next thing you know it wasn’t just sports fans reading, it was the important people, the decision makers at magazines and TV and radio. I guess once you get the media and the fans it’s a big win.
BN: How did you become friends with Cowherd?
JM: Well it’s funny. After he did that whole blow-up thing, I guess maybe six months later was the Sports Illustrated reveal. Then six months later I had started doing interviews with media people, but more in-depth. I spent the day at the Big East Tournament with Jay Bilas and hung out with him. I was showing that I’m not just a guy who would do hot takes and media gossip, so I would do these longer form pieces.
I emailed ESPN for one of them. I was like, hey, can I come up and interview Cowherd? They reached out to Cowherd and Cowherd was like, “Oh yeah, that’s great.” Next thing you know I went up to Bristol for a night and hung out with Cowherd for the day. It was pretty incredible. I guess in a way he kind of liked or respected what I had built and that I was a normal guy.
Listen man, Brian you’re in radio, you meet some of these guys, and there are some strange individuals to say the least. I like to think of myself as a normal dude. I have a wife, kids, regular guy, and I guess he liked that and we just kind of got to be friendly.
BN: That’s cool, man. What would you consider to be your biggest strength and your biggest weakness as a sports radio host?
JM: I would say the strength we kind of covered a little bit, just a fearless mentality. I’m not afraid of anybody. If somebody’s going to come after me, whatever. Hey, you want to talk sports? That’s fine. Discuss other stuff? There’s no reason to be afraid of anyone. I’ve always had that mentality.
I play a lot of pickup basketball. I always want to guard the best guard on the other team. I want to challenge myself. I don’t want to guard some scrub. I’m not going to get better. Being fearless I think would be my biggest strength.
My weakness I guess I get too into sports sometimes if that’s possible. I know that’s kind of nerdy to say. I don’t like to focus on weaknesses. There are a lot of guys in the TV industry who basically are like, hey, this person can’t do this. My thought is who cares what they’re not good at? Focus on what they’re good at. It applies to sports. All these teams were like “I don’t want Lamar Jackson. He can’t do this.” The Baltimore Ravens said “No, no he can do this.” Then they basically built their franchise, their offense, around him and he’s the MVP of the league putting up historic stuff. I know they had a playoff stinker there, but he had like 500 yards of offense. I think that’s a mentality — don’t focus on the negatives, focus on what you do best and really hammer that and build off of it.
BN: What are some of your goals that you would really like to accomplish?
JM: Well we always want forward momentum in anything we do. I’ve been doing weekend radio for three or four years on FOX. I would love to have a five day a week show. I’ve been doing TV now at FS1 for three years. I’d love to have a daily show, but I’ve become a lot more patient. It could be living out here in L.A. I grew up in the Northeast. You may or may not know this, but in the Northeast you better be 15 minutes early if you want to be on time. Out here in L.A. it’s like you’re 30 minutes late, oh well, glad you showed up. You’re on time. It’s just totally different and a different speed.
I’ve gotten a lot better I think with just being patient and letting things come to you. You never want to force anything whether it’s a radio show you’re not ready for, or a TV show you’re not ready for because you’ve seen a lot of people really want things badly. They get it and what happens? It doesn’t end well for them quickly. I’m in no rush. I’m having fun. I’m learning practically every day from some of the best in the business. I’ll see Skip Bayless in the building and chat him up and learn something. I’ll see Cowherd. FOX has great executives. I love talking to Scott [Shapiro]. I had breakfast with Scott and Don [Martin] last year and learned a lot of stuff. I like those guys a lot. I’m just a sponge out here in the industry trying to get better every day as cheesy as that sounds.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at firstname.lastname@example.org.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
Barrett Media Writers
Sports Radio News4 days ago
92.9 The Game Announces New Morning Show With Tiffany Blackmon, Mike Johnson & Beau Morgan
Barrett Blogs2 days ago
Rachel Nichols and Baron Davis Headline Final Speaker Announcements For the 2023 BSM Summit
BSM Writers4 days ago
What If ESPN, CBS, Fox, NBC Faced a Talent Walkout Like the BBC Did?