Erik Ainge Has Been Hit In The Head A Lot
“I want to do daily radio covering Tennessee, the SEC, and sports in general, but I also want to be in the booth on Saturdays.”
If any program director in the southeast had three wishes, they’d probably spend two of them to have an employee like Erik Ainge. He’s a former SEC and NFL quarterback, a talented show host that brings opinions and analysis that few others can match, and oh, most importantly, the guy even sells for his station. Imagine walking into a sales meeting alongside one of the best QB’s the local team has ever seen. You think you’d like your opportunity to make some money that day?
Ainge brings it all to 99.1 The Sports Animal in Knoxville, Tenn. Especially during his daily 9 a.m. to noon slot. But though he’s a major success story now and a huge influence across the state of Tennessee, it wasn’t until life after football when he decided that sports radio might be for him.
“I always thought, that, by being a starting SEC quarterback, you got a minor, or even a major, in broadcasting and communications, because of all the interviews you do,” said Ainge. “But you’re always on the other side so I never really thought about being in sports media. But as soon as I got done with football I had to decide what I was going to do.”
After a career with the New York Jets, the Oregon native moved back to Knoxville. Mostly, because he loved the people there. While doing some job shadowing and trying to figure out his next venture in life, he made his way on the radio to do various interviews. The natural talent was evident right away. So much so, that many people told him he needed to explore doing sports radio. Initially, Ainge loved the idea. He knew he was funny and entertaining, but there was one big problem: There’s no money in sports radio. Especially for someone with zero experience.
If you don’t believe in fate, Ainge’s story in sports radio might sway your mind. Just like other people took a chance on him, he took a chance on the business. The intricacies of doing a radio show were all new, but Ainge’s quick learning curve made for an easy and smooth transition. He was having a blast with his new job and it shined through over the airways in east Tennessee.
But then came the inevitable decision on who the ex-QB wanted to be on the air. Luckily for Ainge, he didn’t think about it too long. To him, it was obvious. He wanted to be honest. If that meant ruffling a few feathers and calling a spade a spade, so be it.
“It was harder for me during the Butch Jones era, because I knew that he tried hard and wanted to be here,” said Ainge. “I didn’t believe Derek Dooley did. It was actually easier for me to call the spade a spade, because I wasn’t necessarily rooting for Dooley. I’d never root against Tennessee or whoever the head coach is, but after the 2011 season he tried to get out of a job and the AD said no. When I knew he didn’t want to be here anymore, it made it really easy for me to be on the air requesting that he wasn’t.”
Covering a program, especially one that’s fallen on hard times, can be difficult for the ex-player. Half of the people, such as administrators, coaches and even some fans, want you to be a mouthpiece for the program that constantly pumps sunshine. The other half, which normally consists of the majority of your listeners, want you to be brutally honest and tell it how it is. It’s a fine line to walk. Especially for someone who wants to stay in good graces with the university.
Still, to this day, Ainge walks that line on a daily basis. But even more so now, because he’s identified what he wants his next step in the business to be.
“I want to be the next on-air color commentator for the Vol Radio Network,” said Ainge. “We always have a former player do the color commentary and I want that to be my job. I want to do daily radio covering Tennessee, the SEC, and sports in general, but I also want to be in the booth on Saturdays.”
It’s probably fair to assume Ainge has a real puncher’s chance when the job becomes available. Heck, not even mentioning his on-air success, who better than the last quarterback to lead Tennessee to an SEC Championship Game berth? But until that day comes, Ainge is taking the necessary steps to ensure he’s giving himself the best possible chance to land the position.
“I think a lot of its relationship based,” Ainge said. “Every day I’m on the air is an opportunity for me to be auditioning to be able to do it. My ability to break down the games, give good information and insight, you know, the feedback I probably get the most is people appreciating my ability to break down something as complex as football down to where a common fan or a hard-core fan can understand what’s going on. Every day is practice.”
Making mistakes on the air and learning from them is something every radio host has to go through early in their career. Ainge was no different. In fact, when he first started hosting a show, the program was named Morning Wood. The thought behind that decision? Hey, any PR is good PR.
“It was a different radio station than the one I’m at now,” said a chuckling Ainge. “Cumulus Media would have never gone for that PR stunt that we did. We wanted everyone to know that I had started doing sports radio in the market, so sure enough, the newspaper, local news and everyone else, put the name out. I know it wasn’t good PR, but we subscribed to the any PR is good PR at this, since we’re going to be a competitor in the market.”
Needless to say, even though it could have stood as the funniest show name in the country, Morning Wood lasted less than 24 hours.
The Erik Ainge Show subscribes to the three E’s, which are engage, enlighten and entertain. Every day the show hits the air, that’s what the mark is. In Ainge’s mind, if those three things are consistently given to the audience, no matter what the subject matter is, they’ll come back.
The ability to engage, enlighten and entertain have been an instrumental part in the success of the Erik Ainge Show, but most importantly, it’s the credibility that’s been upheld since its inception.
“One thing I’ve learned in radio is that your opinion can change, as long as you believe everything you say when you say it, then your credibility can be maintained,” Ainge said. “If you ever say stuff you don’t mean, I’m not smart enough and I’ve been hit in the head a lot, I would forget what I was saying. It’s easy for me to be honest on the radio, because I take the mindset of, if I’m not doing that, then I’ll put my foot in my mouth and contradict myself to the point of people not wanting to listen to me.”
The show is as healthy as it’s ever been. If the numbers aren’t enough proof, then a No. 17 ranking in the BSM Top 20 for Mid-Market Mid-Day Show of the Year might help. If that doesn’t even prove it, well, stay tuned for exciting news coming to the show in the near future.
Don’t expect The Erik Ainge Show to slow down anytime soon. Actually, you should probably expect the opposite. Whether it’s his versatility on the air, or his ability to get into doors for sales opportunities that most can’t get, Ainge will be able to accomplish whatever he wants in the Knoxville market. But whatever he earns, he’ll do so by sticking to one common principle: Being Erik Ainge.
“If you’re genuine, people know,” Ainge said. “If you’re not, they know. I don’t think people are attracted to those who aren’t genuine. As long as you just keep being yourself, you’re not going to make everyone happy, but I think you make more people happy than not if you’re just genuine and coming from a good place.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Is There Still a Place for Baseball Talk on National Sports Shows?
“Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance.”
Last week at the BSM Summit, I hosted a panel focused on air checks. I wish I could say we covered the topic thoroughly, but we got derailed a lot, and you know what? That is okay. It felt like real air checks that I have been on both sides of in my career.
Rob Parker of The Odd Couple on FOX Sports Radio was the talent. He heard thoughts on his show from his boss, Scott Shapiro, and from his former boss, legendary WFAN programmer Mark Chernoff.
Baseball was the topic that caused one of our derailments on the panel. If you know Rob, you know he is passionate about Major League Baseball. He cited download numbers that show The Odd Couple’s time-shifted audience responds to baseball talk. To him, that proves there is not just room for it on nationally syndicated shows, but that there is a sizable audience that wants it.
Chernoff disagrees. He says baseball is a regional sport. Sure, there are regions that love it and local sports talk stations will dedicate full hours to discussing their home team’s games and roster. National shows need to cast a wide net though, and baseball doesn’t do that.
Personally, I agree with Chernoff. I told Parker on stage that “I hear baseball talk and I am f***ing gone.” The reason for that, I think, is exactly what Chernoff said. I grew up in Alabama (no baseball team). I live in North Carolina (no baseball team). Where baseball is big, it is huge, but it isn’t big in most of the country.
Now, I will add this. I used to LOVE baseball. It is the sport I played in high school. The Yankees’ logo was on the groom’s cake at my wedding. Then I had kids.
Forget 162 games. Even five games didn’t fit into my lifestyle. Maybe somewhere deep down, I still have feelings for the sport, but they are buried by years of neglect and active shunning.
Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance.
Me, and millions of sports talk listeners like me, look at baseball like a toddler looks at broccoli. You probably aren’t lying when you tell us how much you love it, but damn it! WE WANT CHICKEN FINGERS!
A new Major League Baseball season starts Thursday and I thought this topic was worth exploring. I asked three nationally syndicated hosts to weigh in. When is baseball right for their show and how do they use those conversations? Here is what they had to say.
FREDDIE COLEMAN (Freddie & Fitzsimmons on ESPN Radio) – “MLB can still be talked nationally IF there’s that one player like Aaron Judge or Shohei Ohtani can attract the casual fan. MLB has definitely become more local because of the absence of that SUPER player and/or villainous team. I wonder if the pace of play will help bring in the younger fans that they need, but the sport NEEDS that defining star that is must-see TV.”
JONAS KNOX (2 Pros & a Cup of Joe on FOX Sports Radio) – “While football is king for me in sports radio, I look at baseball like most other sports. I’m not opposed to talking about it, as long as I have an angle or opinion that I am confident I can deliver in an entertaining manner. A couple of times of any given year, there are stories in baseball that are big picture topics that are obvious national discussions.
“I think it’s my job to never close the door on any topic/discussion (except politics because I don’t know anything about it).
“But also, if I’m going to discuss a localized story in baseball or any other sport for that matter – I better have an entertaining/informed angle on it. Otherwise, I’ve let down the listener and that is unacceptable. If they give you their time, you better not waste it.”
MAGGIE GRAY (Maggie & Perloff on CBS Sports Radio) – “While I was on WFAN there was almost no amount of minutia that was too small when it came to the Mets and Yankees. On Maggie and Perloff, our baseball topics have to be more centered around issues that can be universal. For example, ’Is Shohei Ohtani the face of the sport? Is Ohtani pitching and hitting more impressive than two sport athletes like Bo Jackson and Deion Sanders? Do you consider Aaron Judge the single-season homerun king or Barry Bonds?’ Any baseball fan or sports fan can have an opinion about those topics, so we find they get great engagement from our audience.”
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Who Can Sports Fans Trust Once Twitter Ditches Legacy Verified Blue Checks?
The potential for Twitter chaos after April 1 is looming.
As of April 1, Twitter will finally make a dreaded change that many will view as an April Fools’ prank. Unfortunately, it won’t be a joke to any user who cares about legitimacy and truth.
Last week, Twitter officially announced that verified blue checkmarks will be removed from accounts that have not signed up for a Twitter Blue subscription. Previously, accounts whose identity had been verified were allowed to keep their blue checks when Twitter Blue was implemented.
But shortly after Elon Musk purchased Twitter and became the social media company’s CEO, he stated his intention to use verification as a revenue source. Users would have to pay $8 per month (or $84 annually) for a Twitter Blue subscription and blue checkmark verification. Paying for blue checks immediately set off red flags among users who learned to depend on verified accounts for accredited identities and trusted information.
The entire concept of verification and blue checks was simple and effective. Users and accounts bearing the blue checkmark were legitimate. These people and organizations were who they said they were.
As an example, ESPN’s Adam Schefter has faced criticism for how he framed domestic violence and sexual misconduct involving star NFL players, and deservedly so. But fans and media know Schefter’s tweets are really coming from him because his account is verified.
Furthermore, Twitter took the additional step of clarifying that accounts such as Schefter’s were verified before Twitter Blue was implemented. He didn’t pay eight dollars for that blue checkmark.
The need for verification is never more vital than when fake accounts are created to deceive users. Such accounts will put “Adam Schefter” as their Twitter name, even if their handle is something like “@TuaNeedsHelp.” Or worse, some fake accounts will create a handle with letters that look similar. So “@AdarnSchefter” with an “rn” in place of the “m,” fools some people, especially at a quick glance when people are trying to push news out as fast as possible.
Plenty of baseball fans have been duped over the years by fake accounts using a zero instead of an “o” or a capital “I” instead of a lowercase “l” to resemble Fox Sports and The Athletic reporter Ken Rosenthal. That trick didn’t get me. But when I covered Major League Baseball for Bleacher Report 10 years ago, I did fall for a fake Jim Salisbury account that reported the Philadelphia Phillies traded Hunter Pence to the San Francisco Giants. Capital “I,” not lowercase “l” in “Salisbury.” Pence was, in fact, traded to the Giants two days later, but that didn’t make my goof any less embarrassing. I should’ve looked for the blue checkmark!
But after April 1, that signifier won’t matter. Legacy blue checkmarks will be removed from accounts that haven’t paid for Twitter Blue. Some accounts that were previously verified might purchase a subscription to maintain that blue check. But those that were deemed legitimate prior to Musk taking over Twitter likely won’t. (There are also rumors that Twitter is considering a feature that would allow Twitter Blue subscribers to hide their blue check and avoid revealing that purchase.)
That could be even more true for media organizations, which are being told to pay $1000 per month for verification. Do you think ESPN, the New York Times, or the Washington Post will pay $12,000 for a blue check?
We’ve already seen the problems that paying for verification can cause. Shortly after Twitter Blue launched, accounts pretending to be legacy verified users could be created. A fake Adam Schefter account tweeted that the Las Vegas Raiders had fired head coach Josh McDaniels. Users who saw the “Adam Schefter” Twitter name went with the news without looking more closely at the “@AdamSchefterNOT” handle. But there was a blue checkmark next to the name this time!
The same thing occurred with a fake LeBron James account tweeting that the NBA superstar had requested a trade from the Los Angeles Lakers. There was a “@KINGJamez” handle, but a “LeBron James” Twitter name with a blue check next to it.
Whether it’s because fans and media have become more discerning or Twitter has done good work cracking down on such fake accounts, there haven’t been many outrageous examples of deliberate deception since last November. But the potential for Twitter chaos after April 1 is looming.
If that seems like an overstatement, it’s a very real possibility that there will be an erosion of trust among Twitter users. Media and fans may have to take a breath before quickly tweeting and retweeting news from accounts that may or may not be credible. False news and phony statements could spread quickly and go viral across social media.
Even worse, Musk has announced that only verified Twitter Blue accounts will be seen in your “For You” timeline as of April 15. (He can’t claim it’s an April Fools’ Day joke on that date.)
Obviously, that carries far more serious real-world implications beyond sports. Forget about a fake Shams Charania account tweeting that Luka Dončić wants to be traded to the Lakers. It’s not difficult to imagine a fake Joe Biden account declaring war on Russia and some people believing it’s true because of the blue checkmark.
We may be nearing the end of Twitter being a reliable news-gathering tool. If the accounts tweeting out news can’t be trusted, where’s the value? Reporters and newsmakers may end up going to other social media platforms to break stories and carry the viability of verification.
When Fox Sports’ website infamously pivoted to video in 2017, Ken Rosenthal posted his MLB reporting on Facebook prior to joining The Athletic. Hello, Instagram. Will someone take their following and reputation to a fledgling platform like Mastodon, Post, Spoutible, or BlueSky, even if it means a lesser outlet?
If and when that happens, Twitter could still be a community but not nearly as much fun. Not when it becomes a matter of trust that breaks up the party.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.
There’s a Lesson For Us All in Florida Atlantic’s Elite 8 Broadcast Struggle
“It is a ton of faith our industry has been forced to place in a single mode of delivery.”
Ken LaVicka and Kevin Harlan probably don’t have a ton in common. Both of them were announcing an Elite Eight game over the weekend, that is one thing tying them together, but their experiences were wildly different. Harlan is on CBS with a production crew numbering in the dozens making certain all goes smoothly. LaVicka, the voice of the Florida Atlantic Owls, is a production crew himself, making certain those listening in South Florida heard the Owls punch their Final Four ticket. At least, that was LaVicka’s plan.
The Florida Atlantic Owls are going to the Men’s Final Four. Even while typing that sentence, it still seems odd to say. Do you know how many college basketball teams are thinking “how can Florida Atlantic make the Final Four and we can’t?” These are the types of stories that make the NCAA Tournament what it is. There is, literally, no barrier stopping any team from this tournament going on the run of their life and making it all the way.
Everyone listening in South Florida almost missed the moment it all became real for the Owls. With :18.6 to go in Florida Atlantic’s Elite Eight game against Kansas State, the Madison Square Garden Ethernet service to the front row of media seating went completely dark.
It was on that row that Ken LaVicka was painting the picture back to South Florida. Well, he was until the internet died on him.
Nobody does a single show away from their home studio anymore without trying to avoid the nightmare of Ethernet failure. Gone are the days of phone lines and ISDN connections, all the audio and video is now sent back to the studio over the technological miracle that is the internet. It is a ton of faith our industry has been forced to place in a single mode of delivery.
Take that anxiety and multiply it by 1,000 when that Ethernet line is connected to a Comrex unit for the most important moment of your career. LaVicka had the great fortune of a Kansas State timeout to try something, anything, to save the day. In his quick thinking, he spun around and grabbed an ethernet cable from row two which, as it turns out, still had internet access flowing through it’s cables. That cable, though, was the equivalent of an iPhone charging cord; never as long as you need it to be.
One of LaVicka’s co-workers from ESPN West Palm held the Comrex unit close enough to the second row for the cable to make a connection and the day was saved. LaVicka was able to call the last :15 of the Florida Atlantic win and, presumably, get in all the necessary sponsorship mentions.
It was an exciting end to the FAU v. Kansas State game, a great defensive stop by the Owls to seal the victory. LaVicka told the NCAA’s Andy Katz he tried to channel his inner Jim Nantz to relay that excitement. The NCAA Tournament excitement started early this year. In the very first TV window 13 Seed Furman upset 4 Seed Virginia with a late three pointer by JP Pegues, who had been 0-for-15 from beyond the arc leading up to that shot. It is the type of play the NCAA Tournament is built upon.
It was called in the manner Kevin Harlan’s career was built upon. Harlan, alongside Stan Van Gundy and Dan Bonner, called the Virginia turnover leading to the made Furman basket with his trademark excitement before laying out for the crowd reaction. After a few seconds of crowd excitement he asked his analysts, and the world, “Did we just see what I think we saw? Wow!” Vintage Kevin Harlan.
One reason we are so aware of what Harlan said, and that he signaled his analysts to lay out for the crowd reaction, was a CBS Sports tweet with video of Harlan, Van Gundy and Bonner in a split screen over the play. It gave us a rare look at a pro in the middle of his craft. We got to see that Harlan reacts just like he sounds. The video has more than six million views and has been retweeted more than 6,000 times, a lot of people seem to like it.
Kevin Harlan is not in that group. Harlan appeared on Richard Deitsch’s Sports Media podcast after the video went public and said he was embarrassed by it. Harlan added he “begged” CBS not send the tweet out but to no avail. Harlan told Deitsch “I don’t know that I’m glad that they caught our expression, but I’m glad the game was on the air. I think I join a chorus of other announcers who do not like the camera.”
There’s a valuable announcer lesson from Harlan there; the audience is almost always there for the game, not you. Harlan went on to describe the broadcast booth to Deitsch as somewhat of a sacred place. He would prefer to let his words accompany the video of the action to tell the story. Kevin Harlan is as good as they come at his craft, if he thinks that way, there’s probably great value in that line of thought.
We can learn from LaVicka, as well. You work in this business long enough and you come to accept technical difficulties are as much a part of it as anything. They always seem to strike at the worst times, it is just in their nature. Those who can find a way to deal with them without everything melting down are those who can give their audience what they showed up for. Those who lose their mind and spend time complaining about them during the production simply give the audience information they don’t really care about.
The Final Four is an unlikely collection of teams; Miami, San Diego State, Connecticut and Florida Atlantic. You all had that in your brackets, right? Yep, the Florida Atlantic Owls are going to the Final Four and Ken LaVicka will be there for it. Now, if the internet will just hold out.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.