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The Sports Hub Tops Boston Ratings Across the Board

“The evening timeslot was the lone weekday window that didn’t see The Sports Hub finish first overall.”

Brandon Contes

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It was a clean sweep for 98.5 The Sports Hub in the Boston sports radio ratings battle. According to Nielsen Audio, The Sports Hub finished first overall with an 11.9 share during the winter ratings book, while their sports radio rival WEEI finished fourth, earning a 6.4 among the targeted demo of men 25-54.

The Sports Hub already includes their stream in the number reported by Nielsen, while WEEI’s digital audience is calculated separately. But according to Chad Finn of The Globe, WEEI’s stream did not register a share during the winter ratings period, while their Providence-based simulcast on WVEI adds a 0.2 in the Boston market.

Beginning with morning drive, The Sports Hub’s Toucher and Rich finished first overall in the book with a 14.6, comfortably topping WEEI’s The Greg Hill Show. Still less than a year into his tenure hosting morning drive for WEEI, the longtime Boston radio personality finished second overall with a 9.2.

In middays, Zolak & Bertrand finished first with a 14.2, while WEEI’s Dale and Keefe finished fourth, garnering a 7.2 when including the stream and WVEI number. In afternoon drive, the Sports Hub maintained their dominance as Felger & Massarotti also finished first with a 14.6. Their Boston sports radio counterpart, OMF (Ordway, Merloni and Fauria) finished fourth for WEEI with a 5.8.  

The evening timeslot was the lone weekday window that didn’t see The Sports Hub finish first overall. The Adam Jones Show, which airs from 6 – 11pm and includes Bruins and Celtics broadcasts, finished second with an 8.1. On WEEI, Mut at Night with Mike Mutnansky earned a 4.9 share, finishing fifth.

The winter ratings period extends from Jan. 2 through March 25, meaning most of the book took place before the COVID-19 pandemic forced live sports to shutdown March 11. Ratings during the spring book will likely decline as sports are paused and non-essential workers aren’t commuting during the morning and evening rush hours.

Sports may have stopped on March 11, but less than a week later, six-time Super Bowl champion Tom Brady announced he was parting ways with the Patriots after more than two decades in New England. Shortly after, news broke that Brady was heading to Tampa Bay. Brady likely kept listeners locked in to Boston sports radio even though league shutdowns were underway.

Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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