John Minko Left WFAN Before Anyone Made Him
“I had the choice to stay. If I wanted to stay, that would have been fine with them, but on the other hand, I knew I was likely going to be there for less than a year and if I stayed, somebody else would have lost a job.”
A select group of people have been with WFAN since the beginning, witnessing the birth of sports talk radio and all that it’s become. Update anchor John Minko was part of that group from 1987 until earlier this month.
No one would draw it up this way, leaving unceremoniously as the COVID-19 pandemic ravages the industry, but Minko departed honorably. Knowing he was planning to retire within the next 12 months, he accepted a buyout from Entercom, hoping to save at least one job for a younger broadcaster.
Considering the buyout “the right thing to do,” is just part of why Minko is so respected by his peers and loved by New York’s sports radio audience. Not many update anchors can generate the fanbase Minko did, and I’m not sure he even realized just how popular he is.
He never used the microphone to broaden his own stature, he just reported the news. But Minko is kind, genuine, a sports radio original and he’s continued to build an impressive broadcasting career.
Brandon Contes: Before the coronavirus pandemic started, did you have a date in mind that was going to be your last at WFAN?
John Minko: Not a specific date, but I knew it was likely within a year. April of 2021 at the very latest – depending on what side of the bed I woke up on.
BC: And the company came to you with the buyout offer?
BC: Were you surprised?
JM: [Pause] I was surprised, but I could sense with the way media companies are making cutbacks, that I could be one of those.
BC: Was there a discussion? Could you have declined the buyout?
JM: I had the choice to stay. If I wanted to stay, that would have been fine with them, but on the other hand, I knew I was likely going to be there for less than a year and if I stayed, somebody else would have lost a job. Having only 48 hours was not the greatest timing in the world, but it was the right thing to do.
BC: It’s surreal how quickly everything transpired, from the coronavirus starting to become a concern in the United States, to sports shutting down March 11, and then three weeks later Entercom is making cuts. It only took three weeks for sports media companies all around the country to make significant changes. Were you surprised they couldn’t withstand more than that?
JM: Yeah, and it’s amazing, I only did updates in my basement for two weeks and I also do St. John’s basketball play by play. I did the last half of the St. John’s Big East tournament game at the Garden with barely anyone in the building. It was basically the last college basketball game in the country. That was an eerie experience.
BC: Were you surprised that game even started? Other conferences canceled their tournaments and it was inevitable the Big East was going to do the same, but here you and Brandon Tierney are at MSG getting set to call that game with no fans.
JM: The coaches found out with five or six minutes to go in the first half that they were going to call the game at halftime. I found that out after the fact, but during the game I noticed coaches weren’t going after the officials. There weren’t many whistles and with about five minutes left in the first half, both teams emptied their benches. For Creighton, there were players I had little to no information about, one player logged two or three minutes the entire Big East regular season. I think the coaches did that because they knew the game wasn’t going to count.
BC: And you’ll still be calling St. John’s games next year as well?
JM: They’ll have to cart me out of Carnesecca Arena. To me, that’s a lifetime job, as long as they want me and I can continue to do it, I’ll be there. Next year will be my 50th year in broadcasting and the 12th game of the season will be number 400 for me with St. John’s.
BC: Is there any concern about being back in a crowded arena?
JM: That’s a long way off. When the day comes, I’m confident they’re not going to rush into anything and will take the proper precautions.
BC: As an update anchor, you became an icon in New York sports radio, are you surprised you were able to do that just by giving sports scores a few times an hour?
JM: The only icon is (WFAN Executive Producer) Dov Kramer [Laughs]. One thing you have to remember, I started at the beginning of FAN, so I’m one of the originals. And the premise of FAN in 1987 was to put Sports Phone out of business. The talk show hosts – Jim Lampley, Greg Gumbel, Pete Franklin and Bill Mazer – the hosts were there to complement the update people because we did updates every 15 minutes. Four times an hour, at least two minutes each, add commercials, and the talk show hosts didn’t do a heck of a lot. It’s amazing.
BC: Do you think updates are still an important part of sports radio? Because now sports radio is more about opinion and unique content than it is giving scores.
JM: And that’s what it should be. But radio is still about immediacy, so I do think it’s important to have those updates. Back in 1987, scores were often two innings late, for a football game, you wouldn’t get a final score until maybe a half hour after the game was over.
BC: What does it tell you about the industry, that you had such an impact without much ad-libbing, you weren’t yelling or saying anything outrageous to get a reaction.
JM: It’s like being a utility player on a real good baseball team. You can’t lose the fact that I was on with Imus, I was on with Mike and the Mad Dog and then just Mike all those years. I worked for the greatest sports radio station in the country and that’s where whatever notoriety I have comes from. It doesn’t come from me, it comes from me being associated with that building – 23 years in Astoria and the last 10 on Hudson Street.
BC: I remember on the old WFAN website, Evan Roberts was trying to create some new content; he posted video from road trips, took pictures of Dov’s lunch and created the Minko Minute!
JM: [Laughs] I vaguely remember that.
BC: You were fielding questions from listeners and giving love advice!
JM: We always had fun in the newsroom, that’s the way it was for 32 and a half years. You know this, we joked and teased each other, that’s the relationship that we all had.
BC: How much are you going to miss that comradery?
BC: Do you have a best friend you made over the years at WFAN?
JM: They were all my best friends. I know that that’s the political thing to say, but it’s true. I love every single one of them.
BC: You’ll stay in touch with many of them?
JM: Absolutely. Since I have plenty of time on my hands, I’ll be working to get phone numbers together because I’m not the most organized person in creation. Especially with this new media, you’ve seen me, I’m technologically challenged. But I was brought up in the old days – when tape editing was actually splicing and reeling tape with a razor blade. Back in the day, it would take the producer 20 minutes to make one of the wraps that we’d run for the top of the hour. Now someone like Eddie Scozzare can do it in 20 seconds. Those were the days and I’ll never forget them.
BC: Did you go to school for communications? What was your goal when you were younger?
JM: The goal was to be a play by play announcer.
My father was a television technician back when there was a need for such a thing. He went to fix one in Norwood, NJ for an NBC executive. I wanted to do this for a long time and thought about Syracuse because it’s what I knew. The person from NBC said don’t go to Syracuse, go to Butler. Butler had a radio and television department, so you didn’t major in communications, you majored in radio and television.
The Butler student station, which they sold several years ago, was 37,000 watts on the FM dial, all run by students. There was no NPR, we didn’t sell commercials, but we were actually on the commercial band. The general manager and assistant general manager were our teachers, but the program and sports directors were students. It was like working at a regular radio station.
BC: And years later, it brought you to the first sports radio station in the country. I know you were never with him full-time, but how was working with Imus?
JM: I got along with him because I recognized that he was Imus. Imus is the smartest person in radio that I’ve ever met. The first day Imus was going to be on WFAN, I got a phone call from our program director Mark Mason at 3am. He says, ‘Sue Guzman is sick, can you come in and write the news for Charles McCord?’
I said, ‘You want me to come in and just write the news?’
I drove into Astoria and went to Charles, a legend and a professional newsman. I said, ‘You don’t know me, I’m in for Sue Guzman, I’ve never done this before, but I’ll do the best I can.’ [Laughs] He was very understanding.
But I would fill in and do updates for Imus and one time I went a little long. After the show, Imus goes over to me by the water cooler. He would never say ‘we need to talk,’ but I knew he wasn’t happy with me. All he said was, ‘Tell. The People. What they need to know. And shut up.’
I built a career on those words. That’s why I’m brief, I tell you what you need to know and that’s it. If the story is big enough, the host will take care of it. Why do they need to hear me do it again?
BC: Did you miss going to the old studios in Astoria?
JM: We loved Astoria and words cannot describe it. The only phrase I have about Astoria is that we worked at the only place where you had to walk upstairs to go to the basement. The basement was upstairs! In the early ‘90s, we had a gigantic storm with a lot of flooding. And how did our studios in Astoria come out of it? Upstairs was flooded, we were fine.
The last week we were there, I brought a camera in and took a bunch of pictures. And every July 1st, I would bring them back into work. There are no people in any of them, they’re all pictures of the facility, the studio, the newsroom, the ceiling where the sewage leaked. I actually needed an umbrella in the newsroom to type my update that day! But I have these so when people ask me about it and say, ‘you’re exaggerating,’ I show them the pictures and say, no I’m not!
BC: Did you have a favorite day at WFAN?
JM: Any day they kept putting me on-air was a good day. Remember, I went through the days when we weren’t doing well. The first year of the radio station was a mess. Everybody was wondering if we’d be there the next day and luckily, I made it quite a few days. But if you wanted to look at one day that I think is significant in FAN history, it’s our first anniversary. Because there are a lot of people who never thought we would make it through that year.
BC: Did you think you were going to make it the first year?
JM: I didn’t know what to think, I was in a fog the first year. I knew we weren’t doing well. We had a lot of commercials, but I don’t know if they paid much money. I had no idea whether it was going to make it or not, but it did. And it did because of Imus. He gave us ratings and revenue and that revenue gave us the ability to let others develop and that’s when Mike and the Mad Dog emerged.
BC: Was it a stranger day at WFAN when Imus was fired, when Russo or Francesa left? Or the day Carton was arrested?
JM: Imus. And remember, I was just a fill in guy for him. The last day, I went in his office and he had his head down and I said, ‘is it okay if I tell you I’m going to miss you?’ He didn’t move his head at first, then it slowly came up and he actually shook hands with me. The only time he ever shook hands with me. And that was the last time I saw him in person.
BC: How was your relationship working with Mike and Chris?
JM: I worked the entire time with Mike. And I think Mike and Dog were 19 years, but we always got along. I recognized, unlike the beginning of the radio station, that it was now about the show, it was not about the update person. I stayed in the background, I never tried to interfere. Who the heck am I? I’m just an accessory and that’s the way I went about it all those years.
BC: I think you sell yourself a little short by saying you were an accessory. I’m sure in the past few weeks you’ve seen how beloved you are and you became such a popular personality even though you weren’t a host. It’s a testament to you, that you could generate a connection with listeners to become more than an accessory.
JM: Thank you. You grow up and you see people leave and retire, but you never imagine that someday it’ll be you.
BC: So what are your plans now that you have more free time once we’re all able to leave our homes again?
JM: First of all, I love doing St. John’s games and all of these years, I needed to use vacation days for those. Now St. John’s becomes the primary focus and I’m extremely happy about that. I would love to do play-by-play for some major college football games, for Westwood One, ESPN Radio or Sports USA. The hard part is I’ve never had an agent. Whether it be play-by-play for St. Johns, when I called Army football, I did some Knicks and Nets – I got all of those jobs on my own.
BC: When things eventually settle and brands begin to hire again, could you see yourself doing updates part-time for WFAN?
JM: I have no idea. You can’t predict what the business will look like. I was very fortunate and I also did afternoons at 1010 WINS. I not only worked for one Marconi station, I worked for two at the same time! You can’t mention FAN without 1010 WINS, they come together. To work with them, professional news people, it was a big thrill.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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