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Winter Sports Radio Ratings From Oklahoma City, Indianapolis and Virginia Beach

Brandon Contes

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The winter book was a strong quarter for many small and mid-market sports radio stations. Oklahoma City’s WWLS The Sports Animal, 107.5/1070 The Fan in Indianapolis and ESPN 94.1 in Virginia Beach were able to continue entertaining listeners even as they entered a quiet time in the sports world.

In OKC, The Sports Animal garnered an impressive winter book. Last winter, their weekday lineup finished no worse than fourth place in the target demo of men 25-54, but this year, each show finished either first or second. In weekday prime, (M-F 6a – 7p) OKC’s The Sports Animal took the market’s top spot with a 9.8 share, earning the same rating for their full weekday lineup (M-F 5a – 8p), a nearly 50% jump year-over-year.

The Morning Animals set the tone for WWLS, finishing first with an 11.8 share from 5a – 9a, a big jump from their 8.7 performance in 2019. Both midday shows finished second for the station, but they also enjoyed significant gains year-over-year. From 9a – noon, Craig Humphreys was up from 2019 by almost 3 points, earning a 9.3 share, while Monsters of the Middays did a 9.2 from 11a – 2p.

In afternoon drive, Jim Traber finished first for his fourth straight book with a 9.5 from 2 – 6p, a more than four point increase year-over-year. Al Eschbach also finished first with an impressive 10.1 share. Eschbach joins Traber daily from 4 – 6p, and then hosts two solo hours until 8p. 

Virginia Beach’s ESPN affiliate, WVSP 94.1 did a 5.6 in weekday prime for their target demo. Nick Cattles also generated a 5.6 share in afternoon drive (3 – 6p). 

From 6a – 3p WVSP simulcasts ESPN Radio’s nationally syndicated shows. Golic & Wingo was the strongest performing weekday show on ESPN 94.1 with a 7.1 share in morning drive. From 10a – 3p The Dan Le Batard Show,followed by First Take, Your Take with Jason Fitz combined for a 5.1.

Indianapolis’ 107.5/1070 The Fan continued to turn in strong numbers during the winter book, finishing third with an 8.5 share in weekday prime. Their morning show with Jeff Rickard and Joe Staysniak did a 9.8, good for third place in the market.

From noon – 3p, the Fan’s midday show hosted by Dan Dakich finished fourth with a 7.5 share, up by more than a point year-over-year. The Fan’s strongest weekday lineup performance was in afternoon drive as The Ride with JMV (John Michael Vincent) garnered a 9.1, seven-tenths of a point behind WFBQ which finished first in the market. 

Sports Radio News

670 The Score Hosts Congratulate Mike Mulligan on Award From Loyola Chicago

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

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670 The Score morning host Mike Mulligan is being awarded the Father Finnegan Memorial Award from Loyola University Chicago this weekend, and some of his colleagues congratulated him on the air Friday morning.

The award is given “in recognition of outstanding humanitarianism and service to youth through athletics”. Mulligan — a 1984 graduate of Loyola University Chicago — will receive the award Saturday during the Loyola Athletics Hall of Fame ceremony during a game against George Mason.

“Tremendous award,” co-host David Haugh said. “Proud moment for the show. Proud moment for you family.”

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

“That is fantastic,” Laurence Holmes said, while his co-host, Dan Bernstein, continued to say “wow”. “Congratulations. You shouldn’t be embarrassed. You should be proud.”

“I’m being celebrated for being old,” Mully joked.

“That’s not what that award says,” countered Holmes. “It says something completely different.”

The Mully & Haugh host eventually admitted he was appreciative of the award bestowed upon him by his alma mater.

“It’s a good thing. I’m very moved by it. Sister Jean will be there,” Mully said. “She has a book coming out with — I think — Seth Davis.”

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Sports Radio News

Colin Cowherd: Tony Romo Regressing Because He Loves Golf

“I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

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The performance of CBS Sports NFL analyst Tony Romo has been a hot-button topic in sports media circles, especially after a widely-regarded lackluster performance during the AFC Championship Game. Colin Cowherd believes he knows why Romo has regressed.

During an episode of The Colin Cowherd Podcast, the sports radio host claimed golf is the reason behind Romo’s regression.

“Romo wants to be on the Tour. He literally wants to be on the Tour,” Cowherd said. “And what’s the first thing Aaron Rodgers does in the off-season? He goes and golfs, he loves it. Both, by the way, great golfers, especially Romo. But I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

“Tony wants to be on the PGA Tour — but he likes the paycheck from CBS.”

Cowherd also added he hasn’t hired potential employees in the past if they told him they loved golf during the interview process, saying he has a theory that as men age they “get addicted to golf”.

“They’re on PGATour.com, they’re putting in the backyard, they’re thinking about it at work, they’re scheduling a trip to Scotland and they lose sight of their other job,” Cowherd said.

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Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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