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Michael Collins Is Hopefully Pesimistic

“Imagine having the sports world to yourself and you’re the only game in town. We know how starved everyone is for some live sporting event to go on.”



The PGA Tour recently announced their revised schedule for the 2020 season which includes their first event being held June 11 to 14 at the Charles Schwab Challenge in Forth Worth, TX at Colonial. The PGA Tour will be the first of the major sports leagues to return to action since the outbreak of COVID-19 and there are many in the golf world who are still uncertain if these events will move ahead as scheduled.

PGA Tour commissioner Jay Monahan was one of the major sports leaders involved in a recent conference call with President Donald Trump which was then followed by the announcement of their revised schedule for 2020 which included The Masters being moved to November. 

PGA Tour commissioner Jay Monahan warns players in email about ...

Chris McKee with Barrett Sports Media spoke with ESPN golf analyst Michael Collins about the return of golf and what this could mean for the PGA Tour. Collins has been in contact with the PGA Tour as well as city officials who are hosting upcoming events. 

Chris McKee: The Charles Schwab is scheduled to return June 11, how hopeful are you this actually goes ahead as planned?

Michael Collins: I would say I’m hopefully pessimistic. I’ve spoken to the mayor of Fort Worth (Betsy Price) and I was on the teleconference with the PGA Tour when they made the schedule announcement and there are so many things that are still up in the air. One of them is that the tour knows of 25 players and 35 caddies that still aren’t in the country so what happens if they can’t get back in because of the travel ban in certain places. 

Are you going to tell members who are eligible and want to play in the tournament that they can’t and what does that look like legally? 

Lets say the tournament happens, what are you going to do with the players that say, “I’m really not comfortable with coming back and doing this”?Their answer to this was “talk to the players because they’re independent contractors.” So basically, the tour is saying, “If you don’t show up, thats on you.” So its almost forcing players to risk their health and travel.

We’re still in the middle of this pandemic but who knows where we will be in six weeks. I asked the mayor if infrastructure was going to be up and running by June 8th which means hotels and restaurants and how is all of that going to work. The mayor said that was still being worked on which means they don’t know. The mayor said she was hopeful that they (the players) were going to be able to stay in one or two hotels but (uncertain) how restaurants were going to work and how you will staff those hotels. It’s a gargantuan task.

CM: With golf being the first of the major sports to return, do you think this is an opportunity to grow the game and create more fans?

MC: Oh yeah. Thats one of the reasons why everyone is standing on one side of the river. Its like a giant herd of wildebeest waiting to cross to the other side where it looks like the green grass is.

Imagine having the sports world to yourself and you’re the only game in town. We know how starved everyone is for some live sporting event to go on.

CM: As a guy who covers golf daily, how excited are you that come June, there are going to be a 1000 new broadcasters claiming to be a golf experts?

MC: We’re going to have golf before that if the Tiger and Phil (Mickelson) thing happens. That one will be much easier to put on and thats a great test case and I think thats why the tour is going to be ok with it.

Lets get Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning on the golf course together. Its four people out on the course and you can social distance and it would be funny if all four of them didn’t have caddies and we’re watching them push carts. That would be hilarious. It’s a great test case if they can pull this off on Memorial Day weekend. 

CM: The PGA Tour switched their schedule around last year to avoid competing with the NFL but now we’re going to have The Masters in November which means it will go up against the NFL.

MC: But is it really though? If the full sports scenario is in place by then, on Saturday you watch The Masters and college football and then Sunday you watch The Masters and the NFL, like who is losing in this scenario? It would be phenomenal to have The Masters and the NFL on the same Sunday.

I also love the optimism of Augusta National not only saying we’re playing The Masters in November but also in their statement putting out that if you have a ticket you’re welcome. So they’re basically saying that by November, fans and patrons, lets go! The roars are going to be here. 

Follow Michael Collins on Twitter @ESPNCaddie.

Chris McKee is a Toronto based broadcaster and writer. He does play-by-play for CBC Sports & TSN radio with the CEBL as well as PXP for One Volleyball, OSBA & Orangeville Prep, the premier high school program in Canada. He also works as a traffic reporter for TSN 1050, News Talk 1010 & Jewel 88.5 and was recently the Social Media Director for Golf Talk Canada on TSN. Prior to working in sports, he was an award winning music agent and concert promoter for 20 years producing tours for the likes of Rihanna, The Black Eyed Peas, Wu-Tang Clan, 50 Cent, The Roots and many more. He is the author of the book “Life on the road with the Wu-Tang Clan.” He can be reached on Twitter @MrMcKee.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.




In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.


I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves



Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table



Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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