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St. Louis and Denver Sports Radio Winter Ratings News

“Winter sports radio ratings from St. Louis and Denver.”

Brandon Contes

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Sports radio in St. Louis and Denver was alive and well during the first quarter of 2020. The market leaders in both cities, 101 ESPN in St. Louis and 104.3 The Fan in Denver turned in stellar performances but so too did Denver’s second sports radio brand Altitude Sports Radio 92.5.  

Starting with St. Louis, according to Nielsen Audio, 101 ESPN registered a 4.9 in weekday prime (M-F 6a-7p) with men 25-54. That placed St. Louis’ leading sports station 9th overall. In mornings (6a-10a), the combination of 1-hour of Golic & Wingo and the Bernie Miklasz Show produced a 5.3 share to finish 4th in the market.

Turning to middays, 101 ESPN placed 9th with a 4.5 between the hours of 10a-3p. Those hours feature Anthony Stalter and Jamie Rivers from 10a-2p and 1-hour of the station’s afternoon show The Fast Lane. Rounding things out in PM drive between the hours of 3p-7p is the aforementioned Fast Lane with Randy Karraker, Brad Thompson, and Chris Rongey. The popular St. Louis trio and 1-hour of either St. Louis Blues pregame or ESPN Radio programming delivered the best performance on the station for the quarter, ranking 4th with a strong 7.5 share.

One additional note worth sharing was 101’s performance in evenings. The station generated an impressive 11.1 share from 7p-midnight, depicting a strong performance from their newly acquired St. Louis Blues broadcasts. 101 ESPN and the Blues agreed to a broadcast partnership last year and it has already started to pay dividends. The city’s other sports radio station, 590 The Fan KFNS didn’t record a rating in the winter book.

In Denver, the news was great for 104.3 The Fan. The Denver sports station received a massive performance from Mark Schlereth and Mike Evans, who finished 1st by a wide margin in the target demo of men 25-54. The popular duo produced an incredible 12.9, more than double the share of the market’s 2nd ranked station. It was one of the best performances in the entire sports format this quarter. 

Also turning in a strong quarter was the station’s revamped afternoon show featuring Darren ‘DMac’ McKee, Tyler Polumbus and Nick Ferguson. ‘The Drive’ delivered an 8.0, giving 104.3 The Fan a 1st place finish in both mornings and afternoons. The Fan’s midday shows featuring Sandy Clough and Orlando Franklin, and Brandon Stokley and Zach Bye ranked 3rd with mid 6 shares.

The winter book also provided positive news for Denver’s Altitude Sports Radio 92.5 as the two-year old sports station saw tremendous growth in all of its key dayparts. In mornings, Marc Moser, Vic Lombardi and Brett Kane quadrupled their share year-over-year, rising from 0.6 and 24th in 2019 to 2.3 and 13th in 2020. In middays, the trio of Harris, Hastings and Dover also enjoyed a spike, soaring from 0.7 and 24th in 2019 to 2.9 and 14th in 2020. 

Altitude’s best performance in the winter book came from their afternoon show with Nate Kreckman and Andy Lindahl. Nate and Andy grew their share nearly seven times higher than 2019 climbing from 0.5 and 24th in 2019 to 3.4 and 10th in 2020. Altitude also saw their weekday (M-F 6a-6p) performance jump from .6 in 2019 to 2.9 in 2020.

Sports Radio News

FOX Sports Radio Broadcasting Live From Arizona & Las Vegas For Super Bowl Week

Jordan Bondurant

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Sports radio will descend upon Glendale, Arizona and the greater Phoenix area next week for Super Bowl LVII, and FOX Sports Radio will be out in full force.

FOX Sports Radio announced Thursday that Dan Patrick, Colin Cowherd, LaVar Arrington, Brady Quinn, Jonas Knox, Doug Gottlieb, Steve Covino, Rich Davis, Chris Broussard and Rob Parker will all be live from either radio row, State Farm Stadium or Scottsdale Stadium starting Monday.

Dan Patrick and his crew will be at Scottsdale Stadium, which is the spring training home of the San Francisco Giants and the Scottsdale Scorpions of the Arizona Fall League. Colin Cowherd will broadcast two shows from State Farm Stadium, site of this year’s Super Bowl, on Thursday and Friday.

The rest of the FSR names mentioned above will all be doing their respective shows from radio row at the Phoenix Convention Center.

FOX Sports Radio also announced Jason Smith and Mike Harmon will broadcast from the Wynn Las Vegas resort on Thursday and Friday. They will have a strong focus on all things betting with regards to the Super Bowl.

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Sports Radio News

Alpha Media Ends San Antonio Sports Star Simulcast, 1250 AM Goes All ESPN Radio

“Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.”

Jordan Bondurant

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San Antonio now has a frequency where people can find local sports talk and the full ESPN Radio lineup.

RadioInsight reported owner Alpha Media has tweaked what was on 1250 AM, launching it as ESPN 1250. The station will be San Antonio’s 24/7/365 home for ESPN Radio. That will include NBA, NFL and MLB play-by-play on top of talk.

San Antonio’s Sports Star had been simulcasting on 1250, but Alpha will carry on with live and local programming on the stronger FM frequency. Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.

Sports Star is the home of the Dallas Cowboys and Texas Rangers in San Antonio.

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Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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