Greg Papa Is Still Trying To Impress His Big Brother
“I think the hard part is not knowing exactly when this will all wrap up. The idea of worrying about sports seems a little silly right now. For now, we just have to look out for each other.”
Greg Papa understands the value of a role model. Someone tangible in front of you who has risen to heights to which you plan to ascend yourself. A person who blazed a path forward while graciously leaving breadcrumbs behind.
No one needs a role model when things are going well – when everything’s working out. When times are good, success feels effortless, almost inevitable.
It’s the tough times when you need that spark – when you think you don’t belong or you’re not quite good enough. During those times it’s all too easy to make excuses. To settle. To throw your hands in the air and figure it was never meant to be. During times of doubt – it’s vital to understand yours is a battle that has been fought and won time and time again.
As the only broadcaster to ever work for the Warriors, A’s, Giants, Raiders and 49ers – you don’t have to work hard to paint Papa as a role model himself. It’s an exercise, however, in which he has no interest.
“I’m always very humbled when people come up to me and say they grew up listening to me and watching me,” he pauses, clearly uncomfortable at the idea of discussing his Bay Area celebrity. “More times than not I’m thinking ‘aren’t you my age?’”
Papa didn’t have to look far for his role model, in fact he was right down the hall in his childhood Buffalo, NY home. Gary Papa, eight years Greg’s senior, was everything a younger brother could ask for. Even over the phone in 2020, Greg speaks of Gary with such a reverence – you’re forced to hang on every word.
Like any younger brother – Greg is quick to measure himself up to Gary.
“He went to Cornell – then he went on to law school,” explains Greg, as if annoyed at his brother’s success.
“I was never going to be an Ivy League guy.”
When he wasn’t attending University at Buffalo Law School classes, Gary was anchoring sports for WGR-TV down the street. By 1981, with a law degree in hand, the elder Papa began a career at WPVI in Philadelphia that lasted nearly 3 decades.
“I still don’t know how he was able to pull all that off,” admits Greg, his voice somewhere between awe and admiration.
Greg may not have inherited his brother’s academic fortitude, but he certainly has the work ethic. He would also never admit it, but Greg’s post collegiate career might be more impressive than that of his brother’s.
With the Ivy League out of the question, Papa settled on Syracuse University – a reasonable safety school by any metric. By his junior year, he was the Sports Director for the student led WAER and cutting his play by play teeth on just about every sport the Athletic Department had to offer.
As it turns out, he was a promising young talent in a school known for it’s talent at just the right time.
“My senior year, Sports Illustrated had contacted us to do a story on what had become ‘the incubator of sportscasters’ at Syracuse,” he grins. “I got a little cocky.”
Papa’s self-diagnosed “cockiness” was not unfounded.
Right out of school, the fresh faced 22-year-old was offered the Sports Director position for KGO in San Francisco. Where Greg differed a bit from his older brother was his gravitation towards the play by play booth. He preferred the games over the studio and wanted to land somewhere he could call some action.
That opportunity came in the form of Indianapolis with the Pacers. The team needed a bench broadcaster to fill in and the recent Syracuse grad was their man.
Generally speaking, broadcasters straight out of their caps and gowns don’t get jobs in the NBA. While grateful for the opportunity – Papa was not about to rest on his laurels.
In 1986 the Golden State Warriors had an ownership change and Greg’s boss in Indiana, Roger Blaemire, had himself a new position in Oakland as a VP and brought Papa out west. Just a few years removed from Upstate New York – Greg was now the TV and radio voice of the Bay Area’s only NBA team.
“For the first month I was out here – I stayed at the Oakland Airport Hilton. It took me about two weeks to realize how much I loved the Bay Area. It’s like a small country out here, in a 3 hour drive you can do anything you want,” the transplant takes a beat, careful to be completely honest about the tough times involved with the move.
“I will say I was a little intimidated for a while. For one, the people out here were so smart, so worldly. I also wasn’t sure I could ever afford a house!”
The rookie west coaster combined his excitement with his fear and allowed it to fuel his work. Alongside Jim Barnett, Papa called the Warriors’ first playoff season in a decade. He was a new name in the market but his voice was now synonymous with winning.
Of course – there wasn’t a bigger winner in the late 80s in the Bay Area than the Oakland A’s, a neighbor of Papa’s Warriors. During the 1990 season, just months after 1989’s Bay Bridge Series, Greg joined Oakland’s broadcast team and followed the A’s all the way to their 3rd consecutive World Series appearance.
By 1997, with a decade of experience calling Warriors games and a handful of summers spent in the Coliseum – Papa had already established himself as a major player in the Bay Area sports media market. That fall, he would start the job that would cement his place as an icon in town.
“I have to say,” begins the ever-modest Papa. “My first Raiders game, first preseason game, I was terrible! The worst broadcast in my career. I had never done the NFL, I was passive. By my second game I understood I had to attack the game. Formations, substitutions – I had to be aggressive in my calls. I got better.”
For 20 years, Greg Papa’s emphatic “Touchdown RRRRRRaiders” calls were as much a part of the Silver and Black game day experience as Blake Hole cutaway shots and “The Autumn Wind” blasting from car radios as tailgaters began their march to the Coliseum.
While he would never describe himself as such, Papa was something of a hero for the East Bay sports scene at the turn of the 21st Century. In a market that celebrated mediocre Giants and 49ers teams over championship seeking A’s and Raiders squads – Papa was a proud representation of the often-slighted Oakland sports fan.
Industry politics, as they so often do, stood between Papa and the ability to be the voice of all three East Bay teams at once.
“It was close, but it never did exactly line up. I was a few months off.”
In the summer of ‘97, the Warriors opted to make a change in the broadcast booth. Undeterred, Papa found a way to keep his NBA fix – nearly 2,000 miles away in San Antonio.
From 1997 to 2000, the same man who marveled at how his brother Gary could work as a fulltime sportscaster while attending law school, was calling games on TV for the A’s and Spurs while manning the radio broadcasts for the Raiders.
3 teams, 3 sports, 2 markets, no offseason.
You won’t hear Greg complain about that schedule. Rather, he counts himself lucky to have had a front row seat to the dawn of Gregg Popovich’s head coaching career and the first 3 years of the remarkable Tim Duncan era – not to mention a 1999 championship season.
It was late in 2003 – as Greg was nearing his 20-year mark in the Bay Area – that Papa received what he calls one of the toughest phone calls of his career. He was reached out to by the then VP of Programming for Comcast SportsNet Bay Area and CSN California, Ted Griggs.
“Ted got on the phone, and I’ll never forget it. He told me the A’s wanted to go in another direction – but that if I wait 5 minutes, I would be getting a call from Larry Baer.”
Papa understood a call from the owner of the San Francisco Giants meant an offer to join the broadcast crew for the team across the Bay. He was honored to be considered, but immediately faced with a new set of challenges.
“There was already a great team of broadcasters over there. Duane and Mike (Kuiper and Krukow) are two of the best in the business on the TV side, and on the radio you had the unbelievable team of Jon Miller and Dave Flemming! Needless to say, I was the low man on the totem pole.”
Maybe the most impressive thing about Greg Papa, outside of his undying respect for his colleagues and predecessors, is his brutal honesty when assessing his own performance. As it happens, the switch to the National League after nearly 15 years in the AL was tougher than the veteran broadcaster had anticipated.
“That was the hardest thing I’ve ever had to do in my career! I was so familiar with the AL, I didn’t realize how out of touch I was with the NL. I was pretty hard on myself for a stretch when I was filling in.”
On top of navigating the waters of a foreign league, Papa had to deal with the backlash of switching fan bases.
“There was definitely some: ‘This is an A’s guy! What’s he doing here!?’ There’s not much I can do about that, fans are passionate.”
While his divorce with the A’s and courtship with the Giants was difficult, Greg points out it made his next dismissal slightly easier to stomach.
In July of 2018, just a month before preseason games were set to kick off, the Raiders notified Papa he would not return for a 22nd campaign with the team. At that point, Papa had worked for 3 other Bay Area franchises and was back doing pre and postgame shows for the Warriors – but above all else Greg’s voice was associated with the Raiders. The decision of the Raiders to move on from Papa was major news in Northern California, but rather than cast blame or stew over those who wronged him – Greg chooses to walk on the sunny side of the street.
“Look at it this way – I’ve been fired from 3 different teams in the Bay Area and I’ve never had to move. How many people can say that?”
Last summer, Gary’s little brother received an offer that would escalate his already stellar career to an unprecedented level. He was asked to become the radio voice of the San Francisco 49ers – the 5th Bay Area team to seek his services.
“I honestly did think about it for a second. My wife thought the transition would be tough because I was so closely associated with the Raiders,” remembers Papa.
Fortunately for 49ers fans, that second didn’t last long.
In 2019, Greg Papa became the first broadcaster to work for all 5 major sports franchises on either end of the Bay Bridge. As humble as the day he left Buffalo, he’s not one to boast about his unparalleled career accomplishments, but the significance certainly isn’t lost on him.
“One of my most prized possessions is hanging right now above me in my office. It’s a Niners jersey with the number 5 on it – signed by Kyle Shanahan and a number of people from the organization. It was a great gesture by the team.”
Greg Papa has done things in his career so many could only dream of. He’s called two Super Bowls, one for each team. He was along for the thrill ride of the A’s historic 20 game winning streak and was immortalized in 2012’s Moneyball for his efforts. He lent his voice to Barry Bonds’ all-time home run chase of Willie Mays, Babe Ruth and ultimately Hank Aaron. He was there for Sleepy Floyd’s 51 point playoff game against the Lakers in the late 80s, and the agonizing pain of the “Tuck Rule,” and the birth of Tom Brady’s legacy at the cost of Silver and Black hearts.
2020, however, marks the most bizarre and challenging time of Papa’s life and career.
“It’s hard to comprehend all of this,” he admits. “My career has lasted through two Iraq wars and 9/11, but this is different. This is on a completely different level. I’m consumed by it, day and night. I think the hard part is not knowing exactly when this will all wrap up. The idea of worrying about sports seems a little silly right now. For now, we just have to look out for each other.”
Greg makes light of the fact that he’s been fired by three different teams, he almost embraces it. You might think he does so to deflect, but in reality, it’s clear that when the chips are down – even a man defined by sports understands that sports are trivial compared to what really matters
In 2009, Gary Papa lost a long bout with cancer. The Broadcast Pioneers of Philadelphia Hall of Fame Inductee was survived by his wife Kathleen and two boys.
So many times these days we’re asking ourselves questions to which we have no answer. When will it end? What will be the same? What will be different? The unknowns can be scary.
“I don’t know when, but sports will return. Our way of life will return and when it does we’ll be better and stronger than ever.”
We may not see the finish line at the end of this particular race, and we may not yet have definitive answers to questions that keep us up at night.
One thing we do know is that the Bay Area is fortunate to have a role model like Greg Papa – and his role model is and will always be proud of his little brother.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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