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Reliving McGwire and Sosa’s ‘Long Gone Summer’ Is Exactly What Baseball Fans Need Right Now

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Baseball needed a bounce back. Fans weren’t coming out to games as often, thanks in part to the strike that wiped out part of the 1994 season and playoffs. The game itself was trying anything to spark an interest. In 1997 MLB debuted Interleague Play, hoping fans would show up to see teams that their club didn’t normally face. That worked to some extent, but nothing would rally the game like the Summer of 1998 did. 

MLB capitalized on the Mark McGwire/Sammy Sosa home run race during that summer and now ESPN is hoping to do the same. On the heels of The Last Dance, the network has produced Long Gone Summer about both sluggers’ chase for history. The film documents the twists and turns of the 1998 season, with interviews from both McGwire and Sosa. It will also brush the subject of PED’s and whether or not the luster is off the pumpkin as a result. 

Film Review: Long Gone Summer (ESPN 30 for 30) - LaughingPlace.com

Chip Caray had a front row seat to it all. He along with Steve Stone were the Cubs television team in 1998 on Superstation WGN. He had a bit of a different take when it came to the home run chase really saving baseball. 

“I don’t know if it’s fair to say Sosa/McGwire brought baseball “back” per se. Baseball was always there, and for the fans who were able to look away from the labor disasters of previous years, that never changed”, Caray told me via email.  “However, for the casual fan, or better yet, the skeptical, ‘still-mad-at-my-partner’ fan, the HR chase of 98 captured their attention and yes, brought many of them back to the game they loved more than being mad at it.”

After a lot of back and forth in the chase to 62, McGwire would get there first. In a game against the Cubs in St. Louis he hit the epic blast. Now it was no ordinary home run obviously, it put some pressure on the broadcasters at the time. Do I script it? Do I let it come naturally? That’s always a dilemma in big moments in broadcasting. Joe Buck who was also around a lot of the homers the Cardinals hit that year, was calling it for Fox.  The record breaker caused some issues in the way it got out of Busch Stadium. 

“Down the left-field line, is it enough? Gone! There it is, 62. Touch first Mark, you are the new single-season home run king!” Buck said before letting the pictures take over for the next 3 plus minutes.  The silence ended with Buck saying, “Folks, it couldn’t happen to a better man. You will always remember where you were when it happened – 8:18 central time, Sept. 8, 1998.”

Buck admitted after the game that he had a different call prepared and written down on his scorecard. But the moment happened so fast, he had to improvise.

“That home run shot he hit was the old script buster,” Buck said. “I had come up with, ‘There it goes. Here it is. A new single-season home run champion with 62. Mark McGwire as he floats around the bases and into the history books.’ I even had it written on my score sheet to make sure I wouldn’t mess it up,” said Buck after that night’s game. “The long drawn out call that you dreamed up some day away from the ballpark, forget about it. That’s one you watch and hope you get call right.”

Caray agreed and he was equally challenged by the shear nature of how the ball got out. 

“When it went over the fence, I was surprised–like the 50,000 people there–that he did it,” Caray recalled. “All I could think to say was, ‘He did it! He did it! He did it!’ I think that’s what everybody in America was saying when the ball went over the fence. And then I finally figured out, ‘OK, he did it. Now shut up,’”.  Caray though, did not have anything etched on his scorebook to remind him of what to say in that moment.  “My own personal feeling is, if you plan something to say, it’s going to sound . . . planned. I think the great beauty of this game is its spontaneity.”, said Caray. 

Knowing now, what we didn’t know then, like the use of PED’s, didn’t change the moment for many. The race was compelling, McGwire got off to a hot start that season and Sosa heated up late to make it a race in September. Sosa hit a then record 20 home runs in June, McGwire hit 16 in May and 14 in September. There were twists and turns that made it special at the time for Caray in ’98. 

MONTHMCGWIRESOSA
MARCH/APRIL116
MAY16 (27)7 (13)
JUNE10 (37)20 (33)
JULY8 (45)9 (42)
AUGUST10 (55)13 (55)
SEPTEMBER15 (70)11 (66)
TOTALS7066

“Look, there are a lot of people who want to rewrite their memories, and look at 98 through the prism of revisionist history. I am NOT one of those,” Caray said. “In the moment, 98 was a total blast, if you’ll pardon the pun.  Two guys going toe to toe for two great franchises who share baseball’s best rivalry and it captured everyone’s attention. It was great theatre and like baseball fans everywhere, we as broadcasters and fans were pulled along in the vapor trail.” 

“That was all over baseball a lot more than we knew at the time.”, said Buck during a 2018 sit down with Graham Bensinger. Buck isn’t convinced to this day that it’s fair or even possible to pick out those that did and those that didn’t.

I covered that Cubs team on occasion and you could sense the buzz around the team and Sosa. He came off as the jolly underdog that was loving every minute of the attention and accomplishment. Sosa was the loveable character, while McGwire came off as the grumpy grandpa of the chase. Sosa was available to the media and the swarms of cameras and reporters near his locker everyday was proof. 

Ex-Chicago Cub Sammy Sosa Looks Completely Different Now

“I thought he (Sosa) played his part in the HR chase perfectly.”, observed Caray.  “Endorsements came rolling in, he was everywhere. I would never say he was “Jordan-esque”, but overnight, he became an International baseball icon. Pretty amazing for a guy that had a lousy year in 1997, and grew up shining shoes and selling oranges in the DR. Anything I needed to ask of him, he was willing to answer and most of all, he treated my wife and infant daughter extremely well. I’ll never forget that.” 

Buck came to the defense of McGwire and the attitude he seemed to give off. “Mark was always misunderstood to me, he was kind of the reluctant superstar at that time.”, Buck told Bensinger in 2018. “That’s kind of how he was genuinely so when he became the new single season home run guy and he’d be around St. Louis and people would come up to him he was just like ‘what do you want?’, he didn’t buy into all that stuff. I give him a lot of credit for it.” 

Some do forget that in the midst of this epic home run race was a playoff race being run by the Cubs. They would eventually win a wildcard spot with a victory in Game 163 v. the Giants. They’d run into the Braves though and were swept out of the playoffs. But during that year, Caray would have some memorable games and other statistical milestones to call including Kerry Wood’s 20 strikeout game at Wrigley Field in May. 

With all that went on during the ’98 season, it was Caray’s first year with the Cubs. He headed to Chicago with the idea of working with his grandfather, Harry Caray. The elder Caray unfortunately passed away in February of that year. So, facing Chip now was a rather daunting task. 

“1998 was a huge year on a personal level, obviously, going to Chicago and trying to do the impossible, ie follow Harry Caray. I mean, there is/was no “replacing’’ him.” Caray told me.

He did have some allies to help him through, “luckily I had Steve Stone, Arne Harris (producer/director), John McDonough (Cubs VP of Marketing), Ed Lynch (Cubs GM) and Andy MacPhail (Cubs President) in my corner, they all understood (way more than I did) the enormity of the job I had ahead.”, said Caray. “I had Harry’s name…but I wasn’t him…luckily, all those guys allowed me to be ME. Best of all, we had a fun, entertaining team that captured the city’s imagination….and as you know, nothing helps a new broadcaster than to break in with a good team.  And the 98 Cubs were exactly that.” 

Chicago Cubs: What if the 1998 Cubs had Greg Maddux?

So was the 98 season in general. So much went on, the Diamondbacks and Devil Rays debuted as franchises, Wood struck out 20, David Wells threw a perfect game, Bud Selig was named the 9th Commissioner in baseball history, and Randy Johnson was traded.

All of that paled in comparison to “Big Mac” and “Slammin’ Sammy” assaulting the record books and hitting home runs like they were going out of style. It is indeed a Long Gone Summer, which should be a lot of fun to relive. 

BSM Writers

Sam Mayes Got A Raw Deal But Tyler Media Made The Right Call

“You are being naive if you think a company should stand behind an employee that has put themselves in this situation.”

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I do not envy whoever at Tyler Media had to make a decision about Sam Mayes’s future with the company after audio of a private conversation in 2016 was leaked to the media. Mayes and now-former co-worker Cara Rice made a few racist jokes at the expense of Native Americans.

The recording, according to Mayes, was made without his knowledge and leaked illegally. He says in a recorded statement that he should have been given the opportunity to address the recording on air and make amends.

OKC Radio Host Sam Mayes Fired After Racist Audio is Leaked

Maybe that is true, maybe it isn’t. I hate for Sam to lose his job as the result of an illegal recording of a private conversation, but the fact is, that conversation isn’t private anymore. Tyler Media didn’t really have an option here. Sam Mayes had to go.

Someone had an illegal recording of the conversation and created an anonymous email account to send it to people in the Oklahoma City media. I was shown a copy of the email. The author states clearly that their goal is to see Mayes and Rice out of a job. There is nothing fair or just about that person getting exactly what they want. It feels slimy. I can’t say that it feels like it wasn’t the right call though.

We have debated whether or not someone should lose their job over comments made in a private conversation many times before. It happens in every field. It wasn’t long ago at all that we were having this same debate about Jon Gruden. His emails to Bruce Allen and others were sent in private. Is it fair he had to go when they were made public? No matter what horrible things were in there, they were said with the understanding that it would stay between friends.

I am going to say the same thing about Sam Mayes that I did about Gruden when that story first broke. You are being naive if you think a company should stand behind an employee that has put themselves in this situation.

You read that right. The circumstances of how the conversations in these examples came to light are absolutely unfair, but the conversations came to light. How it happened is irrelevant. Any sponsor or boss that stands behind Sam Mayes or Jon Gruden would be endorsing the language they used, either inadvertently or very much on purpose. Try explaining that to a sponsor.

People at Tyler Media may know Sam Mayes’s heart. He doesn’t seem like a bad guy. The fact of the matter is, once the audio became public, their hands were tied. There is no mistaking what was said or who said it.

How can any seller or manager take Mayes to advertisers now? How can they put him in front of the Lucky Star Casino, one of the station’s biggest advertisers? They can ask for an audience to let Sam explain himself and try to make amends. The Cheyenne and Arapahoe Tribes, who own the casino, are under no obligation to forgive or even listen.

All About the Lucky Star Casino in El Reno, Concho
Courtesy: TripAdvisor/Adam Knapp

Maybe the day will come where Sam Mayes bounces back. I hope it does. I hope he gets the chance to address his comments with members of Oklahoma’s Native American community and listen to what they have to say in response. I do think it sucks that this is how his time at The Franchise comes to an end, but I get it.

If I have to explain to you why not to say dumb, racist shit, then I don’t think we have much to talk about. But, it is worth noting that the recording of Mayes and Rice’s conversation is proof that privacy is always an assumption, not always a fact.

In his audio statement, Mayes admits it is his voice on the recording. He also says that he was uncomfortable with Rice’s comments and he tried to end their conversation. I’ll take him at his word, but I will also point out that before he tried to end the conversation, he joined in on the jokes. Maybe when someone says that Native Americans are “too drunk to organize” it isn’t a great idea to respond. All it leads to is proof of you saying something dumb and racist.

Again, I’ll reiterate that how these comments came to light is unfair, but they did come to light. That is Sam Mayes’s voice on the recording. He is joining in on the jokes about Native Americans being drunks and addicts. At the end of the day, the only thing that was done to him was the audio being released. He fully and willingly committed the firable offense.

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What is the response to a client or potential client when they bring that up? All Tyler Media can do is try to recover and move forward. The company cannot do that with Mayes on the payroll.

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BSM Writers

Stop Prospecting, Start Strategizing!

“You cannot put a price tag on authenticity. It’s very rare and hard to find these days.”

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Struggling to get new business appointments? Dreading making prospecting calls? Having trouble writing creative emails that seemingly never get a response?

Generating responses to new business outreach is easier than you think. Just make sure you do your homework first and keep it “Simple Stupid”.

To do that, start with asking yourself these (3) simple questions:

#1: Did I do my home work on the business itself, their competition and those I plan on reaching out to?

#2: If I were on the other end of the phone and/or email with myself would I want to engage in conversation and/or reply to that email?

#3: Am I prepared to make a one call close given the opportunity to?

If the answer to any of these is “No”… do NOT pick up the phone and by all means do NOT hit the send button on that initial outreach email! Doing so will all but ensure you fall flat on your face. On the off chance you do happen to get the decision maker on the phone you won’t make that great first impression that sometimes can be so crucial. First impressions are always important… ALWAYS!

Skipping over these critical steps is a sure-fire way to ensure your email is completely ignored and will not generate the engagement from the prospect you’d hope for. Successful prospecting is all about the front end digging and research. Do your homework first then strategize a plan of attack for your call and/or email. Taking these extra measures on the front end is absolutely “Mission Critical” and will set you up for much more success with your prospecting endeavors.

Now once you’ve answered “Yes” to all of the above, you’re ready to attack with the knowledge and confidence that should set you a part from your competition. It’s all about the Game Plan, and if you don’t have one, you’re destined for failure time and time again. Incorporate these (5) things into your prospecting Game Plan for your next call/email and watch your results dramatically improve:

#1: MAKE IT PERSONAL & CASUAL – Be informal, find out something interesting about them.

#2: MAKE IT SHORT & CONCISE – Be straight forward and to the point, people are busy.

#3: MAKE IT TIMELY & RELEVANT TO THEM AND/OR THEIR BUSINESS – Give them a good Valid Business Reason.

#4: MAKE IT INTERESTING, COMPELLING & INFORMATIVE – Be the expert they’re missing.

#5: MAKE IT FUN – Fun people are easy to do business with and make it less like “work”.

Lastly, and most importantly, Be Yourself! You cannot put a price tag on authenticity. It’s very rare and hard to find these days. When clients do find it trust me, they value it and appreciate it way more than you’ll ever know!

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BSM Writers

Good Producers Can Teach The World A Lot About Christmas

“A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition.”

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Who is Carl Christmas in your house? Who is the one that makes sure everyone that needs to get a card does? Who comes up with the plan for the lights? Who takes the reins on the shopping?

Chevy Chase, aka Clark Griswold, to light up stage in Berks | Berks  Regional News | wfmz.com
Courtesy: Warner Bros./National Lampoon

Every home needs one and in my house, that’s me. December (including the last week of November) is my time to shine, baby!

One thing I have tried to impress upon my mom and wife this year is that shipping and supply chain delays are real. So, if you are planning on procrastinating on your online shopping this year (you know, like usual) someone (me) is going to have no presents under the tree.

Veteran producers are used to operate this way. Young producers, listen up. Your job involves the most delicate balance of any in sports radio. You have to help bring your host’s and PD’s visions to life. That means you have to be able to take their direction. But you also have to keep the host on target. That means you cannot be afraid to be forceful and lead when the moment demands it.

There’s no value to being an unrepentant asshole to people, but you do have to hold them accountable. Look at that Christmas shopping example again. If you want to get what you want, you need to keep on task the people you know aren’t paying attention to the potential roadblocks. It isn’t selfish. It is making sure everyone gets the holiday W they are expecting. Sure, you would be disappointed if your gift doesn’t arrive on time, but so will the gift giver.

Being a stickler for the clock or moving a host off of a topic that has no value is the same thing. Of course there is something in it for you, but you are also helping the host do his or her job better. They may get annoyed with you now, but if you save them from an ass-chewing from the bosses or slipping ratings, then they have reaped the benefits.

I guess the unfortunate difference here is that there may be no acknowledgment of what you did or helped them to avoid. Oh well. Every producer has to expect a certain level of thanklessness.

Producers have to take on that Carl Christmas role in dealing with sales too. Remember, just because the producer’s name isn’t on the show doesn’t mean that isn’t every bit his or her show that it is the hosts’.

It’s like decorating your house for the holidays. You may have a certain design in mind. Maybe you have a traditional look you stick to every year. If your spouse or your kid comes home with a giant, inflatable Santa Claus in a military helicopter that they want on the lawn, you have a decision to make. Are you going to say no and suggest an alternative that aligns more with your goal or are you going to let your plan get run over?

25 Best Christmas Inflatables - Top Inflatable Christmas Decorations

Sales has a job to do. It is to make sure their clients’ messages are heard and to make money for the station. Both can be accomplished without sacrificing your show’s quality.

If a seller comes to you and says he wants his client to come in for five minutes and talk about now being the time to book an appointment to have your garage floors redone, you have to speak up. You have an obligation to make sure that the seller knows that even five minutes of that will hurt the show and have listeners diving for the preset buttons on their car stereo. That isn’t good for the station or his client.

Instead, offer to work with the seller and the client to come up with a piece of content that the client can put his name on and a 20-second ad read behind. Will the audience stick around to listen to some dude named Jerry talk about garage floors or will more people listen to you talk about the NFL playoff picture in a creative way and then still be there to hear Jerry’s message about garage floors? The answer seems obvious.

A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition. If the background work wasn’t done though, the problems would be right out on the front lawn for everyone to see.

“Gatekeeper” is a term I really hate. It implies that someone is telling others what they are and are not allowed to enjoy. It is a necessary term though to properly describe what it is that a great producer and a great Carl Christmas do.

We don’t shut people out from being able to enjoy or be a part of what it is we are creating. We set or are handed down expectations and we block anything that can get in the way of achieving them. Sometimes, that is more thankless work than it should be. It is necessary though.

Kevin Anderson on Twitter: "Just noticed that I've been blocked by the  international civil aviation authority @icao Have others working on  aviation emissions also been blocked? Appears to be that their commitment

As my home’s self-appointed Carl Christmas and a former producer, let me give my countrymen the thanks others forget. We are the ones that make it possible for everyone else to be mindless. Wear it as a badge of honor. We may not get the kind of recognition we deserve everyday, but when plans go off without a hitch, we are usually the first to be recognized for making it happen.

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