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The Family Affairs Of Baseball Broadcasting

“There are several “family affairs” throughout baseball and some transcend just one sport. The common theme is, growing up with a dad that travels a lot leads to having to get to know him later in life.”

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Father’s Day – a time to celebrate the dad’s in our lives and give them a special day or as former Mets’ broadcaster Ralph Kiner once said, “It’s Father’s Day today, so to all you father’s out there, happy birthday!”. Or something like that. We know what he meant. When you think of baseball, the fathers and sons that come to mind I’m sure are the Griffey’s, Ken and Ken Jr, the Bonds’, Bobby and Barry and the several generations of Boone’s, Bob, Brett and Aaron. 

On Aug. 31, 1990, Ken Griffey Jr. and Sr. became the first father ...

My mind of course goes to father and son duos in the broadcast booth. Almost as rare as a father/son combo in the game, it’s pretty rare off the field as well. There are several “family affairs” throughout baseball and some transcend just one sport. The common theme is, growing up with a dad that travels a lot leads to having to get to know him later in life. On rare occasions the duos get to work together, which leads to a relationship that wasn’t known before. The focus here, will be on the three most popular father/son combinations in baseball broadcasting. 

Jack and Joe Buck

Jack was the voice of the St. Louis Cardinals from 1954-2001 and did baseball and NFL national broadcasts. The elder Buck had a distinctive deep voice that was perfect for baseball on the radio. He was versatile, doing the NFL as well. I loved listening to Jack alongside Hank Stram on the CBS Radio coverage of Monday Night Football. 

Joe is now one of those voices you hear and realize. It’s probably a big game, or THE national game of the week. The younger Buck followed in his father’s footsteps in doing both Major League Baseball and the NFL. Joe started with the Cardinals in 1991 before he went on to national acclaim as the lead play-by-play voice for Fox Sports’ coverage of MLB and NFL games. The two were able to work together for many years in St. Louis, with Jack on Cardinals radio and Joe on Cardinals television.

Guideposts Classics: Joe Buck on His Hero, His Father | Guideposts

For Joe being in his dad’s shadow was something that he had a hard time with at first, but learned later on that there was no reason to feel that way.  “I was broadcasting Cardinal baseball in the major leagues at the age of 21, and that only happened because my last name was Buck. At the time, I fought that,” the younger Buck told NPR in 2016. He continued, “But there’s also a little bit more of a sharp knife out there, as far as critics are concerned, that you better be as good as the old man, or in some cases better, to be considered a success.”

Being modest, Joe continued to NPR, “I know I do a decent enough job to keep my job, but I will forever be known to some people as Jack Buck’s son. And thank God he and I were best friends or that would drive me nuts. Instead, I consider it a high compliment.”

The Bucks are the only father-son combination each to have called a Super Bowl.

Marty and Thom Brennaman

Hall of Famer Marty replaced Al Michaels as the Reds play-by-play announcer in 1974, a position he continued in until retiring at the end of last season. He spent his entire 46 year run behind the mic for the Reds. Marty is one of the nicest human beings you’ll meet and was the last of a breed of announcers that were able to really “tell it like it is”.

Marty broadcast games for the fans of Cincinnati and somehow still had the support of management over the years. His distinctive voice, a very “folksy” and “midwestern” delivery was an easy listen. Not many get to stay with one team for his entire career and go out on his own terms, still at the top of his game. 

In 2006 it was announced that Marty’s son Thom would be joining the Reds broadcast crew for the 2007 season. Marty was thrilled, “this is a dream fulfilled for me,” said Brennaman in 2006. “I was always a little bit envious of the Buck’s and the Caray’s. Now I get to work with my son. Nothing’s better than that.” 

Cincinnati Reds on Twitter: "#OTD in 2007: Marty & Thom Brennaman ...

Thom began his career in the late ’80s, working for the Cubs and Diamondbacks before returning to Cincinnati in 2006. Thom proved himself to be a top tier broadcaster with a very straight forward style. In some ways he took some of the best of his father and made it his own. Thom is not shy about voicing an opinion during a game, about a player or team or whatever. As mentioned, Marty was one of those “fans” in the booth back in the day, Thom has a knack for being able to do that as well. 

Thom was fortunate to grow up in Cincinnati and tag along with Marty to the ballpark. He learned a lot about the game from some of the greatest Reds in history and of course his dad. As Thom rose through the ranks, dad was always there for him. “After games or the next day or as the years went by to Chicago or Arizona or even now, I can certainly and have, thousands of times, picked up the phone or sat down with him and say hey how would you have maybe handled this or what do you think about the way I handled that?” Brennaman said last September on a Reds’ podcast. “Especially during football season. He’s able to sit back and watch a lot of the games I’ll do during the NFL season. He’ll say ‘hey what were you thinking about that?’ or I’ll say ‘what did you think about that.’ It’s a pretty dog gone good coach to have around.”

Thom spoke about his decision to leave Arizona and join his dad in Ohio on the Reds’ Flagship Radio Station, WLW. “Having a chance to work with him (Marty) is sort of the cherry on top of the sundae. You know the sundae was built on a foundation of I’ve always been an Ohio guy. I just love Cincinnati,” he said. “I loved growing up in this part of the country. I just thought it would be really great if our children could grow up here. I’m really just going to miss being around him.”

The Brennamans are the only father-son combination each to have called a perfect game (Marty for Tom Browning in 1988; and Thom for Randy Johnson in 2004).

Harry, Skip and Chip Caray

Maybe the most popular broadcaster of all the duos (in this rare case a trio) was Harry Caray. The elder stateman of the trio held down gigs with the Cardinals, White Sox and Cubs (he also had a brief stint with the A’s and St. Louis Browns). He teamed with Jack Buck in St. Louis to form a terrific broadcast team on Cardinals Radio. Harry was a showman though and that really came through when he went to the White Sox. The eldest Caray started the tradition of singing “Take Me Out to the Ballgame” on the PA, from the booth in the 7th inning (thank you Bill Veeck). He would swing his microphone encouraging the crowd to join him, to the delight of those in attendance and those watching at home. While it was big on the Southside of Chicago, it exploded on the Northside.

Caray leads 'Take Me Out to the Ballgame' - YouTube

When Harry came to the Cubs, he was the attraction. The team was starting a rebuild under GM Dallas Greene and they weren’t very good. Caray was the ultimate salesman for baseball, pointing out the great things about being at the game and also calling things out that needed it. Some of the things Harry got away with then, probably wouldn’t fly in today’s game or world. Lost in all of that though, was Harry in his early days and up until he suffered a stroke in 1987 was a tremendous broadcaster – clean, crisp and concise calls of some big moments in the game of baseball. Not that he wasn’t good after 1987, he kind of steered into the skid and embraced his role as an entertainer and someone people wanted to watch. Harry passed just before the 1998 season, the year he was supposed to start working with his grandson, Chip. That duo never materialized. More on that in a moment. 

Harry’s son, Skip Caray was as much a part of Atlanta Braves lore as his father was with both Chicago baseball teams. Skip joined the Braves broadcasts in 1976 and stayed there until his untimely death in 2008. Skip and longtime partner Pete Van Wieren formed a widely popular duo on Superstation WTBS. They were seen all across the country (as were the Cubs during that time) growing a fan base in places not even near Atlanta.

Skip was widely popular and not for the same reasons his dad was. Skip’s style was often imitated but never duplicated. He had a quick wit and a sarcastic sense of humor that really made him so endearing to most fans. Some didn’t take his sarcasm to heart and weren’t fond of his deprecation of some of the bad Braves teams in the 1980’s. Skip would try to make light of horrible games, in fact with the Braves down big in a game he said, “It’s OK to walk the dog now, folks, if you promise to support our sponsors.” Priceless.

Chip Caray is the third member of the trio. Chip came into his own as the television voice of the Chicago Cubs from 1998 until 2004. Chip has an enthusiasm for the game that is hard to match. His home run calls during the ’98 race between Sosa and McGwire were featured prominently during Long Gone Summer when it debuted last weekend.

“Swung on and belted…” is a signature call. Chip is a cerebral guy and really knows the history of the game of baseball. You can tell that he really loves what he does and really loves the game with his style. 

Chip was hired by the Cubs to work with his grandfather Harry in the booth for the 1998 season. Unfortunately, Harry passed away in February of that year, and they never got to work together. “I never got to close the family book with Harry, I didn’t know him well and had very little interaction with him, which is why ‘98 is still bittersweet in many respects.”, Caray told me. “There is a ton of regret not getting to ‘know’ my grandfather on a personal level. Professionally, I mean, an entire history of baseball in our family was lost, I would have loved his advice on how to handle being a play-by-play guy in a big city like Chicago…all of that gone in a flash,” said Chip. 

When the Cubs chose not to renew his contract on the final day of the 2004 season, he announced he was headed to Atlanta to work with his father Skip on Braves’ broadcasts. A man he didn’t know very well. “My parents were divorced; I knew my dad loved me. I saw him two weeks a year. As he said one time, ‘I left when you were five and all of the sudden, I see you and get to know you and you’re 16 and 6 foot 4.’ That was an eye opener for him and an eye opener for me too,” said Chip. 

Skip Caray Dead at 68

“As bittersweet as it was to leave the Cubs, I was overjoyed getting a chance to work with my dad and be his son,” said the youngest Caray. “Understand that while divorce is in one way a failure it doesn’t make you a failure. We had a heart wrenching conversation one time. He said ‘I feel so guilty about the things I wasn’t able to do with you as a kid.’ I stopped him and said ‘do you like who I am as a person? Forget the broadcast, do like what you see of me as a person, a husband, a father?’ He said ‘yeah’, and I told him that he needed to understand that all of these experiences and things that I went through have made me who I am.”, he recalled. “So, celebrate that you did a lot of things right. It turned out ok. I think it gave him some peace and was sort of the basis of understanding for us and not looking back at what didn’t happen or should have happened but think about what could be from that point on,” Chip said with a smile in his voice.  

“The moments and times I had with my dad were great, we had a lot of laughs. He left us far too soon. I miss him every day,” Chip said.

He recalled how important it was to forge a relationship with his dad. “We were able, as adults, to reconnect the fibers of family that weren’t frayed by any stretch, but had never really been put together.  My dad developed amazing relationships with my kids, my wife and it was so rewarding to see how proud he was of me being a husband, father, and yes, broadcaster too.”

In May of 1991 all three Caray’s were in the booth together, for the open of the broadcast when the Cubs hosted the Braves. Chip and Skip with Atlanta and of course Harry with the Cubs. 

Chip Caray remembers grandfather, others as Cubs play in World ...

It still amazes me how the game of baseball is such a family affair. Whether it be on the field, the broadcast booth or in the stands, it’s generational. It’s meant to be shared with father’s and sons or father’s and daughters. Let’s hope those in charge of the game realize it and get the players back on the field soon. 

Others include (not specific to baseball only):

  • Marv and Kenny Albert 
  • Harry and Todd Kalas
  • Ian and Noah Eagle
  • Will and Sean McDonough
  • Don and Daron Sutton        
  • Ken and Casey Coleman
  • Woody and Wes Durham
  • Dan, Dan Jr. and John Kelly

BSM Writers

Beyond The Mask: Henrik Lundqvist Embraced 2nd Career in Sports Media

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal.”

Derek Futterman

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Plucking the strings of an acoustic guitar, Henrik Lundqvist found himself beneath the bright lights once again, poised to put on a worthy performance. Just as he aimed to stop pucks from going in the net as the star goaltender of the New York Rangers for 15 seasons, Lundqvist sought to captivate viewers as half of a musical duo featuring former NHL forward Paul Bissonnette.

Their performance of “Good Riddance” by Green Day was in tribute to Rick Tocchet, a former NHL on TNT studio analyst who recently departed the network to serve as head coach of the Vancouver Canucks.

Lundqvist serves as a studio analyst for TNT’s coverage of the NHL, breaking down players and teams throughout the broadcast and bringing his own unique style to the set. His pursuit of a post-playing career in sports media was no guarantee from the moment he retired in August 2021; in fact, he never intended to stop playing the game and competing for a Stanley Cup championship at that time.

During the 2019-20 season, Lundqvist had lost playing time to young goaltenders Igor Shesterkin and Alexandar Georgiev, and by the year’s end, his deal was bought out by the team. In an effort to continue playing, Lundqvist signed a contract with the Washington Capitals – marking the first time in his NHL career that he would not step between the pipes for the Rangers.

Lundqvist never played a game for the team though, as it was discovered in a medical exam that he would need open-heart surgery to replace his aortic valve while also having an aortic root and ascending aortic replacement. Less than two months after the successful five-hour operation, he was back on the ice rehabbing and attempting to make a full recovery – but a few months in, he began to feel unexpected chest pain. Following a medical checkup, Lundqvist was told he had inflammation around his heart. It was a significant setback that required him to step off the ice, take off his goaltender equipment and rest for several months.

After discussions with his family and friends, Lundqvist determined that the risk of taking the ice outweighed the rewards and officially stepped away from the game. Rather than conjuring hypothetical scenarios wherein he did not experience the misfortune and played for the Capitals, Lundqvist looked to the future amid the ongoing global pandemic and thought about how he could best enjoy his retirement.

“I was just mentally in a very good place,” Lundqvist said. “I didn’t have a choice; I guess that makes it easier sometimes when the decision is made because you can’t go back-and-forth – ‘Should I?’ ‘Should I not?’ Yeah, I wanted to play but it was just not meant to be for me.”

Before any definitive resolution on his future endeavors was made though, the Rangers announced that the team would retire Lundqvist’s No. 30 in a pregame ceremony during the 2021-22 season, making him just the 11th player bestowed that honor in franchise history. As a five-time NHL All-Star selection, 2011 Vezina Trophy winner, and holder of numerous franchise records, Lundqvist had the accolades to merit this profound distinction.

Moreover, he was an important component in growing the game of hockey and contributing to the greater community, serving as the official spokesperson for the Garden of Dreams Foundation and founder of the Henrik Lundqvist Foundation. He also was a two-time recipient of the organization’s prestigious Steven McDonald Extra Effort Award, honoring the player “who goes above and beyond the call of duty.”

Throughout the night, attendees regaled Lundqvist with chants of “Hen-rik!” and were treated to flashbacks of some of his memorable career moments. The night was of monumental importance for Lundqvist, during which he expressed his gratitude to the Rangers’ organization, former teammates and fans. Then, Lundqvist — referred to as “The King” — promptly took his place among team legends beneath the concave ceiling of “The World’s Most Famous Arena.”

“When I look back at my career, I know, to me, it was all about preparation; how I practiced and how I prepared for each game at practice,” Lundqvist said. “There’s no regrets, and I hope people, when they think about how I played, [know] that it was 100% heart and commitment to the game.”

Before this ceremony though, Lundqvist and Rangers owner James Dolan had held several meetings with one another. The purpose of these conversations was to determine the best way for Lundqvist to remain involved with the team, its fans, and the community. In the end, he was named as a lead studio analyst on MSG Networks’ broadcasts of New York Rangers hockey before the start of the 2021-22 season: the start of his foray in sports media.

This past summer, Lundqvist negotiated a new deal with Madison Square Garden Sports and Madison Square Garden Entertainment in which he maintained his in-studio responsibilities while increasing involvement in other areas of its sports and entertainment ventures. In this new role, Lundqvist supports the business operations for both companies, assisting in digital content development, alumni relations, and partner and sponsor activities.

When Lundqvist is not in the studio or the office, he can often be found at Madison Square Garden taking in New York Rangers hockey, New York Knicks basketball, or one of the arena’s renowned musical performances. Usually, when he is in attendance, he is shown on the arena’s center-hung video board as an “NYC Celebrity” and receives a thunderous ovation from the crowd.

“The network is just part of it, but it feels great to come there,” Lundqvist said of Madison Square Garden. “Every time I go there – to see the people that I’ve known for so long – but also I love that place; I love The Garden. I think the energy [and] the variety of things that happen there is something I really appreciate. It feels really good to be a part of that.”

Sitting alongside former teammate and studio analyst Steve Valiqutte and sportscaster John Giannone, Lundqvist appears in the MSG Networks studios, located across the street from the arena, for select New York Rangers games. From the onset, he brought his allure and expertise to the set and appealed to viewers – so much so that national networks quickly began to take notice.

“I enjoy watching hockey [and] talking hockey, but the main thing to me is the team; the people that you work with,” Lundqvist said. “The guys on the panel [and the] crew behind. I really enjoy that part of it and having a lot of fun off-camera.”

One month later, Lundqvist was on his first national broadcast for the NHL on TNT where he and Bissonnette famously performed a cover of “Nothing Else Matters” by Metallica that went viral on social media. It had been known that Lundqvist was a musician, famously performing on Late Night with Jimmy Fallon in his Rangers uniform to celebrate the end of the 2012-13 NHL lockout.

In fact, during his retirement ceremony, the Rangers gifted him with a custom-made guitar painted by David Gunnarsson, the same artist who used to paint Lundqvist’s goalie masks.

Aside from occasional music performances, Lundqvist brings an esoteric base of knowledge to the NHL on TNT panel as its only goaltender. Whether it be through player breakdowns, interviews, or dialogue with other analysts, Lundqvist has a perspective to which few professional hockey players can relate. There are various goaltenders among local studio panels surrounding live hockey game broadcasts, and Lundqvist is in a unique situation with MSG Networks in that he and Valiquette are both former goaltenders. Yet on Turner Sports’ national coverage, he is the only voice speaking to this different part of the game.

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal,” Lundqvist explained. “Yes, you need to stop the puck, but a huge part of being a goalie is analyzing what’s going on. We can never really dictate the play so you need to analyze what’s happening right in front of you.”

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In broadcasting at both the local and national level, Lundqvist is cognizant of the differences in each network’s studio programs. Lundqvist says appearing on the MSG Networks studio panel is more about being direct with the viewer, whereas the NHL on TNT views its panel as being conversational in nature. With Turner Sports, Lundqvist also asks his colleagues about the different teams around the league since he is most familiar with the Rangers both as a former player and studio analyst.

“I’m closer to the Rangers; I see more of what’s going on,” Lundqvist stated. “When you work [national] games, maybe you focus in on teams on the West Coast or [part] of the league you don’t see as often. You try to talk to the other guys on the panel and the crew and figure out things that are interesting about those teams.”

Hockey is a team sport, and Lundqvist felt grateful to play with his teammates and face his competitors over the years. Now as an analyst though, it is his job to analyze their games and critique them when necessary; however, he does not try to be excessively critical.

Lundqvist knows the trials and tribulations associated with the sport and can relate to scenarios many players face on a nightly basis. Therefore, he thinks about his own experience before giving an opinion, especially a critique, instantiating it with comprehensible, recondite knowledge and/or by recounting a similar situation.

“I’d much rather give them positive feedback obviously because I know it is a tough game,” Lundqvist said, “and sometimes it might look like an easy mistake, but if you can give the viewer a better explanation of why he did that, they might have a different view of that mistake.”

Now metaphorically being beyond the goalie mask, Lundqvist’s vision of the game has evidently shifted. He discerns just how intense the schedule is and the rapid pace of the game, axioms he was aware of while playing but inherently avoided thinking about. He has implemented his refined viewpoint of the game accordingly into his analysis, simultaneously utilizing the mindset and savvy he cultivated on the ice. It is, quite simply, a balancing act.

“I think people can be pretty quick to jump on guys and critique them,” Lundqvist said. “That’s where maybe you take an extra look and try to understand why it happened and give those reasons. I think that’s where it helps if you played the game [for] a long time and just love the game [because] you have a pretty good understanding of why guys react a certain way.”

The challenge tacitly embedded in the jobs of most studio analysts – Lundqvist’s included – is in presenting the information to the audience in a manner through which it learns without being confused. It is a delicate craft that takes time and genuine understanding to master, especially related to promulgating hockey analytics as Valiquette does on MSG Networks and within his company, Clear Sight Analytics.

“There’s a lot of educated viewers out there, but there’s also a lot of people that maybe don’t watch as much hockey,” Lundqvist said, “so you want to find that middle ground where you kind of educate both sides.”

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By broadcasting both locally and nationally in addition to working in a specially-designed business operations role, Lundqvist is staying around the rink in his retirement while facilitating the growth of hockey. Despite the profusion of young talent, dynamic action and jaw-dropping plays, viewership of the sport on ESPN and TNT’s linear channels has dropped 22% from last season, according to a report by Sports Business Journal.

For Lundqvist though, he does not feel much has changed from playing regarding his responsibility to advance the reach and appeal of the sport. He played professionally for 20 years, beginning his career in his home country of Sweden, primarily in the Swedish Elite League (SEL). In the 2004-05 season, his final campaign before arriving in New York City, Lundqvist had won the award for most valuable player. Furthermore, he was recognized as the best goalie and best player, leading Frölunda HC to its second Elitserien championship in three seasons.

His NHL debut came five years after he was selected in the seventh round of the 2000 NHL Entry Draft by the New York Rangers but unlike many rookies over the years, he came polished and prepared to embrace the lights of Broadway. Following an injury to starting goaltender Kevin Weekes, Lundqvist was inserted into the starting lineup and, from that moment on, virtually never came out.

By the end of his first year, he had been named to the NHL All-Rookie Team and was a Vezina Trophy finalist for best goaltender. Additionally, he remains the only goaltender to begin his NHL career with seven consecutive 30-plus win seasons.

“I think the league is doing a great job of growing the game,” Lundqvist said. “In the end, it comes down to the product and right now, it’s a great product. I feel really good about, the best way I can, to promote the game [by] talking about it, but… it feels like I’ve been doing that for 20 years.”

One means through which Lundqvist attempts to grow the game is within the studio demos he performs with the NHL on TNT, displaying different facets of the game in a technical manner. The show also embraces the characteristics of their analysts and implements them in lighthearted segments, such as zamboni races, putting competitions, Swedish lessons and, of course, musical performances.

“I’m huge on mindset and the pressure,” Lundqvist said. “I love to talk about that type of stuff and give the viewer a better understanding of what goes through their heads. In terms of personality, I don’t know if I can say [that] I’m a serious guy because I love to have fun and laugh and do fun things.”

Lundqvist thoroughly enjoys what he is doing both locally and nationally, and he ensures he surrounds himself with people he wants to be around. There are plenty of other broadcast opportunities for former hockey players, such as moving into the booth as a color commentator or between the benches as a rinkside reporter. At this moment though, he is more focused on being immersed in his current roles, performing them to the best of his ability while ensuring he allocates time to spend with friends and family.

“I see myself more as an analyst in the studio more than traveling around and being in the rink,” he said. “I think that’s another thing with the schedule; it works really well with my schedule to have one or two commitments with the networks, but then I have other things going on in my life that I commit to.”

Plenty of comparisons can be drawn between playing professional hockey and covering the sport from the studio in terms of preparation and synergy. Yet the end result is not as clearly defined since “winning” in television is quantifiably defined as generating ratings and revenue. Undoubtedly, Lundqvist is focused on doing what he can to bolster hockey’s popularity; however, he also wants to enjoy this new phase of his career being around the game he loves.

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“In sports, you win or you lose,” Lundqvist explained. “With TV, you want to be yourself [and] you want to get your point out – but at the same time, if you do it at the same time you’re having a good time, I feel like that’s good TV.”

Once their careers conclude, many athletes think about pursuing a post-playing career and oftentimes end up taking on a role in sports broadcasting. On MSG Networks alone, there are plenty of former players who take part in studio coverage on live game broadcasts, such as Martin Biron of the Buffalo Sabres, Bryce Salvador of the New Jersey Devils, and Matt Martin of the New York Islanders. At the national level, Turner Sports employs Paul Bissonnette, Anson Carter, and Wayne Gretzky for its studio broadcasts, while ESPN’s top studio crew includes Mark Messier and Chris Chelios.

All of these former professional hockey players had an obligation to regularly speak with media members, answering questions about games and the season at large. Lundqvist maintained a professional relationship with journalists and beat reporters, and he most enjoyed taking questions when the team was doing well. Regardless of what the end result of a game was though, he had a responsibility to divulge his thoughts and, in turn, be subject to criticism and/or negative feedback.

His stellar career and persona all came from emanating a passion for the game – and it continues to manifest itself beyond the television screen. Listening to those passionate about the game discuss it usually engenders euphony and lucidity to viewers, analogous to the sound of the puck hitting the pads or entering the glove. It is a timbre Lundqvist created 27,076 times throughout his NHL career (regular season and playoffs) in preventing goals, and one he now aims to explain en masse.

“The reason why I kept going to the rink and put all the hours in was because I really enjoyed it,” Lundqvist said. “If you decide to go into media or whatever it might be, I think the bottom line is [that] you have to enjoy it and make sure you have good people around you.”

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Should the NBA Nationalize Local TV Rights Like MLS?

The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.

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Diamond Sports has been anything but a diamond in the sports world. As subscribers leave cable and satellite for streaming services, companies are dropping RSNs nationwide because they are too expensive to carry. This has caused an impending bankruptcy for the company, which owns the local rights to dozens of sports teams nationwide. It is also putting the NBA, NHL, and MLB at major financial risk. 

In the short term, it is known that teams will still broadcast on their RSNs even if they aren’t getting the paychecks they were promised in previous rights deals. This will affect teams’ ability to pay players and could even create an unfair advantage among the haves of the sports world like the Yankees and Lakers and the have-nots. The NFL doesn’t face the same problems that the other leagues are facing because its rights have been nationalized.

With the NFL’s continued television dominance, college conferences also bundling up games together for more money, and the MLS guaranteeing themselves television revenue after packaging local and national rights together, could we see the other leagues follow suit? It is an option that is much easier said than done but it seems like we are moving closer to it becoming reality. 

The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.

The biggest problem the NBA and other leagues would face are that the local rights to all of its teams don’t expire at the same time. If the league were to sign a deal that included giving all local rights to a streamer, the amount which the league was getting paid would be very unique year after year. It would be crazy for a streamer to pay a huge chunk of money to the NBA all at once if the number of teams they have local rights to changes every year.

It would also be insane to pay an astronomical amount if the streamer is only getting the local rights to small-market teams like the Cavs and the Pistons. A major market team like the Lakers doesn’t renew their local rights until 2032. We’re still in 2023. How does that affect the league’s operating costs? 

The NBA would also have to figure out whether teams whose rights don’t expire yet deserve to be included in the pot of money garnered from selling local rights to a streamer. Whether they are or they aren’t, does it put each team at different competitive advantages and/or disadvantages when trying to acquire free agents or front-office personnel?

One of the most interesting puzzles to figure out is what influence a league owner like Washington’s Ted Leonsis has in this potential measure when all is said and done. Leonsis just acquired complete control of the regional sports network — currently named NBC Sports Washington — that broadcasts Wizards and Capitals games for millions of dollars, although the exact amount remains undisclosed.

What does Leonsis do with his network if his team’s games can no longer air there? Can his team opt out of participating in a potential league offering? Or if the games continue to air on his network but are simulcasted locally on the streamer that wins local rights on a national scale, does the streamer have the ability to pay less money for rights?

If so, does that make the deal as lucrative for the NBA? And what does that mean for retransmission fees that cable companies like Comcast pay to Leonsis and other RSNs they’re still carrying?

The league will face a similar problem with the Lakers, Bulls, Knicks and other franchises that either wholly own or partially own a part of the RSNs where they broadcast their games. 

I don’t have the answers to any of these questions which is why they are written here in this column. Unfortunately for the leagues, they don’t have the answers either. But if the NBA figures out a way to nationalize their product even more and make streaming games more appealing by ending local blackouts, it’ll benefit the game more than it hurts the game. 

NBA, NHL, and MLB games are still some of the highest-rated programs locally in many markets when you look at how they rate vs. other cable and broadcast offerings. But at this point, the ability to charge everyone for a program that only ten percent of subscribers are watching is a losing business proponent.

The leagues should start from scratch and sell a mass package of games for maximum profit. It gives fans a more centralized location to watch their favorite teams and puts the leagues on a much more steady path than where they could be headed sooner rather than later.

Diamond in the rough to sparkling jewel of light? Only time will tell.

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BSM Writers

Do You Have Affirmations Of Gratitude?

“We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?”

Jeff Caves

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Having gratitude for your life is all the rage. If you, like me, have trouble starting your day with positive affirmations and maintaining a positive outlook about your job, read on! 

We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right? Here is another version. Try a few affirmations of gratitude instead.

“I HAVE A JOB.”

With interest rates rising, inflation increasing, and spending down; corporations are laying people off. PayPal laid off 7% of its entire workforce. Amazon let 18,000 go. Alphabet (Google) said goodbye to 12,000 jobs. Radio sales managers need to hire people like you – experienced sellers with a track record of bringing home the bacon. 

I AM A PROBLEM SOLVER.”

You solve a problem for your company when it comes to revenue. You know people, and you sell advertising better than anything they can come up with…so far. 

Yes, they are trying to replace you, but Zoom Info reports iHeart’s self-serve spot buying service,  AdBuilder, is doing under 5 million in business. You have time to solidify your value. Be happy you are the rainmaker. 

I WORK IN THE PEOPLE BUSINESS.”

Sports talk radio is the ultimate companion to millions of listeners. They aren’t robots, and your stations improve their lives by talking about what they care about 24/7. Celebrate selling access to callers, Twitter followers and FANS who go to games. You also get to work with local celebrities that everybody knows but you know best. We all need a connection to other people and want to be seen and heard. 

“I GET TO CHANGE HOW I FEEL ABOUT MYSELF.”

In this job, you determine your value, feelings about your work, and who you work with. You get to set a strategy and talk to the businesspeople you want to help and do business with. It’s like running your own business with a tremendous support staff. Try to do it independently, and you will appreciate accounting, traffic, production, and sales assistance. Those wins produce deposits in your bank account.  

I HAVE COMPETITION!”

That format competitor across the street does things differently and sometimes better than you or tries to imitate you and looks terrible. They motivate you to beat them to a new account or put a moat around your best clients so they can’t be touched. They keep you sharp and willing to try new things. Good competition schemes to take money from your station, and your management needs you to protect them. And they also provide a place for you to work one day. The FTC wants to eliminate non-competes so you can walk across the street this year.  

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