It’s the end of an era in Detroit. Longtime sports radio station WDFN will be one of fifteen radio stations operated by iHeartradio which will flip formats at 12pm ET today to make room for BIN: Black Information Network.
Additional sports radio stations which are expected to cease sports talk operations are Fox Sports 1340 in Augusta, GA, Fox Sports 1440 in Greenville, SC, Fox Sports 1670 in Macon, GA, and Sports 1280 in New Orleans, LA. Radio Insight was first to report the news.
Of the bunch, WDFN represents the largest market sports station to be flipped, and the station with the most history and success, though it’s been a shell of what it once was. In prior years, the station served as the home to a number of notable Detroit personalities including Mike Stone, Rob Parker, Bob Wojnowski, Terry Foster, and Mark ‘The Man’ Wilson.
Upon hearing the news, sports media professionals took to Twitter to share their thoughts on the news and the station’s importance to the format and their individual careers.
In a press release, iHeart says BIN will be the first and only 24/7 national and local all news audio service dedicated to offering an objective, accurate and trusted source of continual news coverage with a Black voice and perspective. It will also rely on the support of National Founding Partners who share and support the network’s mission. Those partners are Bank of America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon.
The company will make BIN available nationally through the iHeartRadio app and accessible via mobile, smart speakers, smart TVs and other connected platforms, and on dedicated all-news local AM/FM broadcast radio stations providing local news, weather traffic and sports in addition to national news — all focused on the Black community and from the Black perspective — in markets including Atlanta, Augusta, Charlotte, Cleveland, Columbus, GA, Detroit, Greenville, Macon, Minneapolis, Nashville, New Orleans, Norfolk, Riverside, San Francisco and Seattle, with additional local markets being added over the next 60 days.
iHeart confirmed that the network’s birth was the result of a research study which showed that 86% of Black listeners believed a service like BIN was necessary, and likely to be utilized as an important news source. The same study showed that 83% think BIN provides a key service and important information they can’t get on radio or TV today. Additionally, iHeart says the BIN concept tested strongly with both the 18-34 year old and 35-54 year old segments of the Black community.
As it pertains to WDFN, the station which launched in 1994, and once created the ‘Millen Man March‘ and featured ‘Stoney and Wojo‘ in mornings hasn’t been the same since the mid to late 2000’s. Detroit sports fans have long supported sports radio programming, and 97.1 The Ticket remains one of the more dominant brands in the format today, but for WDFN and former Greater Media sports brand Detroit Sports 105.1, it was hard to produce similar results.