Boston’s sports radio ratings are out, and the results are again very one sided with 98.5 The Sports Hub continuing to dominate the market. Former WEEI morning personality and current host of a daily podcast with Barstool, Kirk Minihane was the first to report the numbers Wednesday afternoon.
During the spring book, which spanned March 26 through June 17, The Sports Hub topped the market, posting a strong 11.5, while WEEI 93.7 was eighth with a 4.5 in the target demo of men 25-54. According to Chad Finn of The Boston Globe, both numbers include the stream and WEEI’s rating also accounts for their Providence-based simulcast WVEI.
With a global pandemic forcing the spring book to take place without the support of live sports, The Sports Hub saw a small decline from their winter number of 11.9. WEEI’s dip was more significant, dropping nearly two points from a 6.4.
Beginning with morning drive, The Sports Hub’s Toucher and Rich was first with a 12.7 and a significant lead over WEEI’s strongest performing show hosted by Greg Hill, which did a 7.3. Both shows saw declines of almost two full points from the winter book.
In middays, Zolak & Bertrand also finished first with an impressive 13.8, while WEEI’s Dale and Keefe garnered a 4.2 share for the spring book. The Sports Hub again maintained their dominance in afternoon drive as Mike Felger and Tony Massarotti were first, showing no signs of slowing despite the global pandemic with a monstrous 16.9, an increase of more than two points from their top-rated winter performance. Felger & Mazz’s Boston sports radio counterpart, OMF (Ordway, Merloni and Fauria) finished the spring book with a 4.3 for WEEI, good for fifth place.
The evening timeslot was the lone weekday window that didn’t see The Sports Hub finish first overall. The Adam Jones Show, which airs from 6 – 11p, finished third with a 6.4. WEEI’s Mut at Night with Mike Mutnansky earned a 2.9 share, tied for 13th.
Although sporting events were put on hiatus by COVID-19, Tom Brady offered a lot of content early in the spring ratings book, as the quarterback announced he was leaving the Patriots and soon after signed with Tampa Bay. When I spoke to Mike Felger for a BSM feature last month, he called creating content during the sports shutdown “challenging.” But after seeing the ratings, The Sports Hub was clearly up to the challenge and the Boston audience responded.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Alpha Media Ends San Antonio Sports Star Simulcast, 1250 AM Goes All ESPN Radio
“Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.”
San Antonio now has a frequency where people can find local sports talk and the full ESPN Radio lineup.
RadioInsight reported owner Alpha Media has tweaked what was on 1250 AM, launching it as ESPN 1250. The station will be San Antonio’s 24/7/365 home for ESPN Radio. That will include NBA, NFL and MLB play-by-play on top of talk.
San Antonio’s Sports Star had been simulcasting on 1250, but Alpha will carry on with live and local programming on the stronger FM frequency. Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.
Sports Star is the home of the Dallas Cowboys and Texas Rangers in San Antonio.
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.
ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group
“The programming on the station does not change.”
Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.
“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”
The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.
“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”
Priority Automotive owns 17 car dealerships across Virginia.
SiriusXM Plots Super Bowl LVII Coverage
“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”
SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.
A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.
Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.
“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.
“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”
ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.
Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.
SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.