What we’re about to experience, coronavirus permitting, are ballgames on mushrooms. It’s the best the pandemic can do to lift our battered beings from America’s daily morass, one that has left us alternately numb, angry and slap-happy. If NBA players aren’t being tested for recreational drugs in their Disney World Snitch Bubble, it’s only fair that fans get stoned as they warily enter the new sports twilight zone Thursday.
That’s when a COVID-19 testing site in Los Angeles, formerly known as Dodger Stadium, moonlights as an Opening Night TV studio.
Artificial crowd noise will be piped in from a video game and equipped with 75 effects and reactions, which is so typical of Major League Baseball, lying instead of embracing innovation and miking up players. Camera shots will be tight to avoid showing vacant caverns. The house organ and walk-up music will be eerie. And cardboard cutouts as fans? At least they won’t be hospitalized or killed by screaming foul balls, just pelted with holes. Wrigley Field looked like a vacant movie set Sunday night, sad and hollow, a reminder that sports never should take fans for granted in the live experience
But even if it seems like something Will Smith stumbled upon in “I Am Legend,’’ it’s still baseball of some sort. Not that it’s safe in the least, as underscored by the fears of Atlanta’s Freddie Freeman, the most prominent of many players who’ve shuttled back and forth after battling the virus. “I was just scared to go to bed,’’ said Freeman, whose fever reached 104.5 degrees Fahrenheit. “I was scared if I spiked even higher when I was sleeping, what would happen.’’ He was scared of dying, but, hey, get your ass out there and play ball! DJ LeMahieu of the Yankees called his positive test “a scary experience’’ though he had no symptoms. Know this going in: Chances are, the 60-game season will be shuttered by outbreaks because, unlike Bubble life, players will be vulnerable to virus transmission in the 18 hours they aren’t at the park daily.
The Canadian government is locking the Blue Jays out of Toronto, not wanting players to catch anything in the contaminated U.S. The geopolitical quagmire requires the club to play home games in … Buffalo? L.A. County still might force Dodgers players to quarantine 14 days — along with me and anyone else who lives here — if contact tracing so demands, meaning the World Series favorites would be at a competitive disadvantage in an area where more than 4,000 died last week from the virus. “It’s not going be to like anything else we’ve done,’’ said Clayton Kershaw, “but at the same time, we’re all going through it on an exactly level playing field.’’
Maybe not, big guy. How can MLB begin to stage a realistic season if the logistical field is uneven? Answer: the $4 billion that owners are frantically trying to recoup from desperate broadcast networks, with Chicago White Sox owner Jerry Reinsdorf — a man for whom few feel sorry — telling USA Today he has incurred losses “in the nine figures’’ from his MLB and NBA franchises. The face of baseball, Mike Trout, probably won’t play much, if at all, prioritizing his wife’s August pregnancy. Other major names are staying home; more will join them in coming weeks. Rosters will be so depleted, the season could become illegitimate before they even juice the balls. And given how the so-called commissioner, Rob Manfred, has been an abysmal failure in normal times, imagine what chaos awaits amid a health crisis. Yet, bastardized as it all is, we’re going to try and watch these games, if only for a few days, because, you know, we need a friggin’ escape hatch.
Oh, how we need a diversion from mask warfare, Daniel Snyder, the disturbing notion of Black anti-Semitism, the sin of athletes getting quick test results when many commoners cannot, a vomit-inducing NFL labor battle over still-absent virus protocols, wealthy coaches who push for a college football season while asking unpaid young men to assume health risks, the continuation of insensitive nicknames after “Redskins’’ was purged, the hypocrisy of prospective Mets owner Alex Rodriguez advocating an MLB salary cap after earning $450 million during his playing career, Tiger Woods’ balky back, upheaval in the media world and the creep who secretly recorded Rachel Nichols in her hotel room, the latest bit of madness from the burning house of ESPN, which actually seems nuttier than the White House.
“America needs baseball,’’ declared the Senate majority leader, Mitch McConnell.
Actually, America needs baseball to get away from President Trump, who created this godforsaken medical mess even as he tries to blame and stonewall the good doctor, Anthony Fauci. I’m not sure anyone cares what happens in these ballgames, but at least we have something to watch on ESPN, which actually ran two Eagles concerts in prime time, channeling Zach Ertz through Joe Walsh.
And America needs to get away from the evil Snyder, who finally faces a national reckoning as the derelict NFL owner who flouted a racist nickname and allowed a culture of sexual harassment and piggery. Somehow, in the nation’s capital, he employed enough cavemen in his hierarchy to prompt 15 women to voice serious allegations, leading to numerous firings in another dark moment for the Washington franchise. Alex Santos was dismissed as pro personnel director after Rhiannon Walker, a reporter for The Athletic, accused him of inappropriate advances, telling her she “had a little wagon for an ass’’ and that she “wore the f— out of the jeans’’ she wore one day. In what world is a man like this allowed to be gainfully employed?
In his usual weenie way, he recruited a female lawyer, Beth Wilkinson, and empowered her firm “to do a full, unbiased investigation and make any and all requisite recommendations.’’ Then he recruited his wife, Tanya, to co-draft an apology that was emailed to all employees, saying the details in a Washington Post report have “no place in our franchise or society.’’ But it’s hard to believe an owner, even one as clueless as Snyder, didn’t have some idea of the toxic climate in his front office. As the man responsible for such abuses, Snyder should be forklifted out of his perch by league owners. That won’t happen; Snyder was not accused directly in the allegations, and the influential Jerry Jones, for one, is a Snyder pal who has indulged in his own piggery.
Though the league condemned the franchise in a statement — saying the alleged behavior is “serious, disturbing and contrary to the NFL’s values’’ — expect a fat fine, which is a wrist slap for a billionaire whose team is worth $3.1 billion. Settlements with victims will cost Snyder considerably more, and if he were smart, he would sell the team before he botches the next nickname. He’s fortunate to have a respected fixer in Ron Rivera, who is running the football operation and coaching the team and produced the defining quote of the debacle.
“My daughter works for the team,’’ he said, “and I sure as hell am not going to allow any of this!”
But then, the NFL is too busy playing loose and free with COVID-19, announcing that a couple of thousand players are due in training camps next week. There isn’t a health protocol in sight, a frightening thought in a close-contact sport with no chance of physical distancing, prompting players — including the increasingly vocal Patrick Mahomes — to blast the league in a tweeting ambush. “The league is in charge of opening and closing the plant. We ask, `Is it safe?’ ‘’, said J.C. Tretter, president of the NFL Players Association. “It’s up to the NFL to make those decisions on when we open. Every decision we make that doesn’t look at the long term of getting through the whole season will set us up for failure.’’ All of which is code for ugly negotiations ahead. I’d be shocked to see an NFL season.
Same goes for college football, with LSU coach Ed Orgeron declaring this during a roundtable discussion with — how’s this for a duo? — Vice President Mike Pence: “We need to play. This state needs it. This country needs it. This (the coronavirus) can be handled. I don’t think we can take this away from our players, take this away from our state and our country. We need football. Football is the lifeblood of our country.’’
America doesn’t need football. America needs to get well, to keep ICU beds from filling up, to stop people from dying. But don’t tell Coach O. He and Dabo Swinney think they’re bigger than any old pandemic.
Tensions also are inevitable inside the NBA Bubble, where players and coaches accustomed to the best in life are isolated for weeks and months. The Snitch Line — the league’s anonymous hotline used to report those breaking protocol — already is causing problems, with Dwight Howard upset to have received more attention for not wearing a mask and being the only player at a league party than social injustice crimes. “Breonna Taylor, the people who did the heinous incident against her, they’re still free,” said Howard, who had thought about not joining the Lakers in Orlando. “They’re out there living their best life. Instead of worrying about if I have my mask on or not, that’s something we should be discussing. Why haven’t these people been brought in? Why haven’t they been charged for anything or arrested for what they’ve done? Instead of the topics being about who’s not wearing a mask in the bubble, who was at the DJ party, who wasn’t — all of these things seem entertaining. But we’re not going to forget about what’s going on around our world.
“Those cops, one of the cops just posted a picture of himself at the beach. How could you have a conscience? You just killed somebody. And you’re out at the beach with women. You killed a woman. And you’re out at the beach with some more women having a good old time. You know, that’s not right. There’s families out there mourning, white and black who’ve been killed by cops. Been killed through different things. The topic of discussion is who doesn’t have a mask on and people snitching. Let’s not forget why we are here.’’ I echo his thoughts. Still, Howard must wear a mask.
Without much to cover since March, the sports media industry has gone gnarly, too, turning on each other within their own companies. We realize ESPN can be a petty place, but what prompted someone, presumably employed by the network, to record Nichols in her hotel room inside the NBA Bubble and send the audio to a sleazy site? This wacknut was trying to sabotage Nichols, host of “The Jump’’ program, and portray her as a backstabber as she discussed company affairs, including broadcasting assignments for the NBA postseason. Again, in what world is such a person allowed to be gainfully employed?
ESPN’s world. This in a week when the network’s NBA insider, Adrian Wojnarowski, was suspended without pay for only two weeks after sending a “F— you’’ Woj Bomb to a Missouri senator. Insane place, Bristol. Anyone running the joint? Other major media organizations are dealing with internal coups, including the New York Times and L.A. Times, where the sports staff crafted a letter to the executive editor, Norman Pearlstine, outlining what it sees as ethical issues involving columnist Arash Markazi. The Times hired Markazi to emphasize, among other millennial subjects, social media — making him more Billy Bush than Bill Plaschke, which didn’t go over well with old-school writers and editors. Nor did it humor them that Markazi was getting more media attention than most of those old-schoolers, including praise from Arnold Schwarzenegger, who lauded him for losing 130 pounds.
The signees say Markazi’s work habits “negatively affected reporters’ relationships with the people, teams, and leagues that we cover, as well as our peers. During this time of deep newsroom reflection, we feel compelled to demand action in response to these transgressions. At stake here is not only the integrity and credibility of the sports staff, but of the entire Los Angeles Times.”
Key question: If The Terminator calls on Markazi’s behalf, will Pearlstine side with him or the sports staff?
While on leave, Markazi always can mask up and help Chico Herrera in the Dodger Stadium outfield. Who is Chico Herrera? He’s the clubhouse attendant who played left field during an intrasquad scrimmage, actually throwing out Chris Taylor at second base on a deep fly ball.
And why was Chico out there to begin with?
Because too many of the Dodgers were in quarantine.
Being Wrong On-Air Isn’t A Bad Thing
…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.
In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.
“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.
“How many championships we would have going forward because of everything we went through.”
Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.
The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?
That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.
You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.
“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”
Do not do what Perkins did later that morning on First Take.
Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”
Jason Williams: “I don’t get passes on this show.”
Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”
Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”
It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.
WORTH EVERY PENNY
I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.
My first thought: Jerry Kramer didn’t play tight end.
My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.
After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.
Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.
Then I found out that Russo is making $10,000 per appearance on “First Take.”
My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.
My second thought: That might be the best $10,000 ESPN has ever spent.
Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.
And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours.
But is that why you sell sports radio?
In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.
A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family.
Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.
I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.
Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important.
So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.
Media Noise: BSM Podcast Network Round Table
Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.