If you did not have the chance to watch or listen to the final edition of Golic & Wingo in its entirety, know that the final hour was a perfect microcosm of the whole affair, as both Mike Golic Sr. and Trey Wingo received farewells and well wishes from the people that love them.
“Welcome to the unmitigated disaster portion of the show,” Mike Golic Jr. said to start the final hour, which opened with the three Golic children, their significant others, and their parents in front of the microphones in the Golic family basement.
The entire family was wearing a shirt that said “A True Pro: Mike Golic” written in Notre Dame colors. The shirt is being sold by a company called Homage, with a portion of the proceeds benefitting the South Bend Center for the Homeless, a charity that Golic has supported for a long time.
Golic Sr. revealed that listeners that feel like they have become part of the family will still be able to get their fix. He announced that the family’s podcast Sorry in Advance will continue.
Arizona State football coach Herm Edwards called in in the next segment to make sure Trey Wingo got a proper goodbye. He said that the two had been best friends since the first day Edwards showed up to the NFL Live set.
“It’s more than just working at ESPN. Friendships are forever,” Edwards said. “He taught me to do what I needed to do to entertain the audience man, he was my mentor.”
Wingo left the show a segment early so that the final few minutes could be all about Golic, who noted that this partnership is only over on the air. The two are still friends and still live just five minutes apart from one another. Before he left, Wingo delivered one final message to Mike Golic Sr and Jr.
“Know that I love you both. I’ll see you both a lot. It’s been an absolute blast.”
The entire Golic family was back on set for the final segment. Senior gave credit to every single producer he has had during his 22 years in morning drive, noting that he has done more than 4500 shows on ESPN Radio. Junior then recognized the entire Golic & Wingo staff by name.
Golic Sr. acknowledged what so many have said about him this week. His family has always been the most important thing in his life. That is why so much of their home life wound up on the radio.
“To have people be part of that and want to be part of that is pretty cool,” Golic said in reference listeners’ responses to those stories and conversations and their investment in the family’s life.
If you made it this far into the hour without breaking down into tears, it was impossible to keep that up once Mike Golic Jr. started speaking.
He started out upbeat and strong in his delivery as usual. He said that he doesn’t look at today as a sad thing. He noted that when the mic goes off, everyone in the Golic house still gets to call Mike Sr. dad.
That is when the quiver came into Junior’s voice.
He talked about how much impact it had on his brother, his sister, and himself to see their father give up calling college football games once they entered high school. He talked about how lucky he felt to know that both of the parents would be in the stands for every football game. Finally, he paid tribute to his dad on a personal level, saying that the Golic & Wingo experience is something he would never trade.
“To get to do this with you for the last three years will be the highlight of my professional life and my personal life,” Junior said. “To get to do the thing you always wanted to do with the person you always wanted to be is just surreal.”
The tributes to Golic Sr continued on social media where colleagues and affiliate stations tipped their cap to the long time ESPN Radio morning host.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.