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A Fractured, Rudderless Sport Must Shut Down

“Regardless of money, lobbying coaches, activist players and the meddling of President Trump, college football should abandon its season entirely to avoid the threat of COVID-19 and examine a leadership void.”

Jay Mariotti

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If anything can be redeeming about a pandemic, it’s the weeding-out process. We discover who’s real and who’s phony, who’s empathetic and who’s apathetic, who prioritizes health and who prioritizes wealth — and who doesn’t care if college football players contract COVID-19, get sick, suffer heart problems and transmit the evil droplets to teammates and family members in the very definition of superspreading.

“Play College Football!’’ tweeted President Trump, who is thinking only about himself, his re-election bid and his feeble response to the virus when he types his hot take.

And as quickly as you can say FOUR BILLION DOLLARS, the greedy men desperately trying to keep an industry alive have their convenient bad guy. Meaning, if the SEC, Big 12 and ACC want to continue playing football while the Big Ten and Pac-12 wisely demur, they do have a presidential hall pass, for what it’s worth. The thought of Trump encouraging young people to risk their health, when he’s not the one taking his helmet head onto the field, is as disjointed as American life itself in 2020. But that’s what he has done, taking advantage of a clumsily operated machine with no semblance of unified leadership in normal times, much less during a human catastrophe.

How the MAC fall sports shutdown will impact college football across the  country

In good medical conscience, all the university presidents and athletic officials determining college football’s fate realize the 2020 season should be shut down. They also don’t want to be perceived as leading the charge, fearing political and business-world backlash and social-media barrages. But now that Trump has weighed in, siding with Trevor Lawrence and other #WeWantToPlay advocates pushing for a season, the decision-makers can flip the script if they’re overwhelmed by money pangs and still prefer to chase the TV jackpot: “Hey, if Trump says it’s OK to play, let him take the heat while we backdoor this baby and make our fortunes!’’

I hope this isn’t their sneaky agenda, that they err on the side of science and academia. I pray they not only can spell and pronounce the condition emerging as the flashpoint of this debate — myocarditis, an inflammation of heart muscle that has impacted young people infected by COVID-19 — but realize it’s one of many coronavirus concerns that quickly could turn an unnecessary season into an all-time health and administrative debacle. These are supposed to be institutions of higher learning, not money-grab chop shops employing cheap labor.

Ah, but I am an idealist. Pardon my foolishness. Since the tweets of Trump and Lawrence, the Clemson quarterback and current face of the sport, the groundswell of start-the-season support has been astounding. The door was swung open to self-interests in athletic factories everywhere, with some coaches woefully lacking perspective, as if they’re in the fourth quarter of a playoff game when a human touch is needed. A Big Ten pause wouldn’t stop Ohio State or Nebraska from looking at other scheduling options, according to their coaches, in the first sign that programs are willing to sell souls and form a crazy-quilt season even among a handful of teams. “Swinging as hard as we possibly can right now for these players!! This isn’t over! #FIGHT,’’ declared Buckeyes coach Ryan Day, sounding like an army general. If that isn’t raw desperation, consider Michigan coach Jim Harbaugh, bucking the reported wishes of his own university president by presenting facts — facts! — on why the season should proceed. According to Harbaugh, his program hasn’t had a single positive test in the last 353 administered. In his view, it’s why the Big Ten and the other four major conferences should play on.

“I’m not advocating for football this fall because of my passion or our players’ desire to play — but because of facts accumulated over the last eight weeks since our players returned to campus,’’ Dr. Jim said. “We have developed a great prototype for how we can make this work and provide the opportunity for players to play.’’

Nick Saban says players safer at Alabama: 'I want to play for the players'  sake' | News Break

What he’s omitting, by design, is the fallout when his players face other teams in a violent, close-contact sport. And when his players are mingling with other students on campus. And when his players are attending mask-optional parties. And that Harbaugh will die another death if he has to wait another year for a crack at Ohio State, the rival he can’t beat. You also wonder about the megalomania of the sport’s overlord, Nick Saban, who is using the Lawrence argument: Players are safer on the Alabama campus than they are at home with their families. Said St. Nick, to ESPN: “I know I’ll be criticized no matter what I say, that I don’t care about player safety. Look, players are a lot safer with us than they are running around at home. We have around a 2 percent positive ratio on our team since the Fourth of July. It’s a lot higher than that in society. We act like these guys can’t get this unless they play football. They can get it anywhere, whether they’re in a bar or just hanging out.”

So if they’re going to get the virus, let them at least get it on a football field, goes Saban’s rationale, so his program can bring in its $180 million in revenues. I thought Nick was urging Deep South COVID-iots to wear masks, concerned enough about the virus that he feared a lost season. Now, facing that possibility, Saban isn’t nearly as concerned. It begs a question: Do you trust these coaches? Will they be transparent about testing results when no law requires them to be? They could be lying. Would we ever know?

Starring in his own movie, “Dabo Vs. The Virus,’’ Clemson coach Dabo Swinney declared after a practice in pads Monday night that he and his team will play football regardless of what the ACC decides. If you’re keeping score, that’s Clemson, Ohio State and Nebraska so far in the rogue league. “I fully support what we are trying to do at Clemson and elsewhere in college football to have a season. I’ve made my decision, and I have a football team that has made their decision, and hopefully people will respect what we want to do,’’ Swinney said.

“This game is important to so many people. I wish everyone could have seen our practice today, the energy, competitiveness and fun — just trying to win the day. This is the safest environment we could have our guys in, without a doubt, as opposed to not getting tested every day at home or not being in such a sanitized environment as we have here. Everything here is mitigated. We have had one player test positive since early July. We all know there is risk with the virus. If you told me we wouldn’t get the virus if we canceled football, I’d be the first person to sign up. But if we cancel football, the virus doesn’t go away.’’

Clemson's Swinney: "Awesome" to return to field amid virus | WCIV

Yet if you cancel football, Dabo, that’s one less way of spreading it during hundreds of college games, which are taking an average of three hours and 24 minutes these days. Why so long? Answer: Commercials, which reimburse media companies for the lucrative amounts they pay to conferences for rights, such as the $2.25 billion the SEC has negotiated with Disney/ESPN.

Then you have the politicians, such as COVID’s best friend, Florida Gov. Ron DeSantis. `The Southeastern Conference and ACC — I think most of those institutions do want to play because I think they do understand, you know, how important it is for the well-being of their student-athletes,’’ he said. “So yeah, I’m 100 percent in favor. We’ve got to play.”

All of which only brainwashes players who don’t know better. “Years of work will come down to votes from presidents and execs who haven’t even witnessed our protocols and safety measures with their own eyes,” Ohio State captain Justin Hilliard tweeted. “Our guys are safe.’’

Or so says Ryan Day, anyway.

Has anyone checked with the kids who don’t want to play? Or their parents? Jake Curhan, a Cal offensive lineman, is part of the grass-roots unity group demanding compensation and other benefits to play the sport. His research turned up numbers different than those of Harbaugh and Saban: A scientist estimates an infection rate of 30 to 50 percent if a season is played, with as many as three deaths. For direct proof of how the virus ravages the system, Harbaugh should have mentioned a Big Ten player, Indiana offensive lineman Brady Feeney, who fears heart-related issues after contracting the virus.

IU freshman Brady Feeney tested positive for COVID, still dealing with  symptoms, according to mother | Hoosier Sports Report

“COVID-19 is serious,’’ tweeted Feeney, an incoming freshman. “I never thought I would have serious health complications from the virus, but look at what happened. We need to listen to our medical experts.’’

Feeney’s mother was more outspoken, writing on Facebook: “Here was a kid in perfect health, great physical condition, and due to the virus ended up going to the ER because of breathing issues (and spent) 14 days of hell battling the horrible virus. … Now we are dealing with possible heart issues! He is still experiencing additional symptoms and his blood work is indicating additional problems. Bottom line, even if your son’s schools do everything right to protect them, they CAN’T PROTECT THEM!!’’

If you wonder why we don’t hear from more parents, well, wouldn’t you be intimidated by the money hoarders? Protest too loudly, and your kid is canceled in the sport. From the first time a coach stepped into a recruit’s living room, we’ve heard the sales pitch about “taking care of your son at (Power 5 program) as we build his bridge to manhood,’’ or some b.s. of the such. In truth, the young athlete is a servant. He will keep a scholarship and perks as long as he contributes to generating massive profits that cross well into nine-figure, two-comma territory for a football behemoth. And if he isn’t a good soldier, in the parlance, he’ll be shipped away. After all, football money accounts for more than 60 percent of a major public university’s total annual operating revenues. It’s a pity if your son develops heart issues, but, hey, the games must go on.

The stance is too familiar. It mirrors what Trump has said for months about the virus death toll: “People are going to die,’’ he says, wanting to believe the number is a pittance when the World Health Organization says it’s 750,000 globally. Donald, why risk young lives in the name of football? Pitcher Eduardo Rodriguez, who was to have been the Opening Day starter for the Boston Red Sox, opted out of the baseball season after a COVID-19 infection led to heart problems. Why aren’t we focusing on the illnesses, the patients?

President Donald Trump Tweetstorm – The Saturday Edition – Deadline

Do I really have to answer that? The president again has been allowed to politicize and mock the health crisis of our lives, this time giving oxygen to a football season that should have been canceled months ago.

“The student-athletes have been working too hard for their season to be cancelled. #WeWantToPlay,’’ Trump tweeted.

No, the politicians, coaches and universities have too much at stake for their season to be cancelled. #Money #Power #Ego #Deceit.

BSM Writers

Marty Smith Loves The ‘Pinch Me’ Moments

“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”

Demetri Ravanos

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I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.

I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.

As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.

“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”

There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.

Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.

As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.

“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”

We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.

Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.

“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”

Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.

That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.

For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.

I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.

I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?

He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.

“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”

Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.

If Marty Smith doesn’t seem authentic to you, maybe it is because his version of “Southern” isn’t one you’re familiar with. Maybe it is a version of “Southern” that only exists in one dude on the entire planet.

Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.

“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”

The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.

You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.

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BSM Writers

Another World Cup Run Ends And There’s Still No Soccer Fever In The USA

“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”

Brian Noe

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Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.

An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.

Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.

Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?

There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.

*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.

It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.

*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.

And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over

The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.

During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.

We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”

Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.

Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.

Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.

Have I died and gone to heaven?

How much?

It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.

Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.

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BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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