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Tony Petitti Leaves MLB For Video Game World

“Most recently, he was one of two deputy commissioners under MLB commissioner Rob Manfred, leading the sport’s business and media.”

Brandon Contes

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Video game and eSports giant Activision Blizzard announced a big addition on Monday, luring Tony Petitti away from Major League Baseball after 12 years with America’s Pastime. 

Petitti becomes president of sports and entertainment for Activision Blizzard Inc. beginning Aug. 17. Most recently, he was one of two deputy commissioners under MLB commissioner Rob Manfred, leading the sport’s business and media. During his time with Major League Baseball, Petitti oversaw marketing, broadcasting and media rights for MLB Network and digital content. 

A former EVP of CBS Sports, in 2008 Petitti joined Major League Baseball as president of the MLB Network, helping launch the platform Jan. 1, 2009. Petitti remained president of MLB Network until 2014, when he was named the league’s chief operating officer. 

“It’s clear to me the company has an incredible opportunity to connect players and fans in new and innovative ways, and I’m excited to be joining the company at such an important moment in its history,” Petitti said of the eSports company in their press release. “The last 12 years in baseball have been extraordinary for me and I am especially grateful for the leadership and mentorship that Commissioner Manfred provided to me and the League.”

Petitti was viewed as a candidate to be baseball’s next commissioner, although the 61-year old Manfred doesn’t appear ready to give up the position, having signed a five-year contract extension in 2018. Instead, Petitti moves from a sport with an aging demographic, to one that continues to succeed in attracting young clientele. Petitti will now use his three decades of entertainment experience to help Activision Blizzard reach its potential in the sports media landscape.

Sports TV News

SEC on CBS Draws College Football’s Most-Watched Game for Third Straight Week

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years.

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Alabama-Arkansas
AP Photo/Michael Woods

CBS is reaping the benefits of its package with the SEC. That’s because for the third consecutive week, CBS is home of college football’s highest-rated game of the week.

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years. That game also peaked at nearly 7 million viewers at one point.

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Sports TV News

FOX Scores Another Big College Football Weekend

Saturday’s broadcast of Michigan-Iowa drew 4,198,000 viewers on FOX.

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Michigan-Iowa

FOX continues to grabs heaps of viewers for its prime viewing window of college football coverage.

Saturday’s broadcast of Michigan-Iowa drew 4,198,000 viewers on FOX. To date, thru five weeks of the college football season, Big Noon Saturday is averaging 5,767,000 viewers, the most-watched window in college football.

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Sports TV News

NFL Ratings on CBS Off to Best Start Since 2010

That number buoys the network to an average of 18.559 million viewers over the first four games of the season.

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Packers-Patriots
The Associated Press

The NFL of CBS is behemoth to start the 2022 season. This past weekend saw the more massive ratings for the network.

Sunday’s national game window, which was led the Patriots-Packers overtime game, averaged 24.647 million viewers which was the most-watched Week 4 window on CBS since 1998, when the NFL returned to CBS. It’s also a ratings increase of 8% from last season.

That number buoys the network to an average of 18.559 million viewers over the first four games of the season, CBS‘ best start to a season since 2010.

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