If you follow hoops, especially the NBA, you’re most likely familiar with Chris Haynes. He has worked for ESPN in the past and currently holds high profile roles as Senior NBA Insider for Yahoo Sports and a sideline reporter for TNT. He breaks some of the biggest stories and interviews the NBA’s brightest stars on a regular basis. His attention to detail and ability to connect with people is apparent in the words he speaks and writes.
What makes Chris’ journey so interesting is that he didn’t experience good fortune initially after graduating from Fresno State. He worked as an NBA writer for SLAMonline without getting paid for a year. To make ends meet, he also worked as a security guard at a high school and an apartment complex during the day. Chris didn’t have an easy path. He grinded. That’s what makes his success so rewarding; not just for himself, but also for the people who love and support him like his wife and four daughters.
As a guy who makes his living finding stories and pointing out things that are interesting, the interview below is no exception. Chris mentions many compelling details about the NBA bubble in Orlando. One of Chris’ best observations is how success has a price.
We didn’t have time to trade stories about our radio days in Fresno — like the time we made an on-air bet while calling a high school football game together — but there is enough space for Chris to describe how he wants to be unique.
Mission accomplished, bud.
Brian Noe: How’s bubble life treating you?
Chris Haynes: Obviously this is a unique experience, something unprecedented. When you’ve got 22 teams all housed in one area, three different locations — the place that I’m staying at is the Coronado Springs Resorts. I’m staying at the same resort that the Lakers, Clippers, Nuggets, Raptors, Jazz, Miami Heat, I’m missing a few other teams, there are eight teams here, so I’m staying at the resort that houses them. It’s a pretty cool experience, man. It’s tough for us, the media. We won’t be allowed to bring family members at all, so you have to endure that. But aside from that, man, it’s okay. It seems like things are getting a little better here. I’ve been here since June 29th. I was one of the first ones that got here before the players and before the rest of the media contingent and I’ll be here till the end.
BN: Are you missing your family?
CH: Aww yeah, I miss them like crazy. FaceTime helps a lot. It doesn’t seem like I haven’t seen them in that long, but obviously just the physical presence of them you miss. FaceTime has helped a ton, man. I’ve been able to have dinner with them via FaceTime. I’ve actually gone to sleep with them. My daughters, they want to fall asleep with me on FaceTime. That’s kind of hard because it’s a three-hour gap. They’re in the Bay Area. They’re going to sleep around 9, so it’s 12 o’clock over here. But it’s been cool, man. But I miss them like hell.
BN: Do you expect the feel of the bubble to be a lot different once guests are allowed to be there after the first round?
CH: I think players will be a lot more relaxed. [Laughs] You know what I mean, Noe? There’s going to be a little less tension.
BN: [Laughs] How much tension would you say there is right now?
CH: Hey man, look, it’s been a long time. It’s been a long time for a lot of people. They want their families. They want their wives. They want their girlfriends. That’s human nature. I don’t think I’m saying anything inappropriate. I think that’ll help just to have some sense of norm around the facility and have a familiar face. That’s going to help the situation for sure.
BN: I don’t know if you caught the story; there was a Seahawks rookie who was trying to sneak in a girl.
CH: Yeah, he got cut.
BN: Yeah, has there been anything along those lines in the bubble?
CH: Nah, man. I think that would have gotten out by now. Didn’t she try to dress up like a player or something like that?
BN: Yeah, I guess she was wearing shoulder pads and a helmet.
CH: [Laughs!] See the difference is it would be hard for someone to infiltrate this bubble. They’ve got security right up front. There’s a wristband that you have to scan in order to get to certain spots. She was trying to get into the team hotel. That place is not as secure as it is over here. She didn’t have to get by a search screen like somebody would here. I wouldn’t say it’s impossible to get in, but you have to go through so many hurdles just to move around here. I would be shocked if somebody was able to do it and be successful.
BN: Are Disney employees restricted too?
CH: Yeah, even Disney employees, they don’t have access. There are certain wristbands that we have where they can’t come over here. Those Disney workers can’t come on this side. They’re not getting tested over there, so they can’t come over here. Even though we’re in Disney World, we are miles apart and a whole bunch of security checkpoints in between each other.
BN: What’s the testing like now? Is it non-invasive?
CH: Yeah, if it was that one test that everybody was getting done initially where that needle just goes up your nose and goes into your brain, if that was it, I wouldn’t have signed up for this because I’m not getting that done every single day. It’s just a mouth swab and a nasal swab. That’s it. Every day. You get your results within 10 hours. They send you an e-mail. Then before you leave the room you have to take your temperature and an oximeter read. That’s what you have to do every single day. You have to do your temperature and your oximeter read before you leave the room. If you don’t do those and you try to leave and go to another facility, when they scan your wristband, it’ll come up blue. It’ll say you haven’t done your temperature and you have to go back to your room to do that.
BN: As far as your resume goes, if you give your 60-second rundown, how did you get to where you are right now?
CH: You know what, man, you have a big influence on me. I can’t do 60 seconds. I’m sorry, Brian. You probably won’t remember this. When I was working for you as your producer at the Fresno radio station, first of all I didn’t know how to write. I didn’t know anything about writing. I couldn’t write the different there’s, your, you are, you’re, none of that.
Deep into my working tenure, you called me Straw — you said, “Straw, I need you to take over the blog.” I was like “all right.” You told me just update the online blog, the guests we have, and blah blah blah. I’m like all right. How hard can that be?
I did it and the grammar was bad — misspellings, using the wrong word. You know how you are. You let it be known. You were like, “Dude, what are you doing? Are you proofreading this?” [Laughs] I’m getting offended. I’m like “What are you talkin’ about, man? I’m trying my best.” You were like, “Dude, this cannot fly.”
You are one of the biggest inspirations and why I did start to try to take writing more seriously. I felt like if I was going to move up in this field of journalism — even at that time I didn’t plan on being a writer — but I knew in journalism, I have to at least know how to spell correctly. You were one of the big inspirations of having me try to hone in on that.
About a couple of years later, I started taking writing seriously. I ended up writing for free at SLAMonline in Portland. I did some great work for a year. They couldn’t pay me so I was a security guard during the day. I didn’t want to be a security guard, but I couldn’t find a job. I had just graduated at Fresno State and had a degree in kinesiology. I was trying to get a PE teacher job and I couldn’t get a job. The security job was the only thing I could find at that time.
Thankfully I broke a lot of stories in that year and got some significant interviews. Then after that I got offered the beat job for the Portland Trail Blazers at Comcast SportsNet Northwest. I did that for four years. Then I went to cover LeBron when he moved back to Cleveland. I did that for the Cleveland Plain Dealer. Then I went to ESPN from there. I’m at Yahoo Sports now and a TNT sideline reporter as well.
BN: What’s your favorite and your least favorite thing about sideline reporting?
CH: My favorite thing is feeling like I’m adding something to the broadcast. I have to be honest with you, when the job was offered, I was a little bit concerned because I didn’t really think much of the role, if that makes any sense. When they offered it to me I was concerned because I’m a real journalist. I’m a real reporter. I didn’t want my work to be diluted. I want to add value. I want to give you behind-the-scenes nuggets. I want to break news on the broadcast. I want to act like I’m actually contributing to this broadcast. I don’t want to say something that everybody has heard the coach say already. I want to be unique. That’s what I like on the broadcast.
Let me say this too, Brian, the job is much harder than what I would have imagined. People will not fully understand, being in an arena packed with fans screaming, and you’re trying to get your report out succinctly with somebody in your ear communicating with you, while fans are just going crazy.
Just trying to keep the flow of the commentary going, while somebody is giving you directions in your ear, while fans are going crazy, as the game is going on in the back, and you have to hurry up and get off the court. There’s a lot that goes on. I have so much respect for the profession and for the role and the value that it brings to a broadcast now. What I said before was just my thoughts initially on what I thought about the sideline role. Looking at it now I see the value in it. I see what people do and I get more fulfillment now knowing a lot more goes into the role.
I can’t say there’s something that I don’t like about it. I’ll say this; a sideline reporter is like Twitter. That’s what it’s like. As a writer, we have a blank canvas. We can make our point with as many words as we want and get it across. On Twitter, you’ve got 140 characters. If you’ve got one tweet and you’re trying to put everything in, well you’ve got to delete some words, and you’ve got to make sure everything is condensed. But at the same time being that it’s condensed, make sure you’re making your point in that tweet. That’s what sideline reporting is like. It’s like Twitter. You’ve got 25-30 seconds to make your point. It seems easy, but it’s a lot easier said than done.
BN: Do you ever — even right now, this would be a great moment — do you reflect back on your start and think, wow man, it’s crazy that this is what’s going on right now?
CH: At times I do, Noe. [What’s up, D? That was Donovan Mitchell.]
BN: [Laughs] See, good example right there.
CH: At times I do, Brian. You knew me when I was on welfare. You’ve seen me at one of the lowest points as a man just trying to come up and raise a family. At that time I was like 24, 25 when I first met you, when I was a producer for you. I still didn’t know my way in life. I didn’t know exactly what I wanted to do. You gave me a start and put me in this field. I remember, that’s funny; you probably don’t remember — I’m just showing you how out of touch I was with the business side of anything — I sent you a résumé. I remember you promoted the producer job on air. I sent you a resume and I believe the background of the resume was like Dwyane Wade.
CH: It just showed you how out of touch I was. To me it made all the sense in the world. I’m applying for a sports job; let me put this little photo of Dwyane Wade in the background. I didn’t know. I was just trying to find my way. I was in Fresno my whole life and most of the people around me were either in jail, they were dead, or they were selling drugs with gangs.
I didn’t have many — outside of my pops — I didn’t have a lot of male figures that I saw prosper in life. I felt like I made it in life if I had an apartment, a job, and a car. I felt like I made it. That was the extent of survival. I felt like that was the extent for me. I didn’t really have ambition beyond that. There were jobs that I didn’t know about that even existed because I was in Fresno my whole life.
Do I reflect? Yeah, at times I reflect, but in this business it’s on to the next. If I break a big story, I get a high off of it, but tomorrow it’s on to the next. Like what’s the next story? I get a big interview. Okay, tomorrow it’s the next thing. And Brian I’ll tell you this, man, this is my 10th year covering the NBA, which is crazy because it doesn’t seem that long at all, but I’ve been working and grinding so hard, and traveling and doing all these things, that my kids have just grown up. I’m like “Damn. What was I doing?” I look at it from that standpoint as well. It’s like f**k, man.
I was so on a mission to prove myself in this industry, to get my family out of poverty, which I did and I’m thankful for that, but I missed a lot too. I’m still missing a lot. Even right now I’m here for three and a half months. I would have missed my oldest daughter going off to college if classes weren’t suspended. That’s kind of the give and take of it.
I can definitely do a lot better spending time with them with the time that I do get. That’s just part of it, man. You would know, Brian, a lot of people in this business — Hold on, B. [What’s up, Rudy? I’m doing all right, man.] Rudy Gobert. I’m just giving you play-by-play, Brian.
CH: Unfortunately for people in these jobs who are in these positions for a long time whether it’s radio, print, TV or whatever, as you know a lot of them, they’re either single or divorced because it’s hard to hold a relationship down. You’ve got to have somebody that’s just understanding, and that’s just going to let you do what you do, and just be satisfied when you bring a paycheck home, or you must have a good work/life balance. Most people aren’t able to balance that out. I’m not saying I can. It’s a struggle.
BN: How much talk was there about the snitch hotline when that was first a thing?
CH: It was just a funny thing. It was the talk for a little bit. Like who’s going to be snitching? Are guys going to be snitching on LeBron? If they see him jumping the fence trying to leave for a little bit? Are they going to snitch on Bron during the playoffs? It was a little things like that.
It’s really died down. Nobody is really telling on each other for the most part. I did report that some of the guys were calling Adam Silver directly at one point and giving him some incidents and violations that were going on. But for the most part, no, most people aren’t worried about it or concerned about it. It definitely was a funny topic among the players when it first came out.
BN: What would happen to you if players found out you called that number?
CH: [Laughs] It’d be a while before I get my next interview. It would be a while. They have the hotline number placed around the campus. It’s just posted on the wall. They have signs all around. So that number is for anybody. I don’t view it as my place to do that. Even though it’s a safety hazard for everybody that’s on campus if there is a violation, but I just don’t view it as my place.
BN: As far as your future goes, is there any particular goal that you have or anything that you would like to experience or accomplish?
CH: That’s a good question, Brian. I should have an answer to that. I should. My wife gets on me about that; thinking about the next step. I’ve been so blessed to do a lot of things that just came to me; opportunities just came to me. I didn’t dream of being a sideline reporter. That was never my goal or my vision. I’m doing it and I like it. I don’t know — hosting a show. I want to start my own media company.
That’s what I want to do; I want to work on doing documentaries. I want to work on doing some films, being part of a production crew, a director or whatever. I want to tell stories in that way. Those are some of the projects that I want to get off the ground and get a production company started. But as far as other roles, I don’t know. I get intrigued with different opportunities that come around that I might not have even thought of. I’m just open to new things.
John Mamola Didn’t Overthink New WDAE Lineup
“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”
Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.
The station let previous host Ian Beckles go as part of the reshuffling.
Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.
(Some of the answers have been edited for brevity and clarity)
BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?
JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.
BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?
JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.
So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.
BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?
JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.
So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.
Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.
BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?
JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.
And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.
We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.
BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?
JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.
The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive. If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at firstname.lastname@example.org.
Brock Huard Believes The Third Time’s The Charm For Brock and Salk
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”
It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood.
“Once radio is in your blood, it doesn’t leave,” said Huard.
If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy.
Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.
“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”
What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air.
“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.
“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.
“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”
Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again.
“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.
“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”
As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?
“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.
“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”
Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content.
For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show.
“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.
“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.
“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”
It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle.
“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Chuck Swirsky Embodies ‘Always A Pleasure’
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”
It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.
“Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.
The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.
There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?
More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.
“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”
Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf family and our entire organization. I just felt this was the right time to write a book.”
I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.
For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.
“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”
Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.
“I would say this. I am my own worst critic. I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I am to be in the position where I am today. I never take it for granted. Never have. Never will.” Swirsky said. “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”
In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making a commitment to work on their skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said.
“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his glove, his ability to play multiple positions? His character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”
Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one meets many, many players, coaches, executives, media and sports personalities along the way.”
The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.
Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.
Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.
I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.
A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.
“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels. My message is to stay true to your core values. In this case, my foundation is built on respect, kindness, honesty, sincerity and selflessness.”
Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”
The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.