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NBA’S Cruel Reality: A Shooting Trumps A Doncic Party

America’s latest police episode against a Black man has angry NBA players wondering why they’re still in the Bubble for games, a weight Luka Doncic can’t begin to lift despite his electric emergence.

Jay Mariotti

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We have borrowed from Europe to make better automobiles, snazzier fashion and fruitier wine. So, we certainly can channel The Luka Doncic Experience to create a cooler NBA. His bullrush into the American sports consciousness has been as necessary as it is invigorating, allowing this distressed league to embrace an element — pause, cheer, revel — beyond an infectious disease and ongoing racial injustice horrors.

That element would be basketball. Remember the joy of ball?

It’s still difficult for LeBron James and the league’s players to embrace love for their game when hatred contaminates the world. In the country’s latest social fail, a 29-year-old Black man, Jacob Blake, was shot in the back several times from point-blank range by a white police officer in Kenosha, Wis., as Blake tried to enter his SUV in broad daylight with three of his children inside. Two NBA players, including playoff breakout star Donovan Mitchell, were so incensed by the shooting that they expressed regret the NBA relaunched its season in the Disney World Bubble.

They want justice, not basketball, to be the national priority.

They certainly aren’t wrong.

Milwaukee Bucks: George Hill talks NBA's return amid variety of issues

“We can’t do anything. First of all, we shouldn’t have came to this damn place, to be honest,’’ said George Hill of the Milwaukee Bucks, a franchise based 40 miles north of the shooting scene. “Coming here just took all the focal points off what the issues are. … We’re down here playing in the Bubble to do these things for social justice and all that, and to see it all still going on and we’re just playing the game like it’s nothing — it’s just a really messed-up situation right now.’’

As for the Bucks’ wavering title chances, Hill isn’t concerned: “Until the world gets their s—- together, I guess we’re not going to get our stuff together. Watching that stuff in Wisconsin really breaks my heart.’’     Tweeted Mitchell, who has led the Utah Jazz to a contender’s role in the Western Conference with prolific scoring outbursts: “F THE GAMES AND PLAYOFFS!!! THIS IS SICK AND IS A REAL PROBLEM WE DEMAND JUSTICE! ITS CRAZY I DONT HAVE ANY WORDS BUT WTF MAN! THIS IS WHY WE DONT FEEL SAFE!!!!

After watching the graphic footage in Kenosha, including fires burning into the night, James barely could control his anger. Any excitement about a dominant performance by the Lakers on Kobe Bryant Day — 8/24, the two numbers he wore during his legendary career — was blunted by the Blake shooting. He barely cared his team is up 3-1 over Portland in the first-round series. “I can’t even enjoy a playoff win right now, which is the sad part,’’ James said. “People get tired of hearing me say it, but we are scared as Black people in America. Black men, Black women, Black kids, we are terrified. Because you don’t know. You have no idea. You have no idea how that cop that day left the house. You don’t know if he woke up on the good side of the bed. You don’t know if he woke up on the wrong side of the bed. You don’t know if he had an argument at home with a significant other, if one of his kids said something crazy to him and he left the house steaming. Or maybe he just left the house saying today is going to be the end for one of these black people. That’s what it feels like.’’

The league knows it can’t separate the insignificance of games from another racial tragedy. An exodus of players from Orlando remains possible in that the postseason, still in the first round, won’t produce a champion at least early October. For now, the players are trying to do their jobs and maintain focus while obeying a schedule in a restrictive environment. In that context, Doncic’s breathtaking performances — including his game-winning three-pointer at the buzzer Sunday — provide at least a temporary escape from the cruel realities of Black America, the ceaseless pain.

Black people in America are scared,' says LeBron James after Jacob ...

Said James: “If you’re sitting here telling me that there was no way to subdue that gentleman or detain him before the firing of guns, then you’re sitting here and you’re lying to not only me, but you’re lying to every African American, every Black person in the community because we see it over and over and over. If you watch the video, there was multiple moments where if they wanted to, they could’ve tackled him. They could’ve grabbed him. Why does it always have to get to a point where we see the guns firing? His family is there, the kids are there, it’s in broad daylight. … It’s just, quite frankly, it’s just f—ked up in our community.’’

Yet only hours before, James was tweeting his admiration for Doncic like many NBA players, imitating announcer Mike Breen’s call of the final shot. “Sheesh. That’s ridiculous,’’ wrote Steph Curry, master of the dramatic.

Doncic has that effect on people. He is conjuring a brand of style and telepathy not previously seen in the sport, a hybrid already evolutionary before his 22nd birthday. How does one who’s built like a running back, thick and wide-shouldered at 230 pounds, operate with such finesse and dazzle, maneuvering and forcing through big-boy defenses and ignoring attempts to bruise and bait him? Why does he anticipate plays before everyone else on the court, as if dabbling in extrasensory perception or electronic sign-stealing? It’s cliche to call him a savant — the description is used for many when he is one of a kind — and rather than liken him to a particular legend, it’s more apt to compare his passing skills and vision to Larry Bird, his court awareness to James, his handle to Jason Kidd, his near-the-logo shooting range to Damian Lillard and his flair to Curry. Let’s avoid Michael Jordan analogies, please, but Doncic does wear his sneakers.

He also has the perfect nickname for a closer: The Don.

“He sees the game in 6G, not 5G — another level beyond what most people see,’’ said Rick Carlisle, who truly might be coaching the first wireless superstar with the Dallas Mavericks.

Luka Doncic | 2019-20 Season Highlights | NBA.com

Forget the dictum that even a phenom must learn to fail in the playoffs before he prevails. Doncic already has blasted through that wall with what Carlisle suggests was “maybe the greatest game played by a second-year player … a game from another planet.’’ The Mavericks can lose their first-round series against a title favorite, the Los Angeles Clippers, and The Don already has foot-printed an epic NBA memory: 43 points, 17 rebounds and 13 assists in Game 4, daggered by his artful step-back trey, joining Jordan — unavoidable, I guess — as the only players to nail win-or-lose shots to cap 40-point playoff performances. Jordan’s effort is known as The Shot.     The Don? He gave us The Hit … on Kobe Bryant’s birthday, no less.

“I was just trying to make it,’’ said Doncic, still humble as a hoops world stirs. “I can’t explain the emotions I had, not only when the ball goes in but when I see the whole team running toward me. That was something special. One of the best feelings I’ve ever had. Just something special.’’     Does he realize the magnitude of it all? “My feelings are not here right now,’’ he said. “I’ll think about it and let you know next time.”

Next time could be next game, for all we know. In a league historically defined by stylish, dominant personalities, Doncic arrives as a well-timed, unique conversation piece amid the fatigue of COVID-19 and the searing emotions of Black Lives Matter protests. He is not from Ohio, New York, California or anywhere in the U.S. Nor is he part of an African-American sector that comprises about 80 percent of NBA players. He hails from Slovenia, best known for mountains and forests and rivers, and he learned the game as a coach’s son. He’s hardly the first Europrodigy to crash the NBA scene, as he grew up watching Dirk Nowitzki, Tony Parker and the Brothers Gasol. But unlike past decades, when international hype often exceeded production and occasionally led to a Darko Milicic flop, Doncic soon will inherit a post-LeBron era when he and Giannis Antetokounmpo, the Greek Freak, are the league’s dominant players.

It’s not a stretch right now, given James’ self-mocked balding head and the inconsistent patterns of Antetokounmpo’s Bucks and Kawhi Leonard’s Clippers, that Doncic is emerging as the world’s best all-around player. It’s a refreshing, urgent breakout for a league facing a fraught financial future, including a TV ratings plunge that President Trump and his supporters attribute to an overemphasis on racial equality and Black Lives Matter crusades. No doubt segments of America are weary of sports activism, from James and Curry to prominent coaches such as Gregg Popovich and Steve Kerr. Yet James, Hill, Mitchell and other players and coaches had every right to vent publicly about the Kenosha shooting.

Khris Middleton Postgame Interview - Game 4 | Bucks vs Raptors ...

“At the end of the day, it’s up to our lawmakers, it’s up to our police department to stop shooting us. It’s that simple,’’ said the Bucks’ Khris Middleton. “They’re there to provide safety. There’s different ways to de-escalate situations than shooting someone, especially when running away or in the back.”

“It’s just sickening. It’s heartless,’’ Hill said. “It’s a f—ed-up situation. You’re supposed to look at the police to protect and serve. Now, it’s looked at harass or shoot.’’

Said Miami forward Bam Adebayo, after the Heat swept the Indiana Pacers: “Just seeing that video, it’s ridiculous. Someone has to be held accountable.’’

“Getting swept is tough, but at the end of the day, nobody’s dead,’’ said the Pacers’ Victor Oladipo. “People are dying. This is not OK.’’

In the larger vein of social justice, Doncic has earned the praise of his league brethren in more ways than one. During a Game 3 exchange, the Clippers’ Montrezl Harrell referred to Doncic as a “bitch ass white boy.’’ This could have been an explosive situation for NBA commissioner Adam Silver … except Doncic defused it by hugging Harrell and shaking his hand before Game 4, explaining to the media, “Sometimes you say things you don’t want to say. He apologized. So no problem.’’

Said Clippers coach Doc Rivers, marveling at Doncic’ poise during the flap: “`Luka, I guess, was shocked that he needed to reach out.’’

It’s possible no single gift from heaven can help the NBA, or America, at this stage of the racial quagmire. Having the Luka Doncic Experience is comforting, but neither his breakthrough nor Mamba’s Day can save the league from what ails a nation.

BSM Writers

Beyond The Mask: Henrik Lundqvist Embraced 2nd Career in Sports Media

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal.”

Derek Futterman

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Plucking the strings of an acoustic guitar, Henrik Lundqvist found himself beneath the bright lights once again, poised to put on a worthy performance. Just as he aimed to stop pucks from going in the net as the star goaltender of the New York Rangers for 15 seasons, Lundqvist sought to captivate viewers as half of a musical duo featuring former NHL forward Paul Bissonnette.

Their performance of “Good Riddance” by Green Day was in tribute to Rick Tocchet, a former NHL on TNT studio analyst who recently departed the network to serve as head coach of the Vancouver Canucks.

Lundqvist serves as a studio analyst for TNT’s coverage of the NHL, breaking down players and teams throughout the broadcast and bringing his own unique style to the set. His pursuit of a post-playing career in sports media was no guarantee from the moment he retired in August 2021; in fact, he never intended to stop playing the game and competing for a Stanley Cup championship at that time.

During the 2019-20 season, Lundqvist had lost playing time to young goaltenders Igor Shesterkin and Alexandar Georgiev, and by the year’s end, his deal was bought out by the team. In an effort to continue playing, Lundqvist signed a contract with the Washington Capitals – marking the first time in his NHL career that he would not step between the pipes for the Rangers.

Lundqvist never played a game for the team though, as it was discovered in a medical exam that he would need open-heart surgery to replace his aortic valve while also having an aortic root and ascending aortic replacement. Less than two months after the successful five-hour operation, he was back on the ice rehabbing and attempting to make a full recovery – but a few months in, he began to feel unexpected chest pain. Following a medical checkup, Lundqvist was told he had inflammation around his heart. It was a significant setback that required him to step off the ice, take off his goaltender equipment and rest for several months.

After discussions with his family and friends, Lundqvist determined that the risk of taking the ice outweighed the rewards and officially stepped away from the game. Rather than conjuring hypothetical scenarios wherein he did not experience the misfortune and played for the Capitals, Lundqvist looked to the future amid the ongoing global pandemic and thought about how he could best enjoy his retirement.

“I was just mentally in a very good place,” Lundqvist said. “I didn’t have a choice; I guess that makes it easier sometimes when the decision is made because you can’t go back-and-forth – ‘Should I?’ ‘Should I not?’ Yeah, I wanted to play but it was just not meant to be for me.”

Before any definitive resolution on his future endeavors was made though, the Rangers announced that the team would retire Lundqvist’s No. 30 in a pregame ceremony during the 2021-22 season, making him just the 11th player bestowed that honor in franchise history. As a five-time NHL All-Star selection, 2011 Vezina Trophy winner, and holder of numerous franchise records, Lundqvist had the accolades to merit this profound distinction.

Moreover, he was an important component in growing the game of hockey and contributing to the greater community, serving as the official spokesperson for the Garden of Dreams Foundation and founder of the Henrik Lundqvist Foundation. He also was a two-time recipient of the organization’s prestigious Steven McDonald Extra Effort Award, honoring the player “who goes above and beyond the call of duty.”

Throughout the night, attendees regaled Lundqvist with chants of “Hen-rik!” and were treated to flashbacks of some of his memorable career moments. The night was of monumental importance for Lundqvist, during which he expressed his gratitude to the Rangers’ organization, former teammates and fans. Then, Lundqvist — referred to as “The King” — promptly took his place among team legends beneath the concave ceiling of “The World’s Most Famous Arena.”

“When I look back at my career, I know, to me, it was all about preparation; how I practiced and how I prepared for each game at practice,” Lundqvist said. “There’s no regrets, and I hope people, when they think about how I played, [know] that it was 100% heart and commitment to the game.”

Before this ceremony though, Lundqvist and Rangers owner James Dolan had held several meetings with one another. The purpose of these conversations was to determine the best way for Lundqvist to remain involved with the team, its fans, and the community. In the end, he was named as a lead studio analyst on MSG Networks’ broadcasts of New York Rangers hockey before the start of the 2021-22 season: the start of his foray in sports media.

This past summer, Lundqvist negotiated a new deal with Madison Square Garden Sports and Madison Square Garden Entertainment in which he maintained his in-studio responsibilities while increasing involvement in other areas of its sports and entertainment ventures. In this new role, Lundqvist supports the business operations for both companies, assisting in digital content development, alumni relations, and partner and sponsor activities.

When Lundqvist is not in the studio or the office, he can often be found at Madison Square Garden taking in New York Rangers hockey, New York Knicks basketball, or one of the arena’s renowned musical performances. Usually, when he is in attendance, he is shown on the arena’s center-hung video board as an “NYC Celebrity” and receives a thunderous ovation from the crowd.

“The network is just part of it, but it feels great to come there,” Lundqvist said of Madison Square Garden. “Every time I go there – to see the people that I’ve known for so long – but also I love that place; I love The Garden. I think the energy [and] the variety of things that happen there is something I really appreciate. It feels really good to be a part of that.”

Sitting alongside former teammate and studio analyst Steve Valiqutte and sportscaster John Giannone, Lundqvist appears in the MSG Networks studios, located across the street from the arena, for select New York Rangers games. From the onset, he brought his allure and expertise to the set and appealed to viewers – so much so that national networks quickly began to take notice.

“I enjoy watching hockey [and] talking hockey, but the main thing to me is the team; the people that you work with,” Lundqvist said. “The guys on the panel [and the] crew behind. I really enjoy that part of it and having a lot of fun off-camera.”

One month later, Lundqvist was on his first national broadcast for the NHL on TNT where he and Bissonnette famously performed a cover of “Nothing Else Matters” by Metallica that went viral on social media. It had been known that Lundqvist was a musician, famously performing on Late Night with Jimmy Fallon in his Rangers uniform to celebrate the end of the 2012-13 NHL lockout.

In fact, during his retirement ceremony, the Rangers gifted him with a custom-made guitar painted by David Gunnarsson, the same artist who used to paint Lundqvist’s goalie masks.

Aside from occasional music performances, Lundqvist brings an esoteric base of knowledge to the NHL on TNT panel as its only goaltender. Whether it be through player breakdowns, interviews, or dialogue with other analysts, Lundqvist has a perspective to which few professional hockey players can relate. There are various goaltenders among local studio panels surrounding live hockey game broadcasts, and Lundqvist is in a unique situation with MSG Networks in that he and Valiquette are both former goaltenders. Yet on Turner Sports’ national coverage, he is the only voice speaking to this different part of the game.

“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal,” Lundqvist explained. “Yes, you need to stop the puck, but a huge part of being a goalie is analyzing what’s going on. We can never really dictate the play so you need to analyze what’s happening right in front of you.”

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In broadcasting at both the local and national level, Lundqvist is cognizant of the differences in each network’s studio programs. Lundqvist says appearing on the MSG Networks studio panel is more about being direct with the viewer, whereas the NHL on TNT views its panel as being conversational in nature. With Turner Sports, Lundqvist also asks his colleagues about the different teams around the league since he is most familiar with the Rangers both as a former player and studio analyst.

“I’m closer to the Rangers; I see more of what’s going on,” Lundqvist stated. “When you work [national] games, maybe you focus in on teams on the West Coast or [part] of the league you don’t see as often. You try to talk to the other guys on the panel and the crew and figure out things that are interesting about those teams.”

Hockey is a team sport, and Lundqvist felt grateful to play with his teammates and face his competitors over the years. Now as an analyst though, it is his job to analyze their games and critique them when necessary; however, he does not try to be excessively critical.

Lundqvist knows the trials and tribulations associated with the sport and can relate to scenarios many players face on a nightly basis. Therefore, he thinks about his own experience before giving an opinion, especially a critique, instantiating it with comprehensible, recondite knowledge and/or by recounting a similar situation.

“I’d much rather give them positive feedback obviously because I know it is a tough game,” Lundqvist said, “and sometimes it might look like an easy mistake, but if you can give the viewer a better explanation of why he did that, they might have a different view of that mistake.”

Now metaphorically being beyond the goalie mask, Lundqvist’s vision of the game has evidently shifted. He discerns just how intense the schedule is and the rapid pace of the game, axioms he was aware of while playing but inherently avoided thinking about. He has implemented his refined viewpoint of the game accordingly into his analysis, simultaneously utilizing the mindset and savvy he cultivated on the ice. It is, quite simply, a balancing act.

“I think people can be pretty quick to jump on guys and critique them,” Lundqvist said. “That’s where maybe you take an extra look and try to understand why it happened and give those reasons. I think that’s where it helps if you played the game [for] a long time and just love the game [because] you have a pretty good understanding of why guys react a certain way.”

The challenge tacitly embedded in the jobs of most studio analysts – Lundqvist’s included – is in presenting the information to the audience in a manner through which it learns without being confused. It is a delicate craft that takes time and genuine understanding to master, especially related to promulgating hockey analytics as Valiquette does on MSG Networks and within his company, Clear Sight Analytics.

“There’s a lot of educated viewers out there, but there’s also a lot of people that maybe don’t watch as much hockey,” Lundqvist said, “so you want to find that middle ground where you kind of educate both sides.”

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By broadcasting both locally and nationally in addition to working in a specially-designed business operations role, Lundqvist is staying around the rink in his retirement while facilitating the growth of hockey. Despite the profusion of young talent, dynamic action and jaw-dropping plays, viewership of the sport on ESPN and TNT’s linear channels has dropped 22% from last season, according to a report by Sports Business Journal.

For Lundqvist though, he does not feel much has changed from playing regarding his responsibility to advance the reach and appeal of the sport. He played professionally for 20 years, beginning his career in his home country of Sweden, primarily in the Swedish Elite League (SEL). In the 2004-05 season, his final campaign before arriving in New York City, Lundqvist had won the award for most valuable player. Furthermore, he was recognized as the best goalie and best player, leading Frölunda HC to its second Elitserien championship in three seasons.

His NHL debut came five years after he was selected in the seventh round of the 2000 NHL Entry Draft by the New York Rangers but unlike many rookies over the years, he came polished and prepared to embrace the lights of Broadway. Following an injury to starting goaltender Kevin Weekes, Lundqvist was inserted into the starting lineup and, from that moment on, virtually never came out.

By the end of his first year, he had been named to the NHL All-Rookie Team and was a Vezina Trophy finalist for best goaltender. Additionally, he remains the only goaltender to begin his NHL career with seven consecutive 30-plus win seasons.

“I think the league is doing a great job of growing the game,” Lundqvist said. “In the end, it comes down to the product and right now, it’s a great product. I feel really good about, the best way I can, to promote the game [by] talking about it, but… it feels like I’ve been doing that for 20 years.”

One means through which Lundqvist attempts to grow the game is within the studio demos he performs with the NHL on TNT, displaying different facets of the game in a technical manner. The show also embraces the characteristics of their analysts and implements them in lighthearted segments, such as zamboni races, putting competitions, Swedish lessons and, of course, musical performances.

“I’m huge on mindset and the pressure,” Lundqvist said. “I love to talk about that type of stuff and give the viewer a better understanding of what goes through their heads. In terms of personality, I don’t know if I can say [that] I’m a serious guy because I love to have fun and laugh and do fun things.”

Lundqvist thoroughly enjoys what he is doing both locally and nationally, and he ensures he surrounds himself with people he wants to be around. There are plenty of other broadcast opportunities for former hockey players, such as moving into the booth as a color commentator or between the benches as a rinkside reporter. At this moment though, he is more focused on being immersed in his current roles, performing them to the best of his ability while ensuring he allocates time to spend with friends and family.

“I see myself more as an analyst in the studio more than traveling around and being in the rink,” he said. “I think that’s another thing with the schedule; it works really well with my schedule to have one or two commitments with the networks, but then I have other things going on in my life that I commit to.”

Plenty of comparisons can be drawn between playing professional hockey and covering the sport from the studio in terms of preparation and synergy. Yet the end result is not as clearly defined since “winning” in television is quantifiably defined as generating ratings and revenue. Undoubtedly, Lundqvist is focused on doing what he can to bolster hockey’s popularity; however, he also wants to enjoy this new phase of his career being around the game he loves.

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“In sports, you win or you lose,” Lundqvist explained. “With TV, you want to be yourself [and] you want to get your point out – but at the same time, if you do it at the same time you’re having a good time, I feel like that’s good TV.”

Once their careers conclude, many athletes think about pursuing a post-playing career and oftentimes end up taking on a role in sports broadcasting. On MSG Networks alone, there are plenty of former players who take part in studio coverage on live game broadcasts, such as Martin Biron of the Buffalo Sabres, Bryce Salvador of the New Jersey Devils, and Matt Martin of the New York Islanders. At the national level, Turner Sports employs Paul Bissonnette, Anson Carter, and Wayne Gretzky for its studio broadcasts, while ESPN’s top studio crew includes Mark Messier and Chris Chelios.

All of these former professional hockey players had an obligation to regularly speak with media members, answering questions about games and the season at large. Lundqvist maintained a professional relationship with journalists and beat reporters, and he most enjoyed taking questions when the team was doing well. Regardless of what the end result of a game was though, he had a responsibility to divulge his thoughts and, in turn, be subject to criticism and/or negative feedback.

His stellar career and persona all came from emanating a passion for the game – and it continues to manifest itself beyond the television screen. Listening to those passionate about the game discuss it usually engenders euphony and lucidity to viewers, analogous to the sound of the puck hitting the pads or entering the glove. It is a timbre Lundqvist created 27,076 times throughout his NHL career (regular season and playoffs) in preventing goals, and one he now aims to explain en masse.

“The reason why I kept going to the rink and put all the hours in was because I really enjoyed it,” Lundqvist said. “If you decide to go into media or whatever it might be, I think the bottom line is [that] you have to enjoy it and make sure you have good people around you.”

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BSM Writers

Should the NBA Nationalize Local TV Rights Like MLS?

The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.

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Diamond Sports has been anything but a diamond in the sports world. As subscribers leave cable and satellite for streaming services, companies are dropping RSNs nationwide because they are too expensive to carry. This has caused an impending bankruptcy for the company, which owns the local rights to dozens of sports teams nationwide. It is also putting the NBA, NHL, and MLB at major financial risk. 

In the short term, it is known that teams will still broadcast on their RSNs even if they aren’t getting the paychecks they were promised in previous rights deals. This will affect teams’ ability to pay players and could even create an unfair advantage among the haves of the sports world like the Yankees and Lakers and the have-nots. The NFL doesn’t face the same problems that the other leagues are facing because its rights have been nationalized.

With the NFL’s continued television dominance, college conferences also bundling up games together for more money, and the MLS guaranteeing themselves television revenue after packaging local and national rights together, could we see the other leagues follow suit? It is an option that is much easier said than done but it seems like we are moving closer to it becoming reality. 

The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.

The biggest problem the NBA and other leagues would face are that the local rights to all of its teams don’t expire at the same time. If the league were to sign a deal that included giving all local rights to a streamer, the amount which the league was getting paid would be very unique year after year. It would be crazy for a streamer to pay a huge chunk of money to the NBA all at once if the number of teams they have local rights to changes every year.

It would also be insane to pay an astronomical amount if the streamer is only getting the local rights to small-market teams like the Cavs and the Pistons. A major market team like the Lakers doesn’t renew their local rights until 2032. We’re still in 2023. How does that affect the league’s operating costs? 

The NBA would also have to figure out whether teams whose rights don’t expire yet deserve to be included in the pot of money garnered from selling local rights to a streamer. Whether they are or they aren’t, does it put each team at different competitive advantages and/or disadvantages when trying to acquire free agents or front-office personnel?

One of the most interesting puzzles to figure out is what influence a league owner like Washington’s Ted Leonsis has in this potential measure when all is said and done. Leonsis just acquired complete control of the regional sports network — currently named NBC Sports Washington — that broadcasts Wizards and Capitals games for millions of dollars, although the exact amount remains undisclosed.

What does Leonsis do with his network if his team’s games can no longer air there? Can his team opt out of participating in a potential league offering? Or if the games continue to air on his network but are simulcasted locally on the streamer that wins local rights on a national scale, does the streamer have the ability to pay less money for rights?

If so, does that make the deal as lucrative for the NBA? And what does that mean for retransmission fees that cable companies like Comcast pay to Leonsis and other RSNs they’re still carrying?

The league will face a similar problem with the Lakers, Bulls, Knicks and other franchises that either wholly own or partially own a part of the RSNs where they broadcast their games. 

I don’t have the answers to any of these questions which is why they are written here in this column. Unfortunately for the leagues, they don’t have the answers either. But if the NBA figures out a way to nationalize their product even more and make streaming games more appealing by ending local blackouts, it’ll benefit the game more than it hurts the game. 

NBA, NHL, and MLB games are still some of the highest-rated programs locally in many markets when you look at how they rate vs. other cable and broadcast offerings. But at this point, the ability to charge everyone for a program that only ten percent of subscribers are watching is a losing business proponent.

The leagues should start from scratch and sell a mass package of games for maximum profit. It gives fans a more centralized location to watch their favorite teams and puts the leagues on a much more steady path than where they could be headed sooner rather than later.

Diamond in the rough to sparkling jewel of light? Only time will tell.

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BSM Writers

Do You Have Affirmations Of Gratitude?

“We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?”

Jeff Caves

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Having gratitude for your life is all the rage. If you, like me, have trouble starting your day with positive affirmations and maintaining a positive outlook about your job, read on! 

We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right? Here is another version. Try a few affirmations of gratitude instead.

“I HAVE A JOB.”

With interest rates rising, inflation increasing, and spending down; corporations are laying people off. PayPal laid off 7% of its entire workforce. Amazon let 18,000 go. Alphabet (Google) said goodbye to 12,000 jobs. Radio sales managers need to hire people like you – experienced sellers with a track record of bringing home the bacon. 

I AM A PROBLEM SOLVER.”

You solve a problem for your company when it comes to revenue. You know people, and you sell advertising better than anything they can come up with…so far. 

Yes, they are trying to replace you, but Zoom Info reports iHeart’s self-serve spot buying service,  AdBuilder, is doing under 5 million in business. You have time to solidify your value. Be happy you are the rainmaker. 

I WORK IN THE PEOPLE BUSINESS.”

Sports talk radio is the ultimate companion to millions of listeners. They aren’t robots, and your stations improve their lives by talking about what they care about 24/7. Celebrate selling access to callers, Twitter followers and FANS who go to games. You also get to work with local celebrities that everybody knows but you know best. We all need a connection to other people and want to be seen and heard. 

“I GET TO CHANGE HOW I FEEL ABOUT MYSELF.”

In this job, you determine your value, feelings about your work, and who you work with. You get to set a strategy and talk to the businesspeople you want to help and do business with. It’s like running your own business with a tremendous support staff. Try to do it independently, and you will appreciate accounting, traffic, production, and sales assistance. Those wins produce deposits in your bank account.  

I HAVE COMPETITION!”

That format competitor across the street does things differently and sometimes better than you or tries to imitate you and looks terrible. They motivate you to beat them to a new account or put a moat around your best clients so they can’t be touched. They keep you sharp and willing to try new things. Good competition schemes to take money from your station, and your management needs you to protect them. And they also provide a place for you to work one day. The FTC wants to eliminate non-competes so you can walk across the street this year.  

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