Why Black Athletes Don’t Trust The Owners
Baseball’s latest debacle — an idea that two teams would stage a symbolic walkout, then return to play a game — is an ill-timed indictment of sports leagues and their cluelessness in fighting racial inequality.
We have two killer diseases in this country, one invisible and the other as blatant as seven gunshots fired toward a Black man’s back. If COVID-19 is insidious, police brutality is the naked terror. Imagine life as an African-American basketball player right now, locked down in a science globe by a league and two broadcast networks, watching the savagery in Wisconsin and figuring America is the same slave nation that oppressed their parents, grandparents and ancestors.
They are being paid, yes. But they do not trust The Man, so to speak. They wonder why Adam Silver, the commissioner who convinced them to resume this disjointed season, hasn’t been in the NBA Bubble and why the league’s interest in amplifying social justice initiatives has waned during the playoffs. And they don’t trust the owners, nearly all white men, even if sports has made many of the players wealthy and renowned. They want these billionaires to use their tentacles to influence politicians, regardless of party or persuasion, and stop the bloody massacre of Black people by white cops.
That message was just beginning to resonate Thursday throughout a $200-billion industry, allowing sports to avoid a devastating domino-effect stoppage, if only until the next shooting. But there to muck it up, as usual, were the socially ignorant klutzes of Major League Baseball, creating even more distrust a day after the NBA season was nearly shuttered by LeBron James, Kawhi Leonard and other players feeling helpless in fighting racial inequality from their Disney World confinement. The MLB lords have been stuck in self-sabotage for decades, undermining their sport with endless scandals, a sluggish on-field product and an existential disconnect with younger people. Their failures are as commonplace as another 450-foot pummeling of a juiced ball.
Still, it’s beyond comprehension that this old-fart operation, long mired in a racial crisis with its scarcity of Black players and executives, not only would delay a unified response to the shooting of Jacob Blake but also turn a New York ceremony into a finger-pointing farce.
Jackie Robinson shattered racial barriers in Brooklyn, a few miles from what is now Citi Field. He would have been ashamed to see the dysfunction in the hours preceding what should have been a simple edict: postponing the Mets-Miami Marlins game, following the lead of all other major-league games on the day’s schedule. I don’t trust the entirety of MLB leadership, so I’m still not sure who’s telling the truth and who might be in cover-up or throw-under-bus mode. But knowing the raw ineptitude of commissioner Rob Manfred, I’m not ready to assume Mets general manager Brodie Van Wagenen was mistaken when he accused Manfred of asking Mets and Marlins players to do the unthinkable: Walk off the field as a tribute to Blake, then return an hour later to … PLAY A BALLGAME?
The idea did come from someone’s convoluted mind. Would Manfred be so crass to prioritize scheduling issues, an ongoing quagmire in baseball’s nightmarish pandemic season, over the Black Lives Matter movement? It would be a fireable offense, another death knell for the sport, yet that is exactly what Van Wagenen suggested in the latest leaked video to burn a sports figure. Talking with two Mets colleagues in late afternoon as the fate of the game was being decided, Van Wagenen ripped Manfred as a leader who “doesn’t get it’’ while failing to understand that Mets players had zero interest in playing. What the loose-lipped GM didn’t know is what everyone should know in the 21st century: His conversation, which referenced an earlier meeting with Mets chief operating officer Jeff Wilpon, was being streamed on MLB.com. Minutes later, the video was posted on the team site, where it was discovered by a 20-year-old New Yorker who naturally shipped the clip into the breaking news viralsphere.
Said Van Wagenen to the others: “Baseball’s trying to come up with a solution, saying, `Oh, you know what would be super powerful’ — the three of us here, this can’t leave this room — `you know it’d be really great if you just have them all take the field and then they leave the field and then they come back and play at 8:10. And I was like, ‘What?’ I told Jeff … these guys aren’t playing. They’re not playing. But that’s Rob’s instinct.
“At a leadership level, he doesn’t get it. He just doesn’t get it.’’
He’s right. Manfred doesn’t get it, period, about anything. But that isn’t the point here. Three white men named Brodie, Rob and Jeff were making America Look Stupid Again. Had they already forgotten the powerful words of the previous night from Mets outfielder Dominic Smith? Weeping and choking up during an interview, Smith carved himself a place in history by saying this of the Blake shooting and racism in America: “The most difficult part is to see that people still don’t care. For this to continually happen, it just shows the hate in people’s hearts. That just sucks, you know. Being a black man in America is not easy.’’ All you need to know about the Mets is that the goofish Alex Rodriguez, part of a group angling to buy the team, would be a marked boardroom improvement over Fred Wilpon and his son. So, of course, they botched the Smith moment.
What followed was pure tragicomedy. Van Wagenen, an ill-advised hire with no management experience after a career as a sports agent, released a statement, saying he had the story wrong. It was Jeff Wilpon’s idea, he said — the most overt case of ratting out a boss in recent sports memory.
“Jeff Wilpon called Commissioner Manfred this afternoon to notify him that our players voted not to play,” he said. “They discussed the challenges of rescheduling the game. Jeff proposed an idea of playing the game an hour later. I misunderstood that this was the Commissioner’s idea. In actuality, this was Jeff’s suggestion. The players had already made their decision so I felt the suggestion was not helpful. My frustration with the Commissioner was wrong and unfounded. I apologize to the Commissioner for my disrespectful comments and poor judgement in inaccurately describing the contents of his private conversation with Jeff Wilpon.”
Later, in case everyone didn’t hear him the first time, Van Wagenen reiterated his apology during a conference call. “I have put myself and this organization into this conversation in a way that takes away from the real point,’’ he said. “I’m disappointed in myself.”
Or, was he was dutifully covering Manfred’s ass, with Wilpon’s approval, so the commissioner could avoid epic humiliation and nationwide calls to replace him with whatever fool wants the gig?
If Wilpon did hatch the plan, as he claimed, just be happy the Mets are on the sales block, assuming anyone really wants them. “To clear up any misunderstandings, it was my suggestion to potentially look into playing the game later because of scheduling issues,” Wilpon said. “Brody’s misunderstanding of a private conversation was and is inexcusable.’’
Somewhere on a Florida campus, LeBron was cringing. He had come close to taking down a league — and perhaps all of North American sports, by extension — when he walked out of a volatile players’ meeting after both Los Angeles teams, James’ Lakers and the Clippers, had voted to end the NBA postseason and go home. Now, here was living proof that executives and commissioners are clueless about social injustice. The players who questioned James in the ballroom might have said he was being selfish, that he could afford financially to pop the Bubble when they needed the paychecks. But if LeBron was thinking about himself, it was his legacy as an activist, which currently takes precedence over a fourth championship. After a night of sleep and a cooling of heads, the NBA playoffs carry on. But the games have lost their momentum, after a fun ride of basketball story lines, and any chatter about title contenders has been replaced by when the players next threaten to ditch the Bubble.
“You forget that being in the bubble is hard,’’ said Clippers coach Doc Rivers, who thought the season was over when his team initially voted no. “I don’t think it’s coincidence that everyone in this bubble seems to be a little more emotional. I’m not kidding, it’s true. I think part of the effect of being, like, jammed together every day, it has had that effect on everyone.” Besides, James is busy fighting the White House. “NBA players are very fortunate that they have the financial position where they’re able to take a night off from work without having to have the consequences,’’ said Jared Kushner, President Trump’s senior adviser and son-in-law, as the league was postponing two days of games.
After James fired back a tweet — “Change doesn’t happen with just talk!! It happens with action and needs to happen NOW! — Kushner offered to make peace. “Look, if LeBron James reached out to the White House or we could reach out to him, we’re happy to talk with him and say, `Look, let’s both agree on what we want to accomplish, and let’s come up with a common pathway to get there,’ ‘’ he said.
Trump was too busy ignoring the coronavirus during his re-nomination speech to react specifically to James, which surely bugs LeBron. “I don’t know much about the NBA protest,” Trump said. “I know their ratings have been very bad because I think people are a little tired of the NBA. They’ve become like a political organization, and that’s not a good thing.”
At least NBA players have an ally in Silver, though a message was sent through ESPN reporter Marc Spears that the commissioner needs to get “a helicopter’’ and invest more Bubble time with them. It could be worse: Their leader could be Manfred. That such a debacle could happen in such a sensitive time in history is another indictment of a man who shouldn’t have his job. Manfred can’t even control the buffoonery of a team across the East River from his midtown Manhattan office, much less guide baseball through an absurdist pandemic season interrupted by virus outbreaks and game shutdowns. He, too, issued a statement: “Over the past two days, players on a number of Clubs have decided not to play games. I have said both publicly and privately that I respect the decisions and support the need to address social injustice. I have not attempted in any way to prevent players from expressing themselves by not playing, nor have I suggested any alternative form of protest to any Club personnel or any player. Any suggestion to the contrary is wrong.”
Do you see a denial in there about Manfred asking the Mets and Marlins to play an hour after a symbolic walkout? Me, neither.
Only the NHL, which finally postponed games after criticism for not doing so the previous night, has had a weaker response to Jacob Blake than MLB. The Mets and Marlins did share a tender moment, standing for a moment of silence and placing a Black Lives Matter t-shirt on home plate before leaving the park — without a ballgame. Smith led the Mets onto the field, his tears having inspired the sports world. “It’s still overwhelming at this moment, just to see how moved my peers are — my teammates, my brothers, the front office, the coaching staff, everybody who talks to me on a daily basis,’’ he said. “Just to see how moved they were, it made me feel really good inside. It made me feel like we are on the right path of change.’’
The silence lasted 42 seconds. It came on the eve of Jackie Robinson Day, when every major-leaguer wears No. 42, even if a pandemic shifted the date from its usual April 15. The players and their tribute, it seemed, had saved the commissioner and Mets management from themselves.
But the reprieve was only temporary, as always. “It needs to be an ongoing thing,’’ Miami’s Lewis Brinson said of the Robinson tribute. “It can’t just be one day out of the baseball year that we bring light to everything.’’
“I think he would be amazed at the lack of progress in his eyes,” said Milwaukee’s Lorenzo Cain. “The fact we’re talking about this in 2020, I don’t see the progress in that. It’s almost like we’re going backwards.”
If this is a time machine, it might take us to the point of no return.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
Barrett Media Writers
Sports Radio News5 days ago
92.9 The Game Announces New Morning Show With Tiffany Blackmon, Mike Johnson & Beau Morgan
Barrett Blogs2 days ago
Rachel Nichols and Baron Davis Headline Final Speaker Announcements For the 2023 BSM Summit
BSM Writers5 days ago
What If ESPN, CBS, Fox, NBC Faced a Talent Walkout Like the BBC Did?