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As LeBron Tried To Quit, Real Kings Had To Save The NBA’s Season

“In his biggest challenge as a social justice leader, LeBron James whiffed when he stormed out of a contentious players’ meeting and voted to cancel the NBA season, which required intervention from Barack Obama and Michael Jordan.”



Colin Kaepernick, he is not. If social activism would be the imprint that distinguished LeBron James from his contemporaries, all he has done now is feed the critics who told him to “shut up and dribble.’’ I can’t get past the image of James, when his strength and empathy were needed most inside a ballroom of emotional players, storming from a volatile meeting and vowing to burst the NBA Bubble last week after he and his Lakers teammates had voted to end the season.

He was ready to quit. Run from the pressure. Not take the final shot. Stomp out of the arena and rip apart his jersey, as we’ve seen before.

Only this wasn’t quitting in a playoff game. Or quitting on Cleveland to take his talents to South Beach. Or quitting on Cleveland again to take his show-business whims to Hollywood. This was the moment defining James as an American leader — how to maximize the collective voice of athletes incensed about another case of police brutality against a Black man — and, stunningly, his initial response was to shut down the league and go home. After all, his kids missed him in Los Angeles, and furthermore, his ex-Miami teammate, 40-year-old Udonis Haslem, was pushing too hard in demanding answers from James as the league’s longtime face and power broker. Would a boycott of games extend through the rest of the postseason? Was it time to return to work? Did LeBron have a plan?

Somehow, he did not.

“My mind began to figure out, what is the plan going forward? And if we don’t have a plan, then what are we talking about? Why are we still here?’’ said James, explaining his mindset at that moment. “There was no plan going forward, no plan of action. And me personally, I’m not the type of guy who doesn’t have a plan and then is not ready to act on it.’’

So, according to multiple reports, James got up from the large gathering of league players and coaches and said, “We’re out,’’ as every teammate but Dwight Howard followed, soon to be joined out the door by the other Los Angeles team, the Clippers. LeBron could have stayed inside the room all night — where did he have to go anyway, locked in a Bubble? — and hashed out the issues until a plan was formulated. Instead, as if the scene was beneath him, he exited while 11 other teams were voting to continue the postseason, which was not a good look for The King.

Kaepernick never quit, kneeling on a sideline until the NFL stopped paying him and TV networks stopped showing him. Martin Luther King Jr. never quit, stopped only by an assassin in Memphis. Quitting is an option no legitimate civil rights leader ever considers, yet James was doing just that as a petty megalomaniac — angry he couldn’t gain a consensus hours after the Milwaukee Bucks had launched the Great Sports Boycott of 2020, and frayed by his often-stated weariness of life inside the league’s restrictive campus. “He was at a place where he was fighting with his mind and fighting with his heart,” teammate Danny Green said.

But he was thinking with his ego. And when history records the story of these surreal times, it will remember how James nearly brought down the NBA — and probably other leagues, by extension of his clout — before two esteemed elders bailed him out and rescued sports, at least until the next crisis. It surprises no one that former President Barack Obama was one of them, taking a late-night call from James and Players Association president Chris Paul after the contentious session and, for starters, urging James not to go home. Rather, Obama reminded them that the Bubble, confining and soul-sucking as it is, still allows players their best chance to make mass statements about racial inequality and that they should work with the NBA instead of boycotting the season. The result: Though the league already is paying $300 million into a fund for the purpose, commissioner Adam Silver is creating a social justice coalition, turning NBA arenas into Election Day polling sites and asking ESPN and Turner Sports to help with expanded social justice awareness, such as public service announcements and morepregame coverage of players kneeling after recently abandoning that part of the story, as the NFL’s broadcast partners did post-Kaepernick.

“Fifteen years in this league, I’ve never seen anything like it. The voices that were heard, I’ll never forget it,’’ said Paul, who kept the peace in the room while James was saying peace-out. “Guys are tired. We’re all hurt. We’re tired of seeing the same (police brutality) over and over again and everybody expecting us to be OK just because we get paid great money. We’re human. We have real feelings. And I’m glad that we got the chance to get in a room and talk with one another and not just cross paths and say, `Good luck in your game today.’ ‘’ We understand the platform we have, and we wanted to keep our foot on the pedal.’’

Wrote Silver in a letter to players in the NBA and WNBA, whose teams also boycotted games last week: “I have heard from several of you directly and I understand the pain, anger, and frustration that so many of us are feeling in this moment. I wholeheartedly support NBA and WNBA players and their commitment to shining a light on important issues of social justice. I understand that some of you feel the league should be doing more. I hear you — and please know that I am focused on ensuring that we as a league are affecting real change both within our organization and in communities across the country.’’

     In a statement, Obama’s office said: “As an avid basketball fan, President Obama speaks regularly with players and league officials. When asked, he was happy to provide advice to a small group of NBA players seeking to leverage their immense platforms for good after their brave and inspiring strike in the wake of Jacob Blake’s shooting. They discussed establishing a social justice committee to ensure that the players’ and league’s actions this week led to sustained, meaningful engagement on criminal justice and police reform.”

LeBron? He took a Twitter shot at President Trump’s son-in-law, Jared Kushner. He reminded us about the wonderful public school he has created, for at-risk children, in his hometown of Akron, Ohio. And when the season resumed over the weekend — the games he was willing to abandon because he didn’t like the tone in the room — he sidestepped his epic failure to lead. He even cracked wise about breaking ranks, saying, “I’ve had numerous nights and days of thinking about leaving the Bubble. I think everyone has, including (the media). There hasn’t been one person that hasn’t thought in their mind, `I got to get the hell out of here.’ It probably crosses my mind once a day.”

He could afford to smile only after the intervention of Obama, probably the one man on the planet who could talk James out of leaving. “President Obama is a great man. He’s a great man,’’ he said, taking his usual shot at Trump. “I wish he was still the President of the United States.’’

How curious at age 35, after taking relentless political stands on social media and going to war against Trump, that LeBron required not only the 44th President to calm the seas … but Michael Jordan. He was the second savior, the bridge between the owners and players, and an effective one at that. As chairman of the league’s Labor Relations Committee, Jordan used his position as Charlotte Hornets owner to urge other owners to simply let the players vent and understand their frustrations. This was no small feat, knowing some owners didn’t support the idea of painting “BLACK LIVES MATTER’’ prominently on the three Bubble courts. But the owners obeyed Jordan and listened. Then he counseled the players, advising them to stay united and making sure they finish what they’ve started at Disney World. “He was huge in making sure that whatever we want to do together, we get it done,” Rockets star Russell Westbrook said.

Oh, the irony. Only last year, James was calling himself “the greatest player of all time,’’ assuming the Cavaliers’ 2016 rally to beat the Warriors finally had elevated him above Jordan in the age-old debate. And while never saying it, James figured he was a slam-dunk winner in any social awareness comparison, knowing Jordan shied from political positions as a capitalist during his playing career and once said, infamously, “Republicans buy sneakers, too.’’ But here was Jordan, in 2020, wisely ruling out quitting as an option. The other day, Jordan’s former teammate in Chicago, Craig Hodges, recalled how he was rejected by Jordan and Magic Johnson when he suggested the Bulls and Lakers boycott Game 1 of the 1991 NBA Finals after the beating of Rodney King by Los Angeles police officers.

“I knew the answer before I went to them,” Hodges told CBS Sports. “What’s funny to me is how quick they dismissed it. Both conversations lasted less than two minutes. Magic was coming on the court the day before the first game, and I asked him about it and he tells me `it’s too extreme.’ I’d already discussed it with Mike in the locker room, and he tells me, `Man, that’s wild, man.’ “

Almost 30 years later, Jordan was urging James to keep playing. But he did so from a more enlightened social platform. “I am deeply saddened, truly pained and plain angry,” Jordan said in May after George Floyd was choked to death. “I see and feel everyone’s pain, outrage and frustration. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.’’

It remains doubtful whether the season will finish. One more police shooting, God help us, and everyone goes home. As James should have anticipated, the Bucks were horrified by the Blake shooting just 40 miles down I-94 from Milwaukee. “One thing that moved me as a human being was that, if you really want to accomplish something, you can. We were able to get his family’s number within, like, 30 minutes,” said two-time reigning league MVP Giannis Antetokounmpo, recalling how Bucks players spoke to Blake’s family the day of their boycott. “We came together as a team, went in a circle, talked to his dad, and his dad was tearing up telling us how powerful what we did on that day was for him and his family. That’s bigger than basketball. We’re going to remember the way we felt for the rest of our lives.”

On that, James could agree. “Obviously, the Bubble season will never be forgotten. In sports, this is the first time we’ve been able to do something like this, but this moment is much bigger than us playing basketball,’’ he said. “Hopefully, years down the line, when America is in a better place, you can look back at this moment and be like, `That was one of the catapults that kind of got it going.’ ‘’

The Clippers also voted to cancel the season, remember, and while Pat Beverley and even superstar Kawhi Leonard avoid criticism because they don’t carry LeBron’s weight, they are dealing with daily anxiety that could crack their title hopes. Marcus Morris, for instance, is a headhunter who could sabotage his team at any moment after again trying to maim Luka Doncic on Sunday. In that cranky-mood vein, who knows if the Bubble has six more weeks of staying power when we haven’t even discussed the ongoing coronavirus threats, heightened by this week’s arrival of close family members and friends of the players?

And who knows if the league honors its pledge to support the players? “All you can do is give us your word. If the word you have given us is not fulfilled, then we’ll attack that moment,’’ said James, whose teammate, Anthony Davis, went so far to say, “We won’t play again,’’ if the owners don’t keep their word. Celtics forward Jaylen Brown, one of the league’s young social justice leaders who voiced ballroom feelings independent of James, has his doubts. “I’m not as confident as I would like to be, I’ll say that,’’ said Brown, who drove from Boston to his native Atlanta to march in a protest months ago. “I think promises are made year after year. We’ve heard a lot of these terms and words before. We heard them in 2014 — reform. We’re still hearing them now. A lot of them are just reshaping the same ideas and nothing is actually taking place. Long-term goals are one thing, but I think there’s stuff in our wheelhouse as athletes with our resources and the people that we’re connected to that short-term effect is possible as well.

“Everybody keeps saying, `Change is going to take this, change is going to take that.’ That’s the incrementalism idea that keeps stringing you along to make you feel like something’s going to happen, something’s going to happen. People were dying in 2014, and it’s 2020 and people are still dying the same way. They keep saying `reform, reform, reform,’ and ain’t nothing being reformed.’’

There was no shortage of symbolism when Bucks guard George Hill, the first player to demand league support after the Blake shooting, explained why he was late in taking the court Saturday. “You want the honest truth? I take a s— every time before the game,’’ he said.

A fitting parable for an NBA s—storm, wouldn’t you say?

Sure, he’s still LeBron James. He’s still seeking his fourth championship, still an elite player, still routinely capable of a 36-point triple-double used to oust Portland in the first round, still a model family man who has avoided scandal despite living half his life in the searing public eye.

But suddenly, for the first time in forever, it doesn’t seem like he’s The King anymore.

BSM Writers

Adam The Bull Is Giving Cleveland Something It’s Never Had Before

“It was only more recently that I was like why do I have to only be a radio guy?”



After spending 22 years on the radio, Adam “The Bull” Gerstenhaber was ready for a new adventure.  In fact, the former co-host of Bull and Fox on 92.3 The Fan in Cleveland did not have a new job lined up when he signed off from his 11-year radio home last month.

“I was already leaving without having a new project,” admitted Gerstenhaber during a recent phone interview with BSM.  “I left before I knew for sure I had a ‘next project’.”

Gerstenhaber was preparing for his final show with co-host Dustin Fox on April 1st when he was contacted by an executive producer for TEGNA, a company that was developing a Cleveland sports television show on YouTube.  The executive producer, who had just found out that Bull was a free agent, made it clear that he wanted Bull to be a part of the new project.

It all came together very quickly. 

“Let’s talk on Monday,” Gerstenhaber told the executive producer. “And within a week they signed me up.”

The Ultimate Cleveland Sports Show on YouTube featuring Gerstenhaber, former ESPN personality Jay Crawford, 92.3 The Fan’s Garrett Bush, and rotating hosts to make up a four-person round-table show, made its debut last Monday.  The show, which airs weekdays from 11am to 1pm, features passionate Cleveland sports talk, live guests, either in-studio or via Zoom, as well as interaction from the audience through social media.

“I’m very excited,” said Gerstenhaber.  “It’s a definite adjustment for me after 22 years on radio doing television.  For the last 11 years, I’ve been doing a radio show with just one other host and I was the lead guy doing most of the talking and now I’m on a show with three other people and it’s such an adjustment.  So far, I’m having a ball.”  

And so far, the reaction to the show has been very positive.

A big reason why is that it’s something that Cleveland didn’t have and really never had, unlike a city like New York, where there are local radio shows that are simulcast on regional sports channels. 

“There’s nothing like that in Cleveland,” said Gerstenhaber.  “And there was certainly nothing like this with a panel.  Cleveland is such a massive sports town and now people that don’t live in Cleveland that are maybe retired in Florida or Arizona, now they actually have a TV show that they can watch that’s Cleveland-centric.”

The new venture certainly represents a big change in what Bull has been used to in his radio career.  He’s enjoying the freedom of not having to follow a hard clock for this show. In fact, there have already been some occasions where the show has been able to go a little longer than scheduled because they have the flexibility to do that on YouTube.

Doing a show on YouTube gives the panel a great opportunity to go deep into topics and spend some quality time with guests.  And while there is no cursing on the show at the moment, there could be the potential for that down the road.

Don’t expect the show is going to become X-rated or anything like that, but the objective is to be able to capture the spirit and emotion of being a sports fan and host.

“It’s something we may do in the future,” said Gerstenhaber.  “Not curse just to curse but it gives us the option if we get fired up.  It is allowed because there’s no restrictions there.  The company doesn’t want us to do it at the moment.”  

There’s also been the shift for Gerstenhaber from being the “point guard” on his old radio show, driving the conversation and doing most of the talking, to now taking a step back and having Crawford distributing the ball on the television show.

For a guy called “The Bull”, that will take some getting used to. 

“Jay is a pro’s pro,” said Gerstenhaber.  “He’s the point guard for this but he’s also part of the conversation.  I’m not used to not being the point guard so I have to adjust to that.  I think it’s gone pretty well and the chemistry is pretty good and with time we’ll get used to the flow of it.”  

Gerstenhaber’s move from sports radio to an internet television show is a perfect example of how the industry is changing.  A good portion of the listening and viewing audience these days, especially those in the younger demographic, are not necessarily watching traditional television or listening to terrestrial radio.  For a lot of sports fans, watching and listening on a mobile device or a computer has become a very important way of life.

The desire to adapt, along with a shorter workday, was very enticing to him.

“It was only more recently that I was like why do I have to only be a radio guy?” wondered Gerstenhaber.  “There were things about my job that I was unhappy about.  I was doing a five-hour radio show.  It’s too long. That’s crazy.  Nobody should be doing a five-hour radio show at this point.” 

Broadcasting on the internet has arrived and it’s not just a couple of sports fans doing a show from their garage anymore.  The business has evolved to the point where the technology has provided more opportunities for those who have already enjoyed success in the industry and are looking for new challenges.

Kind of like Adam The Bull!

“I think years ago, probably like many people in the radio business, we looked at internet and podcasts as like whatever…those guys aren’t professionals…they’re amateurs,” said Gerstenhaber.  “But the game has changed.”

Gerstenhaber, Crawford and everyone associated with the “Ultimate Cleveland Sports Show” should not have much of a problem attracting the younger audience. That demographic is already accustomed to watching shows on YouTube and other streaming platforms.  The challenge now is to get the more mature audience on board. There are certainly some obstacles there.

I know this from experience with trying to explain to my mother in Florida how she can hear me on the radio and watch me on television simply by using her tablet.

Bull can certainly relate to that.

“My mother is still trying to figure out how to watch the show live,” said Gerstenhaber with a chuckle.  “The older fans struggle with that. A lot of my older fans here in Cleveland are like how do I watch it? For people that are under 40 and certainly people that under 30, watching a YouTube show is like okay I watch everything on my phone or device.  It’s such a divide and obviously as the years go by, that group will increase.” 

With the television show off and running, Gerstenhaber still has a passion for his roots and that’s the radio side of the business.  In the next couple of weeks, “The Bull” is set to announce the launch of two podcasts, one daily and one weekly, that will begin next month.  But he also hasn’t ruled out the possibility of returning to terrestrial radio at some point.

“I have not closed the door to radio,” said Gerstenhaber.  “I still love radio.  I would still, in the right set of circumstances, consider going back to radio but it would have to really be the perfect situation.  I’m excited about (the television show) and right now I don’t want to do anything else but I’m certainly going to remain open-minded to radio if a really excellent opportunity came up.”

The landscape of the broadcasting industry, particularly when it comes to sports, has certainly changed over the years and continues to evolve.  Adam Gerstenhaber certainly enjoyed a tremendous amount of success on the radio side, both in New York and in Cleveland, but now he has made the transition to something new with the YouTube television show and he’s committed to making it a success.

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BSM Writers

Why You Should Be Making Great TikTok Content

“We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds.”



It feels like there’s a new social media platform to pay attention to every other week. That makes it easy to overlook when one of them actually presents value to your brand. It wasn’t long ago that TikTok was primarily used by teenagers with the focus being silly dance trends filmed for video consumption with their friends and followers alike. Now, as the general public has become in tune with how this complicated app works, it’s grown far beyond that.

TikTok is now an app used by all types of demographics and unlike TikTok’s closely related cousins Instagram and Facebook, this app provides a certain type of nuance that I think people in our line of work can really excel in. 

Before I get into the nuts and bolts of how you can use TikTok to your advantage and how to make your videos catch on, I think it’s important to first mention why this matters for you. Now, if I’m being realistic, I’m sure there are some that have already stopped reading this or those that could scroll away fast enough when they saw the words TikTok. You might be thinking that this doesn’t fit your demo, or maybe that it’s a waste of time because productivity here won’t directly lead to an uptick in Nielsen ratings. But I’m not sure any social network directly leads to what we ultimately get judged on, and we aren’t always pumping out content directly to our core audience.

TikTok, like any other app you may use, is marketing. This is another free tool to let people out there know who you are and what you offer in this endless sea of content. And the beauty of TikTok is that it directly caters its algorithm to content creators just like us. Bottom line, if you are a personality in sports talk, there’s no reason you can’t be crushing it on TikTok right now. All it takes is a little direction, focus, consistency, and a plan. 

Unlike Instagram, Facebook, and Twitter where you can throw a photo up with a caption and be done for the day, TikTok’s whole model is built on creative videos that keep users engaged for longer periods of time. This approach works. According to Oberlo, a social media stat tracking site, people spend more time per day on TikTok than any other popular social media application. 38 minutes per day!

This is where this is good news for us in talk radio. We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds. TikTok’s algorithm doesn’t care how many followers you have, your level of credibility, or the production on your video. All ir cares about is 1) Is your content good. and 2) Are people watching it. 3) How long are they watching it. The more people watch and the longer they watch creates a snowball effect. Your videos views will skyrocket, sometimes within hours. 

So, how do you create content that will catch on? It’s really not all that different than what you do every day. Create thought-provoking commentary that makes people think, argue, or stay till the end to get the info you teased up for them. I’ve found through my own trial and error that it’s best if you stay away from time-sensitive material, I’ve had more success the more evergreen my content is. That way, the shelf life expands beyond just that day or week. This is different for everyone and there’s no one-size-fits-all, but this is where I’ve seen the most success. 

Also, put yourself out there, don’t be afraid to say something that people are going to vehemently disagree with. Again, it’s not unlike what we do every day. It’s one thing to get someone to listen, it’s another to get them to engage. Once they hit you in the comment section, you’ve got them hooked. Comments breed more views and on and on. But don’t just let those sit there, even the smallest interaction back like a shoulder shrug emoji can go a long way in creating more play for your video. 

If you want to grow quickly, create a niche for yourself. The best content creators that I follow on TikTok all put out very similar content for most of their videos. This means, unlike Instagram where it’s great to show what a wildly interesting and eclectic person you are, TikTok users want to know what they’re getting the second your face pops up on that screen. So if you are the sports history guy, be the sports history guy all the time. If you are the top 5 list guy, be the top 5 list guy all the time, and on and on, you get the point. 

Other simple tricks

  • Splice small videos together. Don’t shoot one long video. 
  • 90 seconds to 2 minutes is a sweet spot amount of time. 
  • Add a soft layer of background instrumental music (this feature is found in the app when you are putting the finishing touches on your video) 
  • Label your video across the screen at the start and time it out so that it disappears seconds later. This way a user gets an idea of what the content is immediately and then can focus on you delivering your message thereafter.  
  • Research trending hashtags, they are far more important than whatever you caption your video. 
  • Use closed captions so that people can follow your video without sound. 

Finally, don’t be intimidated by it or snub your nose at it. Anything that helps your brand is worth doing and anything worth doing is worth doing well. 

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BSM Writers

Does Tom Brady’s Salary Make Sense For FOX In a Changing Media World?

“The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general.”



FOX is playing it too safe when it comes to adding Tom Brady.

That’s going to sound weird given the size of Brady’s broadcasting contract. Even if that deal isn’t worth as much as initially reported, it’s a hell of a lot of loot, especially considering Brady has remained steadfastly uninteresting for a solid 20 years now.

Let’s not pretend that is a detriment in the eyes of a television network, however. There’s a long line of famous athletes companies like FOX have happily paid millions without ever requiring them to be much more than consistently inoffensive and occasionally insightful. Yes, Brady is getting more money than those previous guys, but he’s also the most successful quarterback in NFL history.

The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general. More specifically, the fact that the business of televising football games is changing, and while it may not be changing quite as rapidly as the rest of the sports-media industry, but it is changing. There’s an increasing number of choices available to viewers not only in the games that can be watched, but how they are consumed. Everything in the industry points to an increasingly fragmented audience and yet by signing Brady to be in the broadcast booth once he retires, FOX is paying a premium for a single component in a tried-and-true broadcasting formula will be more successful. 

Think of Brady’s hiring as a bet FOX made. A 10-year commitment in which it is doubling down on the status quo at a time of obvious change. FOX saw ESPN introduce the ManningCast last year, and instead of seeing the potential for a network to build different types of products, FOX decided, “Nah, we don’t want to do anything different or new.” Don’t let the price tag fool you. FOX went out and bought a really famous former player to put in a traditional broadcast booth to hope that the center holds..

Maybe it will. Maybe Brady is that interesting or he’s that famous and his presence is powerful enough to defy the trends within the industry. I’m not naive enough to think that value depends on the quality of someone’s content. The memoir of a former U.S. president will fetch a multi-million-dollar advance not because of the literary quality, but because of the size of the potential audience. It’s the same rationale behind FOX’s addition of Brady.

But don’t mistake an expensive addition from an innovative one. The ManningCast was an actual innovation. A totally different way of televising a football game, and while not everyone liked it, some people absolutely loved it. It’s not going to replace the regular Monday Night Football format, but it wasn’t supposed to. It’s an alternative or more likely a complement and ESPN was sufficiently encouraged to extend the ManningCast through 2024. It’s a different product. Another option it is offering its customers. You can choose to watch to the traditional broadcast format with Joe Buck and Troy Aikman in the booth or you can watch the Mannings or you can toggle between both. What’s FOX’s option for those audience members who prefer something like the ManningCast to the traditional broadcast?

It’s not just ESPN, either. Amazon offered viewers a choice of broadcasters, too, from a female announcing tandem of Hannah Storm and Andrea Kramer beginning in 2018 to the Scouts Feed with Daniel Jeremiah and Bucky Brooks in 2020.

So now, not only do viewers have an increasingly wide array of choices on which NFL games they can watch — thanks to Sunday Ticket — they in some instances have a choice of the announcing crew for that given game. Amid this economic environment, FOX not only decided that it was best to invest in a single product, but it decided to make that investment in a guy who had never done this particular job before nor shown much in the way of an aptitude for it.

Again, maybe Brady is the guy to pull it off. He’s certainly famous enough. His seven Super Bowl victories are unmatched and span two franchises, and while he’s denied most attempts to be anything approaching interesting in public over the past 20 years, perhaps that is changing. His increasingly amusing Twitter posts over the past 2 years could be a hint of the humor he’s going to bring to the broadcast booth. That Tampa Tom is his true personality, which remained under a gag order from the Sith Lord Bill Belichick, and now Brady will suddenly become football’s equivalent of Charles Barkley.

But that’s a hell of a needle to thread for anyone, even someone as famous as Brady, and it’s a really high bar for someone with no broadcasting experience. The upside for FOX is that its traditional approach holds. The downside, however, is that it is not only spending more money on a product with a declining market, but it is ignoring obvious trends within the industry as it does so.

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