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Sometimes It Pays Not To Have a 5-Year Plan

“When you consider that 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years, it’s rewarding to know that we’ve beaten the odds so far.”

Jason Barrett

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Five years is a long time to run a media consulting business. To put it in perspective, that amounts to sixty months, two hundred and sixty weeks, one thousand eight hundred and twenty five days, forty three thousand eight hundred hours, and two million six hundred twenty eight thousand minutes spent operating a business, knowing it could end tomorrow if I don’t stay on top of my game.

When you consider that 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years, it’s rewarding to know that we’ve beaten the odds so far. However, 70% of small business owners fail by their 10th year in business, so the next 5 will be our toughest challenge yet.

When I started this venture I had no expectations or five-year plan. All I wanted was to move home to NY, be with my son, continue making a difference in the radio business, help people, and make enough money to pay bills. I didn’t have a writing team, member directory, a podcast, website advertisers, or an annual conference, just a home office, website, a few social media accounts, and a whole lot of time to turn my passion and ideas into online content. I’d love to tell you I saw this role lasting longer than my previous programming gig (4 years) at 95.7 The Game, but that’d be a lie.

Yet here we are.

When I reflect on the past five years, there are so many parts of this ride worth recognizing. For starters, I’m glad I trusted my gut and pursued being a front facing consultant rather than one who operates in the shadows. The demand to know who you are, what you’re about, and where you stand on industry issues is high in 2020, and having this platform to share strategic advice, opinion, insight, news, and details about brands and individuals, has helped me create and strengthen relationships, expand my knowledge, and ultimately grow my business. If I had stayed in the background I don’t think any of this would’ve happened.

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Secondly, none of this happens without the support of tremendous clients and friends. I’ve had the pleasure of helping and learning from so many great people, but I’m especially proud to have worked with Matt Hanlon, John Kijowski, Dan Seeman, Phil Zachary, Matt Hutchings, Brenda Egger, Dan Mason, Greg Strassell, Dave Alpert, Elizabeth Hamma, Carl Gardner, Dave Pridemore, Keith Barton, Mike Kelly, Joe O’Neill, Lisa Decker, Dave Fleck, Ken Barlow, Steven Griffin, Todd Mallinson, Scott Mahalick, Mark Hannon, Pat Paxton, Dave Tepper, Tommy Mattern, Chris ‘Hoss’ Neupert, Phil Mackey, Darrin Ariens, Terry Foxx, Tony DiGiacomo, Mike Salk, Joe Zarbano, John Hanson, Steven Spector, Tom Parker, Justin Dove, Mark Rider, Brady Farkas, Nick Cattles, Tim Donnelly, Jeremy Menard, Bruce Collins, Paul Mason, Ken Brady, Chadd Scott, Jim Villanucci, Sam Hauser, Aaron Custodio, Matt Apana, Josh Pacheco, and every talent, producer, sales manager, and industry professional I’ve crossed paths with on the road.

Though I spend a lot of time listening to brands, talking to clients, and researching opportunities to help my clients improve their business, the rest of my professional time is spent in some capacity with the BSM website. To know that people care enough to read our content, share it on social media, spread the word to others, and pass along tips and ideas thru text, email and DM’s is a cool feeling. It’s even more rewarding knowing the material helps people improve and gain a stronger understanding and appreciation of the business they’re in.

To date, our industry focused site has published 8,195 pieces of content since launching in 2015, and we’ve had over 4 million visitors consume more than 5.5 million pages of our work. I’ve always told our crew that traffic mattered less here because our content is targeted to an industry audience, and I’d rather reach 100 PD’s, GM’s and Corporate Execs than 10,000 fans because it opens more doors to potential business. But now we’re starting to appeal to more than just the industry professional.

Between June and early September, we generated a million page views. It would’ve taken us a full year to do that during our first 2 years. That’s a credit to the tremendous work done by Jay, Demetri, Brandon, Brian, Stan, Tyler, John, Chrissy, Ricky, Jacob, Andy, and Rob. Jay, Brandon, and Demetri have especially been on fire lately cranking out thought provoking columns and timely news stories on a daily basis.

Having spent five years operating this brand, there’s one old saying that continues to ring true: ‘you have to spend money to make money‘. That approach was necessary in launching the BSM Summit in Chicago in 2018, and expanding it into Los Angeles and New York the past two years. Though we won’t have a show in early 2021 due to the pandemic, I know that when it’s safe to gather again, a successful show won’t be possible without making investments to assure a positive experience for attendees.

Ironically I learned an important lesson with our last show in NYC. We managed to survive the early stages of a pandemic, but almost had our schedule altered at the last minute by an executive who shall remain nameless. Despite this person’s attempt to hurt the event, I took the high road and emailed them afterwards to explain why the event mattered to people, and offered a free ticket to join us for our next one. They didn’t reply. It reminded me that no matter how much good you do for people and companies, there will still be external forces trying to stall your momentum.

But overcoming obstacles is all I’ve done since entering this business in November 1995. It’s something I dealt with in making this website work. During the first two years, I wrote daily, but if a business trip or conference came up, the site would go dark while I was away. I knew that wasn’t a great plan, but the only way to change it meant spending money for help. When you’re only earning enough to get by, and unsure if the business will be viable, that’s a scary thing to consider.

I got lucky and met good people like Demetri Ravanos, Brandon Contes, Brian Noe, Dave Greene, and Matt Fishman who shared a similar love for the business and wanted to write about it, even if it was for free or just enough to fuel their car or cover a trip to the movies. With their help, the site improved, more eyeballs read the content, and it helped a few of those guys land industry opportunities. We now have 12 members contributing content to the BSM brand, earning a monthly check, and I’m proud to share we’ll be expanding to 14 this week with the additions of Jeff Caves, and Vik Chokshi.

Jeff is no stranger to sports radio folks. He spent three decades in Idaho where he contributed as a host, program director, general manager, and salesperson. He’s also worked on television. His background in sales though especially interested me, and I’m excited to have him add a weekly sales column to the site. His first column will be published this Thursday.

Vik on the other hand has a strong passion for sports betting, and has written for The Action Network, The Big Lead, and Front Office Sports. With the gambling space continuing to grow, we’re going to increase our focus on brands and individuals in the sports betting space. Vik’s first piece is on the site today, a feature on ESPN’s Joe Fortenbaugh.

But that’s not the only area we’re expanding in.

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If you listened to the last episode of the BSM Podcast which featured Entercom New York’s Chris Oliviero, you heard me tease that BSM would be expanding into News/Talk. This has been a move I’ve considered for the past 2 years, but I didn’t want to bite off more than I could chew as BSM was growing. I also knew that if I started consulting News/Talk stations, that I’d need help because there are over 1,900 stations in the format, and as much as I enjoy being busy, I don’t want to compromise my effectiveness by spreading myself too thin.

I’ve felt for a while that similar to sports radio, News/Talk talent and brands don’t receive enough online attention. You’ll see stories on high profile hosts, the TV ratings battle between FOX News-CNN-MSNBC, and details about people signing new deals or getting taken off the air for making controversial remarks, but there are so many more stories out there waiting to be told. The format is triple the size of sports talk, and I’m curious to see if we can do for BNM what we’ve done with BSM.

The BNM of course stands for Barrett News Media, a separate entity of our company, which will debut online as https://barrettnewsmedia.com on Monday September 14th. By the way, save the URL, but don’t click on it, because the website isn’t live yet. Also be sure to add @BNMStaff on Twitter as we will use that account to promote daily content.

Unlike BSM which started with only me, the BNM brand will launch with 5 columnists, 3 features reporters, 2 daily news contributors, and 1 TV ratings writer. I expect to add a few more writers too during the first 30 days to complete out our coverage. A huge thanks to Steve Stone Voiceovers for signing on as our first advertising client to allow us to get the BNM brand off the ground. If interested in learning more about our advertising opportunities email JBarrett@sportsradiopd.com.

Joining us for BNM’s maiden voyage are columnists Pete Mundo, Angel James, Rick Schultz, Evan Donovan, and Ryan Maguire, reporters Kyle Thomas, Kim Redmond, and Catherine Maddux, ratings writer Douglas Pucci, and news contributors Ryan Hedrick and Eduardo Razo. Our collective goal will be to offer insight, opinion, education, and storytelling on News radio, television, print, and digital brands and individuals. We are fortunate to have a strong diverse group contributing to this product, and I am looking forward to our readers getting to know more about them and their abilities in the weeks and months to come.

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Since I know there will be questions let me address a few up front. BSM and BNM will function as two different websites. We may share content on social platforms from time to time if we feel it’s of value to our followers, but the goal is to run the two brands separately. We will also not be doing stories on presidential candidates, protests, policies, vaccine updates, or other world news. We’ll leave that to bigger brands. The only way those items will come into play is if they’re connected to a media personality or brand (EX: TV host leads a protest, Reporter breaks news on Biden or Trump, Host trades jabs with Fauci over vaccine, Radio exec runs for office, etc.).

In terms of goals for the site, all I care about right now is highlighting the news media industry, and giving those who make a living in it an online platform to learn more about the business and ways to excel at it. Will we do a BNM Summit, BNM Top 20 or launch a BNM Members Directory in the future? Maybe. I don’t want to think about traffic numbers or other ways to grow the brand yet. We need to start with delivering compelling content on a consistent basis, and grow our relationships. If we do that, then we can discuss ways to make additional improvements down the line.

As it pertains to consulting, I will offer my services to news/talk stations who are looking for fresh ideas, strategic insight, and an ability to maximize talent, content, and ratings. The news format has seen a surge of sports programmers join it in recent years, and I’m excited to take the plunge as well because it’s one I have great interest in. I’ve worked on a few smaller projects with news/talk stations as part of my sports consulting work, and after starting my career at a news/music station, I’m looking forward to expanding my horizons and relationships, and helping more people and brands get better.

But I won’t be alone on this adventure.

BNM is pleased to add Ryan Maguire, a seasoned program director who’s managed 610 Sports in Kansas City, WQAM in Miami, 105.7 The Fan in Milwaukee, 97.3 The Fan in Pittsburgh, and KIRO-FM in Seattle, where he was part of the team that delivered the Marconi award for Best News/Talk Station of the Year in 2019. Ryan and I have known each other for over a decade, we’re both in our mid-40’s, and his ability to coach talent, dissect content, and help brand’s elevate their performance is reflected by his track record. Ryan currently works as a producer for SpokenLayer, the leading provider of voice media for Amazon Alexa and Google Assistant, and he will remain in that role while lending consulting support to BNM clients. I’m looking forward to working with him and having him help our partners.

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“When Jason approached me with the idea of working with him on helping build Barrett News Media, saying ‘yes’ was a very easy decision,” said Maguire. “I have a tremendous amount of respect for JB not only as a programmer, but how he’s been able to grow BSM so quickly over the last five years. Most importantly, we share a lot of the same philosophies on what it takes to build, grow and monetize spoken word brands and talent.  Radio is going through a metamorphosis right now, but my passion for the business and for creating great audio content has never waned. It’s a big part of what fuels me every day. I can’t wait to get started.”

When you look at the News/Talk format today, it’s had the benefit of consistently featuring a lot of elite personalities. But soon some of those familiar faces and voices will depart, forcing brands to add new talent, ideas, and strategies. When those big changes happen, will your brand be ready? Do you know where to turn next? Are you positioning your product to meet the needs of the past or the future? How does social media and podcasting factor into your overall strategy? These are just some of the things we’re excited to explore. When you’re ready to talk, let us know.

If I’ve learned anything over the past 5 years it’s that you’ve got to keep your foot on the gas, and be ready to pivot at a moments notice. No year has taught us more about that than 2020. If we can continue to be of value to our clients and readers, and tackle new challenges successfully, I’ll be more than happy to do this til I’m old and grey. To make it that far though we’ll need to keep evolving and improving so if I can bug you to click this link and answer a short survey I’d greatly appreciate it.

Two things that remain difficult are convincing larger companies to invest in outside support, and getting market managers, program directors and corporate executives to adjust their perceptions. I’ve said it before and I’ll continue to say it, I dislike the word ‘consultant‘ because too many ‘think‘ they know what I do based on others who have come before me. Except not everyone operates in the consulting space the same way. For example, I’ve met many music consultants over the years who don’t do what Fred Jacobs does, yet somehow they’re all lumped into the same category.

If I could find a word that defines a writer, host, creator, ratings analyst, advisor, researcher, influencer, seller, sales connector, recruiter, coach, social strategist, and brand builder I’d make the switch, but for now I guess I’m stuck with an outdated title. What I do know is if it involves content, creativity, sales, and management, I speak the language, and my track record of results shows I know how to help brands win.

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To those I’ve had the good fortune of working with, it’s been a privilege to be a small part of your success. Your trust and partnership matters more than you know, and without it none of this is possible. To those who read our content, thank you for the continued support. We have a great team here at BSM who care deeply about the industry, and I appreciate you making time each day to digest the words that appear on your screen.

I’m lucky to wake up each day and pour my energy into something I love. We’ve made it five years, and I’d like to do this for another five. I guess that means I should probably start working on that five year plan.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Barrett Blogs

Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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