This May Be Jason Martin’s Shot To Do Something Special
“In terms of giving up on the movies, television and all of that pro wrestling, which I worked in for 10 years, not going to happen. The reason I got the job It’s because I offered something unique.”
Nashville hates you right now.
That was the sentiment Jason Martin heard from some listeners on what was supposed to be the most exciting week of his radio career. For eight, long years he worked tirelessly for the opportunity to host a daily show. Finally, Martin was given one of the most sought after shows in all of Nashville – mornings at 104.5 The Zone.
Sports radio listeners seldom like change, especially if a show has been around for a long period of time. That was certainly the case in Nashville, after The Zone let Kevin Ingram and Mark Howard go after 16 years in morning drive. The duo had been a staple of the city’s morning commute for several years and the move was met, as it always is, with some resistance from the locals. Instead of being instantly accepted, Martin became the embodiment of change that nobody ever wants.
“We’re replacing a show that was on the air for 16 years,” said Martin. “Very few shows get that kind of run and they were very beloved guys. They just became a part of people’s routine and both of them were great to me. It was bittersweet for me when I found out exactly what was happening. I knew they were going to be doing more with me but I didn’t know specifically what that was going to look like until the last second. It was kind of tough to deal with, because, those guys had become a routine for people… nobody likes change at the time and I was the embodiment of that change.”
Martin found the transition to be incredibly difficult in the infancy of the new show. He saw what people were saying, including a couple of fan articles that he didn’t read, but he was told expressed disappointment or anger. There was never a second to celebrate the moment he had worked so hard for. Instead, the position he had waited so long for, was sucking the life out of him.
“Criticism always lasts in our minds. Affirmation doesn’t. Even if it’s a small amount of the former and a ton of the latter. It’s how humans are built unfortunately,” said Martin. “Sure, there’s always someone who’s not going to like your opinion, but not like this. It was just kind of like Nashville hates you. I’ve never thought that stuff bothered me until the last four weeks. It’s been a tough transition, especially, considering the first few weeks were just me doing solo radio for three hours. I’ve done solo radio for Fox and others, have my own show now for them… but it’s not where I think I’m best. I’ve always wanted a partner in crime. I was in a role where people already didn’t want to like me, and even if I was good, which I’m not saying I was, it really wasn’t going to matter.”
The old saying is ‘tough times don’t last, but tough people do.’ Granted, hosting a morning radio show isn’t exactly suffering, but the negative attention was really starting to get to Martin, even to the point where he thought the industry might not be for him anymore. He was second guessing himself. But everything turned around once he started searching for his new co-host.
Martin knew he wouldn’t have the final say on who his partner was going to be, but he confided in people he trusted in the market, hoping to at least point management in the direction of people he thought he’d work really well with. That’s when someone he trusted told him the name Ramon Foster.
“Ramon’s name is the first one that came out from, probably, the guy I trust the most,” Martin said. “So I looked online and watched the 20 questions video (A Pittsburgh Steelers production) on him with my wife and as soon as it was over, she just looked at me and was like, you got to get him. It was so patently obvious so I went to our new program director the day after and said, hey, have you heard this guy? He had, because another person (the same one that had put him on Jason’s radar as a matter of fact) had mentioned it to him a few months before, but once I mentioned it, it really kind of made him say, ‘we really need to make this happen.’ He talked to him like a day later and revealed that he fell in love with him 30 seconds after they first started talking. That’s apparently the effect this guy has.”
Normally, it takes two hosts weeks or even months to find their groove with one another, But with Martin and Foster, it was found almost instantaneously. So much so, that Martin and his producer, Jonathan Shaffer, looked at each other after one of the first shows with Foster and said, wow, that’s one of the easiest shows we’ve ever done.
“There’s just something about our flow,” Martin said. “Something about us in that room, where, today we sounded like we’ve been doing the show for months, not like we just started. I know when he’s going to stop talking, I know what his gesturing is and it’s just all about letting him be him and creating space to allow him to become a star. Him coming now, I mean, good Lord. Just in the last two days, yesterday, he was able to talk about his memories of playing against Von Miller and what Mike Tomlin said about him in the locker room. Then, Ryan Shazier retires. He played with him, so to open the third hour, I was like, hey, I don’t want to go into an emotional spot you don’t want to get into, but what do you wanna say about your teammate? He just let it all out over the microphone and I just sat back for about five minutes because I knew nobody was turning that off.”
To say Martin has a totally different feeling about the new show since Foster joined, is probably the understatement of the century. In fact, the talk now is more about the realization the show can turn into something truly special.
“I just look at this and say, we have an opportunity,” Martin said. “Maybe the only opportunity that we may ever have, my producer said it this way, he goes, ‘this might be the only shot you and I ever have to do something special.’ During his 20+ years he said we have a chance to do something special. Ramon is a superstar in every way when it comes to preparation, caring about this job, being active and committed. He’s just awesome. I don’t know if I’ve ever met anyone more instantly likable. Guys and gals sometimes never find that magic partner. I think I hit a home run on our first swing. He’s a blessing.
“The Covid era means you’re getting 35-40% of the audience that you’re used to. People are just now starting to get back in their cars and the numbers might be starting to rise. We’re starting a show where the engagement level was down. That’s just how it’s been in a lot of local radio markets. We were able to get reps in without a full house. By the time people are really engaged and starting to come back, which, I’m starting to imagine is very near, we should be more polished. In our first two days together I felt more chemistry that I even thought possible, and we don’t even know each other yet.”
Tyler McComas – You worked for Clay Travis at Outkick the Coverage for a while. What’s one thing you learned from him and implemented in your career?
Jason Martin: One thing Clay does really well is there’s a lot of shows, especially on a national level, that feel they need 20 topics throughout the show. They’re going to run them down like it’s television and not going to let anything breathe. The beauty of radio is that you can let something breathe until it dies its own natural death. You can sense when it’s time to move on, but if people are reacting, whether it’s on social media, phone call or you just know that story matters, then you don’t get off of it.
What Clay will do is he would call me in the morning before each show and say, what’s important today? He would go over those two or three things and that would be our show. We would throw out a couple little things here and there, but instead of going 20 topics, we went three topics. One thing Clay does great, and always has, is he has a sense for what people want to hear. He knows what his audience wants and he feeds it to them and he’s articulate and unique in the way he presents it. He has a fearless nature to it, as well. That’s happened to me, in some regards, to just, I can’t try to please everybody, because if I start to do that, I’ll lose the people that do like me.
TM: You’ve done a lot of pop culture content in the past. Do you think you’ll do more of that on the radio show?
JM: In terms of giving up on the movies, television and all of that pro wrestling, which I worked in for 10 years, not going to happen. The reason I got the job It’s because I offered something unique. It’s like putting out a podcast, I’ve had people close to me say, how can I make my podcast work? I tell them that you just have to keep doing it. You have to outlast the other guys, because even if yours is the greatest television podcast anyone’s ever heard, there’s 7,000 other ones. How are they going to know who you are and how are they going to find you? It ends up being attrition. If I get away from pop-culture entirely, if I go away from something that gave me a different sounding voice, then why do they hire me? It’s like they drafted a running quarterback and told him not to run. But there has to be some balance.
TM: Was there a lightbulb that went off when you realized what the identity of the show was going to be?
JM: Jason Romano came on the show a couple of weeks ago with me, he’s got a new book, and one of the chapters talked about Pete Carroll coming in for the Bristol car wash. That day George Steinbrenner died. Everyone is having to change everything on the fly, there’s breaking news, and Romano is having to apologize to Carroll over and over again for getting bumped. Carroll just said, ‘Hey, hey, don’t worry about it. Don’t worry about it at all. I understand This is more important and if I don’t end up on the air today, it’s fine.’
The lesson Romano took away from that is the way to be a leader, and the way to be successful, is to realize you don’t have to be a thermometer, you can be the thermostat. Meaning you can set the temperature in the room. When we heard him say that on there, my producer comes in my ear, and I have the exact same thought, he said I think we just found the vision for the show.
TM: I’ve heard you talk about your producer a lot on this call. He sounds like he really knows what he’s doing.
JM: It’s interesting, because I didn’t know him particularly well, his name is Jonathan Shaffer. He’s been a program director, I think four times and been in radio for over two decades. Throughout my radio career I’ve mostly worked with people, who have become, or been at the time, a close friend of mine. Two groomsman in my wedding were guys I worked in radio with. One of the things that presented was too much agreement on the radio. We got along and everything. We rarely disagreed and never really had any arguments, things like that.
One of the things Shaffer told me very early was my job always is going to be to make you as comfortable as possible doing your job. Whatever that means, having audio ready, booking guests, keeping me aware of time, just taking as much off of my plate so I can focus on hosting the show. From there and I think the challenges of last month, dealing with audience, that either bailed and is coming back or had something to say that was mean behind their five Twitter followers, whatever it was that was bothersome, I’d go to him and say, hey man, I really hate Twitter. He’d say, don’t let them bother you.
During the process of all this, as imperfect as it was, we discovered we can rely on each other. I realized I can trust this guy to know that he’s going to know exactly what I need and what the show needs to have success. Now we’re in a situation where, here comes the third piece, but the other two of us are already working in the right kind of tandem. He can play a piece of audio without telling me about it and I’ll know why he played it. Or why he’s coming back with this bumper music, or why he makes a certain suggestion, or why he puts out a certain poll on Twitter, and he’s like that. He’s just a guy that understands what radio is supposed to sound like, as well as how it supposed to be put together. I certainly feel incredibly blessed that he’s the guy that ends up producing the show, because Ramon will tell you the same thing, you can just tell this dude knows what he’s doing and he’s 1000% committed to making the show successful
Ian Rapoport Is Competing Against Everyone
“When I’m working, when I’m not working – my brain is still going on overdrive.”
The 2023 NFL Draft was a weekend filled with speculation, intrigue and musing among football fans and experts alike. After two quarterbacks were selected with the first two picks – C.J. Stroud by the Jacksonville Jaguars; and Bryce Young by the Houston Texans – Ian Rapoport had the inclination that something was about to break at the event in Kansas City.
The third pick of the night was held by the Arizona Cardinals, but through previous intel, Rapoport knew there was a chance the team would trade it. His phone then lit up with a text message from a source that simply read, “Texans trading.” Receiving a message of this magnitude takes years of networking, credibility and immense trust from the people you cover. Rapoport has worked hard to attain all of them.
He replied by asking, “Did the Texans trade up to three?,” as the team was not set to pick again until No. 12 overall. Once he got confirmation of the scenario, he began to visibly shake in excitement and captured the attention of the NFL Network team.
“I sit there with a camera in front of me that’s not always on air – this is during the Draft – and the producer gets in my ear and he goes, ‘Can you go on air with whatever you have?,’ and I just say, ‘Yes.’” Rapoport recalled. “And then I hear Rich Eisen go, ‘Ian, you have news,’ and I was able to break that the Texans have traded up to three to go get Will Anderson.”
This is the craft through which Rapoport has cultivated a successful journalism career, ultimately distinguishing him as NFL Network’s goto insider. He hardly ever separates himself from the job, equipped with an unparalleled work ethic to ensure he can communicate messages accurately and in a timely manner. While some people may argue that he is in direct competition with others in his position, such as Adam Schefter of ESPN, Jay Glazer of FOX Sports and Mike Florio of ProFootballTalk and NBC Sports, the reality of the situation is that it is Rapoport vs. the world.
“It’s such a small world now and everyone is interconnected – and with Twitter, literally anyone could break a story and have it go viral,” Rapoport said. “Obviously, you want everything first, but really you’re competing against everyone that exists because anyone could get the story at any moment.”
Work-life balance in such a role is usually quite insurmountable in today’s dynamic, interminable breaking news environment. Rapoport strives to find some level of normalcy in his life by playing golf and attending his sons’ sporting events. In the end though, he knows the world of football never sleeps, and it is up to him to remain in the know at all hours of the day, essentially always on standby to break the next big story.
“I do not turn my phone off because that’s actually way more stressful,” Rapoport said. “At least now when my phone’s on and near me, if something crazy happens, I can react rather than having a fake relaxation moment and then being caught off guard with something.”
Rapoport recognized that journalism was the field for him almost immediately after stepping onto the Columbia University campus. He worked his way up at The Dial to ultimately become its associate sports editor. In the summer preceding his senior year, he landed a coveted internship with ESPN where he gained invaluable experience in the world of television production.
By the time he graduated, Rapoport envisioned himself becoming a nationally acclaimed sportswriter, but he knew it was going to require he start small. Three hundred eleven job applications and two interviews later, he landed a part-time role with The Journal News in Westchester, N.Y. covering high school sports. It gave him a start in the highly-competitive business – and kept him close to home while trying many new things.
Two years later, he found himself moving from the bright lights of New York City to the quaint town of Starkville, Mississippi for a notable opportunity. He had landed a job covering the Mississippi State Bulldogs for The Clarion-Ledger in the nearby capital city of Jackson and was under the direction of sports editor Rusty Hampton.
“I knew how to write, but I really didn’t know how to report,” Rapoport said. “He was probably the best [at] showing me, ‘This is all about reporting. It’s all about telling people something they don’t know rather than how well you can pen a sentence.’ To be really valuable to society or your newspaper, you really need to inform rather than entertain. I think he was probably the first and best person to teach me that.”
After spending two years in Mississippi, Rapoport became a beat reporter for The Birmingham News tasked with following the Alabama Crimson Tide. Just months into his new role, the program made a coaching change and hired Nick Saban, who has since led the program to six national titles.
Rapoport learned the thoroughness necessary to cover the Southeastern Conference as he rapidly watched the program become a perennial contender. In turn, he became an eminent college football reporter and his work began to be consumed nationally.
Simultaneously, Bill Belichick, another accomplished football head coach in his own right, was in the process of trying to lead the New England Patriots back to championship glory. Known to be stoic and restrained in his press conferences, reporters asking him questions knew extrapolating answers was not the easiest of tasks.
When Rapoport saw a job opening to cover the team with the Boston Herald that required NFL experience, he knew that he was not qualified verbatim per se. Yet he figured the experience he had in covering Saban and Alabama would serve him well in the role, and articulated such in a protracted email to the newspaper’s editors. His strategy worked, proving why Rapoport is considered one of the industry’s best communicators at the micro and macro levels.
“You don’t see a lot of sources within the Patriots or sources within Alabama – there’s not a lot of that,” Rapoport said. “So I learned to report despite that and kind of work the edges and get the information I needed, despite head coaches who weren’t always the most forthcoming with information.”
NFL Network oftentimes has local beat reporters on the air to interact with studio talent and give their perspectives about teams, and it was something Rapoport did while at the Boston Herald. He had no television experience outside of other appearances he made on Comcast New England and certainly no intention to pursue the medium as a career.
In Super Bowl XLVI, the New York Giants overcame the New England Patriots, who were undefeated for the year entering the game. Rapoport was on hand for the proceedings, and shortly afterwards was called into a meeting with NFL Network executives.
He didn’t know he was interviewing for a job until he asked just why he had been summoned. He expressed his lack of television experience to the executives, who said the network would teach him everything he needed to know.
Once the meeting concluded, Rapoport called his wife, who he had met while living in Starkville, Mississippi, and told her what had just happened. She tempered his expectations, warning him not to get his hopes up as he remained optimistic. One month later, Rapoport received a job offer and found himself moving once again – this time to the Lone Star State.
“I hired an agent and moved to Dallas and basically spent the next year reporting on the Cowboys and some other things being very, very bad at TV, but learning and eventually figuring it out,” Rapoport said. “At the time, this guy, Eric Weinberger, who was our boss, kind of mentioned to me the possibility of transitioning [me] from reporter to insider.”
Rapoport acknowledged that he did not have the contacts necessary to effectively work as a league insider for a national outlet, but through his years of experience, he knew how to network and he was ready and willing to take the challenge.
Once he began the new position, Rapoport, along with reporter Michael Silver, was on the road for Thursday Night Football and contributed to its pregame and halftime coverage. While his television skills improved, Rapoport was hard at work bolstering his contacts and took somewhat of a geographical approach.
Every time he arrived in a new city, he would contact anyone and everyone he could conjure up, including general managers, scouts and head coaches. If he could not schedule a meeting time with them, he would introduce himself by roaming the sidelines at practices and before games. He engaged in a similar practice before the NFL Draft Combine, training camps and the Super Bowl along with other premier events, always staying focused on the task at hand.
“It probably took me five or six years to get a baseline of sources where if something happened, I had someone to call,” Rapoport said. “And then it took me a couple more years to get to the point where I would know before a lot of people when something was about to happen. It’s all a multi-step process, and just [the] layering and layering and layering of sources is really the sort of engine that drives this thing.”
Ian Rapoport always attempts to triangulate his sources to verify information before he releases it publicly. There is no guarantee sources are always truthful or acting in a professional manner. Therefore, it is incumbent on a journalist to ensure the validity of content before publishing it themselves.
“If you’re only right some of the time, then none of it is really worth it,” Rapoport expressed, “because then you say something and they’re like, ‘Well, wow, that’s a big story if this is true.’ The whole point of doing this is when I pop up on TV or when people see my Twitter alerts or whatever, they have to know that it’s true – they have to know.”
One day, Rapoport was having a conversation with a source and discovered through their conversation that Rob Gronkowski had informed the New England Patriots that he would return to the game of football under the stipulation he be traded to the Tampa Bay Buccaneers to reunite with quarterback Tom Brady. There had been much speculation pertaining to Gronkowski’s future after he had worked as an NFL analyst with FOX Sports, and now Rapoport realized he had a monumental scoop – that is, if it was true. Within six minutes, Rapoport verified the story with three sources, contacted his editor and reported to the world Gronkowski’s intentions. The story was picked up virtually everywhere.
“I just think about the job all the time, and I make little lists for myself of things that I need to track down, and I just make a lot of phone calls for it,” Rapoport said. “When I’m working, when I’m not working – my brain is still going on overdrive. It ends up just a brain full of football thoughts, and then I spend the rest of the time trying to figure out what I can learn from it.”
Working for a league-owned entity can sometimes epitomize an inherent conflict of interest. For Rapoport however, he has found working at NFL Network to be hassle-free. He knows, however, the nature of his job means he will not be universally liked.
“Whatever you do, you’re going to report and the people you report on are going to be happy or upset or neutral – or whatever it is,” Rapoport said. “I’m never going to criticize a referee, for instance, because that’s a nuanced thing and people might say, ‘NFL criticizes referees.’ I’m never going to do that, but I wouldn’t do that anyway.”
Rapoport continues to appear on a variety of external media outlets, perhaps most notably The Pat McAfee Show, which recently concluded its “Up to Something Season.” The grand conclusion of the proceedings was McAfee announcing he would be bringing his show to ESPN’s linear and digital platforms starting in the fall.
While McAfee is retaining creative control and has expressed on multiple occasions that his show will not be changing, many have wondered whether insiders employed by other networks will be able to continue making appearances. It is an answer Rapoport himself does not know, nor has he asked about.
“When the news broke, my phone blew up with all sorts of people saying all sorts of different things,” Rapoport said. “I have no idea. I really don’t.”
Even so, Rapoport is elated for McAfee and his team taking the next step in their show’s journey and is genuinely glad to see them succeed. He does not think McAfee’s goal was to reshape sports media, but rather to cultivate a distinctive sports talk program built for fans and today’s generation of consumers.
“You get to know someone and you think they’re a good person and you respect the way they work. Some people have success and some people have a little success and some people don’t. It’s really rare to see someone who has every bit of success that’s essentially possible and deserves every bit of it, and that’s kind of how I thought about Pat. It’s really cool, honestly. He’s built it himself.”
It was on McAfee’s show where another prominent football insider – Mike Florio of ProFootballTalk and NBC Sports – said it would be a matter of “when,” not “if” the NFL would have games seven days per week. While devoted football fans like Rapoport are open to such a proposition, he is not sure the league would ever go that far.
“I don’t even know that it would affect my schedule that much,” he said. “It sort of doesn’t matter. I’ll report all year round anyway.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Face-to-Face Sales Meetings Have Never Been More Valuable
“With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F.”
When did you last attend a face-to-face (F2F) in-person sales call? Let’s imagine for a second.
In New York, Sarah, a determined sports radio salesperson, got tired of chasing a major client for months. Despite her calls, emails, and text, she couldn’t break through to get a meeting.
Throwing caution to the wind, Sarah decided to go for it. She loaded her deck and took her burning desire via airplane to Florida to make the pitch. She showed up unannounced at the client’s office and startled the decision-maker. She was given the meeting and won over the client, getting a substantial annual contract and a movie deal in Hollywood.
We have all seen that storyline. F2F meetings used to be the obvious choice over a phone call, and most buyers were open to that idea. We even conducted market trips to meet our buyers in person and create better relationships.
With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F. Lots of us work and listen from home.
Gartner Research points out that live, in person selling is superior to virtual selling in financial services or, as I think, in radio sales. Now, prospecting new clients F2F is much more difficult. You have never met them, you don’t know who you are looking for, and gatekeepers and remote decision-makers make walk-ins more challenging.
How about getting out and seeing your current or former clients F2F? 65% of outside account executives attain quota, 10% more often than inside reps. Here are some simple strategies to get outside and F2F:
STAY IN TOUCH
Turn the sales faucet on ‘drip’ and contact your current clients with whatever works: phone calls, emails, or texts. Tell them you are checking in to see if anything has changed, give them a local business lead, or share your latest insight on their favorite team. When doing so, tell them you want to meet F2F and go deep into the next quarter’s ad plan or a new idea to get them back on the air. They may start looking forward to your communication.
Schedule an annual review ahead of their busiest time of year to review the upcoming messaging in ads. Go over what worked or didn’t last year. Share a success story of a similar advertiser in another market or show them a new opportunity that fits.
Be upfront that with F2F, we can get more specific, work with better feedback, and partner on hitting their goals. Be the person who looks ahead and helps keep your client focused.
Organize workshops for your current clients. Teach that about streaming, OTT, or Google ads. Get your digital person involved. Let them know you are bringing in other local businesspeople they may want to know or network with and meet F2F! A Mortgage broker may want to meet a realtor who wants to meet a wealthy local businessperson interested in meeting the local head coach. Stand out as a leader in the industry and watch clients brag about working with you.
HIT A TRADE SHOW
Attend trade shows where your current clients will be. This will show you are serious about their business and want to stay current so you can learn and earn. Set up a meeting over coffee or a drink. Share what you learned.
Client Appreciation Events held at your town’s most meaningful events or places. Do whatever it takes to get hospitality tents at big games and concert suites to show appreciation and bond with your current clients. Host a luncheon at the hottest new local restaurant. Focus on providing an atmosphere or experience everyone wants, but not many can attend. Be the exclusive person in town.
GET PERSONAL REFERRALS
Leverage your existing client relationships to seek referrals. Do it in person. Tell them you want to see them and ask for help and advice. Ask for introductions to potential new clients they know, and you will be surprised how much they like working with you.
Bring your Digital manager to them and do a free review of their SEO, PPC, whatever. Working off your client’s pc and bringing them an expert at no charge or obligation is much easier. Watch your partnership grow by providing so much expertise at no extra expense.
Don’t forget the value of F2F meetings. It’s a great way to build trust, connect, and unlock new opportunities. We are in a people business doing business with tons of local directs who still make most of their money serving retail customers F2F. Let’s get out and sell!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
All Jason Timpf Needed Was A Moment of Clarity
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this.”
There was once a time when Jason Timpf always included Colin Cowherd in his commute to work. As he made his morning drive to a sales job at Verizon, The Herd was appointment listening each morning for Timpf. The ex-college basketball player would marvel at Cowherd’s ability to make relatable references and break down all of the same basketball games he would watch the night before.
One of the unique things Timpf can remember from listening to The Herd during that time was Cowherd saying if FOX ever put someone in front of him, he could tell in five seconds if that individual had the skills to be a host. It was far from a hot take on the Lakers, but still a distinct moment that stuck with Timpf for many years. Little did he know at the time but Cowherd would soon give a five-second evaluation of Timpf’s career.
Jason Timpf was a late-bloomer in basketball. He played college hoops at an NAIA school in Utah, but not until his third year, after being a regular student the first two. After graduating, he pursued a basketball career overseas in India. However, after the league folded, he left the game for a normal job in the States.
There was a real desire for Timpf to get into the sports media business, but he was having difficulties finding the right fit. He wanted advice on the best way to start, but the tips he received just didn’t feel like the right initial path.
“I’d hear, hey, go bang on a radio station’s door and ask if you can work the soundboard,” said Timpf. “Or, try to go to a journalism school. Another big one that everyone was doing was the SB Nation blogs and FanSided blogs. I briefly tried to do that a little bit. But none of it was materializing the way that I had hoped.”
But then the lightbulb went off for Timpf and it happened during the middle of a podcast interview. In October of 2020, Jason Maples of Blue Wire reached out to Timpf to talk hoops on his podcast. It was in the middle of that interview when it all made sense. It felt exactly like the camaraderie he enjoyed with his old teammates and friends talking basketball. It was relaxed, fun and what he used to do for enjoyment. The perfect fit had just found Timpf organically.
“It was, ‘this is it,’” said Timpf. “‘This is how I want to do it.’ It was like a moment of clarity. Like, this is the way I want to talk about the game. Fortunately, I was working in real estate at the time, so I was super flexible, so I literally was just trying to fake it until I made it.”
While Timpf was grinding away on his new platform choice, he was constantly putting out his content on social media. For a handful of years, he had used Twitter as an outlet for basketball talk – not because he was trying to build his brand, but because it was his preferred method of sharing his takes during and after basketball games.
“My wife actually played basketball in college but she, like a lot of people, got out of it and was like, ‘actually I’m so sick of basketball, since it’s all I did growing up, that I’d rather not talk about it,’” laughed Timpf.
As Timpf had built up years of basketball takes on Twitter, he also built up followers. Not a crazy amount, but enough to have regular interactions with several basketball fans. He had no idea at the time, though he remembers occasionally interacting with him, but one of his followers in the beginning was Logan Swaim, who just happens to be Head of Content at The Volume.
Being such a huge fan of Cowherd, Timpf was absolutely familiar with The Volume, a company started by the FOX Sports Radio host. In fact, during his first plunge into podcasts, he quickly took note of how much success The Volume was having with instant reaction and video content. He wanted to emulate what they were doing and would host a Twitter Space after each Lakers game.
Swaim kept up with Timpf’s journey and continued to be impressed with what he saw. He was so impressed, in fact, that a video eventually made it in front of Cowherd’s eyes. It was the moment Timpf had always heard about while driving to his job at Verizon. Cowherd was about to make a declaration on Timpf’s abilities.
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this,” Timpf said. “That was a huge boost of confidence for me, because it meant somebody I deeply respected believed I could work in this business.”
Timpf made his dream come true. He was offered a job by The Volume hosting Hoops Tonight. As much of a dream as it was when he was initially hired, the experience since has been nothing but ideal for Timpf. He gets to cover his favorite sport the way he wants to cover it.
“When I first started and Logan and I were structuring out the show, he kinda viewed it as my show would be the slower, more methodical pace, where I work through my thought process of a game. And also that I’d be a guest on other Volume shows for more conversational podcasts. I really wanted to break down pick and roll coverage. It’s just going to take me a while, so trying to do that in a debate show format or conversational format can get hard. It’s a place where I can let more of my crazy depth out. And I can also have a side format where it’s more conversational.”
Timpf has learned prep for podcasts is one of the biggest elements to being successful. As Hoops Tonight continues to draw impressive numbers over audio and YouTube, he’s figured out the best method to prepare for a long-form podcast where he’s hosting solo.
“I digest the game from the simple concept of how the game was won,” said Timpf. “Where was it won? There’s 100-something possessions in this game, there’s seven different storylines and several runs and sequences and sways in momentum, but what’s the one? Usually I’ll target that first in the opening segment of the show.
“While I’m watching the game I’ll take ancillary notes. About five minutes before I record, I sift through everything I’ve written down and limit it down to the things I think are most important. But generally the flow of the show is how the game was won.”
The whole experience has been gratifying and a full-circle moment in many ways for Timpf. Not only has it been vindicating to do things his way and see it become a success, but he’s gotten to do it with someone who he considers an idol.
Sure, Timpf always envisioned growing up he would be talking to Cowherd as a pro athlete, but talking to him as a colleague is certainly the next best thing. So when he got the call to talk with Cowherd during last year’s West Conference Finals, he didn’t hesitate.
“I was so incredibly nervous, as you could imagine,” laughed Timpf. “But I immediately remember him making me feel comfortable and confident. It immediately calmed me down.
“This is probably my favorite part of the entire experience, I think a lot of people think that these networks try to shove people in certain directions and The Volume has given me such freedom to cover the game exactly the way I want to and nobody is telling me to say crazy stuff. Nobody is pushing me in certain directions, it’s like total creative freedom. The way that Logan and Colin have been letting me do me, so to speak, has been so cool. To see my version of what I want it to look like makes me feel vindicated for talking about it the way I want to.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.