Connect with us

Sports Radio News

WFAN Reportedly Readying Offer For Craig Carton

“If Carton does join WFAN for an afternoon show in the coming months, it means Joe Benigno and Evan Roberts will get bumped before reaching their one-year anniversary in the timeslot.”

Brandon Contes

Published

on

At this point, if Craig Carton ends up anywhere other than WFAN to restart his radio career, it would almost seem like a 16-seed beating a 1-seed.

Carton has been clear about drive-time radio on WFAN being his dream job, and for just over a decade, the shock-jock had the opportunity to live out that dream. Three years have passed since Carton’s arrest and resignation from the station he loves, with one of those years spent in prison. 

According to Andrew Marchand of the New York Post, WFAN and parent company Entercom are expected to give Carton a formal offer as early as this week to take over afternoon drive. The Post previously reported Carton already has an offer from Philadelphia’s 97.5 The Fanatic to host mornings. But going head to head with WIP and Angelo Cataldi might not fuel his ego as much as taking on The Michael Kay Show and his longtime foe from HOT 97 Peter Rosenberg.

If Carton does join WFAN for an afternoon show in the coming months, it means Joe Benigno and Evan Roberts will get bumped before reaching their one-year anniversary in the timeslot. It could be argued that much like Carlin, Maggie and Bart in 2018, Mike Francesa’s replacements again haven’t been given a fair shot, but from the start, Benigno made it clear he wasn’t a long-term solution. So if WFAN knew they would have to build a new afternoon show in a year, why not just do it now while Carton’s on the market?

Benigno previously stated plans to retire at the end of this year, but those were put on hold when he and his longtime co-host replaced Francesa for WFAN’s afternoon show. Now, with Carton’s return looming, the 67-year old Benigno could once again look to turn off his microphone and relocate to Florida. 

At 37 years old, Benigno’s partner Evan Roberts still has a lot of radio left and would likely return to his midday post. Pairing Roberts with Maggie Gray seems like the most probable option, which would make it Gray’s fourth show combination in three years on FAN. The company would then need to find other uses for Gray’s current co-host Marc Malusis, either with WFAN or the network. With his former show still intact in morning drive, Carton would also need to find a new co-host and producer, likely someone who can help with WFAN’s lack of diversity. 

Joining Jason Barrett’s BSM podcast in August, Entercom New York market manager Chris Oliviero who oversees WFAN, acknowledged he’s spoken with Carton and is interested in a potential reunion, but no job offer was made yet. Just over a month later, it appears an offer, and maybe a deal between WFAN and Carton are right around the corner. 

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.