Ryan McGee Wanted To Eat Pizza With His Dad & Brother
“We basically grew up on college campuses and with Dad being a college official and administrator, that’s what we grew up talking about around the dinner table. Football was something our family bonded over.”
For some people, football is nothing more than a game. For the McGee family, it is a way of life. Family patriarch Dr. Jerry McGee was a prominent college football official, so his sons Ryan and Sam learned lessons from their father that go beyond the gridiron and can be applied to everyday life.
“The biggest thing I learned from Dad is to take a beat and process what your eyes just saw before making a decision, whether it’s throwing a penalty flag or anything else in life,” Ryan McGee says. “He taught me that it was always better to be accurate than to be first and have made a mistake.”
That lesson has served Ryan McGee well throughout his long and successful career in sports media where his primary focuses are NASCAR and college football. He is currently the co-host of the popular ESPN program Marty & McGee with Marty Smith, but has been involved with a litany of other projects, including The Bottom 10, a podcast, and regular contributions to the SEC Network to name a few. Whether it is as a print or digital journalist or as a radio and TV personality, McGee has diversified himself into many aspects of the industry. No matter the medium, however, he always goes back to lessons learned from his father.
“In everything I do, I just try to be fair,” McGee said. “People may not always agree with what I say or write and that’s ok. My goal is not to have people agree with me or to say something just to get clicks or viewers but to cover a story in a way where people say, ‘I don’t agree with him, but he was thorough, made a logical argument and did it fairly’. ”
Many of those lessons from his father, along with stories and experiences from Jerry McGee’s career are chronicled in a new book, Sidelines and Bloodlines, which Ryan co-wrote with his brother. The forward was penned by Ryan McGee’s ESPN colleague Rece Davis.
“We had a blast writing the book together,” McGee said. “We all lead such busy lives it was just an excuse to sit down with my Dad and my brother, share a pizza and some stories. Between the three of us, we have seven college degrees and I barley have one. My main job was just to write everything down and spell everything correctly.”
Even with the publication of a full length book, McGee says his father still has plenty of stories to tell and lessons to teach.
“Dad will be doing a radio interview and he will tell a story or say something that I have never heard before. I’m like, ‘dang it Dad. Why didn’t you tell me that? It should have been in the book’.”
His father planted the seeds, but McGee’s passion for sports that would eventually bloom into a successful career, were watered in his hometown of Rockingham, North Carolina. Even though he moved a lot due to his dad’s profession as a college administrator, McGee said his love of NASCAR began in the shadows of Rockingham Speedway.
“Marty Smith tells me all the time that I claim so many hometowns, I’m like (Country Music artist) Kenny Chesney. It’s hard for me to pick a favorite team because it seems like I have one no matter where I go,” McGee said.
“But living in Rockingham was everything (for me loving NASCAR). As with most things, everything goes back to Dad. He was in the National Guard in the ‘60’s. He was scrubbing toilets and there was a guy scrubbing toilets next to him whose name was Dave. He claimed to be a race car driver. They got to talking and Dave said that when he came to Rockingham he needed a gas can man and would call him up. Dad did not pay that much attention to it. Five years later, the phone rings and Dave turns out to be Dave Marcus. He is going to be in the Winston Cup and needed a gas can man. I grew up with Dad being a gas can man at the local races. NASCAR was always in the background.”
McGee’s love of college football began similarly.
“We basically grew up on college campuses and with Dad being a college official and administrator, that’s what we grew up talking about around the dinner table. Football was something our family bonded over. We lived in Raleigh when I was around 12 and in the 80’s ACC football was big. We got behind the scenes access and saw the game from a different perspective. We learned football in a completely different way from most people.”
Having a dad as a prominent college official led to many unusual experiences for McGee.
“When he coached our Little League or Pop Warner teams, he never took it easy on the umpires,” McGee said. “They really couldn’t say anything to him because he called the Georgia-Clemson game on National TV the week before. I also learned how to cuss by going to games and listening to people yell at Dad.”
It was that behind the scenes contact with NASCAR and college football, along with his Southern roots, that gave McGee an advantage to start his career.
“I was fresh out of college in 1994, just starting at ESPN,” McGee said. “Jeff Gordon had just won the Brickyard 400, so NASCAR was getting really big. Rece Davis, one producer and I were the only ones from the South. They came to me and said ‘you’re from Rockingham. You must know a lot about NASCAR.’ The truth is, I didn’t know as much as I probably should have, but I knew more than they did. So Rece and I started work on a program, RPM2Nite on ESPN 2.”
McGee’s career mirrors a NASCAR track itself, with a lot of twist and turns. Along with RPM2Nite, McGee became a regular contributor to ESPN The Magazine, eventually climbing the ranks to Senior Writer. From 2001-03, McGee made the jump to rival Fox Sports, where he produced Totally NASCAR and then spent five more years as the head of the NASCAR Media Group. During that span, McGee brought home a pair of Sports Emmys in 2007 and 2008 while writing the script for Dale (a documentary on the late Dale Earnhardt) in 2007. But ESPN came calling again.
“I’m an ESPN-lifer,” McGee said. “Even when my career took me other places, I was looking for a way to get back in. I’m going to keep going as long as I can.”
McGee credits his longevity to adaptability and his diverse skill set.
“The days of being a one trick pony are over,” he said. “I know many extremely talented writers who are out of work right now because that’s all they do. It’s not a knock on them. That’s just how the industry has changed.”
The perfect example of that change is ESPN The Magazine, which ceased print production in September of 2019.
“I got a little emotional working on that last issue,” McGee said. “I was a little sad but mostly proud of the 20 years of high-quality storytelling we had in every issue. I had a byline in issue # 4 and one in the final issue. I think Rece and I are the only ones still around from the beginning. Working on the magazine was a lot of fun.”
In fact, writing a 2009 magazine article on Jamaican sprinter Usain Bolt led McGee to the most memorable experience of his career so far.
“They sent me out to Jamaica just before the Track & Field Word Championships,” McGee said. “I was only supposed to spend one hour with him (Bolt), but I ended up spending three days. This isn’t at some resort. We are way back in the mountains and he is visiting with kids in poverty stricken areas. I am out of touch with everybody. Nobody could get to me.
“While I was there watching Usain Bolt win four events in his home stadium, some other guy named Ryan McGee overdosed at a party in Lake Norman (North Carolina). Word gets out that Ryan McGee of ESPN is dead. Everybody’s calling my phone, but I don’t have a signal. I land at Myrtle Beach when I get back and my phone just goes crazy. I call a friend of mine who works at the New Hampshire Motor Speedway to find out what in the world is going on. He’s like, ‘oh my gosh, you’re alive.’ He runs into the media room and yells, ‘McGee’s alive!!! McGee’s alive!!!’ That was my Paul McCartney moment.”
As much as McGee enjoys reminiscing over memories of ESPN The Magazine, he says it is time to look to the future and he believes the future of sports is bright.
“You know, sports are supposed to be fun,” McGee said. “With the pandemic and the much needed calls for social change coming from athletes, people seem to have forgotten that. But now that seems to be coming back. People are reaching out to me, giving me ideas or telling me which teams to consider for The Bottom 10. They are having fun with it and that’s good to see.”
“Fun” is the driving force behind the success of Marty & McGee, along with the chemistry between the two co-hosts.
“Marty & McGee was born out of a road trip we took to Martinsville for a race. We have the same sense of humor and we were just talking and giggling over nothing,” McGee said “I thought people might actually enjoy hearing this and that’s what we pitched to ESPN. After every show, we look at each other like ‘can you believe we got to talk about that and have that much fun on National TV and people watched it?’ ”
McGee says Smith’s energy and enthusiasm in particular, are what connects with viewers.
“I feel like I have known Marty Smith my whole life,” McGee said. “We can’t even remember the first time we met. What you see is what you get. People ask me all the time if he is really like that in real life. Yes, he is. He is authentic. The same energy he has on the show, he also has at four o’clock in the morning visiting schools that have made the NCAA Tournament, and in a text message at 10 pm. Sometimes it’s intense, but it is totally genuine.”
McGee also understands that it is his duty to strike a delicate balance, having fun, while at the same time reporting and offering commentary on some serious issues.
“Some of the things like NASCAR allowing drivers to kneel during the National Anthem or the other drivers supporting Bubba Wallace, that’s news. You cover it just like anything else,” McGee said. “The column I wrote about NASCAR banning the Confederate Flag, that’s my opinion. I didn’t write it to get clicks or to popular. I wrote it because it was time for the flag to go. I knew some people would not be happy about it and that’s fine, but it wound up being one of the most read pieces I had ever written.”
McGee adds that the removal of the flag has opened NASCAR to a new demographic and believes the sport can still stay true to its Southern roots.
“Michael Jordan doesn’t get involved with NASCAR without that flag coming down or Bubba Wallace being a driver,” he said. “For years, Brad Daugherty tried to get his friends to come to races. They wouldn’t because they assumed certain things that are not true about NASCAR because of the flag. Now they are giving it a chance and they are falling in love with it. The sport is growing. A lot of these new fans are as Southern as Grits and Sweet Tea, so I don’t think it will lose its Southern roots or appeal by welcoming new fans. I’m excited for the future of NASCAR.”
As for McGee’s future, he has no plans to slow down anytime soon.
“I’m going to keep going as long as I can. I love what I do,” he said. “I want to keep doing Marty & McGee for sure. When I do retire, I want people to be able to say two things about my work – that it was fun and that it was fair. That’s the goal with everything I do and I hope that’s what people remember about my work.”
Jacob Conley writes about news/talk radio BNM. He can be found on Twitter @GWUJake or reach him by email at email@example.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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