The Denver sports radio ratings for the summer book produced a mixture of highs and lows, but one constant was the performance of Mark Schlereth and Mike Evans. The 104.3 The Fan morning team led the market for the quarter with an impressive 11.3 share, placing them 1st among Men 25-54. The show did lose a point year over year, but a 1st place performance delivering double digit shares is one that The Fan had to feel great about.
Turning to middays, The Fan led its competition with ‘Sandy & Orlando’ delivering a 3.6 to place them 10th, and ‘Stokley & Zach’ finishing 6th with a 4.1. The bigger areas of concern were a 1.7 year over year drop by Sandy and Orlando, and a 2.3 year over year drop by Stokley and Zach. The lack of sports as a result of the pandemic certainly provide a valid reason for a decline. The tougher conversation is the nearly 8 point drop between mornings and the early midday show.
104.3 The Fan had to feel good about the afternoon performance it received from Darren ‘DMac’ McKee and Tyler Polumbus. ‘The Drive‘ came in 2nd for the book with a 6.7 share. That led the local competition and News/Talk station KOA where DMac’s former partner Alfred Williams hosts head to head against his former employer. The Drive did lose 1.6 in share year over year, the result of the pandemic impacting sports radio brands.
Overall, The Fan was the top sports radio brand in the market for the quarter in weekday prime (M-F 6a-7p), finishing 2nd with a 6.5. Last year at this time they were just above an 8 share. However, with its morning show producing nearly 5 points above the station’s number, The Fan is in good shape. The challenge now is getting the rest of the lineup to elevate to a similar position.
In terms of local competition, Altitude Sports Radio 92.5 is still relatively new to the marketplace and has a long way to go, but there were a few positives to recognize.
Starting in mornings, the team of Vic Lombardi, Marc Moser, and Brett Kane doubled their share year over year. They sit further back at a 1.3 but improving during a pandemic minus sports while most in the market decline is something the station likely feels good about.
In afternoons, Nate Kreckman and Andy Lindahl saw similar improvement, raising their overall share year over year by 33%. The show is now up to a 2.1 and in 12th place during the summer book, a climb of 8 spots. That’s a strong gain in just 12 months.
Middays is where Altitude stumbled in the summer book. Josh Dover, Ryan Harris and Scott Hastings suffered the same fate as some of The Fan’s shows, dropping seven tenths of a point year over year. The midday trio did a 1.3, falling to 20th.
For the quarter, Altitude was the lone sports radio brand in the market to grow year over year. Though the progress was light, one tenth of a point improvement in M-F 6a-6p, it beats the alternative.
With the Nuggets and Avalanche advancing to the playoffs and Broncos football creating more interest in the market during the fall, the next quarter should offer more content opportunities for shows and stations to take advantage of.