Election night was a notable night for football. In Alabama, former Auburn head coach Tommy Tuberville was elected a U.S. senator. Meanwhile, in Ohio, former Ohio State and Indianapolis Colts wide receiver Anthony Gonzalez won re-election as the representative for the 16th Congressional District in the state.
Gonzalez, who was a first-round pick of the Colts in 2007, played 5 seasons with the Colts and a couple of those seasons were with punter Pat McAfee as his teammate. Before Election Night, McAfee had Gonzalez as a guest on the Pat McAfee Show to give the listener more of an insight into Gonzalez’s job and how politics work.
When talking about the work that leads up to Election Night, Gonzalez compared it to a boxing match:
“It’s more like a boxing match where you train, train, train, and you have one shot. If you don’t win on that one day, then you are starting all over again.”
Gonzalez, who said he is more recognized as a congressman than as a football player, mentioned that he thought he would get into politics, but not this soon in his life:
“I thought I would get into it at some point. I didn’t think I would get into it when I did. After I left the Colts and had a cup of coffee in New England, I went to Stanford and got my MBA. I just felt a bit of a calling and felt it was the right time to get in when things were getting crazier and crazier by the second.”
At the end of the interview, McAfee described how Gonzalez helped change his understanding when the media talks about a player who is injury-prone:
“He had 3 terrible injuries when he was in the NFL. Very unlucky. I think Gonzo was the first person who opened my eyes to when the media says a player is glass or whatever, maybe he just got unlucky on a couple of occasions. He grinded his ass in the rehab. He’s one of the best humans I have ever been around.”
The conversation between McAfee and Gonzalez brought together a good mix of sports and politics without people giving their opinions. In addition, it was a good way to bring Election Day into a sports show by taking the listener inside the life of a person who works in Congress on a daily basis to help get laws passed.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.