Connect with us
Register for the BSM Summit Now

BNM Writers

The Post-Trump News Talk Landscape

For the past four years, the national topics were like shooting fish in a barrel. If you were a morning show host, you’d wake up to a barrage of tweets that allowed you to set up new angles on your show.

Published

on

Whether we like it or not, Donald Trump will not be in the White House on Wednesday, January, 20th, 2021. That is inauguration day for Joe Biden.

After the Electoral College certified Joe Biden as the winner of the 2020 Presidential Election on Monday, that was, more or less, the end of President Trump having a legitimate chance of overturning the election results. On January 6th, the House and Senate formally meet to ratify the victory.

While there are still plenty of questions surrounding the 2020 election, and I hope many of those irregularities get investigated in some capacity moving forward, that doesn’t change the reality that Joe Biden is going to reside in the White House next month.

For news talk radio, there needs to be a thought process as to what a Post-Trump World looks like for your station. For the past four years, the national topics were like shooting fish in a barrel. If you were a morning show host, you’d wake up to a barrage of tweets that allowed you to set up new angles on your show. If you were an afternoon host, you might get to carry a live Trump press conference where he would spar with CNN’s Jim Acosta and the rest of the media in his typical WWE-style of verbal confrontation.

But the Trump Show is over in just weeks.

As has been noted by many in recent weeks, this is a much bigger problem for cable news outlets than it is for news talk radio. MSNBC and CNN, in particular, made a living the last four years telling their audiences that every minor problem they had in their lives, their spouse distancing themselves, their kids misbehaving, were somehow Donald Trump’s fault. That charade is over.

On the other hand, FOX News enjoyed great access to the President and the entire administration, which is obviously not going to be the case under the next administration. FOX is in better shape going into a Biden administration, as it can go back to playing the “dissenting” role it played in the Obama years. And it’s a role FOX knows very well and has mastered.

For news talk radio, the concern is, or should be, less, because when talk radio is at its best, it’s live and local anyway. The Trump Show has allowed some of that to dissipate in recent years, as Trump was still the lightning rod that even the audiences of local shows wanted to know more about.

But now, while there will be plenty of time to goof on Joe Biden’s gaffes, of which there will be plenty, these won’t be show-carryers like Trump. They’ll be fine bits to laugh at, but likely just segways and nothing more. Joe Biden just isn’t interesting. Plus, with a divided government in Washington D.C., barring Biden going all out on executive orders on things like student loan bailouts (which is possible), it’s unlikely much will get done at our federal level.

As we discussed here a few weeks ago, this means that hosts will need to get back to their local communities as much as possible. Maybe they squeezed a little more juice out of these recent weeks and the lawsuits that ensued, but those days are numbered.

Meantime, the imaging for many stations will likely need to be tweaked. From liners to promos and station IDs, Donald Trump’s voice is probably heavily used across all of those items in some capacity. Wiping them all away after January 20th doesn’t necessarily make sense, as he’s still going to be a very public figure, but certainly re-evaluating the amount of imaging around Donald Trump, and possibly phasing some of it out, would be a wise move. And that wouldn’t be replacing it with Joe Biden, who the audience is, generally, not going to be a fan of. But possibly finding clips, audio elements, etc. from your local politicos or up-and-comers in the national scene (Josh Hawley, Tom Cotton) or just other big names still in office (Ted Cruz), who will still serve the audience, but also acknowledge that time is moving on.

It will be a fine line to walk as a station and for each individual host. But given the options in having to make these adjustments, I’d rather be dealing with it in the news talk world than the cable news world.

BNM Writers

The 790 Million Dollar Secret

Who knows if an expansion team was ever in the offering. If St Louis had pushed, would it have been possible? We’ll most likely never know.

Published

on

My Bad.

In recent columns, I suggested that the NFL was up against a wall and was going to be exposed. I’m sorry, I forgot the number one rule. Rich men tell no tales. They hide behind their money, and that’s exactly what the NFL and the now LA Rams did when they settled for $790 million dollars with the St Louis region.

Who knows if an expansion team was ever in the offering. If St Louis had pushed, would it have been possible? We’ll most likely never know.

(A silent wish of mine was that the Los Angeles Rams would have been forced to leave the Super Bowl Trophy in St Louis. It’s not Los Angeles’. It’s St Louis’. Put the trophy in a closet somewhere, but it should remain in St Louis where it was earned.)

To put it into perspective, the Rams paid the other NFL owners 145 million less as a relocation fee to move to Los Angeles, and the Rams/NFL paid almost $7 billion to leave St Louis. ($7 billion = 5.5 billion for SOFI stadium, 645 million for league relocation, $790 million to St. Louis region)

This was the last piece of the latest franchise musical chairs, with San Diego and Oakland also losing their teams. Now a quiet lull till the next round of demands from NFL owners to their hometowns.

Will Buffalo build the Bills a new stadium? Will Chicago build a new one? Jacksonville? I’m sure something is percolating. I’m also sure in the not too distant future. Some NFL teams will float the idea of St Louis being willing to build a stadium. Some owners, somewhere, will be willing to use St. Louis to extract something new out of their hometown. I hope that doesn’t happen, but if it does, remind people, the NFL paid almost 7 billion not to call St. Louis home.

In retrospect, St. Louis learned a few hard lessons losing two NFL teams in 40 years. The NFL will leave if they don’t get a stadium, and the NFL will leave if offered a new stadium. A city can’t win. Billionaires get what they want. The NFL owners get what they want.

Did St. Louis make it hurt? Was an expansion team possible? $790 million is a lot of “Jack.” A phrase Stan Kroenke used once when asked if wanted to keep the Rams in St Louis, “I put a lot of “Jack” into the community,” he said.

Come to think of it that might have been his last public comments he made on this team moving before they actually moved. It turns out he was truthful about that, at least.

Lastly, remember seeing a video of Robert Kraft visiting the Asian Day Spa in Jupiter, FL, before an AFC playoff game a few years ago? Of course, you don’t. His lawyers were able to convince a Florida court that he has a right to privacy while committing a crime of prostitution inside the spa. Very nice move for a billionaire. The video was never released.

In this St. Louis case, St. Louis gets the $790 million, paid in 30 days. What does the NFL get? A team in Los Angeles, and according to media reports, when the agreement is signed by all parties and all money is received, all documents will be destroyed.

So, just like the Kraft video, the public may never see the evidence of what really happened. The public might never know how the NFL said and did whatever they wanted, as they broke the hearts of St. Louis fans. It looks like it will remain a $790 million dollar secret. It’s good to be a billionaire.

Continue Reading

BNM Writers

America’s E-Bike Future

MSNBC’s Chris Hayes says he has had a great experience with his futuristic commuting method, and he believes that most Americans would feel the same.

Published

on

If only they’d give them a try, Americans would fall in love with E-Bikes. 

That is the opinion of MSNBC’s Chris Hayes, who discussed his newfound joy of commuting via an electric bike last week on his “All In with Chris Hayes” program. He has had a great experience with his futuristic commuting method, and he believes that most Americans would feel the same.

“Last fall, it was still Covid, and there was no vaccine, and I started to have to come into the studio to do the show,” Hayes began. “I had a little bit of a commuting problem. I didn’t want to start taking the subway at that point. I think there’s some of it that suggest that masking is pretty fine, but I was like, eh, I wasn’t that psyched about it. But I had to get from Brooklyn to Midtown, it’s about nine miles, and I had to do without the subway. I didn’t want to take a car every day. I came up with the ultimate solution – a foldable E-Bike.”

Hayes said he started to use the foldable e-Bike to make the 9-mile commute to the MSNBC Studios and then stored it in his office. Among its benefits, according to Hayes, was that he got to enjoy the sights of New York City while not arriving hot, sweaty, and disheveled for his television duties.

“Changed my life, best commute I have ever had in my life,” Hayes said, noting that he arrived each day “cool and clean.”

Hayes welcomed New York Times writer Jay Caspian Kang, who last week penned an Op-Ed titled “Free E-Bikes for Everyone!” Kang pointed out that his E-Bike conversion was much the same as Hayes’ and that his daughter now enjoys being brought to school on the bike. In addition, Kang said the bike had given him a liberating feeling, being able to travel to New York City after the past couple of years of Covid-related lockdowns.

“First of all, it’s a very cool feeling because you feel like a superhero. It’s like the vision I had as a kid of having a cyber-suit where you are like Ironman. It’s you, but you’re stronger,” Hayes said. “So when you’re pushing the pedals, there’s like this extra oomph, so you can put kids on it. You can run errands on it. It also means you’re not sweating in the same way. And it also just replaces a lot of car trips; I think that’s a key thing to think about.”

The MSNBC Segment by Hayes was titled “The Case For Giving Every American a Free E-Bike.”  

In his Times piece, Kang concurred, saying, “City governments should purchase an electronic bicycle for every resident over the age of 15 who wants one. They should also shut down a significant number of streets. Shutting down some streets for bikes is not only for safety but also because the more inconvenient driving becomes, the more people start to consider other options.” 

Some may see a similarity in this approach by Kang to the current president and administration increasing gasoline prices and the costs of many other goods. However, administration officials have made clear that one clear benefit and objective of these rising costs will be to change citizens’ behavior, similar to the change Kang hopes to see if New York were to use tax dollars to give bikes to New Yorkers.

“We have to get cars off the street somehow,” Kang said. “We have to get cars off the road somehow for every reason. Pedestrian safety, bike safety. But mostly because of climate change and the carbon that they emit. So I don’t know; I think you need to develop some kind of drastic measure that also incentivizes people. And I think that we’ve been waiting around for some sort of solution to this. I don’t know; I think every single person that I talk to who has ridden an E-Bike, and who has sort of committed to it in a way, has said it has replaced tons of their car trips.”

Kang said the only problem with having more people adopt the emerging technology is the expense, citing the high cost per E-Bike. (A quick internet search finds many E-Bikes priced near $1500 apiece.) Kang opined that only by “giving them away for free” could the plan be brought to fruition. 

“If you’re going to get cars off the road, you’re going to need something to replace that,” Kang said. “People are still going to want some sort of speed; they’re still going to want some sort of convenience. E-Bikes are the way right now.”

Hayes wrapped up the segment, saying that the key is for planners to think ahead and assess what cities, and suburban areas, would need as they move into the future. And as the holiday approached, he said he would soon be heading out on his E-Bike to pick up his Thanksgiving pies. 

Continue Reading

BNM Writers

Kyle Rittenhouse, Ahmaud Arbery Trials Captivate the Nation

The trial of the murder of Ahmaud Arbery from Georgia aired for 27 hours on HLN across Nov. 15-18 in daytime, averaging 288,000 total viewers and matching the demo from Rittenhouse — 67,000 adults 25-54.

Published

on

Both trials of Kyle Rittenhouse and those charged with the killing of Ahmaud Arbery continued to captivate the nation during the week of Nov. 15.

The announcement of Rittenhouse being acquitted on all counts including manslaughter occurred on the afternoon of Friday, Nov. 19, from Kenosha, Wisconsin. From 1-2 p.m. Eastern (noon-1 p.m. Central), Fox News Channel dominated the news landscape in breaking news coverage with 3.16 million total viewers and 620,000 viewers within the key 25-54 demographic, according to Nielsen Media Research. CNN was a distant runner-up in cable news in each key figure; they posted 1.23 million total viewers and 318,000 adults 25-54. MSNBC was close behind CNN in total audience with 1.19 million viewers but with 173,000 adults 25-54, earned about half of CNN’s demo delivery.

The rankings of the cable news networks remained in the following hour (2-3 p.m. ET) with featured reactions to Rittenhouse’s acquittal including from his attorney who had addressed reporters. Fox News Channel rose to 3.58 million total viewers and 761,000 adults 25-54. CNN also grew but only slightly: 1.23 million total viewers and 332,000 adults 25-54 (CNN’s top 25-54 hour of Nov. 15-21). Meanwhile, MSNBC was approximately steady: from 2-2:35 p.m. ET: 1.15 million total viewers / 182,000 adults 25-54; for Rittenhouse’s attorney address from 2:35-2:58 p.m. ET: 1.015 million total viewers / 172,000 adults 25-54.

Fox News Channel continued to thrive on Monday, Nov. 22 when Rittenhouse was interviewed by Tucker Carlson for his “Tucker Carlson Tonight” that evening. Rittenhouse had relayed to the Fox News host: “I’m not a racist person. I support the BLM movement. I support peacefully demonstrating. I believe there needs to be change. I believe there’s a lot of prosecutorial misconduct, not just in my case but in other cases. It’s just amazing to see how much a prosecutor can take advantage of someone.” “Tucker Carlson Tonight” posted its most-watched edition since Jan. 6 (hours following the Capitol insurrection): 5.05 million total viewers, a 3.0 household rating and approximately 912,000 adults 25-54.

Back to Nov. 19, 239,000 viewers tuned in to CNN-owned HLN for the Rittenhouse verdict at 1-2 p.m. ET; 211,000 for the verdict’s aftermath in the 2-3 p.m. ET hour. Its eleven hours of Rittenhouse trial coverage on Nov. 15 and Nov. 19 averaged 295,000 viewers and 67,000 adults 25-54.

The trial of the murder of Ahmaud Arbery from Georgia aired for 27 hours on HLN across Nov. 15-18 in daytime, averaging 288,000 total viewers and matching the demo from Rittenhouse — 67,000 adults 25-54.

Compared to last week’s total day delivery, HLN increased 14 percent in total audience. The network drew the most weekly total viewers since Apr. 19-25 (244,000).

Cable news averages for November 15-21, 2021. Fox News Channel extended their streaks to 40 weeks as cable’s most-watched network in total viewers..

Total Day (November 15-21 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.784 million viewers; 326,000 adults 25-54
  • MSNBC: 0.746 million viewers; 87,000 adults 25-54
  • CNN: 0.549 million viewers; 118,000 adults 25-54
  • HLN: 0.241 million viewers; 71,000 adults 25-54
  • Newsmax: 0.148 million viewers; 21,000 adults 25-54
  • CNBC: 0.144 million viewers; 35,000 adults 25-54
  • Fox Business Network: 0.107 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.099 million viewers; 21,000 adults 25-54

Prime Time (November 15-20 @ 8-11 p.m.; November 21 @ 7-11 p.m.)

  • Fox News Channel: 2.945 million viewers; 518,000 adults 25-54
  • MSNBC: 1.217 million viewers; 141,000 adults 25-54
  • CNN: 0.719 million viewers; 157,000 adults 25-54
  • HLN: 0.225 million viewers; 71,000 adults 25-54
  • Newsmax: 0.165 million viewers; 25,000 adults 25-54
  • CNBC: 0.156 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.115 million viewers; 23,000 adults 25-54
  • Fox Business Network: 0.051 million viewers; 9,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Fri. 11/19/2021 8:00 PM, 60 min.) 4.323 million viewers

2. The Five (FOXNC, Fri. 11/19/2021 5:00 PM, 60 min.) 4.203 million viewers

3. The Five (FOXNC, Mon. 11/15/2021 5:00 PM, 60 min.) 3.960 million viewers

4. Tucker Carlson Tonight (FOXNC, Tue. 11/16/2021 8:00 PM, 60 min.) 3.927 million viewers

5. The Five (FOXNC, Tue. 11/16/2021 5:00 PM, 60 min.) 3.907 million viewers

6. Hannity (FOXNC, Fri. 11/19/2021 9:00 PM, 60 min.) 3.788 million viewers

7. The Five (FOXNC, Wed. 11/17/2021 5:00 PM, 60 min.) 3.727 million viewers

8. The Five (FOXNC, Thu. 11/18/2021 5:00 PM, 60 min.) 3.672 million viewers

9. Tucker Carlson Tonight (FOXNC, Mon. 11/15/2021 8:00 PM, 60 min.) 3.640 million viewers

10. Tucker Carlson Tonight (FOXNC, Wed. 11/17/2021 8:00 PM, 60 min.) 3.630 million viewers

53. Rachel Maddow Show (MSNBC, Wed. 11/17/2021 9:00 PM, 60 min.) 2.163 million viewers

128. CNN Newsroom “Rittenhouse Trial Verdict” (CNN, Fri. 11/19/2021 2:00 PM, 60 min.) 1.273 million viewers

Top 10 cable news programs (and the top CNN, MSNBC and HLN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Fri. 11/19/2021 8:00 PM, 60 min.) 0.913 million adults 25-54

2. The Five (FOXNC, Fri. 11/19/2021 5:00 PM, 60 min.) 0.791 million adults 25-54

3. The Five (FOXNC, Mon. 11/15/2021 5:00 PM, 60 min.) 0.774 million adults 25-54

4. Special Report with Bret Baier (FOXNC, Mon. 11/15/2021 6:00 PM, 60 min.) 0.763 million adults 25-54

5. America Reports (FOXNC, Fri. 11/19/2021 2:00 PM, 60 min.) 0.761 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 11/16/2021 8:00 PM, 60 min.) 0.752 million adults 25-54

7. Hannity (FOXNC, Fri. 11/19/2021 9:00 PM, 60 min.) 0.724 million adults 25-54

8. The Story (FOXNC, Fri. 11/19/2021 3:00 PM, 60 min.) 0.700 million adults 25-54

9. Tucker Carlson Tonight (FOXNC, Wed. 11/17/2021 8:00 PM, 60 min.) 0.681 million adults 25-54

10. Tucker Carlson Tonight (FOXNC, Mon. 11/15/2021 8:00 PM, 60 min.) 0.668 million adults 25-54

69. CNN Newsroom “Rittenhouse Trial Verdict” (CNN, Fri. 11/19/2021 2:00 PM, 60 min.) 0.332 million adults 25-54

86. Rachel Maddow Show (MSNBC, Wed. 11/17/2021 9:00 PM, 60 min.) 0.281 million adults 25-54

178. Forensic Files “Order Up” (HLN, late Tue. 11/16/2021 2:30 AM, 30 min.) 0.168 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.