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John Skipper Joins Le Batard & Friends Podcast

In addition to talking about the new company, Skipper and Le Batard started off the podcast by talking about what led to Le Batard being hired at ESPN: The Magazine in 1998.

Ricky Keeler

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Earlier this week, former ESPN personality Dan Le Batard and the former president at ESPN, John Skipper, announced the name of their new media company, Meadowlark Media. It will be a company that focuses on sports and storytelling. 

To help announce this venture, Le Barard had Skipper as a guest on the Le Batard and Friends podcast. The one hour podcast released this week is the first of multiple parts, but Skipper did reveal the purpose and goal of the venture. 

“What we are going to do is create a company that will take great content and make content out of those stories,” he said. “We want to tell stories. We want to have associations, relationships with great, talented storytellers and help them tell those stories across all platforms and mediums and genres. The meadowlark is the songbird of the new dawn and I figured post-Trump, post-COVID, the songbird as the new dawn might be welcome.”

In addition to talking about the new company, Skipper and Le Batard started off the podcast by talking about what led to Le Batard being hired at ESPN: The Magazine in 1998. For Skipper, his goal was always to have a diverse workforce at the magazine. 

“The story of me trying to hire you started with the beginning of ESPN: The Magazine. I made the decision that we were going to create a diverse workforce for the magazine,” Skipper told Le Batard. “We were going to create a magazine with a great business plan. I looked at Sports Illustrated and believed that they were not in touch with the times. Sports Illustrated was a weekly gathering of sports fans who got the magazine and read about things that happened the week before, I thought that was a little out of date.

“Well, somebody got me a list of every hispanic sportswriter that has a regular column in the top 50-to-100 newspapers in the country. It was just one person. You. When I traveled and read the Miami Herald, I read many things that you wrote and they were great. I think he can speak to Hispanic sports fans and become a national figure.” 

“You brought me in as one of the fire starters because you were trying to change the culture a little bit,” said Le Batard. 

During this podcast, Le Batard got into what he felt was one of Skipper’s greatest failures at ESPN. It was a conversation Le Batard said the pair had in North Carolina after Skipper resigned from ESPN. 

“I thought your greatest failure at ESPN for all the good work you did is that you couldn’t pour enough of that money back into content to make the content even better than it was. You did change it from it’s not just sports and highlights. You had the spirit of Page 2 in your heart and I wanted to see some great content across the network where at one point they brought in Rush Limbaugh. I believe you would be fascinating on the subject of ESPN was not a political company, all you did was put minorities on the air. The moment you did that, it became a political company because you were giving minorities voices.”

“I never understood why people can’t decouple the idea that diversity and tolerance and accepting people for who they are is political,” Skipper answered. “I don’t think that’s political. I think that’s human values. Why wouldn’t you want to populate your on-air talent with people from all different kinds of experiences? That’s not political. That’s respect for people for who they are.”

Sports Online

Chris Long Didn’t Like the Attention That Came With TV Analyst Work

“If I’m like ‘Damn I got to take a flight up there every week, I got to get suits’, then I don’t really want to do that.”

Ricky Keeler

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Former NFL defensive end Chris Long has found his niche in the media space as the host of The Green Light Podcast and it is an outlet that he has been very comfortable with in terms of expressing his opinions.

Long was a guest on The Season with Peter Schrager podcast and he told Schrager that on the occasions when he has been an analyst on television, the attention he got was not something he was completely comfortable with.

“Sure, I maybe could work towards having one of those good jobs, but I also understand there’s a big process with that.

“I’ve been at a crossroads at times as a media guy where I’m like ‘Should I just do that?’ If I got to ask myself, then I don’t really want it. If I’m like ‘Damn I got to take a flight up there every week, I got to get suits’, then I don’t really want to do that and honestly, the couple of times I’ve been on TV, I don’t like the attention.”

One of the reasons Long mentioned why he isn’t comfortable being on TV is he doesn’t want to feel like he has to perform and on his podcast, he can be himself.

“Being on TV, I get really uncomfortable performing. I don’t like performing and I don’t like being told what to say. Here, that never happens. For the most part, I think finding your groove in this side of things is just having conversations…It’s just a nice change of pace.”

Long also feels that in this day and age of social media, it’s a constant argument about any NFL point that is being made and that is not something he wants to deal with.

“The world of podcasting has gotten better where the money is very good. Maybe I’d be making a little less money starting out doing studio stuff. For me, I do not like — whether it’s Twitter or whether it’s a guy on the street — I’m over arguing with people.”

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Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

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Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

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Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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