George Wrighster Is Trying To Open A Lot of Doors
“As you know, it’s easy to just pump out hot takes. But when it’s actually something that you believe and you can support it with some stats and data or personal experience that makes it believable.”
I’d describe George Wrighster as a man that has controlled strength. He’s motivated by obstacles and driven by naysayers, but it isn’t written all over his face.
It’s a bit like Aaron Rodgers. The Green Bay Packers’ quarterback wasn’t visibly emotional when he slid to the 24th overall pick in 2005, or when his team drafted Jordan Love to possibly take his spot. Best believe Rodgers hasn’t forgotten about being slighted though. I think George is similar. The former NFL tight end is a competitor, but he might not let you see that your doubts ticked him off. He’ll just get back to work and grind so that one day you are eating your words.
George has achieved a lot in sports radio within a relatively short period of time. He can be heard on two national platforms — FOX Sports Radio and SiriusXM’s Mad Dog Sports Radio. His brand new show on Sirius began two short months ago. The Oregon grad shares some interesting thoughts about not being pigeonholed as a former athlete and also what it’s like to help change the landscape in a mostly white dominated industry.
I’ve known plenty of things about George, like how he rages against heavy metal music and trashes Velveeta cheese. Hey, we can’t all be perfect. But the Oregon grad touches on many things that aren’t common knowledge. George shares a wise thought about building a community. He unveils what got him listening to sports radio in the first place when he never listened during his playing days. George talks about the show that freaked him out the most and also shares a list of his strong goals. Makes sense though. It’s his controlled strength at work again. Enjoy.
Brian Noe: How’s everything going with the new gig at Sirius?
George Wrighster: It’s going really good. I got a chance to do a couple of special projects too. I did an MLK special with Kirk Morrison and some stuff with the college football national championship. I hosted some other shows on the network. It’s cool getting more opportunities and more reps, trying to get better.
BN: What’s the main goal you try to accomplish when doing shows, especially your new one?
GW: I want people to feel educated and entertained when they listen to the show. It’s important to me that people also feel like this is a place where they can get the truth and honesty and not just shtick. As you know, it’s easy to just pump out hot takes. But when it’s actually something that you believe and you can support it with some stats and data or personal experience that makes it believable. I think that’s the best thing that you can do. We all see sometimes where people say things and you’re like there’s no way this dude believes that. He’s just saying it because it’s going to get people riled up.
I try to talk about stories in a different way that people normally may not. I try to approach it from the human side of things and not get too far deep in the weeds on the X’s and O’s, but kind of how athletes are real people; how these things impact their sport and their decisions. We also talk a little politics on the show — how politics and business intersect sports in certain aspects too. We’re not debating propositions. No, we’re not doing all that, but we are at that intersection where sports does intersect with politics and business. We do go there.
BN: What do you remember most about your first show on Sirius?
GW: It’s funny because as many shows as I’ve done — solo, with other people, all of that — I remember the first night that the light came on and it was just me. I was nervous that entire day, dude. I went walking around the neighborhood because I would take the baby on a walk every day. I was nervous that whole day. I was like oh my God, what if when the light comes on, I can’t say anything? Nothing comes out?
It’s funny to think about because you’ve done it so many times, but the fact that it was all on me, it was my show, solo, it just hit me like, dude, I’m responsible for this whole ship. But the good part is, I was like if the ship sinks, if the car crashes, it’s going to be because I gave it everything that I had and it just didn’t work. It’s not going to be because I let somebody else control my future.
BN: What happened once you cracked the mic that first night?
GW: Every show has different clocks, how long each segment is and all of that. Our first segment for the opening monologue is between 15 and 22 minutes max. It was funny because that first 20 minutes, or however long I went, it felt like it was two hours long. It was crazy to me because I record my podcast sometimes for 30 minutes straight with nobody talking to me. It’s just me talking to the camera because I do it on a live stream, nobody responding, not taking comments, so it was just funny that it felt so long when I had to do it all by myself. But now it breezes by.
BN: How did that opportunity come about for you at Sirius?
GW: This was years in the making. This is where you say relationships matter and keep banging on the door and then one day it might open. Back in 2014 I finally got into the NFL’s broadcast boot camp. That’s where former and current NFL players can go get media training and get in front of executives. There are executives and actual decision makers from FOX, from ESPN, CBS, a bunch of places, and former athletes who have made it. You get a lot of workshops and they teach you how to interview. They expose you to TV and radio because a lot of times people don’t know which lane they want to be in or if they truly want to be in it. So you get big exposure.
When I got back from it one of the people that I met there was Steve Cohen. Not the Mets’ Steve Cohen, but the Steve Cohen who, at that point in time he may have been the program director or Senior Vice President over at Sirius. I just followed up with him. Every six months, four months I’d shoot him an email telling him what I was doing, letting him know I was available if anything came up.
Fast forward about four months ago, I got an email from Steve Cohen. He was like yo, we may have an opening over at Sirius. What are you doing now? That was weird because I hadn’t emailed Steve in a few months, but I was going to email him soon. I keep these reminders to email all of these people. All of these times he was always like yo George, I’ll keep you on the radar if anything comes up. He sent that e-mail, followed up, and then I tested. Apparently I did pretty well. They offered me the job and here we are.
BN: Was the test a demo or a fill-in show?
GW: It was a demo because they do things a little bit different over at Sirius. If you’re not under contract with them or don’t have an agreement with them, doing an on-air demo there doesn’t happen, I don’t believe. We did it just like an actual show. We produced an actual show except for it was only an hour and a half long. We took breaks; so I had to talk to commercial break and interview guests. And yeah, we did it like a mock show.
BN: What was it about sports radio where you said you know what, this is the road I want to go down?
GW: I’ve done TV, and I do want to do more TV as well, but radio allows you to communicate with people in a different way. In TV you’re speaking in sound bites a lot more. You don’t get a chance to expound, not as much storytelling. With radio you get a chance to build an audience and communicate with them. They become part of your family, part of building a community.
I saw that with a guy out here in LA named Fred Roggin. Fred just builds a community with his family. It’s the same thing with Petros Papadakis on his show Petros and Money. They build a community and the people are so invested. I like that. The idea that you don’t just build a community for that station; you build your community. So when you do move locations or you do change because it’s business — sometimes contract disputes happen, sometimes companies are bought and sold or whatever — then your audience is portable because that’s your family.
BN: When you talk about community, it makes me think about race. Sports radio is a very white dominated industry. As a black host, do you have that at the forefront of your mind that if you do a good job, it might open the door for others?
GW: Absolutely. I look at this as a two-fold thing. Yes there is a racial element and I’ll talk about that next, but the first thing is as a former athlete, they will pigeonhole you as just the sport that you played. That’s the first thing. I started writing to make sure that didn’t happen. Writing on other sports, commenting on other sports and all of that.
As an athlete I didn’t want to be pigeonholed into just football, and also pigeonholed just as an analyst. When you can host the show and be an analyst it opens up more doors for you. So now I don’t have to sit in the two chair. I can sit in the one chair also. It just gives you more diversity. As a former athlete, opening up doors as being a solo host, that’s hard to do.
But as far as a host of color, especially those who sit in a single chair, that’s tough. There aren’t a lot. There are a lot more who do two-man shows, and mind you they do a great job, but I think there is something to be said about the lack of diversity. Colin Cowherd obviously is one of the best to ever do it. So are Dan Patrick and Jim Rome. My goal is to ascend to that level the way some little kid can look at me and say oh wow; I can do this if I want to.
BN: I interviewed LaVar Arrington. He called it having a babysitter when the radio guy is in the one seat and the former athlete is in the two seat. His thought was hey man; two athletes can have a good show too. What are your thoughts on how the former athlete is typically paired with the radio guy?
GW: Yeah, he’s right. LaVar is right when he says that it’s like the babysitter, or the hall monitor where that person has to be the quote-unquote adult in the room. Truthfully it’s literally about the mechanics — tossing to break, watching the clock, understanding how to progress a story, how to manage callers — all the mechanics. That was something that I always pressed. Even when we started doing the show on FOX, I was like yo, I want to have more responsibility on the show. I think that once people see that you want that responsibility, and that you actually will take it seriously, and that you’ll go practice it when nobody’s listening, and then when you get the opportunity you do a good job at it, then they say oh okay, let’s throw him a bone.
Eventually something bad happens. I remember one day on FOX during the Sunday show I do now with Dan Beyer, something happened to Dan’s mic or it was a power issue or something, and he was out. I had to do it for a couple of segments and it was like, oh okay, cool, so now we know that he can do this. The more and more that you do it, then people can believe and trust because the thing that they want the most is to know that you’re not going to burn the house down. That it’s not like Home Alone where you’re going to come back and the house is ransacked or Don’t Tell Mom the Babysitter’s Dead where you’re going to have a party. No, you’re just going to go in there, live life like normal, put out a good show that’s entertaining, and everything will be fine.
BN: Did you listen to sports radio much during your playing days?
GW: Absolutely not. No. Not at all. The thing that started getting me to listen to sports radio was Marcellus Wiley because I had played with him. We were friends, and I just wanted to support him. Then I realized, good God, I love sports radio.
My kids sometimes get annoyed, they’re like dad, do we have to listen to talk radio today? They already know that if it’s 12 o’clock here at home, I’m probably listening to Finebaum. I don’t know why I like Finebaum so much especially during college football season. Schein On Sports. I watch Colin. I like Skip and Shannon. I tune in to Steven A. sometimes. I appreciate how much work they really put in. Yeah it’s easier when you have an army of writers and staff and researchers, but you still have to go out there and deliver it.
BN: Is there anything else about sports radio in general beyond hot takes that turns you off for you when you listen?
GW: I usually only listen to people that I like. The only thing that makes me change the dial now is if it’s a topic that I don’t want to hear about, or I’ve felt like I’ve heard too many times. I’ll turn the dial, but I like this person, so I’ll be back. It’s just I’m tired of you today. I love my kids but some days I want to go to dinner all by myself, or with my wife and leave them at home. That doesn’t mean I don’t like them, but I need a break.
BN: Who have you learned the most from in sports radio?
GW: Dude, easy answer, this guy named Brett Winterble who I hosted my first show with on The Beast 980 here in LA. Brett had been a producer for conservative talk radio but he was a huge sports fan. He was the adult in the room.
Brett actually now has a huge talk show in North Carolina. He just filled in for Rush Limbaugh and had like the highest ratings for any fill-in there. Brett literally had been through the grinder of ascending in this business. We had a producer that was absentee at best. Brett taught me how to produce a show, how to cut sound, how to come up with content. He taught me things that if I were in a normal situation with a producer and all that stuff, they would have done a lot of that work already, so I wouldn’t have learned how to do it as quickly. It would have taken me years to learn something I learned in eight months because it was a crash course. It was either fail or do it.
Brett was just the consummate professional, freaking hard working, just a grinder. He’s just a smart guy too. He showed me the ropes in this business. He gave me a lot of valuable tools and experiences from his life that I wouldn’t have ordinarily gotten. I owe a lot of credit to Brett.
BN: You’ve had a number of partners. Have you taken elements that you think work from those other hosts and molded it to your own style at all?
GW: I would say yes. From Brett I learned that this was his livelihood. He was always the adult in the room. He was always going to make the right decision for the show. To make sure that things did not go off the rails. I took that from Brett.
Oh, I forgot somebody else I learned a lot from was Petros. Petros is just Petros. I think that a lot of times when people get into this business — and I fell victim to it too — of I have to be radio guy. I have to be TV guy when the thing that people really connect with the most is you being you. That’s what Petros showed me was just be you. You don’t have to be anybody else; just be the best George that you can possibly be. I don’t know if there’s anybody more themselves than Petros.
BN: Goals. Is there anything specifically that you want to accomplish in sports radio or beyond?
GW: Yes. I would like to have a simulcast like Colin does. Be number one on the Talkers 100. What that would mean for me, it would be a sense of accomplishment in my second career doing something that wasn’t so physical like sports. Doing something that was foreign, working at it, and then reaching that goal.
I do want to have a simulcast with radio and TV at the same time. But my ultimate goal, if I could be doing either my radio show or a podcast version of it like Joe Rogan does, while hosting a show on the Food Network and College GameDay on the weekends, I would be the happiest person in the whole world.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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